about canonical
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Ubuntu 10.04 LTS
Cloud and Beyond
Prakash AdvaniPartner Manager - Central Asia
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Agenda
Ubuntu 10.04 LTS Desktop Edition
Ubuntu and the Cloud
Ubuntu statistics
Q&A
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Ubuntu 10.04 LTS Desktop Edition
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Ubuntu 10.04: Open just got beautiful
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'Light' the new look of Ubuntu
18 months in development
Dedicated team of in-house designers
Beautiful clear menus and icons
Consistency across all supported applications
Future-proofed for new form factors and roadmaps
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Open just got social
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Open just got faster
Standard image (build on Ubuntu.com)
17 seconds on reference SSD model
25 seconds on reference HDD
Custom image (built for specific hardware)
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Open just went online
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Open just rocked out
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Open just added more apps
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Ubuntu One Software Centre
Ubuntu 10.04 LTS ships with dozens of fully supported
apps
1000s of applications are made available through the
software centre
1-click install
Best of open source applications
Partner applications (non-open source) now available
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Ubuntu 10.04 LTS Server Edition
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Avatar rendered on Ubuntu
Wetais the special effects housebehind Avatar, King Kong and Lord
of the Rings.
Weta Infrastructure
The Weta 'Render Wall' enablesvirtual worlds and real actors to be
joined in real time.
- ~35,000 cores
- ~5000 Blades- 104 TB RAM
- Ubuntu Server Edition
- 100+ Graphics artists
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Analyst Comment
Canonical offers a viable alternative to Red Hat in the enterpriseinfrastructure market. Under Canonical's leadership is expanding
from the desktop into the cloud.
Ovum (Datamonitor) Feb 2010 report on OSS in theEnterprise Technology Market
Ubuntu Server Edition rated positive for large install base and
cloud computing affinity.George Weiss, VP & Distinguished Analyst at Gartner DataCentre Conference Dec 2009
The updates show Canonical with positive growth both for paidand non-paid server shipments individually, with a combinedshare gain consistent from 2007 through 2009.Al Gillen, Program VP, System Software IDC comment on2009 report
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Ubuntu Enterprise Cloud
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Ubuntu Enterprise Cloud
Rapid deploymentOptimize resources & immediacy(self service IT)Best of breed (KVM, Eucalyptus)Compatible technology (matches EC2/S3)Supports multiple guest O/SSecure, trusted & open source
Ubuntu Enterprise CloudFlex between public and private
Ability to use the same Ubuntu machineimages and management tools across bothprivate and public systems, minimising costlyre-training or application change when movingfrom private to public and vice versa.
Hybrid Focus
Ubuntu on EC2 (public)Ubuntu Enterprise Cloud (private)Maximise benefits whilst minimising risksElasticitySimplifies burstingCommon StandardsCommon Ubuntu machine image
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Universal framework for utility computing
Public cloud
Ubuntu AMI's
EC2
Private cloud
Ubuntu EMI's
UECPortability and burst scalability
Ad i
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Source: Ubuntu Server Edition User Surveyby Canonical
Adoption
Users convinced of thevalidity of Ubuntu & UEC as
a platform for cloud.
7% have built a private cloudwith UEC, 17% areexpecting to in the next 12
months.
Currently tracking over 15,000deployments of UEC
Ranked as #1 guest o/s onAWS & Rackspace
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Notable Use Cases for UEC
Intel Cloud Builder program
UEC launched on Dell PowerEdge C Servers
NASA are building a reference platform for US gov based onUEC/eucalyptus
Georgia Tech Research Institute - DoD
Large proof of concept at a major Wall Street bank and otherenterprise engagements where Canonical consultants engaged
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Landscape: web based management
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EssentialEssential
WorkstationStandard Advanced
CLIENT SERVER
Standard supportWorkstation
Hosted LandscapeEssential supportUbuntu AssuranceKnowledge Base
Hosted LandscapeEssential supportUbuntu AssuranceKnowledge Base
Advanced support24x7
Ubuntu Enterprise Cloud
Premium Service Engineer
Dedicated Landscape
UBUNTU ADVANTAGE
L di Pl tf
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Leading Platform
22% 24%31%
Debian Fedora RHEL SUSE Ubuntu Other
0.00%
10.00%
20.00%
30.00%
40.00%
50.00%
60.00%
7%9%
3%
8%
37%
5%8%
14%
5%8%
56%
8%
What is your primary OS for development
(choose one, linux subset)
2009 (N=383)
2010 (N=554)
Debian Fedora RHEL SUSE Ubuntu Other
0.0%
5.0%
10.0%
15.0%
20.0%
25.0%
30.0%
35.0%
14%
7%
24%
12%
29%
13%
20%
8%
20%
11%
29%
12%
What is your primary OS for deployment
(choose 1, linux subset)
2009 (N=570)
2010 (N=746)
Cloud Market,AMI usage by Platform, Apr 2010
Ubuntu - 29%
Linux (general) -24%
Debian - 17%
CentOS - 13%
Windows - 7%
SUSE - 2.5%Red Hat - 0.5%
Source : 2009/10 Eclipse Community Open Source Developer Report
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Google Trends Ubuntu's Leadership
G l Ub t S h t
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Google: Ubuntu Server as search term
Release cycle
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Release cycle
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IBM Client for Smart Work
Market trends confirm the need for a new strategy
"Our research shows that only 16% of ITpros have plans to deploy Windows 7 in thefirst 12 months, and about 50% had no
plans..." -- based on Information week surveyof 1400 IT professionals
Netbooks in businesses is growing rapidly: from 1.1M in 2009 to 3.5M in 2010 -- Techaisle.Overall market is expected to grow from 35M in 2009 to 139M units in 2013 ABIResearch. 30% of these are on Linux and they cost $50-75 less than Windows 7 basednetbooks
IDC: 12% of Mid market customers use Linux Desktops.IDC Survey: 48% expect to increase adoption of Linux on the desktop/laptop
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What's new with IBM/Canonical
DB2 supports Ubuntu LTS Built Amazon AMI with DB2 Express C, UEC
Rational will support LTS late summer 2010
Go to Market activities with Lotus
ICSW, Africa, North America, UK, Germany, India
Good progress with IBM on Cloud
SWG, Test and Dev Cloud, GTS
System X Permanent Evaluation of servers:
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Founded in 2004 Over 300+ staff in 18 countries Privately held Offices in Taiwan, UK, US (Boston), Canada, China
What we do Produce world-class Linux distributions Engineering services Support and professional services
Customers and partners include:
Canonical the company behind UbuntuCanonical the company behind Ubuntu
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Ubuntu 10.04 ISVs
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