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    An Introduction to Your Social Media Specialist

    Abetter Live 2011

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    Company Profile

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    Business and Contact Information

    Abetter LiveYour Social Media Specialist

    Business type : Social Media Marketing

    Company Name & : COSC Career Development Service

    Registration Number (002004497-H)

    Telephone : 03-89481860

    Fax : 03-89487860

    E-mail : [email protected]

    Postal Address : 13-A & 14-A, Tingkat 1, Jalan Serdang

    Raya 1/9, Taman Serdang Raya, 43300

    Seri Kembangan, Malaysia

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    Company Introduction

    Company History

    Abetter Live is a group of Social Media Marketing Specialist and Marketer set

    up and managed by COSC Career Management since 2008.

    What the Company Does

    We specialize in online media branding and advertising, providing a totalsolution for our clients business publicity by integrating social media such as

    Facebook, Google+, Blogs, YouTube, Website and Forum. We generate thegreatest impact of Social Media Marketing to meet our clients requirements.

    1. Consultancy

    We provide consultancy service on social media marketing for our clientsaccording to their requirements.

    2. Campaign Strategy and Execution

    We develop overall social media strategies, provide bespoke training, design

    and implement all social media and ground events depending on clients need.

    3. Engagement with Target Audience

    We create customer database for our clients, channel effective conversation and

    drive-in traffic throughout social media relevant to our clients brand, products,

    services, competitors and sector. We build a platform for our clients tocommunicate and interact with their customers.

    4. Research & Insight

    We provide statistics and analysis on customer feedback, interaction status,

    underlying issues, influences driving the conversations and actions to be taken

    as a result.

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    Our Projects

    1. Pretty Beauty Diaryhttp://www.facebook.com/prettybeautydiary

    Pretty Beauty Diary is a local community on Facebook page. This community

    has a total number of 17,800 fans consisting of 51% female between the age of

    18-34 years old. Here, we share the latest information and news on skin care

    and beauty products, interact with fans regarding different cosmetic products on

    market and also review testimony of these products. We also have a group of

    professional beauticians to help us answer our fans inquiries on skin care

    products.

    http://www.facebook.com/prettybeautydiaryhttp://www.facebook.com/prettybeautydiaryhttp://www.facebook.com/prettybeautydiary
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    2. Healthy Life, Organic

    http://www.facebook.com/healthylifeforyou Healthy Life, Organic is a local community on Facebook page. This community

    has a total number of 10,570 fans consisting of 49% female between the age of

    18-34 years old. Here, we educate fans how to live healthily with a healthy diet

    and exercise, share information related to healthy lifestyle, interact with fans

    regarding different organic food products in the market and also review

    testimony of those products. We also have a group of professional nutritioniststo help us to answer our fans inquiries.

    http://www.facebook.com/healthylifeforyouhttp://www.facebook.com/healthylifeforyouhttp://www.facebook.com/healthylifeforyou
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    3. Homecook

    http://www.facebook.com/homecook

    Home cook is a local community on Facebook page. This community has a total

    number of 12,000 fans consisting of 45% female between the age of 18-34 years

    old. Here, we share the famous recipe of gourmet from all around the world

    such as sushi, pizza, cookies and also various types of Chinese cuisine. We also

    interact with fans regarding their inquiries on recipes and also their sharing of

    homemade recipes.

    http://www.facebook.com/homecookhttp://www.facebook.com/homecookhttp://www.facebook.com/homecook
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    4. CRI (Chinese Radio International)

    http://www.facebook.com/crimalay

    In 2011, we were appointed by CRI to create its Malaysian Official Facebook

    page. We provided a total marketing solution comprising of social media

    network and a series of online and offline events to CRI. We set up a

    customized CRI Facebook page and generated 17,000 fans within 1 month. We

    also successfully managed to drive in traffic into CRI official webpage at

    (http://malay.cri.cn/), more than 1400 people voted and commented on CRI

    main page event. This project was well reported in mainstream media and

    magazine such as Utusan Melayu, Radio BERNAMA and BizFinMag (Business

    and Finance Magazine)

    Sunway Pyramid Event

    Facebook likepage CRI Radio BERNAMA

    Utusan Melayu

    http://www.utusan.com.my/utusan/info.asp?y=2011&dt=0805&pub=utusan_ma

    laysia&sec=Produk&pg=pr_01.htm&arc=hive

    http://www.facebook.com/crimalayhttp://www.facebook.com/crimalayhttp://malay.cri.cn/http://malay.cri.cn/http://malay.cri.cn/http://www.utusan.com.my/utusan/info.asp?y=2011&dt=0805&pub=utusan_malaysia&sec=Produk&pg=pr_01.htm&arc=hivehttp://www.utusan.com.my/utusan/info.asp?y=2011&dt=0805&pub=utusan_malaysia&sec=Produk&pg=pr_01.htm&arc=hivehttp://www.utusan.com.my/utusan/info.asp?y=2011&dt=0805&pub=utusan_malaysia&sec=Produk&pg=pr_01.htm&arc=hivehttp://www.utusan.com.my/utusan/info.asp?y=2011&dt=0805&pub=utusan_malaysia&sec=Produk&pg=pr_01.htm&arc=hivehttp://www.utusan.com.my/utusan/info.asp?y=2011&dt=0805&pub=utusan_malaysia&sec=Produk&pg=pr_01.htm&arc=hivehttp://malay.cri.cn/http://www.facebook.com/crimalay
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    5. The World Biggest Bah Kut Teh in Conjunction with Bah Kut

