AreteonConsulting Services

Pronounced [ahr-ee-tee-on], and derived from the fusion of two ancient greek concepts: Arete (a life dedicated to the fulfillment of purpose through the pursuit of excellence) + Eon (everlasting, vital force, an eternity). A philosophical ethic and constant directive in our actions.

Areteon -

Areteon is a marketing consulting firm in the business of building connections between Asian companies and North American consumers.Founded by a group of passionate, creative and experienced marketing professionals, Areteon understands the challenges of Asian companies trying to expand their brands in the North America market. Our goal is to work collaboratively with our clients to deliver true results, focusing on strategic decisions and practical actions tailored to our clients' unique reality. We engage all levels of an organization from day one, building momentum and capabilities to sustain the success.

Who We Are

Areteon knows customers are the source of real growth. We have deep expertise in developing comprehensive customer and market insights to identify new opportunities for clients and help them to plan and implement successful strategic marketing programs that are on-target and resonate with their audiences, and develop innovative marketing campaigns that yield a high return on investment (ROI) to create sustainable growth. At Areteon, we are team-oriented and guided by strong professional ethic of integrity and pragmatism. We define our success by your results. We care deeply about our clients. We enjoy our work―and we have fun doing it. Excellence is our standard. Zero tolerance is ceded to mediocre performance. We embrace change through continuous improvement and a proactive emphasis on preparation. Our mission is clear and simple: habitually raise the bar and keep innovating.

How Can We HelpHow can Asian business executives and investors, running small- to mid-sized companies, successfully enter potentially lucrative North American markets? How can they prepare an effective market strategy, and thus save time and money while achieving their growth aims?

To begin, there are a number of misplaced assumptions and tendencies that will hinder the implementation of an effective market entry. Below are just a few of these all-too-frequently occurring mistaken beliefs and practices.

Expecting To Build Market Share by Cost AloneIn a developed consumer economy like the U.S. or Canada, offering products that compete on low price alone is no guarantee of success. North American markets are mature, and the buyers and distributors are demanding and sophisticated. Effective marketing and branding efforts are paramount even for products with great value.

Neglecting To Consider Geographic DifferencesMany Asian companies sink their resources into over-saturated, high cost markets like New York and California without a solid business case for doing so. For an example of contrast, consider second- and third-tier markets such as those in the American Midwest.Many Asian executives may be unaware that an estimated 80 percent of U.S. markets are within an eight-hour drive of Ohio. Ohio is strategically located near Chicago, Buffalo and Pittsburgh. Also, warehousing and real-estate costs are lower in these geographic areas.

Trusting Wrong Sources for Preliminary Research on North American Buying HabitsPerhaps not too surprisingly, management will often do all of their preliminary research on target markets at headquarters in Asia, where access to databases about customer demand and buying habits may be limited or inaccurate. Results will likely be superficial and invalid.For the U.S. market in particular, there is no substitute for research done on the ground, with direct access to customers and prospects through telemarketers, focus groups, even webinars. Taking the extra step to acquire local information is well worth the investment.

AreteonConsulting ServicesPursuing excellence in execution to deliver successful results to your project.

Consulting Services:• Business Strategy and Management • Brand Development and Communications• Product Marketing and Go-to-Market Strategy • Creative Marketing Planning and Execution• Market Research and Competitive Analysis • Digital Marketing Strategy• Budget Management and Cost Controls • Channel Management Strategy• Online and In-store Merchandising • Partner Alliance Program• Demand Generation Program • Team Leadership and Building Skills • Public Relations & Agency Management • Creative & Effective Consumer Campaigns • Consumer Insights & Segmentation:Identify Consumer Pain Points, Passion Points, Touch Points and Develop High-Impact Customer Communications

We Are Very Good at What We Do

Our Expertise is Your AdvantageThe N.A. market is large, but not homogenous, and the rewards of a successful N.A. presence can be extremely gratifying. Commercial success in the N.A. relies on three factors: a strong product, a comprehensive market entry strategy, and a strong distribution and sales network.Your Gateway to Success in the N.A. Market

As a strategic operations, advisory, and N.A. market entry consulting firm, Areteon helps clients to:• Fine tune products for the N.A. market• Improve competitive advantage• Plan market entry, product launch, sales, and customer support strategies• Establish and manage sales channels• Generate sales, manage relationships, and support marketing

Above all, we open the gateway to high sales - and mutually profitable partnerships.

• Customer insights and segmentation: We help clients understand customer needs and behaviors and develop actionable segmentation from the resulting insights. We help clients define the target customer or "sweet spot"—the area of distinct advantage over competitors—to inform business decisions and investment allocation.• Product and category management: We help firms break down barriers to innovation and improve ongoing customer-led product development so their value proposition is differentiated and meets customer needs.

We Brings Depth of Experience

• Sales and channel effectiveness: We help companies identify quick, targeted, customized solutions as well as strategic and operational improvements to boost underperforming sales organizations.• Marketing and brand strategy: We help companies align marketing and brand strategy with overarching business objectives; ensure marketing investments are generating highest returns and reinforcing the brand positioning; and build a loyal customer base through branding that cultivates a strong, trusted image.

• Product and category management: We help clients break down barriers to innovation and improve ongoing customer-led product development so their value proposition is differentiated and meets customer needs.• Customer experience: We work with clients to develop a series of positive interactions with the customer to earn their advocacy and inform consistent delivery of experiences to drive top-line growth.• Loyalty: We help clients nurture promoters—loyal customers who are more profitable, and who are active proponents of your business in good times and bad.• Go-to-market strategy: We help clients build powerful, integrated go-to-market systems that build a bridge between a company’s strategy and the exceptional customer experiences that are the ultimate driver of customer advocacy and loyalty.

We Bring Depth of Experience

Four Steps to SuccessAreteon is uniquely positioned to assist clients with the four factors that determine success in the N.A. market. We develop individualized entry strategies based on proven marketing techniques and sales strategies, then support those entry strategies to help our clients grow market share. Areteon's market entry consulting services include four steps:

• Strategic Business Assessment: Areteon will assess a company's readiness to enter the N.A. market.• Customized N.A. Market Entry Plan: Areteon will develop and implement product strategy for localization, pricing, and integrated marketing communications programs that maximize customer exposure, and sales channel business models that maximize revenue.• Build Channel Relationships: Areteon will leverage longstanding relationships to introduce products into the market and create and foster new channel and key customer relationships.• Drive Revenue: Areteon will work with key reference accounts and establish a "pipeline" and tracking systems for new sales opportunities, as well as track effectiveness of existing channels. We can also establish strategic partnerships with other manufacturers.

Applying an outside-in perspective and helping clients achieve growth are fundamental to our approach at Areteon.We want to do amazing things for your brand and create sustainable growth.

Learn More: areteonconsulting.wordpress.com Contact: Kevin Huang, Kevinh1120@gmail.com