Proste wprowadzeniedo zrozumienia P.R. i środków masowego przekazu

ZŁAPAĆBYKAZA ROGI

ABCof

Public Relations

VALUES

V

what are the valuesof your organization?

Hhonesty

Hheart

(have one!)

Aawareness

Aaudience

Bbrand

ambassadors

who are your brand ambassadors?

connect

C

Cconcern

call-to-action

C

Ddeliver

Eengage

Ffacts, facts, facts

generate

reactions

G

integrate in a context

I

the journalist

J

a DAY IN THE LIFE OF A JOURNALIST

» selection of press releases

» news

» conferences

» interviews and features

Uunderstand the needs

of the journalist

a DAY IN THE LIFE OF A JOURNALIST

» tons of coffee

» nerves. lots of them too

Kk.i.s.s.

Llisten

Mthe medium is

the message

the medium is

the message

Mmake it

memorable

Nnewsworthy

»»

» How important is your information you want to deliver?

Is it relevant/interesting for the mass?

how does it affect the mass?

Does it answer to the needs of the mass?»

newsworthiness

Oopportunities!

chase them!

Ppublic

Pprepare

Qquality

Qthe 5 questions

the 5 questions!

relevance

R

Rresults

Rresources

Ssocial

Ssize

Ttitle

tweet

Ttest

verify! verify! verify!

V

Tthank you!