About Bay Area News Group Interactive

Bay Area News Group Interactive is the Bay Area’s premiere online vehicle– providing local, regional and national advertisers direct access to thealways-vital San Francisco-Oakland-San Jose DMA.

Bay Area News Group Interactive delivers:- highly-valued newspaper site users- a broad range of desirable demos and key consumer targets- the highest Bay Area reach, among all local media sites

MercuryNews.com4.2 million unique visitors18.0 million page views

InsideBayArea.com1.3 million unique visitors3.5 million page views

ContraCostaTimes.com972,600 unique visitors4.9 million page views

MarinIJ.com259,600 unique visitors1.6 million page views

SiliconValley.com182,300 unique visitors484,500 page views

TimesHeraldOnline.com91,400 unique visitors739,300 page views

TheReporter.com106,900 unique visitors897,600 page views

Note: Bay Area News Group Interactive unique visitors are estimated by reducing sum of individual sites by 5%.Source: Omniture, Oct-Dec 2008 average

Bay Area News Group Interactive6.8 million unique visitors30.1 million page views

BANG Interactive | 2

BANG Interactive | 3

Belong to Key Age Groups34% are 18-34 years old 48% are 35-54 years old

Educated 52% have a 4-Year College Degree

or Higher 19% have a Post-Graduate Degree

Affluent Median Household Income is $115,00075% have HH Incomes of $75,000+59% have HH Incomes of $100,000+69% own their home65% have Investments

Active Consumers88% shop clothing stores*

86% dine out at sit-down restaurants**

79% shop computer stores*

74% in HH shop hardware/paint/lawn/

garden stores***

69% attend movies*

61% shop furniture stores*

53% attend concerts or clubs***

52% attend professional sporting events***

The Right Audience

Wired 88% use a broadband connection 50% own a DVR

Avid Travelers78% % stay in hotels/motels74% use a Bay Area airport68% % take domestic air trips59% % take trips outside U.S.

Business-Minded30% make purchase decisions for work

47% are in professional/managerial positions

* past 3 months** past 30 days*** past 12 months

Source: Scarborough Research, 2008 R-2 (past week BANGi visitors)

After researching products online, newspaper websiteusers spend 148% more on offline purchases.

89% of newspaper website users make online purchases. That’s 33 percentage points higher than users of other sites.

Newspaper website users

89% Other website users*56%

Median offline spending, after researching online

$1640Newspaper

website users$660

Other website users*

* Online users who “did not use a newspaper site in the past six months”.Source: Power Users 2006 – An Engaged Audience for Advertising and News, MORI Research 2006

% who take action after seeing local ads

Local newspaper sites 46%Portals 37%Classified sites 35%

* Online users who, “did not use a newspaper site in the past six months”.Source: Power Users 2006 – An Engaged Audience for Advertising and News, MORI Research 2006

Source: Online Publishers Association, “Local Online Media: From Advertising to Action,” August 2008

Newspaper websites

Newspapers are the most influential local online medium

Why

BANG Interactive | 4

BANG Interactive | 5

The New Consumer Dynamic

67% of online users visit advertisers’ brick andmortar stores after seeing web ads.

Source: DoubleClick Touchpoints IV: How Digital Media Fit into ConsumerPurchase Decisions, 2006(responding do this “all the time”, frequently”, or “sometimes”)

Online “pre-shoppers”* spend 41% more at brick and mortar stores than consumers not exposed to online advertising.

* Those exposed to online ads, who research their purchases online before buying.Source: The Yahoo/comScore study, conducted from April 2006 to January 2007

Online users are twice as likely to notice a web ad and visit the advertised site later, than to click throughwhen first seen.

Source: DoubleClick Touchpoints IV: How Digital Media Fit into Consumer Purchase Decisions, 2006

Online users travel to shop offline.

Willingness of Online Users to Travel for Offline Shopping.86% are willing to travel up to 50 miles for Major Appliances

81% are willing to travel up to 50 miles for Furniture/Mattress

72% are willing to travel up to 50 miles for Automobiles

Cross-ChannelShopping

Highest Reach & Quality

Audience Quality Scores: BANGi vs. Radio and TV

Ages 18-34 IndexBANGi 116Radio 98TV 82

Ages 35-54 IndexBANGi 124Radio 112TV 96

Household IndexIncome $75,000+BANGi 122Radio 104TV 100

College Graduate Index/Post GraduateBANGi 136Radio 101TV 95

Index of 100 = DMA average

Source: Scarborough Research, 2008 R-2 (radio A.M. drive, primetime TV)

Bay Area News Group Interactive reaches more online users than any other local media website.

Top 10 Bay Area Media Websites Audience

1 Bay Area News Group 586,0002 SFGate.com 472,0003 KTVU.com 200,0004 NBC11.com 141,5005 CBS5.com 121,0006 ABC7News.com 79,0007 KMEL.com 75,0008 PressDemocrat.com 68,0009 Wild949.com 39,000

10 KQED.com 33,000

Note: Media outlets are not reported on a consistent basis, based on whether or not they have metcomScore minimum reporting standards.Source: comScore Media Metrix, July/August 2008 -- a February and May 2008 averag ewas used for NBC11.com

Bay Area News Group Interactive Delivers a HigherQuality Audience than Bay Area Broadcast TV and Radio.

BANG Interactive | 6

Advertising SolutionsInteractive

BANG Interactive | 7

Bay Area News Group Interactive is the Bay Area’s premiere onlineadvertising vehicle. Advertisers can now reach our vast audience throughthese highly-targeted advertising options:

- behavioral targeting (BT)- daypart targeting- geographic targeting- demographic targeting, and- specific news or channel targeting

These Bay Area News Group Interactive ad formats provide the varietyand flexibility necessary to reach our highly-desirable users:

DisplayThe original and versatile online display ad – now employing rich media alternatives and time-based sponsorships. Display ads are quick to get users’ attention – holding the promise of immediate access. Plus, display ads are a great brand-building tool

Email MarketingWe offer three ways to deliver an advertiser’s message to our exclusive,double opt-in subscriber base.

-E-Newsletters-Partner Offer Deals-Custom email marketing

MobileNow reach Bay Area News Group Interactive users directly on their wireless devices with image and text based ads.

VideoThe fastest growing Internet advertising. Advertisers’ video messages can now be placed in front of our engaged video users. Plus, video ads are surprisingly affordable!

Clean PrintClean Print is the hybrid, print and online advertising solution. Clean Print ads appear at the bottom of each news article that our users choose to print – with the desirable “take it with you” and “pass it on” portability of print ads.

Network Placement Advertisers can now expand reach with ads on our partner portal site,reaching up to 85% of the market.

Bay Area News Group Interactive Advertising Solutions