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Pamantasan ng CabuyaoLaguna, Philippines 4025

COLLEGE OF ENGINEERING

PA

AUTOMATED BILLBOARD TARPAULIN OPERATOR VIA GSM MODEM

AND MICROCONTROLLER INTERFACE

(ABITOP GSM C)

Cabansag, Maricar R.

Gonzales, Jaycy T.

Languayan, Bob - Emmanuel S.

Micosa, Maria Hygine M.

A Design Project

Presented to the

College of Engineering

In Partial Fulfillment

of the Requirements for the Degree of

Bachelor of Science in Electronics Engineering

Cabuyao, Laguna

Date


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COLLEGE OF ENGINEERING 2

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CHAPTER I

THE PROBLEM: RATIONALE AND BACKGROUND

INTRODUCTION

At least no one is hyperventilating yet about it being possibly unsafe,

structurally speaking. In pre-tarpaulin days, when billboards were made out of painted

galvanized sheets pieced together on wooden and metal frames, people harped about

the tendency of such signs to topple over during an earthquake, or for a particularly

nasty typhoon to tear the sheets off their frames and have them flying about, ready to

scalp some hapless passerby.

The tarpaulin billboard was supposed to be relatively free of similar worries.

But then in mid-September 2009, the edge of one such sign, located somewhere

between the MRT Cubao and Kamuning stations, ripped and went unfixed by the

media supplier Big Board, in violation of building code regulations. Three days after,

strong winds tore the tarpaulin completely free from its frame and then carried it far

enough to get snagged on the power cable of an oncoming train. As it dragged on the

line, it caught fire, disrupting MRT operations for eight hours. Fortunately, no one was

hurt, but there were many frayed nerves among MRT officials and commuters alike.

At the present time, automation is one of the main priority and backbone of

most research. The majority of professionals like engineers do automated devices to


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lessen the difficulty of some work that has to be done. The application of automation

in the billboard display for safety purpose is the main concern of this design projects.

The apprehension of creating this study is due to the safety of the workforce

that will manually operate the process to safety roll-up the billboard display during

typhoon or any calamities through microcontroller with GSM Module interface.

OBJECTIVES OF THE STUDY

Specifically it aims to;

1.The study aims to develop a system that would control automatically control the

roll-up and down of tarpaulin billboard display with the aid of Microcontroller

and GSM Modem.

2.To further explore the possible applications of the Microcontroller and GSM

Modem combination.

3.Demonstrate the operations of tarpaulin billboard display system through a

prototype model.

STATEMENT OF THE PROBLEM

Nowadays, billboards play a vital role in advertising information to the public.

Improvement of these medium are one of the concerns or considerations of media

personnel. Billboards are sensitive especially in times of calamities. A billboard with

safety features can be the solution. The researchers aim to answer the following

considerations and problems:


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1.What are things to consider for the automatic safety features of the billboard

display be applied?

2.How to automatically control the safety features of the billboard display?

3.What are the factors and/or specifications that have to be considered in choosing a

microcontroller that can be used for controlling the safety features of the billboard

display?

4.How does the GSM Module operate?

5.How to tie up the tarpaulin on top of the billboard frame when rolled up and the

same thing when returned to its original position?

6.How will the additional feature, the lightning system, be operated automatically?

7.How to secure the overall device from possible damages?

THEORETICAL FRAMEWORK

The intent of this project is to create a tarpaulin billboard that would

automatically roll-up once the GSM Module received a confirmation from the person-

in-charge to avoid calamities that can lead to the ridding of the billboard display which

is a tarpaulin. The main function of the power supply is to provide a sustainable power

for the electricity dependent devices like GSM Module, microcontroller and motor.

Once a confirmation is sent to automatically roll the tarpaulin up, the switch will be

trigger and this cause the microcontroller to generate the motor that will execute the

process of rolling up the billboard display. As a result, it will lessen or avoid the


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possibility of falling down or tearing off the tarpaulin. And in addition, the lamp is

now set automatically to provide supplementary protection anytime needed.

FIGURE 1:

BLOCK DESCRIPTION

Power Supply

It is a device that supplies electrical energy to microcontroller and other

devices that are electrically dependent which is necessary for the design project.

The term is most commonly applied to devices that convert one form of electrical

energy to another, though it may also refer to devices that convert another form of

energy (e.g., mechanical, chemical, solar) to electrical energy.

GSM Modem

Global System for Mobile Communications: originally from Groupe Spcial

Mobile. It is a multi-functional, ready to use, rugged unit that can be embedded or

plugged into any application. The modem can be controlled and customized to
http://en.wikipedia.org/wiki/Electricalhttp://en.wikipedia.org/wiki/Energyhttp://en.wikipedia.org/wiki/Energyhttp://en.wikipedia.org/wiki/Electrical


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various levels by using the standards AT commands. The modem comprises several

interfaces:

LED Function including operating statusExternal AntennaSerial and Control LinkPower supplySIM Card Holder

Switch

Is an electrical component that can break an electrical circuit, interrupting

the current or diverting it from one conductor to another. The most familiar form of

switch is a manually operated electromechanical device with one or more sets of

electrical contacts. Each set of contacts can be in one of two states: either 'closed'

meaning the contacts are touching and electricity can flow between them, or 'open',

meaning the contacts are separated and nonconducting.

Microcontroller

Sometimes abbreviated C, uC orMCU, is a small computer on a single

integrated circuit containing a processor core, memory, and programmable

input/output peripherals. Microcontrollers are used in automatically controlled

products and devices, such as automobile engine control systems, implantable

medical devices, remote controls, office machines, appliances, power tools, and

toys.
http://en.wikipedia.org/wiki/Electrical_componenthttp://en.wikipedia.org/wiki/Electrical_circuithttp://en.wikipedia.org/wiki/Electric_currenthttp://en.wikipedia.org/wiki/Electromechanicalhttp://en.wikipedia.org/wiki/Electrical_contacthttp://en.wikipedia.org/wiki/Integrated_circuithttp://en.wikipedia.org/wiki/Input/outputhttp://en.wikipedia.org/wiki/Input/outputhttp://en.wikipedia.org/wiki/Integrated_circuithttp://en.wikipedia.org/wiki/Electrical_contacthttp://en.wikipedia.org/wiki/Electromechanicalhttp://en.wikipedia.org/wiki/Electric_currenthttp://en.wikipedia.org/wiki/Electrical_circuithttp://en.wikipedia.org/wiki/Electrical_component


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Lamps

An output device that represent the lamps of the billboard display.

DC Motor

An output device that would be use to move the tarpaulin in upward

direction or downward direction.

SIGNIFICANCE OF THE STUDY

The design project entitled Tarpaulin Billboard Display with Safety Features

via GSM and Microcontroller Interface is useful to the following:

Pamantasan ng Cabuyao and its Constituents

This study could help trigger the institution to promote the school

identification in much effective way via billboard display with the assurance that

the budget allotted to the tarpaulin display is worth through a much longer period.

Engineering Discipline

This design project might bring development in the field of Engineering

particularly under a discipline of programming and electronics. It may also

motivate students to learn new ideas about automation technology.

Property Owner

This research will give them advantage of reducing the ripping and falling

down of the billboard display during typhoon season.


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Community

This research will give them assurance of knowing that it has safety features

that lessen the dangerous situation from the structure.

Potential Researchers

This study could possibly provide an idea and necessary information for the

associated studies and for the enhancement and modification of this system device.

It may also determine the improvement that should be work to the current system in

order to provide much innovative system.

ETHICAL CONSIDERATIONS

It is something about the nature and purpose of the study, what would occur

during the experimental session, whether any risk was involved, and assurance that all

the gathered data are absolutely acknowledge. In addition, it probably informed that

the researchers are entitled to summarize the outcome of the study.

The purpose of the study is to develop a system that would control the

automatic safety features of the tarpaulin billboard display with the aid of Zilog

Microcontroller with GSM Module interface.

A demonstration of the operations of the tarpaulin billboard display system

through a prototype model will be included.

And more than anything else, all the sources are properly acknowledge and

cited.


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SCOPE AND LIMITATIONS

The design is tight with the following statements:

The study will focused on controlling the safety features of the billboard display

using microcontroller with GSM Modem interface.

A Zilog Microcontroller will be used.

It will be operated automatically once the GSM Module received SMS verification

from the administrator.

