about chobani · about chobani chobani is made deep in the rolling hills of central new york and...

About ChobaniChobani is made deep in the rolling hills of Central New York and Idaho, where the brand’s expert team produces

only the thickest, creamiest yogurt made with only natural ingredients.

But at Chobani, our secret isn’t an ingredient. It’s a passion and love for what we do...and a man who goes by the

name of Mustafa.

Mustafa Dogan is Chobani’s Master Yogurt Maker. He’s a dairy artisan armed with years of yogurt making experience

and he custom blends special yogurt cultures just for us.

We add these cultures to wholesome milk to make yogurt. But we don’t stop there. We strain our yogurt, which is

why it’s so thick, creamy, a good source of protein and filled with health benefits:

• Provides two times more protein per serving than regular yogurt.

• Made with only natural ingredients

• Has five live & active cultures, and three probiotics.

• Packed with real fruit on the bottom.

• Provides a good source of bone-building calcium.

• Certified Kosher and Gluten-Free (All products except for Chobani Flip).

Chobani retails for MSRP $1.29/6oz, $3.29/16oz, $5.99/32oz, and $3.99/Champions 4-pack. Chobani products

are available nationwide.

For more information, visit chobani.com

Chobani, America’s #1 yogurt brand, has captured hearts and taste buds

across the world. Made deep in the rolling hills of Central New York, each

authentic strained cup is crafted to perfection using only the highest

quality natural ingredients— fresh milk, real fruit, and natural sweeteners.

Chobani products are available nationwide. For more information, please

visit chobani.com and connect with us on Facebook.com/chobani.

ONLY NATURAL INGREDIENTS

EXCELLENT SOURCE OF PROTEIN

5 LIVE & ACTIVE CULTURES

3 PROBIOTIC CULTURES

GOOD SOURCE OF BONE-BUILDING CALCIUM

PRODUCT OF USA

CaloriesCalories from Fat Total FatSaturated FatTrans FatCholesterolSodium

AMOUNT PER SERVING Total CarbsDietary FiberSugarsProteinVitamin AVitamin CCalciumIron

7g0g7g

18g–– –– –– ––

2%0%––

36%0%0%

20%0%

1000

0g0g0g

0mg80mg

%DV*

–– ––

0%0%

–– 0%3%

INGREDIENTS CULTURED PASTEURIZED NONFAT MILK. LIVE AND ACTIVE CULTURES: S. THERMOPHILUS, L. BULGARICUS, L. ACIDOPHILUS, BIFIDUS AND L. CASEI.

CUP > 8-94700-01001-4 CASE > 1-089470-001001-1

SERVING SIZE 6 OZ (170 GRAMS)

PLAIN



22g0g

21g14g–– –– –– ––

7%0%––

28%0%4%

15%0%

1400

0g0g0g

0mg70mg

%DV*

–– ––

0%0%

–– 0%3%

INGREDIENTS NONFAT YOGURT (CULTURED PASTEURIZED NONFAT MILK. LIVE AND ACTIVE CULTURES: S. THERMOPHILUS, L. BULGARICUS, L. ACIDOPHILUS, BIFIDUS AND L. CASEI). FRUIT ON THE BOTTOM (BLACK CHERRIES, EVAPORATED CANE JUICE, CHERRY JUICE CONCENTRATE, PECTIN, LOCUST BEAN GUM, NATURAL FLAVOR).

CUP > 8-94700-01016-8 CASE > 1-089470-001016-5


BLACK CHERRY



20g<1g

20g14g–– –– –– ––

7%4%––

28%0%0%

20%0%

1400

0g0g0g

0mg65mg

%DV*

–– ––

0%0%

–– 0%3%

INGREDIENTS NONFAT YOGURT (CULTURED PASTEURIZED NONFAT MILK. LIVE AND ACTIVE CULTURES: S. THERMOPHILUS, L. BULGARICUS, L. ACIDOPHILUS, BIFIDUS AND L. CASEI). FRUIT ON THE BOTTOM (BLUEBERRIES, EVAPORATED CANE JUICE, PECTIN, LOCUST BEAN GUM, NATURAL FLAVOR).

