Aubrey May High Sophomore at Gibbon Public Schools

Family

Parents: Trent and Anna High Sister: Allie

Goals

To go to a prestigious college

Major in political law and minor in Computer Science

Have a successful career and family

ABC IT3452, Blake Ave. Denver, CO 80201

Phone number: 970-555-1234

Aubrey High, CEO 621 Court St. Gibbon NE 68840 Phone number: 308-216-1115

Prepared on October, 2012 Prepared by Aubrey HighCopy: 1

ABC IT

ABC IT, located in Denver CO by CEO Aubrey High will be the leading IT provider in the area.

We will specialize in small businesses, in home services, and teaching people along the way

It will be the only service who teaches the customer how to prevent continuing problems.

Market Opportunity

Technology growth is a huge opportunity for my company

My company is perfect for the market because of the active and young demographic skew toward high technology use.

My fresh, ahead of the game, and current outlook on the computer industry is what will attract customers to our company.

Flow Chart

Mission Statement

ABC IT is going to provide prompt, and cost effective solutions to business or individuals of any size. We will do this in a professional and ethnical manner. Our company will take pride in setting the standard for IT computer solutions. We will stay ahead of the competition by maintaining certifications and training standards that will lead the way in the ever changing IT environment.

Management

President/CEO – Aubrey High Oversee all functions of day to day activity Insure financial stability of the company Provide sound leadership

Managers Networking Printer Programing Hardware Software

Competitors

There are many company's out there that will pose a threat to my company such as: www.seegee.com, up2speed Computer Solutions, UpnRunning Computer Solutions, DBWS Computer Solutions, and Synergy Computer Solutions. With the previous companies one of them is completely online and the rest of them are based solely in Denver which are huge weaknesses for them.

Strengths for ABC IT

My company will surpass all of the other company's by providing a all around good quality of service. We provide a hometown feel with service all over the country.

ABC IT’s Competitive Advantages

My company will be successful because of the great expertise of our staff. The way in my business is ran will make it rise up and surpass all other companies. We will have a family orientated company, we will be teaching people along the way which is something most other companies do not do.

Continuing Advantages

My headquarters for my company will be stationed in the highlands which is a very stable region of Denver to start a business. They are so stable that the current recession has not affected them at all.

The inside of my business will mostly we work space, but the receptionists area will have the country home feel to it to make customers feel more comfortable.

Financial Projections My company will need 2 servers which will

be $10,000 each. We will need 10 desktop computers and 10 laptop computers which will cost us $80,000. Company cars at $25,000 for each staff member. Furniture at $60,000.

My profits in three years would roughly be 1 million dollars.

In 5 years my company will be growing through out the country, in 10 we will be nation wide.

Strategic Relationships

The companies I will need a relationships with are IBM, Apple, HP, Microsoft, Xerox, Lexmark, Cannon, and Sharp.

I will need to have a relationships with the local T.V. producers, national T.V. producers, billboards, and radios.

S.W.O.T Analysis

Strengths: Fresh ideas, strong beginning, Different Service.

Weaknesses: New, Small staff at first, starting out from the bottom.

Opportunities: Great location, Good advertising, and excellent connections.

Threats: Preexisting businesses, Corporate businesses, People learning things on their own.

Services

Our company will provide computer solutions with both Apple and PC products. We will teach our customers along the way so they will learn how to do it themselves. Our business will solve all printer, server, network, and hardware issues.

Market Analysis

My target market for my company would be large corporations, and individual computer owners. Niche market would be small business owners who don’t have an IT department set up already.

Market Analysis Continued

My competition in todays market is anybody who has the ability to fix a computer. Mostly all of the other companies out there who think they can do the same thing as me. The market is very technologically advanced which makes people need our business. The new technology that comes out almost daily is proof of this and how it can directly affect my company.

Company Branding

When people think of my company they will think of a honest, home town business with large company abilities. ABC IT is my logo. My brand will get around I will advertise it everywhere.

ABC IT, IT for you and me

Marketing/ Advertising Strategy

We expect 75% online and 25% allocations with ROIs of 60% and 20% respectively

I will to do most of my sales through the office.

My pricing will be incredibly reasonable but will be able to make profit. More people at less money.

My name will be everywhere. I will continue to follow through with

what I say

Marketing/Advertising Strategy

I will make sure I am very personable in order to keep my customers.

My company will offer deals and promos all the time to keep people interested.

I would get long-term sponsors country wide.

We would like to stay in the positive media light.

We will be huge in networking both for us and our clients.

Capital Funds Needed

I will need a $500,000 loan. I will personally put $100,000 in to the business. My monthly payment would be $4,085.42 at %5.5.

I need financial backing so I am ready to meet the full demands of the customers at the time of opening.

I need to make $1,190,701.04 annually to break even

Capital Funds

There will be $1,920,000 in revenue a year

Employee cost is $800,000 annually Utility cost will be roughly $72,000 a

year Insurance is $20,000 annually Advertising cost is $100,ooo per year Automobile maintenance is $100,000

a year Miscellaneous cost will be $50,000

annually Loan repayment is $48,701.04 per

year Leaving a profit of $729,298.96

3 Year Projection

My revenue in 3 years will be $5,760,000.

Employee cost will be $2,400,000 in 3 years

Utilities will be $216,000 for 3 years Insurance will be $60,000 in 3 years. Advertising cost in 3 years is $300,000 Automobile maint. will be $300,000 in 3

years Miscellaneous costs will be $150,000

for 3 years Loan payment would be $146,103.12 in

3 years My profit in 3 years would be

$2,187,896.88

Global Strategy

My first 10 years are going to be used to get a good strong foundation and complete debt reduction then after securing my financial status I will then focus on my global strategy.

Training

My management team and I will do regular training to stay up with the ever changing market. We all will need to be caught up in todays world so as we grow older we can still help those customers younger than us.

New employees will be taught on a visual learning basis.

Ethics

My company will build with respectable investors who will credit my company and then my own customers will spread the word for me.