A _____ will be used for the tarpaulin locking once rolled up or down to its normal

state.

It is utilize to avoid the unnecessary dilemma like breaking it apart or tearing it into

pieces due to any calamities.

The project could be implemented in public places, most often, they are located on

main roads and they can be placed in any location with large number of viewers.

A reply default is set to confirm if the action is executed or if failure in the process

occurred.

The design is limited with the following statements:

There must be administrator who will know when to send confirmation for the

automatic activity of the device.

A reply default will be set although it doesnt have automatic loading for itself.

If the network location is busy or unable to cover a signal the system cannot be

operated automatically.


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ASSUMPTIONS

This design is subjected on the following hypothesis:

The design was confined only in the study of existing system and looking for the

better alternatives for the proposed system.

Since the design intent to further enhance the existing system of billboard display

for the reasons of providing a more liable and enhanced system, the recent set up

of the billboard structure, the cost and the safety of the environments is the

primary concerns. These serve as the basis of the project design proposal.

The association of the common billboard display is usually manual operated and

very hazardous and hence improvement and upgrading is the main importance.

The existing billboard display system needs to be improved and enhanced for

much better advertising

All devices are assumed to be in good condition for the smooth flow of the system.

Rolling up or down is the way the tarpaulin will be held up or when back to its

normal position.

Once a confirmation SMS is sent to the GSM Module a reply message will be sent

back to the sender for verification if the action was executed or if some failure

occurred during the process.

The Zilog Microcontroller has an estimated lifespan of ____.

If stoppage and malfunction occur like sudden power supply loss, a confirmation

text will be sent to the server.


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DEFINITION OF TERMS

The following terms were defined according to how they are used in the design

project to avoid misconceptions.

Zilog Microcontroller

Stands for "Z (the last word of) integrated logic", is a manufacturer of

8-bit and 24-bit microcontrollers, and is most famous for its Intel 8080-compatible

Z80 series.

GSM for Industrial Applications.

The primary appeal of the GSM network for industrial applications is in its

following qualities:

Digital Transmission. The GSM Network is inherently digital which makes itsecure, relatively error-free, and jamming-proof.

Nationwide Coverage. The GSM networks offer nationwide access at a fixed feeregardless of location.

Future-proof. The GSM network is designed to be compatible with futuretechnology upgrades such as GPRS and third generation (3G) cellular telephony.

Thus, investments in this area are relatively safe in the medium to long term.

Cheap. GSM technology in terms of hardware and fees paid to providers will getcheaper as it grows more popular and as the technology matures.

Mobile. GSM technology allows for a roaming system, wherein both transmitterand receiver can be move around the cellular network.
http://en.wikipedia.org/wiki/8-bithttp://en.wikipedia.org/wiki/24-bithttp://en.wikipedia.org/wiki/Microcontrollerhttp://en.wikipedia.org/wiki/Intel_8080http://en.wikipedia.org/wiki/Zilog_Z80http://en.wikipedia.org/wiki/Zilog_Z80http://en.wikipedia.org/wiki/Intel_8080http://en.wikipedia.org/wiki/Microcontrollerhttp://en.wikipedia.org/wiki/24-bithttp://en.wikipedia.org/wiki/8-bit


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DataTransmission. This can be in the form of: telemetry systems, remote accessand control systems, remote display systems and others. Being inherently digital,

sending digital data with the GSM network is very simple and easy. Information

transmission through the GSM network can be in the form of:

VoiceChannelTransmission. Much like how a regular fixed line modem works,data can be transmitted to the cell phones voice channel at speeds comparable to

a fixed line modem.

GPRS Transmission. The 2.5 G GPRS technology that is slowly gainingpopularity in the Philippines allows for high-speed data transmission for the

newest cell phone models.

SMSTransmission. Using a 160-character text message, short commands can besent via SMS and decoded by a receiver. This is ideal for intermittent small

packet data transmission.

Low Speed/High Torque DC Motor

Transmit a large amount of power from a comparatively small drive

envelope. Low noise and vibration and high energy efficiency can be additional

benefits. Rapid reversal of direction may be achieved simply by reversing the

direction of hydraulic fluid flow. LSHT motors also exhibit smooth starting torque.

Relay

Use an electromagnetic coil to move the poles of the switch when powered.

There are three pairs of connection know as common, normally open and normally


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close. The center terminal block is the common (CO) connection and is connected

to either upper or lower terminal block depending on the state of the relay. And its

vital role is to switch on/off the device according to the microcontroller command.

Tarpaulin

Tarp in American English, is a large sheet of strong, flexible, water-

resistant orwaterproofmaterial, often cloth such as canvas or polyester coated with

urethane, or made of plastics such as polyethylene. In some places such as

Australia, and in military slang, a tarp may be known as a hootch. Tarpaulins often

have reinforced grommets at the corners and along the sides to form attachment

points forrope, allowing them to be tied down or suspended. Inexpensive modern

tarpaulins are made from wovenpolypropylene; this material is so associated with

tarpaulins that it has become colloquially known in some quarters as polytarp.

Mobile phone and SIM Card

Also called mobile, cellular telephone, cell phone, hand phone orhandy,

is an electronic device used forfull duplex two-way radio telecommunications over

a cellular networkofbase stations known as cell sites. Allows its user to make and

receive telephone calls to and from the public telephone network which includes

other mobiles and fixed-linephones across the world. It does this by connecting to

a cellular networkowned by a mobile network operator.SIM Card orSubscriber

Identity Module is a portable memory chip used in some models of cellular

telephones. It makes it easy to switch to a new phone by simply sliding the SIM out
http://en.wikipedia.org/wiki/American_Englishhttp://en.wikipedia.org/wiki/Waterproofhttp://en.wikipedia.org/wiki/Clothhttp://en.wikipedia.org/wiki/Canvashttp://en.wikipedia.org/wiki/Polyurethanehttp://en.wikipedia.org/wiki/Plastichttp://en.wikipedia.org/wiki/Polyethylenehttp://en.wikipedia.org/wiki/Australiahttp://en.wikipedia.org/wiki/Grommethttp://en.wikipedia.org/wiki/Ropehttp://en.wikipedia.org/wiki/Polypropylenehttp://en.wikipedia.org/wiki/Electronic_devicehttp://en.wikipedia.org/wiki/Full_duplexhttp://en.wikipedia.org/wiki/Mobile_telecommunicationshttp://en.wikipedia.org/wiki/Cellular_networkhttp://en.wikipedia.org/wiki/Base_stationhttp://en.wikipedia.org/wiki/Cell_sitehttp://en.wikipedia.org/wiki/PSTNhttp://en.wikipedia.org/wiki/Fixed-linehttp://en.wikipedia.org/wiki/Cellular_networkhttp://en.wikipedia.org/wiki/Mobile_network_operatorhttp://en.wikipedia.org/wiki/Mobile_network_operatorhttp://en.wikipedia.org/wiki/Cellular_networkhttp://en.wikipedia.org/wiki/Fixed-linehttp://en.wikipedia.org/wiki/PSTNhttp://en.wikipedia.org/wiki/Cell_sitehttp://en.wikipedia.org/wiki/Base_stationhttp://en.wikipedia.org/wiki/Cellular_networkhttp://en.wikipedia.org/wiki/Mobile_telecommunicationshttp://en.wikipedia.org/wiki/Full_duplexhttp://en.wikipedia.org/wiki/Electronic_devicehttp://en.wikipedia.org/wiki/Polypropylenehttp://en.wikipedia.org/wiki/Ropehttp://en.wikipedia.org/wiki/Grommethttp://en.wikipedia.org/wiki/Australiahttp://en.wikipedia.org/wiki/Polyethylenehttp://en.wikipedia.org/wiki/Plastichttp://en.wikipedia.org/wiki/Polyurethanehttp://en.wikipedia.org/wiki/Canvashttp://en.wikipedia.org/wiki/Clothhttp://en.wikipedia.org/wiki/Waterproofhttp://en.wikipedia.org/wiki/American_English


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of the old phone and into the new one. It holds personal identity information, cell

phone number, phone book, text messages and other data.

Calamities

Calamity is the effect of natural hazard which causes environmental,

financial or human losses. Earthquakes, floods, volcanic eruptions, landslides, fires,

spontaneous tree limbs falling, winds, hurricanes, tornadoes, ice storms.