CUP > 8-94700-01005-2 CASE > 1-089470-001005-9


BLUEBERRY



21g0g

19g14g–– –– –– ––

7%0%––

28%0%8%

15%0%

1400

0g0g0g

0mg85mg

%DV*

––

––

0%

0%

––

0%

4%

INGREDIENTS NONFAT YOGURT(CULTURED PASTEURIZED NONFAT MILK. LIVE AND ACTIVE CULTURES: S. THERMOPHILUS, L. BULGARICUS, L. ACIDOPHILUS, BIFIDUS, AND L. CASEI). FRUIT ON THE BOTTOM (EVAPORATED CANE JUICE, ORANGE PULP CELLS, BLOOD ORANGE JUICE CONCENTRATE, LEMON JUICE CONCENTRATE, LOCUST BEAN GUM, NATURAL FLAVOR, FRUIT AND VEGETABLE JUICE [FOR COLOR]).

CUP > 8-94700-01034-2 CASE > 1-089470-001034-9


BLOOD ORANGE



20g0g

18g15g–– –– –– ––

7%0%––

30%0%8%

15%0%

1400

0g0g0g

0mg80mg

%DV*

––

––

0%0%

–– 0%3%

INGREDIENTS CULTURED PASTEURIZED NONFAT MILK, EVAPORATED CANE JUICE, LEMON PULP, PECTIN, LOCUST BEAN GUM, NATURAL FLAVOR, TURMERIC (FOR COLOR). LIVE AND ACTIVE CULTURES: S. THERMOPHILUS, L. BULGARICUS, L. ACIDOPHILUS, BIFIDUS AND L. CASEI.

CUP > 8-94700-01009-0 CASE > 1-089470-001009-7


LEMON



21g0g

19g14g

––

––

––

––

7%0%––

28%0%0%

15%2%

1400

0g0g0g

0mg75mg

%DV*

––

––

0%0%

–– 0%3%

INGREDIENTS NONFAT YOGURT (CULTURED PASTEURIZED NONFAT MILK. LIVE AND ACTIVE CULTURES: S. THERMOPHILUS, L. BULGARICUS, L. ACIDOPHILUS, BIFIDUS AND L. CASEI). FRUIT ON THE BOTTOM (EVAPORATED CANE JUICE, POMEGRANATE SEEDS, POMEGRANATE JUICE CONCENTRATE, PECTIN, NATURAL FLAVOR, LOCUST BEAN GUM, FRUIT AND VEGETABLE JUICE CONCENTRATE [FOR COLOR]).

CUP > 8-94700-01015-1 CASE > 1-089470-001015-8


POMEGRANATE



21g0g

20g13g–– –– –– ––

7%0%––

26%2%8%

15%0%

160253g2g0g

5mg65mg

%DV*

–– ––

5%10%

–– 2%3%

INGREDIENTS LOWFAT YOGURT (CULTURED PASTEURIZED NONFAT MILK, CREAM. LIVE AND ACTIVE CULTURES: S. THERMOPHILUS, L. BULGARICUS, L. ACIDOPHILUS BIFIDUS AND L. CASEI). FRUIT ON THE BOTTOM (MANGO, EVAPORATED CANE JUICE, PECTIN, LOCUST BEAN GUM, NATURAL FLAVORS, FRUIT AND VEGETABLE JUICE CONCENTRATE [FOR COLOR]).

CUP > 8-94700-01033-5 CASE > 1-089470-001033-2


MANGO



21g0g

19g14g–– –– –– ––

7%0%––

28%2%6%

15%2%

160253g2g0g

5mg100mg

%DV*

–– ––

5%10%

–– 2%4%

INGREDIENTS LOWFAT YOGURT (CULTURED PASTEURIZED NONFAT MILK, CREAM. LIVE AND ACTIVE CULTURES: S. THERMOPHILUS, L. BULGARICUS, L. ACIDOPHILUS, BIFIDUS, AND L.CASEI). FRUIT ON THE BOTTOM (PASSION FRUIT PUREE, EVAPORATED CANE JUICE, PECTIN, NATURAL FLAVOR, LOCUST BEAN GUM).

