abny week1: brand
TRANSCRIPT
8/8/2019 ABNY Week1: Brand
http://slidepdf.com/reader/full/abny-week1-brand 1/44
Jade Tang | Term Two, Semester Two | Week 1: 28th September 2010
A Brand New You: The importance of Branding/Personal Branding
Bachelor of Design | Year Two Electivehttp://groups.google.co.nz/group/abrandnewyou2010
A Brand New You:
Branding &
Personal Branding‘Brands are built on what people are saying about
you, not what you’re saying about yourself’- Guy Kawasaki
8/8/2019 ABNY Week1: Brand
http://slidepdf.com/reader/full/abny-week1-brand 2/44
Jade Tang | Term Two, Semester Two | Week 1: 28th September 2010
A Brand New You: The importance of Branding/Personal Branding
Bachelor of Design | Year Two Electivehttp://groups.google.co.nz/group/abrandnewyou2010
Who are you?
8/8/2019 ABNY Week1: Brand
http://slidepdf.com/reader/full/abny-week1-brand 3/44
Jade Tang | Term Two, Semester Two | Week 1: 28th September 2010
A Brand New You: The importance of Branding/Personal Branding
Bachelor of Design | Year Two Electivehttp://groups.google.co.nz/group/abrandnewyou2010
Who cares?
8/8/2019 ABNY Week1: Brand
http://slidepdf.com/reader/full/abny-week1-brand 4/44
Jade Tang | Term Two, Semester Two | Week 1: 28th September 2010
A Brand New You: The importance of Branding/Personal Branding
Bachelor of Design | Year Two Electivehttp://groups.google.co.nz/group/abrandnewyou2010
You should.With proper personal-branding, not only will you nd out who you
are, you will make the right people care, opening up a slew of the
right opportunities specically tailored for you.
8/8/2019 ABNY Week1: Brand
http://slidepdf.com/reader/full/abny-week1-brand 5/44
Jade Tang | Term Two, Semester Two | Week 1: 28th September 2010
A Brand New You: The importance of Branding/Personal Branding
Bachelor of Design | Year Two Electivehttp://groups.google.co.nz/group/abrandnewyou2010
Top 100 Global Brands
--http://www.interbrand.com/en/best-global-brands/best-global-brands-2008/best-global-brands-2010.aspx
8/8/2019 ABNY Week1: Brand
http://slidepdf.com/reader/full/abny-week1-brand 6/44
Jade Tang | Term Two, Semester Two | Week 1: 28th September 2010
A Brand New You: The importance of Branding/Personal Branding
Bachelor of Design | Year Two Electivehttp://groups.google.co.nz/group/abrandnewyou2010
The Brand Called YOU:“Big companies understand the importance of brands.
Today, in the Age of the Individual, you have to be
your own brand.”
- Tom Peters
-- Tom Peters: The Brand is the Talenthttp://www.youtube.com/watch?v=2nfGjVFIw1s
8/8/2019 ABNY Week1: Brand
http://slidepdf.com/reader/full/abny-week1-brand 7/44
Jade Tang | Term Two, Semester Two | Week 1: 28th September 2010
A Brand New You: The importance of Branding/Personal Branding
Bachelor of Design | Year Two Electivehttp://groups.google.co.nz/group/abrandnewyou2010
– It’s a new brand world.
That cross-trainer you’re wearing -- one look at the distinctive
swoosh on the side tells everyone who’s got you branded. That
coffee travel mug you’re carrying -- ah, you’re a Starbucks woman!
Your T-shirt with the distinctive Champion “C” on the sleeve, theblue jeans with the prominent Levi’s rivets, the watch with the hey-
this-certies-I-made-it icon on the face, your fountain pen with the
maker’s symbol crafted into the end ...