Natural calamities are occurrences, events or phenomenon that happens in nature of

their own according or because of man (the use of cell towers, vehicles also cause

damage to air).

Assembly Language

A low-level programming language for computers, microprocessors,

microcontrollers, and other integrated circuits. It implements a symbolic

representation of the binary machine codes and other constants needed to program a

given CPU architecture. This representation is usually defined by the hardware

manufacturer, and is based on mnemonics that symbolize processing steps

(instructions), processor registers, memory locations, and other language features.

An assembly language is thus specific to certain physical (or virtual) computer

architecture. This is in contrast to most high-level programming languages, which,

ideally, are portable.
http://en.wikipedia.org/wiki/Low-level_programming_languagehttp://en.wikipedia.org/wiki/Computerhttp://en.wikipedia.org/wiki/Microprocessorhttp://en.wikipedia.org/wiki/Microcontrollerhttp://en.wikipedia.org/wiki/Integrated_circuithttp://en.wikipedia.org/wiki/Machine_codehttp://en.wikipedia.org/wiki/CPUhttp://en.wikipedia.org/wiki/Mnemonic#Assembly_mnemonicshttp://en.wikipedia.org/wiki/Instruction_%28computer_science%29http://en.wikipedia.org/wiki/Processor_registerhttp://en.wikipedia.org/wiki/High-level_programming_languagehttp://en.wikipedia.org/wiki/Portinghttp://en.wikipedia.org/wiki/Portinghttp://en.wikipedia.org/wiki/High-level_programming_languagehttp://en.wikipedia.org/wiki/Processor_registerhttp://en.wikipedia.org/wiki/Instruction_%28computer_science%29http://en.wikipedia.org/wiki/Mnemonic#Assembly_mnemonicshttp://en.wikipedia.org/wiki/CPUhttp://en.wikipedia.org/wiki/Machine_codehttp://en.wikipedia.org/wiki/Integrated_circuithttp://en.wikipedia.org/wiki/Microcontrollerhttp://en.wikipedia.org/wiki/Microprocessorhttp://en.wikipedia.org/wiki/Computerhttp://en.wikipedia.org/wiki/Low-level_programming_language


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Billboards

Billboards are large structures located in public places which display

advertisements to passing pedestrians and motorists. Most often, they are located on

main roads with a large amount of passing motor and pedestrian traffic; however,

they can be placed in any location with large amounts of viewers, such as on mass

transit vehicles and in stations, in shopping malls or office buildings, and in

stadiums.

Billboards Advertising

Billboard advertising is when you display an advertisement on a giant

rectangle usually near a freeway or atop a building in a metropolitan area. The

rectangle usually is many feet in diameter.


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CHAPTER II

REVIEW OF RELATED LITERATURE AND STUDIES

It is an integral part of the study. It may also be a required part of proposals.

The main purpose is to analyze scientific works by other researchers that the

researchers used for investigation critically. It is also secondary sources, and as such,

do not report any new or original experimental work.

Basically this part of the study focuses on the foreign and local types of the

tarpaulin billboard display mostly on the uniqueness of each and also the articles

involved and necessary for the improvement of the study.

And devices which utilized a GSM Modem, Microcontroller or both are also

included.

FOREIGN LITERATURE

Programming Support for the Z8 Encore

Family of 8bit Flash microcontrollers (MCUs) Zilog devices are now

embedded in over a billion end-use devices worldwide in applications as diverse as

consumer electronics and appliances, building control, factory automation, financial

transaction processing, computer peripherals and the automotive after-market. The

Z8 Encore! family of Flash microcontrollers offers up to 64Kbyte of Flash memory

with performance further enhanced by Zilog's register-to-register architecture,

featuring a 20MHz CPU core, up to 4Kbyte of RAM, and a three-channel DMA


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controller. Hi-Lo's ALL-100 supports device programming for a variety of device

types covering EPROM, EEPROM, serial PROM, Flash, PLD/CPLD/FPGA,

MPU/MCU and so on. Most programmable devices in DIP, SDIP, SOP, SSOP,

TSOP, PLCC, QFP or BGA package types can be programmed on a DIP48

programming module directly or through an appropriate adapter/convertor. The

ALL- 100 features high-tech pin drivers to provide excellent programming quality

at high speed, with high reliability and high expansion flexibility. All pin drivers

built in ALL-100 are fully programmable to meet modern programming/testing

needs, including newly released low voltage devices in the market. A high speed

USB port is provided to connect to the majority of notebook or desktop PC running

under. Windows 98 SE/Me/NT/2000 SP4/XP SP1/Server 2003.Up to eight sets of

ALL-100s can be run simultaneously via tiered star USB to achieve the highest

throughputs. The ALL-100 is the most powerful single-socket universal

programmer designed to help engineers tackle today's challenges in device

programming.

http://www.electronicstalk.com/news/zil/zil133.html

GSM based Device Monitoring and Control System

The purpose of this project is to monitor and control electrical devices

(Analog and Digital) remotely using GSM modem/phone. The GSM modem

provides the communication mechanism between the user and the microcontroller

system by means of SMS messages.
http://www.electronicstalk.com/news/zil/zil133.htmlhttp://www.electronicstalk.com/news/zil/zil133.htmlhttp://www.electronicstalk.com/news/zil/zil133.html


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User can control multiple electrical devices by sending suitably formatted

SMS message to the microcontroller based control system. These SMS commands

are interpreted by microcontroller system and are validated. If the SMS command

received is valid then it takes the necessary action to control the said devices.

This system also continuously monitors the status of devices connected to it.

If the status of any critical device changes from ON to OFF or vice versa, then

microcontroller based system automatically sends the SMS alerts back to

user. After completion of the command implementation this system sends the

confirmation messages back to the calling user.

The major building blocks of this project are:

Microcontroller based control system with regulated power supply.GSM Modem/phone.Digital and Analog sensors and controlled devices.

http://www.mycollegeproject.com/GSM%20based%20Device%20Monitoring%20and

%20Control.html

Zilog Z8 Microcontroller Project Board

This is a small programmable device (similar to PLC) with 4 inputs, 4

outputs and full development system running under Windows.

It can write and test a simple program, with debug feature, then store such

program in the device non-volatile memory and then, every time device powers up,

your application starts autonomously. Project archive contains schematic, printed
http://www.mycollegeproject.com/GSM%20based%20Device%20Monitoring%20and%20Control.htmlhttp://www.mycollegeproject.com/GSM%20based%20Device%20Monitoring%20and%20Control.htmlhttp://www.mycollegeproject.com/GSM%20based%20Device%20Monitoring%20and%20Control.htmlhttp://www.mycollegeproject.com/GSM%20based%20Device%20Monitoring%20and%20Control.htmlhttp://www.mycollegeproject.com/GSM%20based%20Device%20Monitoring%20and%20Control.html


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circuit board, HEX file ready to be uploaded to microcontroller and application

program that runs on PC (Windows environment).

http://www.embedds.com/zilog-z8-microcontroller-project-board/

Innovative Billboard Rescues People!

Branded Outdoor Billboard help Pedestrians to SafetyBy: Lexy Klain Category: Digital Influence

An Indian mobile service provider, Aircel, recently did some very clever

and whacky guerilla advertising in Mumbai, India. The company created and

erected a giant outdoor billboard that had a branded boat vessel on it with the

tagline: In case of emergency, cut rope. Why is this so clever? Mumbai is known

for its monsoon season this time of year. Would it be likely that a scenario like this

pop up where a boat was needed to get people to safety? Well, yes. Not only was

this an innovative way to promote Aircel as well as a media-stealing publicity

stunt to generate word of mouth for the brand in a high traffic area, but it also

received widespread media attention as an actual emergency arose which lead to

someone needing to cut the rope and make use out of the vessel. Spring wise

reports that on July 15, monsoon floods made the Milan Subway virtually

impassable. The rope was cut on Aircels billboard, the boat was released, and

stranded pedestrians were ferried to safety.
http://www.embedds.com/zilog-z8-microcontroller-project-board/http://www.embedds.com/zilog-z8-microcontroller-project-board/http://www.embedds.com/zilog-z8-microcontroller-project-board/


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The inflatable raft probably cost a few thousand rupees plus the cost of

renting the billboard but it went a long way towards helping the beleaguered

citizens of Mumbai as compared to what the same thousands wouldve done in the

hands of the bureaucratic babus of local, state and central governments.

http://www.asiadigitalmap.com/tag/aircel/

A Boat on the Billboard in Bangalore, IndiaPosted on August 24, 2009 Filed Under Advertising, General

http://blog.socialmaximizer.com/innovative-billboard-rescues-people/
http://www.asiadigitalmap.com/tag/aircel/http://www.asiadigitalmap.com/tag/aircel/http://blog.socialmaximizer.com/innovative-billboard-rescues-people/http://blog.socialmaximizer.com/innovative-billboard-rescues-people/http://blog.socialmaximizer.com/innovative-billboard-rescues-people/http://www.asiadigitalmap.com/tag/aircel/


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Bleeding billboards used to remind motorists to drive safely - video

By: Hannah Wood, Mirror.co.uk 6/07/2009

A bleeding billboard in New Zealand is

being used to remind motorists to drive carefully

during the rainy season.

