about cafe de cloud service
TRANSCRIPT
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by tansalink
Café de CloudA consumer-‐business pla1orm for global launch
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100 hours of video uploaded every minute.
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Crea=ve Usage TutorialProduct Review
Many of them are product-‐related video blogs generated by consumers.
Haul
etc. Unboxing
““““
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Many bloggers use and look over a product seriously, then
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they tell us their experiences and opinions without bias(* otherwise, they lose their followers...)
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(*) Photo by “Disposable Dreams”, flickr
from their real life space, visually.
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They are noteworthy people for consumer businesses who are struggling to the value crea=on
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“Café de Cloud” is a pla1orm to enable businesses to interact with product video bloggers.
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Core persons in a product crea=on process can
Marke=ng
Product Management
Technology
Product Design
...
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interact with overseas consumers from their place.
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Have a meaningful conversa=on with a light heart, like a cafe conversa=on, hence the name “Café de Cloud”.
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Let me explain more details about “Café de Cloud”.
Café de Cloud
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Our clients can interview consumers (bloggers) via threaded communica=on tools.
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Like Facebook or TwiSer, you can post your ques=ons in your own =me.
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This graph plots an actual use case,
Plot when consumers replied
8:00$AM$
10:00$AM$
12:00$PM$
2:00$PM$
4:00$PM$
6:00$PM$
8:00$PM$
10:00$PM$
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8:00$AM$
10:00$AM$
12:00$PM$
2:00$PM$
4:00$PM$
6:00$PM$
8:00$PM$
10:00$PM$
Business hours(!?)
This graph shows that consumers also post in their own =me, u=lizing narrow slot =me.
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Clients can communicate anonymously.
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Helloनम#$
Language services, such as transla=on, transcrip=on, etc., are available.
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What does this mean?What should
I ask next?
If you feel a bit of confusion about cross-‐cultural communica=on or how to proceed in an interview effec=vely,
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I can help you
Consul=ng service is also available.
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Addi1onally, “Video Blog Produc1on” service is also available.
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This service enables clients to send sample products into the target market,
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and then make consumers produce video blogs.
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...
Our local team delivers sample products to trial users,
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Instructions!�
with tutorial including product video blogging know-‐how.
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AZer using the product for a certain period,
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they make product video blogs.
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My review is...
><
Hmm, interes=ng. I wanna know about...
Clients view the videos,
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and communicate with intended trial users.
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“Video Blog Producing” service is now available for India, China, ASEAN Na=ons, Japan and USA markets.