The Brand Called YOU:
--By: Tom PetersAugust 31, 1997 http://www.fastcompany.com/magazine/10/brandyou.html
8/8/2019 ABNY Week1: Brand
http://slidepdf.com/reader/full/abny-week1-brand 8/44
Jade Tang | Term Two, Semester Two | Week 1: 28th September 2010
A Brand New You: The importance of Branding/Personal Branding
Bachelor of Design | Year Two Electivehttp://groups.google.co.nz/group/abrandnewyou2010
– You’re branded, branded, branded, branded.
It’s time for me -- and YOU -- to take a lesson from the big brands,
a lesson that’s true for anyone who’s interested in what it takes to
stand out and prosper in the new world of work.
The Brand Called YOU:
--By: Tom PetersAugust 31, 1997 http://www.fastcompany.com/magazine/10/brandyou.html
8/8/2019 ABNY Week1: Brand
http://slidepdf.com/reader/full/abny-week1-brand 9/44
Jade Tang | Term Two, Semester Two | Week 1: 28th September 2010
A Brand New You: The importance of Branding/Personal Branding
Bachelor of Design | Year Two Electivehttp://groups.google.co.nz/group/abrandnewyou2010
Regardless of age, regardless of position, regardless of the business
we happen to be in, all of us need to understand the importance
of branding. We are CEOs of our own companies: Me Inc. To be in
business today, our most important job is to be head marketer for
the brand called You.
- It’s that simple -- and that hard. And that inescapable.
The Brand Called YOU:
--By: Tom PetersAugust 31, 1997 http://www.fastcompany.com/magazine/10/brandyou.html
8/8/2019 ABNY Week1: Brand
http://slidepdf.com/reader/full/abny-week1-brand 10/44
Jade Tang | Term Two, Semester Two | Week 1: 28th September 2010
A Brand New You: The importance of Branding/Personal Branding
Bachelor of Design | Year Two Electivehttp://groups.google.co.nz/group/abrandnewyou2010
The Brand is the Talent:
--[ VIDEO ] Tom Peters: The Brand is the Talent http://www.youtube.com/watch?v=2nfGjVFIw1s
8/8/2019 ABNY Week1: Brand
http://slidepdf.com/reader/full/abny-week1-brand 11/44
Jade Tang | Term Two, Semester Two | Week 1: 28th September 2010
A Brand New You: The importance of Branding/Personal Branding
Bachelor of Design | Year Two Electivehttp://groups.google.co.nz/group/abrandnewyou2010
The importance of
Personal Branding:Branding yourself keeps you current in your chosen eld, opens
doors for you, and creates a lasting impression on clients. By
developing your own brand, you’ll have control over people’s initial
perception. If you don’t brand yourself, someone else will, and the
outcome might not be in your favor.
- A strong brand inuences its target audience
-- April 28th, 2010 by Joel Reyes http://sixrevisions.com/project-management/why-branding-yourself-is-important/
8/8/2019 ABNY Week1: Brand
http://slidepdf.com/reader/full/abny-week1-brand 12/44
Jade Tang | Term Two, Semester Two | Week 1: 28th September 2010
A Brand New You: The importance of Branding/Personal Branding
Bachelor of Design | Year Two Electivehttp://groups.google.co.nz/group/abrandnewyou2010
The importance of
Personal Branding:• Easier to Find You
• Build Trust and Recognition
• Stand Above the Rest
• Be a Memorable Force
• Become an Asset
• You’ll be seen as an Expert in Your Field
-- April 28th, 2010 by Joel Reyes http://sixrevisions.com/project-management/why-branding-yourself-is-important/
8/8/2019 ABNY Week1: Brand
http://slidepdf.com/reader/full/abny-week1-brand 13/44
Jade Tang | Term Two, Semester Two | Week 1: 28th September 2010