The disturbing ad features portraits of

children that bleed from the eyebrows, nose, ears

and mouth when it rains.

The effect is startling and transforms fresh-faces into car crash victims above

the strap line: Rain changes everything. Please drive to the conditions. When the

sun shines they return to normal.

The billboard may be terrifying but Paparuka District Council claims that

since they went up over Eastertraditionally the worst time for fatalities because

of the holiday rush and first heavy rains after summernobody has died.

Recently the ad campaign won a Bronze Lion at the International

Advertising Festival in Cannes.

http://www.mirror.co.uk/news/top-stories/2009/07/06/bleeding-billboards-used-to-

remind-motorists-to-drive-safely-video-115875-21499058/
http://www.mirror.co.uk/news/top-stories/2009/07/06/bleeding-billboards-used-to-remind-motorists-to-drive-safely-video-115875-21499058/http://www.mirror.co.uk/news/top-stories/2009/07/06/bleeding-billboards-used-to-remind-motorists-to-drive-safely-video-115875-21499058/http://www.mirror.co.uk/news/top-stories/2009/07/06/bleeding-billboards-used-to-remind-motorists-to-drive-safely-video-115875-21499058/http://www.mirror.co.uk/news/top-stories/2009/07/06/bleeding-billboards-used-to-remind-motorists-to-drive-safely-video-115875-21499058/http://www.mirror.co.uk/news/top-stories/2009/07/06/bleeding-billboards-used-to-remind-motorists-to-drive-safely-video-115875-21499058/


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Billboard made by beer lovers, for beer lovers

Published by Lindsay at 7:57 pm under

Word of Mouth Ideas, Exterior Signs, Advertising

A low cost attention grabbing billboard.

Apparently it was dreamed up and produced in

Belgium. I guess half the fun was emptying all

those bottles. If you decide to give this a try, yes, I

am available to help out on the production/bottle emptying line. Obviously they

dont have a vandal problem there, or maybe they do and used that to generate

some free media attention.

http://stuff4restaurants.com/blog3/2008/04/10/the-carlsberg-billboard/

The 13 Most Creative and Interesting Billboard Advertisements: A Brilliant

Billboard-Right on Target

Adidas Samba Garden BillboardWhat was adidas trying to say with this

unconventional billboard? Were they making

an effort to go "green" and be more

environmentally conscious? Or were they

trying to beautify the area in which this

advertisement was found? Most likely, adidas

was just trying to create a unique, attention-grabbing ad that would sell some
http://stuff4restaurants.com/blog3/2008/04/10/the-carlsberg-billboard/http://stuff4restaurants.com/blog3/2008/04/10/the-carlsberg-billboard/http://www.shopadidas.com/home/index.jsphttp://www.shopadidas.com/home/index.jsphttp://stuff4restaurants.com/blog3/2008/04/10/the-carlsberg-billboard/


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more Sambas to both committed soccer enthusiasts and ironic hipsters (since the

plants were made from plastic). Either way, we applaud and appreciate adidas's

effort to think outside the box and create something that doesn't feature in-your-

face branding.

"Belt Up" Driver SafetyThis straightforward ad reminding

passengers to buckle up in the backseat was

created byClemenger BBDO and is located in

Australia. The message on this one is clear, put

on your seat belt or get launched clear across

the land of koalas and kangaroos like a rag

doll. We can't help but wonder if this would've been more effective if they just

showed a man splattered across the pavement, but that's why we don't work for

an advertising agency, mate.

A very dramatic way to drive home your message. It is a perfect example

of how to dramatize the problem or solution your product or service provides.

Just think, the sign by itself would have been as interesting as a freshly mowed

lawn. But, simply by adding the 3 dimensional slingshots, the whole thing comes

alive and does a brilliant job of creating humor and tension. You get its message

in a glance.

http://stuff4restaurants.com/blog3/2007/10/29/a-brilliant-billboard-right-on-target/
http://stuff4restaurants.com/blog3/2007/10/29/a-brilliant-billboard-right-on-target/http://stuff4restaurants.com/blog3/2007/10/29/a-brilliant-billboard-right-on-target/http://stuff4restaurants.com/blog3/2007/10/29/a-brilliant-billboard-right-on-target/


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Bic RazorsThis Bic ad located in Japan is one of our

favorites on the list because it is a great example of

guerilla advertising. Short, simple, and straight to

the point. The ad shows a giant razor shaving a path

in the grass leading up to a white billboard that

features a Bic logo and acts as a nice backdrop to the advertisement. The

question is who's the unlucky sap that has to keep the grass trimmed constantly?

Maybe they should call this guy.

Bloom Supermarket Jumbo MuffinsAdvertising firm Boone/Oakley (be sure

to check out their unique YouTube homepage)

created this outdoor ad for a North Carolina

supermarket chain called Bloom. Besides their

regular grocery and specialty product

selection, Bloom sells several signature

products including the "Bloom berry" jumbo muffins pictured above. For this

elaborate advertising campaign, a strategically placed "Car for Sale" was parked

underneath the giant billboard. A week after the ad went up, a muffin was made

to look like it fell, crushing the car underneath. The muffin was eventually

removed, and was sent to various Bloom locations for photo opportunities and


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special promotional events. Sounds to us like there isn't much to do in North

Carolina huh?

Hubba Bubba BubblegumBubblegum manufacturer Hubba Bubba is

no stranger to using extraordinary to get their

point across. This particular billboard depicts the

aftermath of a bubble blown too big. Besides

making a mess of the kid's face, the gum also

seems to have gotten on the surrounding trees

and environment. Even the kid pictured in the ad doesn't seem to be too happy

with his current predicament.

CingularThis innovative billboard was created for

the cell phone provider Cingular, a joint venture

between AT&T and BellSouth. Not only does

the ad utilize bright, easy-to-read colors and

copy, the play on words involving "dropped"

calls really makes this ad unique. The overall

concept makes the billboard interesting to look at and more importantly, clearly

conveys the intended message. Now if Cingular's service were as good as their

ads, then we would really have something to talk about.


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Nationwide InsuranceThis one-of-a-kind billboard is easily

one of the best on our list. Nationwide

Insurance took a fictional paint company's

billboard and turned it into colorful, messy

disaster in the parking lot below. Giant globs

of yellow paint poured down the side of

building, creating a massive puddle on and around the cars parked underneath.

At first glance, you would think "Someone's getting fired for this," but upon

closer inspection, you begin to realize that it's all an elaborate set up for

Nationwide. Between the "accidental" splatters on Nationwide's real ad to the

relevant placement of the company's slogan, we can't help but be impressed.

Silberman's Fitness CenterNo fancy cut-outs, bright colors, or other

bells-and-whistles here. Just a simple,

straightforward ad telling you maybe it's time to

put down that cheeseburger and TV remote, and

hit the gym using clever placement and

construction. Either that or the workers putting together the billboard got lazy

and just left us with a half-assed, tilted sign.


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Eskom EnergyA nice billboard created for Eskom, a

South African electric company, asking

consumers and businesses to conserve energy

and stop unnecessary power usage. Just a really

clever and smart way of utilizing an ad's

medium. It makes you think about why all the lights are not turned on until you

read the caption. Looks great at night, but we assume it would be kind of

confusing during the day.

HeinekenHere's another billboard that creatively

uses its occupied space. This Heineken ad

resembles a traditional, 2D billboard until you

realize a GIANT HAND OF GOD IS

REACHING OUT TO STEAL YOUR SOUL.