CUP > 8-94700-01011-3 CASE > 1-089470-001011-0


PASSION FRUIT



21g0g

18g13g–– –– –– ––

7%0%––

26%2%2%

15%2%

16025

2.5g2g0g

5mg65mg

%DV*

–– ––

4%10%

–– 2%3%

INGREDIENTS LOWFAT YOGURT (CULTURED PASTEURIZED NONFAT MILK, CREAM. LIVE AND ACTIVE CULTURES: S. THERMOPHILUS, L. BULGARICUS, L. ACIDOPHILUS, BIFIDUS AND L. CASEI). FRUIT ON THE BOTTOM (EVAPORATED CANE JUICE, PINEAPPLE, PECTIN, PINEAPPLE JUICE CONCENTRATE, LOCUST BEAN GUM, NATURAL FLAVOR, TURMERIC [FOR COLOR]).

CUP > 8-94700-01010-6 CASE > 1-089470-001010-3


PINEAPPLE



13g0g

13g16g–– –– –– ––

4%0%––

36%0%0%

20%0%

1200

0g0g0g

0mg75mg

%DV*

–– ––

0%0%

–– 0%3%

INGREDIENTS CULTURED PASTEURIZED NONFAT MILK, EVAPORATED CANE JUICE, NATURAL VANILLA FLAVOR, LOCUST BEAN GUM, PECTIN. LIVE AND ACTIVE CULTURES: S. THERMOPHILUS, L. BULGARICUS, L. ACIDOPHILUS, BIFIDUS AND L. CASEI.

CUP > 8-94700-01002-1 CASE > 1-089470-001002-8


VANILLA



20g<1g19g14g–– –– –– ––

7%4%––

28%2%2%

20%0%

1400

0g0g0g

0mg65mg

%DV*

–– ––

0%0%

–– 0%3%

INGREDIENTS NONFAT YOGURT (CULTURED PASTEURIZED NONFAT MILK. LIVE AND ACTIVE CULTURES: S. THERMOPHILUS, L. BULGARICUS, L. ACIDOPHILUS, BIFIDUS AND L. CASEI). FRUIT ON THE BOTTOM (PEACHES, EVAPORATED CANE JUICE, PECTIN, LOCUST BEAN GUM, NATURAL FLAVOR).

CUP > 8-94700-01006-9 CASE > 1-089470-001006-6


PEACH



20g1g

19g14g–– –– –– ––

7%4%––

28%0%2%

15%0%

1400

0g0g0g

0mg80mg

%DV*

–– ––

0%0%

–– 0%3%

INGREDIENTS NONFAT YOGURT (CULTURED PASTEURIZED NONFAT MILK. LIVE AND ACTIVE CULTURES: S. THERMOPHILUS, L. BULGARICUS, L.ACIDOPHILUS, BIFIDUS, AND L. CASEI). FRUIT ON THE BOTTOM (APPLES, EVAPORATED CANE JUICE, PECTIN, LOCUST BEAN GUM, NATURAL FLAVOR, CINNAMON).

CUP > 8-94700-01017-5 CASE > 1-089470-001017-2


APPLE CINNAMON



7g0g7g

17g–– –– –– ––

2%0%––

34%2%0%

20%0%

13030

3.5g2g0g

10mg70mg

%DV*

–– ––

5%10%

–– 3%3%

INGREDIENTS CULTURED PASTEURIZED NONFAT MILK, CREAM. LIVE AND ACTIVE CULTURES: S. THERMOPHILUS, L. BULGARICUS, L. ACIDOPHILUS, BIFIDUS AND L. CASEI.

CUP > 8-94700-01031-1 CASE > 1-089470-001031-8


PLAIN



19g1g

17g14g–– –– –– ––

6%4%––

28%2%6%

15%2%

160253g2g0g

5mg65mg

%DV*

–– ––

5%10%

–– 2%3%

INGREDIENTS LOWFAT YOGURT (CULTURED PASTEURIZED NONFAT MILK, CREAM. LIVE AND ACTIVE CULTURES: S. THERMOPHILUS, L. BULGARICUS, L. ACIDOPHILUS, BIFIDUS, AND L. CASEI). FRUIT ON THE BOTTOM (EVAPORATED CANE JUICE, STRAWBERRIES, BANANA PUREE, PECTIN, NATURAL FLAVOR, LOCUST BEAN GUM, FRUIT AND VEGETABLE JUICE CONCENTRATE [FOR COLOR]).