    Teh Carnival

    (http://news.ifeng.com/world/oddnews/200811/1124_2593_892562.shtml )

    The world biggest Bah Kut Teh was recorded during The Bah Kut Teh

    Carnival. The carnival was held in 2008, at the hometown of Bah Kut Teh

    Klang. The event was massively reported by mass media from all around the

    world including: XinHua News Agency, Associated Press and AFP. The Bah

    Kut Teh we prepared during the event also holds a record in The Malaysia

    Book of Records as the largest Bah Kut Teh in Malaysia.

    http://news.ifeng.com/world/oddnews/200811/1124_2593_892562.shtmlhttp://news.ifeng.com/world/oddnews/200811/1124_2593_892562.shtmlhttp://news.ifeng.com/world/oddnews/200811/1124_2593_892562.shtmlhttp://news.ifeng.com/world/oddnews/200811/1124_2593_892562.shtml
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    6. When 101 meet Twin Tower in Conjunction with 2010 Malaysia

    International Food Expo(http://www.facebook.com/taiwan.pavilion#!/MalaysiaTaiwanPavilion )

    During the 2010 Malaysia International Food Expo, we successfully introduced

    a remarkable Chinese cuisine named When 101 meets Twin Tower. This

    cuisine was prepared by using the finest material and excellent presentation.Apart from that, our Taiwanese style Nasi Lemak also won the Most

    Creative Award of the event.

    http://www.facebook.com/taiwan.pavilion#!/MalaysiaTaiwanPavilionhttp://www.facebook.com/taiwan.pavilion#!/MalaysiaTaiwanPavilionhttp://www.facebook.com/taiwan.pavilion#!/MalaysiaTaiwanPavilionhttp://www.facebook.com/photo.php?pid=86767&id=113023218747420http://www.facebook.com/photo.php?pid=86767&id=113023218747420http://www.facebook.com/taiwan.pavilion#!/MalaysiaTaiwanPavilion
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    7. The History of Shoes Collection in Conjunction with Malaysian

    International Shoe Festival(http://naturalme-lta.blogspot.com/2010/04/malaysian-international-shoe-

    exhibition.html)

    The History of Shoes Collection with the theme Enchantment at Your Feet

    was held in conjunction with Malaysia International Shoe Festival back in 2010

    at Putra World Trade Centre. Our exhibition introduced the history and art of

    shoe to the public. In the collection, we displayed a wide range of shoes from

    museum and also from around the world. These shoes include: 20

    th

    centurycollection, feet-bound shoe, clogs, woven slippers, sport shoes and even Baba

    Nyonya Shoes. This exhibition received an overwhelming effect by bloggers

    and created a huge wave of discussion online.

    http://naturalme-lta.blogspot.com/2010/04/malaysian-international-shoe-exhibition.htmlhttp://naturalme-lta.blogspot.com/2010/04/malaysian-international-shoe-exhibition.htmlhttp://naturalme-lta.blogspot.com/2010/04/malaysian-international-shoe-exhibition.htmlhttp://naturalme-lta.blogspot.com/2010/04/malaysian-international-shoe-exhibition.htmlhttp://naturalme-lta.blogspot.com/2010/04/malaysian-international-shoe-exhibition.htmlhttp://naturalme-lta.blogspot.com/2010/04/malaysian-international-shoe-exhibition.html
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    8. Five Star Hotel Halal Bah Kut Teh in Conjunction with Fabulous

    Food 1 Malaysia(http://bahkuteh.com/site/)

    During Fabulous Food 1 Malaysia, together with JW Marriot Hotel, wepopularised one of the most famous Chinese local cuisine Bah Kut Teh, into a

    Halal food. New recipe replaced the meat in Bah Kut Teh with ingredients

    such as seafood, vegetarian, and also chicken, cooked with 10 types of herbs,

    including angelica, cloves and orange peel. This recipe sparked discussion

    among activists and also news coverage from all mass media.

    9. Golden Namecard and e-book(http://www.bizfinmag.com/gba2010/)

    We developed award winning business card for Small Medium Enterprise and

    published their successful story in an e-book.

    http://bahkuteh.com/site/http://bahkuteh.com/site/http://www.bizfinmag.com/gba2010/http://www.bizfinmag.com/gba2010/http://www.bizfinmag.com/gba2010/http://www.bizfinmag.com/gba2010/http://bahkuteh.com/site/
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    Contact us for more information at

    [email protected]