Well... maybe just the Heineken. Either way,

it's pretty cool.

Kill Bill 2After the launch of the originalKill Bill,

fans were already foaming at the mouth in

anticipation for the release ofKill Bill 2. We see


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no better way to get viewers even more hyped up over the violent film then by

placing gory, blood-splattered ads all around town. That is, unless someone

wants to teach us the five point palm exploding heart technique.

Maker's Mark WhiskeyWe've said it all before. "Creative, unique,

innovative." But when it comes down to it, what

you have here is a fuel truck filled with a giant

bottle of whiskey. What's not to love?

Tylenol

There are many subtle ways to represent the

pain of a headache in a billboard. However,

"subtle" never got anyone anywhere. For this

Tylenol ad, some creative advertisers thought it

would be best to take a 2400 lb wrecking ball and

slam it straight through the forehead of one unlucky headache sufferer. I think

we get the message now.

http://www.streetlevel.com/2010/04/05/the-13-most-creative-and-interesting-

billboard-advertisements/3
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LOCAL LITERATURE

Early Billboard Forms

Billboards happen to be the world's oldest form of advertising. Signage was

the earliest form of marketing communications, used by the first Egyptian

merchants who chiseled sales and promotional messages on stone tablets, later

posting them along public roads.

Millennia later, improvements in printing led to the evolution from hand-

chiseled stone tablet signs to more aesthetically designed posters, originally called

bills, in the 1800s.

Billboards were originally extensively used by circuses, whose owners

invested heavily in advanced promotions. Many of the circus owners eventually

became providers of billboards themselves.

In the 20th century, marketers began to use billboards as a major means to

establish brand awareness. This was when outdoor advertising centers like Times

Square and Hollywood's Sunset Strip came about, with spectacular displays by

brand icons like Coke, Kelloggs, Levi's, Wrigley's, etc. Times Square and Sunset

Strip reign as the outdoor capitals of the world even today. Advertisers are not only

encouraged to construct bigger and brighter displays in these areas but the City

Planning Commission mandates it due to its tourism value.

In the Philippines, a self-regulatory body, the Outdoor Advertising

Association of the Philippines, was established in 1964 to help enforce public


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Billboard Effectiveness

A consumer perception study mounted by the Starcom Research in 2000

revealed the following:

1.Size and uniqueness of billboards drive memorability. Likewise, simple,concise messages in smaller billboard formats.

2.People like billboards that entertain.3.People expect billboards to change every so often, especially for high-

recognition brands.

4.The perception that everyone hates out-of-home advertising is unfounded.5.Transit riders enjoy the entertainment and distraction of billboard messages

more than rush hour traffic.

An FBCRS survey on usage, attitude and image, conducted in 2003, complemented

the Starcom research. The findings revealed:

1.A billboard's unique design is an attribute that drives awareness and recall ofadvertising.

2.Use of bright, cheerful colors is preferred.3.People like billboards in general as revealed by 96 percent of the respondents

who gave overall positive comments.

http://outlookph.blogspot.com/2008/06/billboardsinphilippines.html//BillboardEff

ectiveness
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Successful Billboard Attributes

While billboards are enjoying a surge in media usage, marketers are challenged

to present their billboards in ways that rise above the clutter. Some of the attributes

that marketers can look into include the following as culled from a 2000 Sensory

Logic Creative Test mounted in late 2000:

1. Stopping power. Successful billboards must have excellent stopping power.These include among others, the use of strong color contrasts between

foreground and background elements; use of colors with deep saturation;

avoidance of cluttered or very austere formats and use of a story line with

dramatic tension or suspense to engage viewer interest.

2.Readability. These include making the picture image big, alive and simple;making the message clear; developing copy that is short yet full of punch and

creating a seamless design with simple and clear texts and fonts.

3.MessageClarity. Avoiding excessive brain teasing, ability to relate messagesto familiar experiences and situations and emphasis on the product as hero or

helper are dimensions of message clarity.

4.Memorability. These include the use of a powerful anchor visual element andimages that hinge on real-life experiences.

(http://outlookph.blogspot.com/2008/06/billboard-in-philippines.html//success

fulbillboardattributes)


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Filipino Billboard Mixes Ads with Green Messaging

By: SCREENS.tv staff

A community in the Philippines is using a digital billboard to promote

environmental messages to its 70,000 citizens.

Carmona, near Manila, has installed a billboard from Lighthouse

Technologies at a tollgate where it can reach high pedestrian and vehicle traffic.

The display4m wide and 3m high shows advertising and environmental

messages, dubbed the Green Channel, from 6am to 10pm.

Composed of 16 panels in a 4x4 configuration, it has 2000:1 contrast ratio

and 5000 candelas per square meter brightness for visibility in the strong sunlight.

Icon Advertising provides content and manages the billboard. Local firm

Evolution also worked on the deployment.

http://www.screens.tv/article/111099/Filipino_billboard_mixes_ads_with_gree

n_messaging.html

Road Safety Billboard Started Ford's Road Safety Campaign

Famous for excellent cars, Ford is committed to its country's road safety as

well. Ford Philippines is going to make roads safer for both motorists and

pedestrians. Its program in support of the World Health Organization's (WHO)

World Health Day on Road Safety was initially introduced in April 2004 (when its

road safety billboard was established along the Balibago/Tagaytay road) and went
http://www.screens.tv/article/111099/Filipino_billboard_mixes_ads_with_green_messaging.htmlhttp://www.screens.tv/article/111099/Filipino_billboard_mixes_ads_with_green_messaging.htmlhttp://www.screens.tv/article/111099/Filipino_billboard_mixes_ads_with_green_messaging.htmlhttp://www.screens.tv/article/111099/Filipino_billboard_mixes_ads_with_green_messaging.htmlhttp://www.screens.tv/article/111099/Filipino_billboard_mixes_ads_with_green_messaging.html


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on in 2005, when two main projects were identified: the Road Safety Fund and

Responsibility in Driving Education or R.I.D.E. program.

P1.000 for every Ford and Mazda vehicle sold in the Philippines was

donated to the road safety fund. Ford Philippines started this campaign in March

2005. Educate drivers and promote road safety in the Philippines (which included a

road safety billboard unveiling and educational programs) - this is where the funds

were used. The road safety promoting contained not only the road safety billboard

establishing, but also different training programs, research and studies on different

aspects of road safety and other identified road safety projects.

R.I.D.E. is a comprehensive road safety educational program. It was

specially designed to educate today's drivers and the drivers of the future. A number

of sessions were developed to fit the specific audience: high school and college

students, Ford dealerships and customers, Ford clubs and the general public.

Such topics as driving accident facts, road signs and common traffic violations,

defensive driving, road hazards, driving etiquette and techniques, car conditions

and understanding vehicle safety features were included in the R.I.D.E. sessions for

students.

Customers and employees enjoyed the R.I.D.E sessions that comprised

driving accident facts, road signs and common traffic violations, defensive driving

techniques, handling emergency situations, vehicle safety technologies and hands-


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on exercises on parking, using an anti-lock braking system, brakes, aqua planning

and basic auto maintenance.

Henry Co, the President of Ford Group Philippines, said: "Following the

initial Road Safety activities that we rolled-out in 2004, we are taking those

initiatives further. We want to reach out to more people and inform them about the

importance of road safety and how they can practice safe driving." He also added:

"The concern on roadside injuries continues to rise as reported by the WHO. As one

of the world's leading automotive manufacturers and a corporate citizen, we would

like to do our share to promote road safety."

April 2004, the Ford Philippines' Road Safety Campaign began via the

unveiling of its Road Safety Billboard along the Balibago/Tagaytay road. The Ford

Motor Company reinforces its commitment to driver and pedestrian safety. It has

developed a series of events and road safety initiatives, aimed at reducing accidents,

death and injuries caused by road traffic collisions. The Ford Philippines' Road

Safety Campaign is a part of this global effort of the Ford Motor Company.

http://www.syl.com/bc/roadsafetybillboardstartedfordsroadsafetycampaign.html

Outdoor Advertisers Urge Government to Pass Billboard Safety Law

Abs-cbnnews.com Posted at 05/27/2008 12:40 AM

A group of outdoor advertisers on Monday appealed to the government to

speed up the enactment of a law that will govern the industry.
http://www.syl.com/bc/roadsafetybillboardstartedfordsroadsafetycampaign.htmlhttp://www.syl.com/bc/roadsafetybillboardstartedfordsroadsafetycampaign.htmlhttp://www.syl.com/bc/roadsafetybillboardstartedfordsroadsafetycampaign.html


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The Billboard Safety Initiative (BSI), an alliance of five of the country's

biggest outdoor advertisers, declared their support for any initiative that would

define safety standards of the P2 billion industries.