CUP > 8-94700-01032-8 CASE > 1-089470-001032-5


STRAWBERRY BANANA



22g1g

19g14g–– –– –– ––

7%4%––

28%0%4%

15%6%

1400

0g0g0g

0mg65mg

%DV*

–– ––

0%0%

–– 0%3%

INGREDIENTS NONFAT YOGURT (CULTURED PASTEURIZED NONFAT MILK. LIVE AND ACTIVE CULTURES: S. THERMOPHILUS, L. BULGARICUS, L. ACIDOPHILUS, BIFIDUS AND L. CASEI). FRUIT ON THE BOTTOM (EVAPORATED CANE JUICE, RASPBERRY PUREE, PECTIN, LOCUST BEAN GUM, VEGETABLE JUICE CONCENTRATE [FOR COLOR], NATURAL FLAVOR).

CUP > 8-94700-01012-0 CASE > 1-089470-001012-7


RASPBERRY



20g0g

20g16g–– –– –– ––

7%0%––

32%0%0%

20%0%

1500

0g0g0g

0mg75mg

%DV*

–– ––

0%0%

–– 0%3%

INGREDIENTS CULTURED PASTEURIZED NONFAT MILK, CLOVER HONEY. LIVE AND ACTIVE CULTURES: S. THERMOPHILUS, L. BULGARICUS, L. ACIDOPHILUS, BIFIDUS AND L. CASEI.

CUP > 8-94700-01003-8 CASE > 1-089470-001003-5


HONEY



20g<1g19g14g–– –– –– ––

7%4%––

28%0%2%

20%0%

1400

0g0g0g

0mg65mg

%DV*

–– ––

0%0%

–– 0%3%

INGREDIENTS NONFAT YOGURT (CULTURED PASTEURIZED NONFAT MILK, LIVE AND ACTIVE CULTURES: S. THERMOPHILUS, L. BULGARICUS, L. ACIDOPHILUS, BIFIDUS AND L. CASEI. FRUIT ON THE BOTTOM (STRAWBERRIES, EVAPORATED CANE JUICE, PECTIN, NATURAL FLAVORS, LOCUST BEAN GUM, FRUIT AND VEGETABLE JUICE CONCENTRATE[FOR COLOR]).

CUP > 8-94700-01004-5 CASE > 1-089470-001004-2


STRAWBERRY



20g0g

18g14g

––

––

––

––

7%0%––

28%2%0%

15%2%

160253g2g0g

5mg70mg

%DV*

––

––

5%10%

–– 10%

3%

INGREDIENTS LOWFAT YOGURT (CULTURED PASTEURIZED NONFAT MILK, CREAM, LIVE AND ACTIVE CULTURES: S. THERMOPHILUS, L. BULGARICUS, L. ACIDOPHILUS, BIFIDUS AND L. CASEI). FRUIT ON THE BOTTOM (BANANAS, EVAPORATED CANE JUICE, PECTIN, NATURAL FLAVOR, LOCUST BEAN GUM, TURMERIC [FOR COLOR]).

CUP > 8-94700-01044-1 CASE > 1-089470-001044-8


BANANA



21g<1g19g14g

––

––

––

––

7%4%––

28%0%0%

15%2%

1400

0g0g0g

0mg70mg

%DV*

––

––

0%0%

–– 0%3%

INGREDIENTS NONFAT YOGURT (CULTURED PASTEURIZED NONFAT MILK, LIVE AND ACTIVE CULTURES: S. THERMOPHILUS, L. BULGARICUS, L. ACIDOPHILUS, BIFIDUS AND L. CASEI). FRUIT ON THE BOTTOM (PEARS, EVAPORATED CANE JUICE, PECTIN, LOCUST BEAN GUM, NATURAL FLAVOR).

