ABIGAIL R. KING 817-422-8646

904 Willow Circle S Burleson, TX 76028 abigailking_22@yahoo.com

Professional Profile

Highly accomplished enterprising visionary combining sales & marketing talents (10 yrs) with high caliber general management (6 yrs) experience. Results-oriented, decisive leader, with proven success in establishing a lasting presence in new markets, identifying growth opportunities, and initiating strong business alliances. Develop partnerships to drive bottom-line profits. Thrive in dynamically changing environments requiring focused decision making. Ability to speak and write Spanish at an intermediate level. Available for travel.

Innovative Leadership Style Marketing/Employee Management Brand Positioning Strategies Campaign Planning & Execution Product Placement Concepts New Product Launches Product Reengineering/Redesign Key Account Management Comprehensive Advertising Campaigns Project Management

Distribution Qualitative/Quantitative Research Industry Analysis Consumer Research Marketing Initiatives Opportunity Identification Internet/Social Media Marketing Customer Relationship Management Event Planning Cross-Functional Team Leadership

Professional Experience

CARIBBEAN SUN – Burleson, TX (2010 – Present)Director of product & brand marketing, Compliance Manager

Achievements: Created a responsive market-driven department increasing market share from

10% to 25% in one year. Established numerous marketing campaigns that triggered a 10% increase in

monthly sales revenues. Developed client & employee manuals Researched multi-channel marketing efforts of 4 key advertisers to prepare a

comprehensive report on how to reach our target market Achieved a 95% success rate in customer retention during the company’s off

season Spearheaded Caribbean Sun’s rise to the #1 salon in 3 cities by developing a

successful marketing strategy and training/growing a solid sales team Grew the company from two employees to 12 in under a year Developed and activated successful social/new media campaigns with

Facebook, Twitter, LinkedIn, blogs, and digital devices Conceptualized, designed, and implemented numerous successful marketing

campaigns Tracked & managed federal/state compliance laws

Responsibilities: Director of Marketing Team Manager Identify Marketing Initiatives Through Research Develop Targeting and Segmentation Plans

Create Strategic Business Plan Oversee Business/Operation Compliance Train Driven Employees Design and Implement Numerous Marketing Campaigns

CHIROPRACTIC AND SPORTS CLINIC – Burleson, TX (November 2003 – November 2004)Office Manager, Marketing Coordinator

Achievements: Helped grow clinic to compete aggressively in a small niche Improved teamwork within the office by hosting interactive social events and

encouraging personnel to work together on projects Created a check point system to ensure greater accountability for completion of

clinical tasks

Responsibilities: Office Administration Operational Oversight Strategic Planning Develop Marketing Strategies Accounts Payable & Receivable Insurance Filing

LYNN SMITH CHEVROLET – Burleson, TX (January 2000 – January 2003)Customer Service/Marketing Manager

Achievements: Built repeat business and customer loyalty by ensuring high quality and

educating customers on vehicle operations Instituted a program that streamlined service Implemented standardized written procedures Strengthened dealership reputation

Responsibilities: Marketing & Customer Service Management Quality Control Team-Building & Training Regulatory Compliance

Education

TARLETON STATE UNIVERSITY (Fort Worth, TX) Bachelor of Business Administration (3.8 gpa)

TARLETON STATE UNIVERSITY (Fort Worth, TX) Bachelor of Marketing (3.8 gpa)

TARRANT COUNTY COLLEGE (Fort Worth, TX) Associate of Arts (3.6 gpa)

Interests & Hobbies

Beginner golfer for 12 years, War-movie enthusiast, Community volunteer with 200+ volunteer hours