A Brand New You: The importance of Branding/Personal Branding
Bachelor of Design | Year Two Electivehttp://groups.google.co.nz/group/abrandnewyou2010
The importance of
Personal Branding:• Easier to Find You (Google Yourself)
• Build Trust and Recognition
• Stand Above the Rest
• Be a Memorable Force
• Become an Asset
• You’ll be seen as an Expert in Your Field
-- April 28th, 2010 by Joel Reyes http://sixrevisions.com/project-management/why-branding-yourself-is-important/
8/8/2019 ABNY Week1: Brand
http://slidepdf.com/reader/full/abny-week1-brand 14/44
Jade Tang | Term Two, Semester Two | Week 1: 28th September 2010
A Brand New You: The importance of Branding/Personal Branding
Bachelor of Design | Year Two Electivehttp://groups.google.co.nz/group/abrandnewyou2010
The importance of
Personal Branding:• Easier to Find You
• Build Trust and Recognition (Credibility Check)
• Stand Above the Rest
• Be a Memorable Force
• Become an Asset
• You’ll be seen as an Expert in Your Field
-- April 28th, 2010 by Joel Reyes http://sixrevisions.com/project-management/why-branding-yourself-is-important/
8/8/2019 ABNY Week1: Brand
http://slidepdf.com/reader/full/abny-week1-brand 15/44
Jade Tang | Term Two, Semester Two | Week 1: 28th September 2010
A Brand New You: The importance of Branding/Personal Branding
Bachelor of Design | Year Two Electivehttp://groups.google.co.nz/group/abrandnewyou2010
The importance of
Personal Branding:• Easier to Find You
• Build Trust and Recognition
• Stand Above the Rest (Differentiate yourself)
• Be a Memorable Force
• Become an Asset
• You’ll be seen as an Expert in Your Field
-- April 28th, 2010 by Joel Reyes http://sixrevisions.com/project-management/why-branding-yourself-is-important/
8/8/2019 ABNY Week1: Brand
http://slidepdf.com/reader/full/abny-week1-brand 16/44
Jade Tang | Term Two, Semester Two | Week 1: 28th September 2010
A Brand New You: The importance of Branding/Personal Branding
Bachelor of Design | Year Two Electivehttp://groups.google.co.nz/group/abrandnewyou2010
The importance of
Personal Branding:• Easier to Find You
• Build Trust and Recognition
• Stand Above the Rest
• Be a Memorable Force (Clever/Catchy name)
• Become an Asset
• You’ll be seen as an Expert in Your Field
-- April 28th, 2010 by Joel Reyes http://sixrevisions.com/project-management/why-branding-yourself-is-important/
8/8/2019 ABNY Week1: Brand
http://slidepdf.com/reader/full/abny-week1-brand 17/44
Jade Tang | Term Two, Semester Two | Week 1: 28th September 2010
A Brand New You: The importance of Branding/Personal Branding
Bachelor of Design | Year Two Electivehttp://groups.google.co.nz/group/abrandnewyou2010
The importance of
Personal Branding:• Easier to Find You
• Build Trust and Recognition
• Stand Above the Rest
• Be a Memorable Force
• Become an Asset (What are you stengths?)
• You’ll be seen as an Expert in Your Field
-- April 28th, 2010 by Joel Reyes http://sixrevisions.com/project-management/why-branding-yourself-is-important/
8/8/2019 ABNY Week1: Brand
http://slidepdf.com/reader/full/abny-week1-brand 18/44
Jade Tang | Term Two, Semester Two | Week 1: 28th September 2010
A Brand New You: The importance of Branding/Personal Branding
Bachelor of Design | Year Two Electivehttp://groups.google.co.nz/group/abrandnewyou2010
The importance of
Personal Branding:• Easier to Find You
• Build Trust and Recognition
• Stand Above the Rest
• Be a Memorable Force
• Become an Asset
• You’ll be seen as an Expert in Your Field (One Day...)