The group, which includes United Neon, Media Pool Inc., Summit Media,

Outcome, and Big Board Advertisers, added they are ready to work with legislators

to formulate the said policies.

BSI spokesperson Oliver San Antonio, however, said they are not part of the

Organization of Outdoor Advertisers Associations of the Philippines (OOAAP).

He said the BSI is prepared to comply with all government-approved

regulations.

San Antonio said since the 14th Congress convened last July, Senate Bill

1714, which was filed in the 13th Congress by Sen. Miriam Defensor-Santiago, has

not yet been refilled.

He added that not even the incident back in 2006, which involved a billboard

along EDSA that was brought down by typhoon Milenyo, has pushed the House of

Representatives into refilling a counterpart bill to Santiago's initiative.

"What we are practicing now is self-regulation. We want a new Senate or

House bill filed, but with certain amendments especially as to size," San Antonio

said.


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He added the billboards belonging to the group are structurally-sound and are

compliant with latest safety standards, and that they have no control over the

content of the ads the billboards contain, as stated in current rules.

San Antonio said the group has already met with the Department of Public

Works and Highways (DPWH).

"We have complied with the DPWH's three stringent requirements: permits

from LGUs (local government units) that examine the technical specifications;

insurance on P100,000 per billboard; and the rigid specification, like three to six

meters away from a power installation," he said.

He added all of the group's structures have been built in accordance with the

National Building Code.

Meanwhile, in response to criticisms that billboards are safety hazards, San

Antonio said pink and concrete fences put up by the Metropolitan Manila

Development Authority (MMDA) have proven more dangerous after causing

accidents on several occasions.

He added the MMDA and the DPWH apparently abused their police powers

in tearing down billboards, although they have adhered to all law-mandated

requirements.

http://www.abs-cbnnews.com/nation/05/26/08/outdoor-advertisers-urge-govt-pass-

billboard-safety-law
http://www.abs-cbnnews.com/nation/05/26/08/outdoor-advertisers-urge-govt-pass-billboard-safety-lawhttp://www.abs-cbnnews.com/nation/05/26/08/outdoor-advertisers-urge-govt-pass-billboard-safety-lawhttp://www.abs-cbnnews.com/nation/05/26/08/outdoor-advertisers-urge-govt-pass-billboard-safety-lawhttp://www.abs-cbnnews.com/nation/05/26/08/outdoor-advertisers-urge-govt-pass-billboard-safety-lawhttp://www.abs-cbnnews.com/nation/05/26/08/outdoor-advertisers-urge-govt-pass-billboard-safety-law


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Total Ban on Billboards

Blogged by Noemi Lardizabal-Dado with 10,283 views

In the past two days after Typhoon

Milenyo ravaged Metro Manila, I was able

to drive around the city and take a few

photos of the devastation including fallen

billboards (Milenyo toppled at least 30

billboards in the metropolis).

When the influx of billboards invaded Metro Manila highways, the sight

suffocated me. What an eyesore! I dont know with you but I dont enjoy watching

these ads. I guess it was the visual pollution that got to me. Too much visual clutter

or clutter surrounding my confines disorients me. I need to see blue skies of the

horizon and the landscape as far as my eyesight can see. But no, the billboards

loom in front of me taunting me to purchase or be loyal to their products or service.

The use of provocative images like Bench Ads, the old Bayantel Satisfaction

guarantee ad, and many others infuriated me. Not only are these billboards an

eyesore, its a motorist distraction which could lead to accidents and injuries. Three

months ago, the work towards the ban on billboard gained media coverage. When I

blogged about the ban on billboards, Bayani Fernando initiated the dismantling of

these billboards. But some local mayor arrested the MMDA workers and Bayani

got smacked with a restraining order to cease and desist the dismantling. Why?


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Because these ad agencies have the right to recoup their investments on their

gigantic billboards. Or are they protecting the pockets of the local government

conspirators? Never in their wildest imagination did the judges consider that these

billboards can cause possible deaths and inconvenience to the public. True,

business need to be protected but not to the detriment of the public good.

Before typhoon Milenyo struck Metro Manila, a few accidents already

occurred such as a house crushed under the weight of the towering giant and that

time the Metro Rail Transit came to a halt when the billboard landed on its tracks

and caused an electrical short. Still there was no action taken by the local

government. Afraid of losing revenue? Or money in their pockets?

Did it take Typhoon Milenyo to finally make them realize the dangers of

these gigantic billboards?

With the death of a driver from a killer billboard in EDSA, local government

officials are now all for the ban of billboards.

What can I say? I told you so says Bayani Fernando as he supervised the

cleaning operations.

The Billboard (now partially removed) that killed a driver in a van along

EDSA, Estrella St in Makati City

One of my daughters is leery of the existing trusses that withstood the

ravaging wrath of Typhoon Milenyo. Are these structures stable after it was shaken

by Typhoon Milenyo? She quips. I fear for the safety of everyone who passes along


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the major thoroughfares in Metro Manila. Another typhoon is forecasted to arrive in

the next 4 days. What if one of these structures falls down? Should we wait for

another disaster to happen?

Before and After Photos of a Billboard ad in Ortigas Avenue/C5

As of this writing, most of the tarpaulins have not

been unfolded for public view. If the ad agencies place

these back up, I will only be reminded of the deaths,

injuries, property damage, and potential dangers. When I

see a billboard ad of say a restaurant, I will view this ad

with anger and disdain.

In the past, these ad agencies discovered that

billboard ad campaign worked to develop brand loyalty

and product recall. Let us tell these advertising agencies

that their billboard ads will not work for us anymore. Let

them find a more effective marketing campaign. Like


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provide better services or products should be a start. Or they can choose from

dozens of advertising vehicles ranging from flyers to cable television.

We, the consumers need to do our share to work towards the ban of

billboard ads along congested and major thoroughfares nationwide. Lets not wait

for another death or accident to happen.

http://aboutmyrecovery.com/2006/10/01/total-ban-on-billboards/

Ban on Billboards

Edit- October 2, 2006- Read Total Ban of Billboards in congested areas in

the Philippines. It says in the news that FOLLOWING complaints from motorists,

the Department of Public Works and Highways (DPWH) has finally drafted a

circular which would ban billboards from being displayed alongside major roads

nationwide. Larger-than-life billboards like Bayantel Ad and scantily-clad models

in Bench ads are a distraction to motorists. Not only that, these billboards destroys

the landscape of Metro Manila. Once approved, it would prohibit the putting up of

advertising billboards or signs within a 100-meter radius of the center of national

roads as well as transmission lines. It also calls for the removal within six months

of existing display boards within the 100-meter radius. Now, I wonder when this

will be implemented.

http://aboutmyrecovery.com/2006/06/13/ban-on-billboards/
http://aboutmyrecovery.com/2006/10/01/total-ban-on-billboards/http://aboutmyrecovery.com/2006/10/01/total-ban-on-billboards/http://aboutmyrecovery.com/2006/06/13/ban-on-billboards/http://aboutmyrecovery.com/2006/06/13/ban-on-billboards/http://aboutmyrecovery.com/2006/06/13/ban-on-billboards/http://aboutmyrecovery.com/2006/10/01/total-ban-on-billboards/


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Working PrincipleAt the transmitter side, the user sends an SMS to the GSM modem using AT

commands indicating which device is to be controlled.

At the receiver side, microcontroller controls the device through relaysdepending on the code received by the GSM modem.

AdvantagesThe status of the various devices can be modified and controlled from

anywhere.

The operation of the system is very simple and can be used by anyone with thebasic knowledge of operating mobile phones.

Easy to upgrade as per the user requirement.Applications

Home AutomationOffice AutomationIndustrial AutomationTo control the water pump sets in agricultural fields.The security system can be employed in household or any organization.

LimitationsIf the main module or the handset is not in the cellular range, we cant control

the device.


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The sensor use RF transmitter and receiver which has limited range, hencesensors have to be in close vicinity of the main module.