CUP > 8-18290-01202-9 CASE > 1-081829-001202-6

PEAR


The Chobani StoryUnlike most entrepreneurial success stories, Hamdi Ulukaya, CEO and Founder of Chobani, got his start in the dairy

business while trying to get away from it.

In 1994, he left Turkey and his job within his family’s dairy operations to pursue a Master’s degree in business at the

State University of New York in Albany. During his studies, Hamdi couldn’t help but notice how poor the yogurt was

at his local grocery store compared to what he was used to in Turkey.

Initially he shrugged off this insight, but eventually he could no longer ignore it. In 2005, Hamdi stumbled upon a for-sale-ad

for a yogurt plant that had been recently closed down by Kraft Foods. He decided to buy it that same day.

He immediately hired four employees who had lost their jobs when Kraft closed its doors, and later that year brought

family friend and Master Yogurt Maker, Mustafa Dogan, to Central New York from Turkey to help craft the recipe for

Chobani.

More than 12 months later, in October 2007, Chobani hit shelves. Sales during the first six months were slow, with

most major retailers only willing to stock Chobani in organic or niche dairy sections. Despite the company’s need

for revenue, Chobani refused, instead, choosing to stay true to their belief that everyone—regardless of income or

geographic location—deserved access to high-quality yogurt.

They held out for mainstream yogurt shelves, and in 2009, the company’s conviction paid off as Chobani signed on

one of the largest stores in the Northeastern US. Other retailers soon followed suit.

As Chobani made its way onto more and more store shelves, consumers took notice. The company began receiving

love notes from fans across the country; blogs, online forums and Facebook soon buzzed with Chobani love:

“I never do this, but I just had to write to tell you how much I love Chobani. Thank you for making a product I look forward

to eating.” –Peter, New York“I’d leave my husband for Chobani Peach Yogurt.” –

Melissa, Rhode Island

Inspired by this fanatical fan following, Chobani continued to build its brand through heavy online and grassroots out-

reach. This authentic, direct style of consumer engagement quickly earned them recognition in the marketing world.

In 2010, Chobani launched their CHOmobile tour, with a 16-foot bright, blue truck delivering over 106,000 cups

of yogurt to consumers in 32 markets across the US. Soon after, Chobani rose through the ranks as America’s #1

Greek yogurt.

The momentum continued, and in April 2011—less than four years since the brand’s launch—Chobani took top spot

as the leading yogurt brand in the US, knocking out long time category leaders.

Despite this rapid growth, Chobani has stayed true to it roots. The company remains committed to its people, which

have expanded from four to over 900 and is committed to its nothing but good philosophy.

The company gives 10% of its profits to individuals working towards positive, long lasting change through its Shep-

herd’s Gift Foundation, Chobani’s charitable arm. Chobani also actively supports local farmers and its local commu-

nity because it firmly believes that, as a business, you can do well while doing good.

“I have tried a lot of yogurts for my whole life and also other brands of

Greek yogurts recently. But shopping today I tried the Chobani fat free w/ peach on the bottom. Honestly, I was

astounded. The flavor and texture was the best I’ve ever tasted; especially

missing was that chalky or watery sen-sation of most fat free/low fat yogurts. It really was delicious and I never would

have guessed it was low or no fat. Great job and I’ll definitely be buying

more!” -Dan, Massachusetts

“Hi, I just wanted to share with you ... I recently discovered your yogurt and have described it as ‘bliss in a bowl.’ Love it! So does my 19 month son ... I set it down on the table to answer the phone. He grabbed it and took off to his little corner of the house to chow down. This is quite amazing because he’s an incredibly picky eater and usually won’t try anything,

especially anything that I’m eating. Thanks!” -Danielle, Florida

2011Chobani Champions, the first Greek yogurt made for kids, hits shelves

Chobani launches first national campaign, Real Love Stories

Chobani takes top spot as #1 selling brand of yogurt in America

2010CHOmobile tour hits the road with

stops in over 20 cities across the U.S.

Chobani becomes #1 Greek Yogurt in America

Chobani Corporate Campus is purchased in

Norwich, NY

Shepherd’s Gift Foundation, Chobani’s charitable arm, is formed.

Chobani builds state-of-the-art warehouse and distribution center

1974Kraft stops producing

Philadelphia in South Edmeston; production shifts

to Breyers yogurt.