-- April 28th, 2010 by Joel Reyes http://sixrevisions.com/project-management/why-branding-yourself-is-important/
8/8/2019 ABNY Week1: Brand
http://slidepdf.com/reader/full/abny-week1-brand 19/44
Jade Tang | Term Two, Semester Two | Week 1: 28th September 2010
A Brand New You: The importance of Branding/Personal Branding
Bachelor of Design | Year Two Electivehttp://groups.google.co.nz/group/abrandnewyou2010
Make your Personal
Brand a Success:
--[ VIDEO ] Entourage: Vinny Chase & Brand Nameshttp://www.youtube.com/watch?v=F613dbnA_WE
8/8/2019 ABNY Week1: Brand
http://slidepdf.com/reader/full/abny-week1-brand 20/44
Jade Tang | Term Two, Semester Two | Week 1: 28th September 2010
A Brand New You: The importance of Branding/Personal Branding
Bachelor of Design | Year Two Electivehttp://groups.google.co.nz/group/abrandnewyou2010
Branding a Company:
• Many restrictions
• Objective
• Inorganic
8/8/2019 ABNY Week1: Brand
http://slidepdf.com/reader/full/abny-week1-brand 21/44
Jade Tang | Term Two, Semester Two | Week 1: 28th September 2010
A Brand New You: The importance of Branding/Personal Branding
Bachelor of Design | Year Two Electivehttp://groups.google.co.nz/group/abrandnewyou2010
Branding yourself:
• Little - No restrictions
• Very Subjective
• Organic
8/8/2019 ABNY Week1: Brand
http://slidepdf.com/reader/full/abny-week1-brand 22/44
Jade Tang | Term Two, Semester Two | Week 1: 28th September 2010
A Brand New You: The importance of Branding/Personal Branding
Bachelor of Design | Year Two Elective
http://groups.google.co.nz/group/abrandnewyou2010
Make your Personal
Brand a Success:
8/8/2019 ABNY Week1: Brand
http://slidepdf.com/reader/full/abny-week1-brand 23/44
Jade Tang | Term Two, Semester Two | Week 1: 28th September 2010
A Brand New You: The importance of Branding/Personal Branding
Bachelor of Design | Year Two Elective
http://groups.google.co.nz/group/abrandnewyou2010
Make your Personal
Brand a Success:
8/8/2019 ABNY Week1: Brand
http://slidepdf.com/reader/full/abny-week1-brand 24/44
Jade Tang | Term Two, Semester Two | Week 1: 28th September 2010
A Brand New You: The importance of Branding/Personal Branding
Bachelor of Design | Year Two Elective
http://groups.google.co.nz/group/abrandnewyou2010
Make your Personal
Brand a Success:
8/8/2019 ABNY Week1: Brand
http://slidepdf.com/reader/full/abny-week1-brand 25/44
8/8/2019 ABNY Week1: Brand
http://slidepdf.com/reader/full/abny-week1-brand 26/44
Jade Tang | Term Two, Semester Two | Week 1: 28th September 2010
A Brand New You: The importance of Branding/Personal Branding
Bachelor of Design | Year Two Elective
http://groups.google.co.nz/group/abrandnewyou2010
Brands are built onwhat people are saying about you, not what you’re saying about yourself ”
- Guy Kawasaki
“
8/8/2019 ABNY Week1: Brand
http://slidepdf.com/reader/full/abny-week1-brand 27/44
Jade Tang | Term Two, Semester Two | Week 1: 28th September 2010
A Brand New You: The importance of Branding/Personal Branding
Bachelor of Design | Year Two Elective
http://groups.google.co.nz/group/abrandnewyou2010
The Top 5 Aspectsof a SuccessfulBrand.
--Interbrand 2007: Marketers Report
8/8/2019 ABNY Week1: Brand
http://slidepdf.com/reader/full/abny-week1-brand 28/44
Jade Tang | Term Two, Semester Two | Week 1: 28th September 2010
A Brand New You: The importance of Branding/Personal Branding
Bachelor of Design | Year Two Elective
http://groups.google.co.nz/group/abrandnewyou2010
5: RelevanceDo you make sense?