Future Scope of WorkIt can be used for high security in banks and other organizations.Using real time clock. The appliances which need response in real time can

also be controlled through the wireless link.

Connecting more devices.Provision to store several mobile numbers.Video recording once alarm.

ConclusionWe presented an approach that can be employed to improve the performance

of various devices that are not in the close vicinity of the user.

The usability of the design was verified by controlling a table fan and a tablelamp.

The user was informed about the action through a reply SMS sent by themodem at the receiver.

http://www.slideshare.net/priyanka0546/monitoring-controlling-of-devices-using-gsm
http://www.slideshare.net/priyanka0546/monitoring-controlling-of-devices-using-gsmhttp://www.slideshare.net/priyanka0546/monitoring-controlling-of-devices-using-gsmhttp://www.slideshare.net/priyanka0546/monitoring-controlling-of-devices-using-gsm


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GSM Based Device On-Off Control especially designed for Agricultural Needs

From HTN Jump to: navigation, search

By: Preethi Shekar. S VIII SEM EC, Vinay Prasad. M VIII Sem EC, Chiraag

P Hiremath VI Sem Mech, Harsha G VI Sem CS, Vineeth Kumar Jain VIII Sem EC,

Ramesh VIII Sem EC, Yogananda VIII Sem EC, P E S College of Engineering,

Mandya-571401

IntroductionThe advances in the technologies related to wireless communication has

led to the emergence of several engineering designs to aid the human

requirements. As we all know Agriculture play a significant role in developing

country like India and implementing mobile communication for facilitating

farmers is the basic idea of our project. Thus with the creeping interests in the

wireless and GSM based projects, we came up with this idea of developing a

simpler, multipurpose, cost-effective design to control the on-off mechanism of

various devices in the field via short message service (SMS).

Motor Starter for irrigation in Agricultural Applications encompasses

lighting, security, telecommunications, access and safety, information and

entertainment systems and thermal comfort systems. Besides self monitoring and

regulation the Motor Starter for irrigation in Agricultural Applications system

will also give auxiliary control to the user to enable him/her to control any

application from a remote place. Such a facility would require a tool that extends


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access to Motor Starter for irrigation in Agricultural Applications base station

controller from his/her premises to anywhere the user might be. This is done

through a mobile device making this system truly global.

Commands are sent to Motor Starter for irrigation in Agricultural

Applications system through user mobile as data through SMS (Short Service

Messages) providing a cost effective, reliable far reaching access to the user. The

coded SMS is sent to the Motor Starter for irrigation in Agricultural Applications

base station controller that receives the messages, decodes the messages, initiates

required automation operations and responds to the successful initiations by a

reply to the user.

Justification of the ProjectThe project is a clear indication of a multipurpose control done via sms

reducing the manual efforts and time required while paying individual attention

for controlling each device. For farmers who need to switch on the water motors

at night due to water supply problems with most of the Indian villages this

system will surely be very helpful and reduces the risk of night visit to the farm,

saves time and energy of the individual. The system requires less design and

implementation cost. For handicapped people it may be really not entertaining to

involve much in manual work and this system helps them to locate themselves in

a place and operate the lights of their room, switch on the fan etc Farmers can

make use of this system for controlling motor, sprinklers, tanks and also several


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other devices necessarily operated in the agricultural lands. This is clearly

presented in our video as how farmers will make use of our system. As our

project turned out into a multipurpose project, we found many device control

operations and applications existing out of it.

Survey of Alternative SolutionThere are many alternatives for controlling devices individually but the

proposed system is a multiple device control which really saves the time, energy

and cost of the farmer being more reliable and effective.

Timing device for monitoring of Tank fillingZigbee based water motor control

ApplicationsHome automationOffice automation.In Industrial automation.In Agricultural Application

AdvantagesIt is very safe and secure to use.Fast, effective and flawless service.We can control any appliances remotely.Highly-reliable and efficient to use.

http://ieeehtn.org/htn/index.php/GSM_Based_Device_Control
http://ieeehtn.org/htn/index.php/GSM_Based_Device_Controlhttp://ieeehtn.org/htn/index.php/GSM_Based_Device_Controlhttp://ieeehtn.org/htn/index.php/GSM_Based_Device_Control


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GSM Automation Board with AVR Microcontroller

AbstractThis paper is concerned with the research and design GSM automation

board with 8-bit AVR microcontroller from Atmel Corporation. Remote control

operation of the GSM mobile telephone, circuit techniques and development of

embedded software for wireless communications is the focus of this report. Here

is also necessary information for physical construction printed circuit board. The

designed board can be used for many purposes of automatic control, where is

required for control of the devices in the long range.

KeywordsMicrocontrollers, GSM, AT Command, Wireless, and PDU format.

IntroductionWireless and mobile communications is one of the fastest growing areas

of modern life. It has an enormous impact on almost every aspect of humans

daily lives. A world of ubiquitous wireless devices is emerging, from wireless

sensors and tags to mobile terminals. There are a number of wireless systems and

networks in operation such as GSM, GPRS, EDGE, IS-95, UMTS, IMT2000,

DECT, IEEE 802.11 and Bluetooth. In the world, some of the big companies

such as SIEMENS, OMRON have just integrated the automation systems based

on wireless GSM into their products, but construction of the one's own GSM

automation board based on cheap and accessible electronic components for


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educational purposes and control of the appliances in the long range is almost the

new area. This paper will describes how to use an AVR microcontroller and

Siemens Mobile phone SL45i to design GSM automation board. The designed

board can be use not only for the education in university but can be applied to

security system, home automation and some practical application in the

industrial automation.

Hardware DesignThe CPU of the GSM automation board is the high-performance, 8-bit

AVR microcontroller ATmega8515L. It's a microcontroller with RISC

architecture, 8k Bytes of in-system self-programmable Flash, 512K Bytes

internal SRAM, 512K Bytes EEPROM [Atmel Corp., 2006]. Those chips

include a programmable serial USART and ISP interface for In-System

Programming. For easy manipulation with board, use the 40-pin PDIP packages.

The GSM automation board contains 8 analog inputs, 4 digital inputs and 4

digital opto-isolator outputs for control of AC appliances.

As mentioned earlier, the microcontroller Atmega8515L supports ISP.

One 10-pin ISP connector is built in the board (compatible with programmer

Kanda STK 200 /300 standards) and has six signals to implement: MISO, MOSI,

RST, SCK, VCC and GND (Figure 1). The CPU can be programmed directly in

board. The port P0 and P2 are pulled high externally through the pull--up

resistors. Pins XLAL1 and XTAL2 are connected to the 4MHz crystal. The 8-bit


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A/D converter ADC0809 is connected to port P0 and controlled by pins

AD_Start and OE. Pins AD_A0, AD_A1 and AD_A2 are used for select of the

A/D channels [Tong, V.O., (2005)].

AT Command and PDU FormatAT Command. Remote control operation of the GSM automation board runs

via a serial interface by the specific AT commands. All of the commands begin

with the string "AT" and end with "" (Hexadecimal: 0x0D). The input of a

command is acknowledged by the display of "OK" or "ERROR" [Pettersson,

L., (2005)]. The next command cannot entry until we have received the

acknowledgment. Some of the frequently used AT commands for control GSM

automation board are as follows:

PDU Format. The PDU (Protocol Description Unit) mode is the one of twomethods to send and receive SMS messages. In our case, every string of SMS

have to compress before sending and every received SMS have to decompress

in 7--bit SMS messages using a special PDU format. The details of PDU

format can be found in the application note [Atmel AVR App. Note No. 323,

(2006)].

Functions of Embedded SoftwareThe source program was written in C language and compiled with AVR

Code Vision C compiler. It is an IDE for AVR chips having built-in software for


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STK200 compatible programmer. The embedded software has to ensure the

following functions:

Periodical scanning of the digital inputs and reading of the values from analoginputs (temperature from LM35D).

Testing, if the analog values run over the limit or digital inputs change fromhigh to low (PIR sensor and magnetic contactors are active), it will dial and

send SMS to other user--defined mobile phone.

Decode received SMS from user--defined mobile phone number and accordingto that, it will switch ON/OFF electrical appliances (230V AC ventilator).

Display the current temperature from sensor LM35D and status of four digitaloutputs in LCD.

