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EW Recap – Instagram Stories: ABC TCA 2017

Max Wyeth 2/8/2017

+ABC TCA – Overview

!  Entertainment Weekly produced five custom Instagram Stories with talent from Scandal, Black-ish, Pretty Little Liars, Switched at Birth and Match Game!

!  Driving over 1.5MM views on Instagram Stories/Video and Twitter.

!  Additional content pieces were created to drive tune-in for the season premiere of Scandal on 1/26 and tune-in for the upcoming series The Toy Box starring Eric Stonestreet.

+ABC TCA – Talent Engagement

!  The Instagram Stories created were promoted on EW’s Twitter account of 6MM.

!  Talent including Lucy Hale, Shay Mitchell and Bellamy Young Retweeted the content to their own Twitter audiences.