--Interbrand 2007: Marketers Report
8/8/2019 ABNY Week1: Brand
http://slidepdf.com/reader/full/abny-week1-brand 29/44
Jade Tang | Term Two, Semester Two | Week 1: 28th September 2010
A Brand New You: The importance of Branding/Personal Branding
Bachelor of Design | Year Two Elective
http://groups.google.co.nz/group/abrandnewyou2010
4: Creative/Design/ Brand Identity
Does your look match?
--Interbrand 2007: Marketers Report
8/8/2019 ABNY Week1: Brand
http://slidepdf.com/reader/full/abny-week1-brand 30/44
Jade Tang | Term Two, Semester Two | Week 1: 28th September 2010
A Brand New You: The importance of Branding/Personal Branding
Bachelor of Design | Year Two Elective
http://groups.google.co.nz/group/abrandnewyou2010
3: Message/ Communication
Do you talk the talk?
--Interbrand 2007: Marketers Report
8/8/2019 ABNY Week1: Brand
http://slidepdf.com/reader/full/abny-week1-brand 31/44
Jade Tang | Term Two, Semester Two | Week 1: 28th September 2010
A Brand New You: The importance of Branding/Personal Branding
Bachelor of Design | Year Two Elective
http://groups.google.co.nz/group/abrandnewyou2010
2: Understandingthe Demographic
Do you know who you’re talking to?
--Interbrand 2007: Marketers Report
8/8/2019 ABNY Week1: Brand
http://slidepdf.com/reader/full/abny-week1-brand 32/44
Jade Tang | Term Two, Semester Two | Week 1: 28th September 2010
A Brand New You: The importance of Branding/Personal Branding
Bachelor of Design | Year Two Elective
http://groups.google.co.nz/group/abrandnewyou2010
1: Consistency Can we expect the same quality in everything you:
• Say?
• Touch?• Do?
--Interbrand 2007: Marketers Report
8/8/2019 ABNY Week1: Brand
http://slidepdf.com/reader/full/abny-week1-brand 33/44
Jade Tang | Term Two, Semester Two | Week 1: 28th September 2010
A Brand New You: The importance of Branding/Personal Branding
Bachelor of Design | Year Two Elective
http://groups.google.co.nz/group/abrandnewyou2010
How to startto build yourpersonal brand?
8/8/2019 ABNY Week1: Brand
http://slidepdf.com/reader/full/abny-week1-brand 34/44
Jade Tang | Term Two, Semester Two | Week 1: 28th September 2010
A Brand New You: The importance of Branding/Personal Branding
Bachelor of Design | Year Two Elective
http://groups.google.co.nz/group/abrandnewyou2010
Ask yourself:• How do people describe you?
• How do you describe yourself?
• What makes you different from your peers?
8/8/2019 ABNY Week1: Brand
http://slidepdf.com/reader/full/abny-week1-brand 35/44
Jade Tang | Term Two, Semester Two | Week 1: 28th September 2010
A Brand New You: The importance of Branding/Personal Branding
Bachelor of Design | Year Two Elective
http://groups.google.co.nz/group/abrandnewyou2010
A Brand New You:
Branding &
Personal Branding
[ Exercise ]
8/8/2019 ABNY Week1: Brand
http://slidepdf.com/reader/full/abny-week1-brand 36/44
Jade Tang | Term Two, Semester Two | Week 1: 28th September 2010
A Brand New You: The importance of Branding/Personal Branding
Bachelor of Design | Year Two Elective
http://groups.google.co.nz/group/abrandnewyou2010
Examples:Megan Burns (Design Student):
http://www.personalbrandingblog.com/what-
you-can-learn-from-well-branded-student-meagan-burns/
8/8/2019 ABNY Week1: Brand
http://slidepdf.com/reader/full/abny-week1-brand 37/44
Jade Tang | Term Two, Semester Two | Week 1: 28th September 2010
A Brand New You: The importance of Branding/Personal Branding
Bachelor of Design | Year Two Elective
http://groups.google.co.nz/group/abrandnewyou2010
Examples:Kyle (Business Sudent):
http://www.employkyle.com/
8/8/2019 ABNY Week1: Brand
http://slidepdf.com/reader/full/abny-week1-brand 38/44
Jade Tang | Term Two, Semester Two | Week 1: 28th September 2010
A Brand New You: The importance of Branding/Personal Branding
Bachelor of Design | Year Two Elective
http://groups.google.co.nz/group/abrandnewyou2010
Defne your own
brand/identity:Key Questions
To determine how to brand yourself, rst you need to identify:
1. Who is your audience?
2. How do you stand out from your peers?
3. Why do you do what you do?
4. What are your values?
8/8/2019 ABNY Week1: Brand
http://slidepdf.com/reader/full/abny-week1-brand 39/44
Jade Tang | Term Two, Semester Two | Week 1: 28th September 2010
A Brand New You: The importance of Branding/Personal Branding
Bachelor of Design | Year Two Elective
http://groups.google.co.nz/group/abrandnewyou2010
Defne your own
brand/identity:Key Questions
To determine how to brand yourself, rst you need to identify:
1. Who is your audience? Target Market/Demographic?
2. How do you stand out from your peers?
3. Why do you do what you do?
4. What are your values?
8/8/2019 ABNY Week1: Brand
http://slidepdf.com/reader/full/abny-week1-brand 40/44
Jade Tang | Term Two, Semester Two | Week 1: 28th September 2010
A Brand New You: The importance of Branding/Personal Branding
Bachelor of Design | Year Two Elective
http://groups.google.co.nz/group/abrandnewyou2010
Defne your own
brand/identity:Key Questions
To determine how to brand yourself, rst you need to identify:
1. Who is your audience?
2. How do you stand out from your peers? Key-Strengths?
3. Why do you do what you do?
4. What are your values?
8/8/2019 ABNY Week1: Brand
http://slidepdf.com/reader/full/abny-week1-brand 41/44
Jade Tang | Term Two, Semester Two | Week 1: 28th September 2010
A Brand New You: The importance of Branding/Personal Branding
Bachelor of Design | Year Two Elective
http://groups.google.co.nz/group/abrandnewyou2010
Defne your own
brand/identity:Key Questions
To determine how to brand yourself, rst you need to identify:
1. Who is your audience?
2. How do you stand out from your peers?
3. Why do you do what you do? What provides the motivation?
4. What are your values?
8/8/2019 ABNY Week1: Brand
http://slidepdf.com/reader/full/abny-week1-brand 42/44
Jade Tang | Term Two, Semester Two | Week 1: 28th September 2010
A Brand New You: The importance of Branding/Personal Branding
Bachelor of Design | Year Two Elective
http://groups.google.co.nz/group/abrandnewyou2010
Defne your own
brand/identity:Key Questions
To determine how to brand yourself, rst you need to identify:
1. Who is your audience?
2. How do you stand out from your peers?
3. Why do you do what you do?
4. What are your values? What do you hold true?
8/8/2019 ABNY Week1: Brand
http://slidepdf.com/reader/full/abny-week1-brand 43/44
Jade Tang | Term Two, Semester Two | Week 1: 28th September 2010
A Brand New You: The importance of Branding/Personal Branding
Bachelor of Design | Year Two Elective
http://groups.google.co.nz/group/abrandnewyou2010
Defne your own
brand/identity:Key Questions
To determine how to brand yourself, rst you need to identify:
1. Who is your audience? Target Market/Demographic?
2. How do you stand out from your peers? Key-Stengths?
3. Why do you do what you do? What provides the motivation?
4. What are your values? What do you hold true?
8/8/2019 ABNY Week1: Brand
http://slidepdf.com/reader/full/abny-week1-brand 44/44
Jade Tang | Term Two, Semester Two | Week 1: 28th September 2010
A Brand New You: The importance of Branding/Personal Branding
Bachelor of Design | Year Two Elective
A Brand New You:
Branding &
Personal Branding
[ Questions ]