Practical ApplicationsThe designed GSM automation board can be used in home automation

with remote control and monitoring via GSM communication. With GSM

automation board, it is possible to monitor 12 inputs and activate 4 outputs.

Besides monitoring a temperature, GSM board can activate an AC ventilator,

switch ON/OFF lights, and open an electric gate through SMS.

The GSM automation board can be applied in security and surveillance

applications. Our designed system is enough to monitor moving persons via PIR

detectors and door's magnetic contactors and send SMS messages in case of

intrusion.


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ConclusionThe hardware schematic and method of software development were

provided to be an exemplary design for students to learn basic knowledge of

design and programming of 8-bit AVR microcontrollers. The board is a generic

tool for microcontroller laboratory tasks and improves the microcontroller

communication capability. For the real world, the designed GSM board can work

as data acquisition module in automation or cost-effectively module integrated to

home automation, alarm system, SMS dialer and remote automatic control via

SMS.

AcknowledgementThis works is supported by the research project no. QC.07.16 granted by

Vietnam National University, Hanoi.

ReferencesAjay, V.D. (2005). Microcontrollers -Theory and Applications, Tata

McGraw--Hill Publishing Company Limited, ISBN 0--07--058595--4, New

Delhi.

Atmel AVR Application Note No. 323, (2006). Interfacing GSM Modem

[Online], Available from: http://www.atmel.com/dyn/resources/prod_documents/

doc8016.pdf Accessed: 2007-01-10.


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Atmel Corporation. (2006). Atmega8515-L Datasheet, [Online],

Available from: http://atmel.com/dyn/resources/prod_documents/doc2512.pdf

Accessed: 2007-02-20.

Tong, V.O. (2005). Design system with 8051 family, Phuong Dong

Publishing Company, ISBN 06--2006 CXB--99, Ho Chi Minh city--Vietnam.

Bibliography for:

"GSM automation board with AVR microcontroller"

Pavel Pokorny "Design GSM automation board with AVR

microcontroller".

Annals of DAAAM & Proceedings. FindArticles.com. 16 Nov,

2010.http://findarticles.com/p/articles/mi_7105/is_2007_Annual/ai_n28507208/

COPYRIGHT 2007 DAAAM International Vienna

COPYRIGHT 2008 Gale, Cengage Learning

http://findarticles.com/p/articles/mi7105/is_2007_Annual/ai_n28507208/pg_4/?tag=co

ntent;col1

SMS- Reminder Switch

A study entitled SMS-Reminder Switch (SRS) initiated by the four

students of Pamantasan ng Cabuyao (PnC) helps the researchers improved the

study. Some of the important information is stated below.
http://atmel.com/dyn/resources/prod_documents/doc2512.pdfhttp://findarticles.com/p/articles/mi7105/is_2007_Annual/ai_n28507208/pg_4/?tag=content;col1http://findarticles.com/p/articles/mi7105/is_2007_Annual/ai_n28507208/pg_4/?tag=content;col1http://findarticles.com/p/articles/mi7105/is_2007_Annual/ai_n28507208/pg_4/?tag=content;col1http://findarticles.com/p/articles/mi7105/is_2007_Annual/ai_n28507208/pg_4/?tag=content;col1http://findarticles.com/p/articles/mi7105/is_2007_Annual/ai_n28507208/pg_4/?tag=content;col1http://atmel.com/dyn/resources/prod_documents/doc2512.pdf


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SummaryThe study was conducted for the application of the SMS technology to

switching household appliances and to provide information and access to the

appliances that will significantly help the users especially when they are away

from the home. The study wanted to determine the monitoring of the household

appliances using the device and through the SMS technology. Additionally, the

study aimed for the level of satisfaction the device can give to the users.

The SMS-Reminder Switch (SRS) give an effective, efficient, useful,

accessible and secured information and performance to help the users secure

their safety at homes when they are away. Through the SRS, controlling and

monitoring of the household appliances inside homes are made possible using

the SMS technology. Switching on or off the household appliances related to

SMS technology by means of the developed program loaded to programmable

interface controller (PIC) inside the SRS. This program was created using the

assembly language.

The study was conducted at Pamantasan ng Cabuyao, Cabuyao, Laguna.

The SMS-Reminder Switch (SRS) was a constructive type of research. The

research instrument used was the questionnaires distributed to the selected in

gathering data. The statistical tolls that were adopted to analyze results of the

evaluation are weighted arithmetic mean and percentage mean. During the

evaluation, 20 engineering students that serve as the respondents were involved.


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ConclusionThe following statements are concluded:

1.Based on the intensive research of the study, switching the householdappliances became related to the SMS technology by means of the

development of program loaded the PIC in the circuit of the SMS-Reminder

Switch.

2.The SMS technology provides information and access to the householdappliances by means of the telecommunication system used in transmission

and reception of date information. Therefore, through the use of mobile

phone that serves as the transceiver, information and access to the household

appliances is made possible.

3.Through the SRS, controlling and monitoring of the household appliancesinside homes are made possible using the SMS technology. Thus, it can

secure safety at homes when the user is away.

4.In the assessment of the Engineering students in Pamantasan ng Cabuyao(PnC), they agreed that the SRS performs very satisfactory. In accepting the

computed Weighted Arithmetic Mean, the researchers concluded that the

device is effective, efficient, useful, accessible and secured. The respondents

are therefore very satisfied with trhe performance of the device.

(Algire, Campos, Maniclang and Sipagan March 2009)


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SYNTHESIS

This is the part wherein the review of related literatures and studies has been

combine to form a significant thought as a whole. The elements that have been use are

mainly about billboards, the faade of modern tarpaulin billboard display, issues

regarding billboards safety measures and actions, and devices with GSM or

microcontroller interface that can be used by the researchers for the development of

the design projects.

Thus, the collected elements are found to be useful and necessary to the overall

development of the design project that may be helpful in the field of advertisement

and general information.


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CHAPTER III

RESEARCH METHODOLOGY

Research methodology defines what the activity of research is, how to proceed,

how to measure progress, and what constitutes success. It can be a process, or may be

expanded to include a philosophically coherent collection oftheories, concepts or

ideas as they relate to a particular discipline or field of study. It may also refer to more

than a simple set of methods or procedures, or to the rationale and the philosophical

assumptions that underlie a particular study relative to the scientific method.

This section focuses mainly on the research design, which utilizes a

descriptive type of study, studylocale, in which it concentrate on the usability of the

study and lastly is the way the data is collected or the datagatheringprocedure.

RESEARCH DESIGN

The researchers used a descriptive research design that is a scientific method,

which involves observing and describing the behavior of a subject without influencing

it in any way. It is a valid method of for researching specific subject and as a precursor

to more quantitative studies to establish essentials information that is found to be

necessary to the whole structure of the proposed project.

The proposal design project deals with the possibility of much safe structural

means of automating the features of billboard display mostly for tarpaulins in a way of

using GSM Modem and microcontroller to prompt the motor which is set to roll up the
http://en.wikipedia.org/wiki/Theorieshttp://en.wikipedia.org/wiki/Philosophy_of_sciencehttp://en.wikipedia.org/wiki/Philosophy_of_sciencehttp://en.wikipedia.org/wiki/Scientific_methodhttp://en.wikipedia.org/wiki/Scientific_methodhttp://en.wikipedia.org/wiki/Philosophy_of_sciencehttp://en.wikipedia.org/wiki/Philosophy_of_sciencehttp://en.wikipedia.org/wiki/Theories


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floor. The second building is the building where the school library, College of

Health and Sciences, and School of Midwifery is located. And another building

for School of Technical Vocational.

DATA GATHERING PROCEDURE

It is a procedure in writing a dissertation lie mainly in the skills of the

researchers, in formatting the correct chapters, and about having a good sequence of

information to let the readers understand research. It is also an aspect to provide the

degree of reliability for the answer to the thesis statement, which can increase the

credibility factor of the element as a researcher.

Here are some procedures of acquiring data or information that the researchers

followed:

1.The researchers used unpublished thesis available in Pamantasan ng Cabuyao and

some semi-published studies available in the internet for technical support as part

of the preparation for the design project and for the studies and literature that

related to the proposal as well.

2.Some articles, materials and literature from other country and also here in the

Philippines found in the internet that supply additional information and

knowledge in the proposed project have been collected to deepen the study.

abitop gsm -_c

Documents