1920Phenix Cheese Company becomes the largest and finest cheese factory in the world

1928Kraft and Phenix merge to form the

Kraft-Phenix Cheese Co. “Philadelphia Brand”

1940Phenix-Kraft Cheese Company becomes Kraft Cheese

2005Hamdi purchases yogurt plant, and development starts for Chobani. Chobani is born.2006

Recipe development starts for Chobani

2007First cup of Chobani hits shelves

in New York, NY

2009First Chobani billboards appear in cities throughout country

1885Empire Cheese Company builds factory in South Edmeston, and

introduces America to cream cheese

1900Empire Cheese plant burns down

1901Area dairymen band together to rebuild the plant, naming it the Phenix Cheese Com-pany after the bird that “rises from the ashes”

Chobani Champions Field built in New Berlin, NY for area little leaguers

Chobani goes to Australia in Woolworth’s throughout Syndey

Chobani goes to Canada in Loblaw stores throughout Toronto

Chobani announces plans for new facility in Twin Falls, Idaho.

1885

1900

1920

1928

1940

1974

2005

2011

Chobani: The Inside Scoop

“mmmmm! I never enjoyed yogurt a day in my life until I tried Chobani! Thank you so much for making such an awesome product! I am officially addicted!

Keep it up Chobani Makers! Sincerely, a broke college kid who eats Chobani yogurts for lunch reli-

giously!” Amani Abuhamra - Lackawanna, NY

Dear @Chobani, Thanks for stopping by for breakfast. It was

wonderful to have you! Love, Sarah” via @OrdinarySarah

“Some companies totally understand customer service and put the customer as #1.

@chobani rocks at that.” via @hsabomilner

“Ooooh....@Chobani strawberry yogurt is infreakingcredible!! 140 calories and 14g of protein never tasted so awesome!!”

via @A_Sweetaholic

“I need about 500 more of these Chobani Greek yogurts”

via @zipper_revolt

“I vow that I will only eat #Chobani Greek yogurt from

now on. It’s amazing” via @synsanity_

“Life is good when chobani is in the fridge” via @Chaycartertweet

“@Chobani I love you CHO much!!! You are my new forever addiction!!!”

via @grisdiaz81

“The Mango @chobani is INSANELY awesome! If my tongue was longer, I’d lick

the container clean.” via @JennFischetto

“Thank you for making a natural product that is protein packed and the perfect rocket fuel for

little and big Champions alike. :)” via @jennaparkerlive

“#icantgoadaywithout my chobani yogurt” via @dawnsweets

Real Love Stories

http://twitter.com/Chobani



http://twitter.com/chobani

Whether you’re looking for ways to lighten up your favorite dishes or merely wanting to get a bit more creative in the

kitchen, we’ve got the solution for you! Preparing healthy recipes with Chobani is a delicious, easy way to put meals

on the table that your entire family will enjoy.

Chobani Kitchen brings you recipes with easy substitutions that “health-ify” your favorite recipes while providing the

taste you crave.

Slash calories, fat, saturated fat and cholesterol from your favorite recipes without sacrificing taste using simple swaps.

Greek Yogurt is a star at any meal. The opportunities are endless, so grab your mixing bowl, put on your apron and

get cooking!

For full recipes visit chobanikitchen.com

FAT ORIGINAL CHOBANI WHERE TO SWAP

Butter 1 cup butter 1/4 cup yogurt + 1/2 cup butter Mashed Potatoes, Cookies, Cakes

Oil 1 cup oil 3/4 cup yogurt Brownies, Cookies, Cakes, Pancakes

Sour Cream 1 cup sour cream 1 cup yogurt Baked potatoes, Dips, Quick breads & cakes

Mayonnaise 1 cup mayonnaise 1 cup yogurt Dips, Sauces, Coleslaw

Cream Cheese 1 cup cream cheese 1 cup yogurt Cheesecake, Frostings, Dips

Buttermilk 1 cup buttermilk 2/3 cup yogurt + 1/3 cup milk Biscuits & Breads, Pancakes or buttermilk

Heavy Cream 1 cup heavy cream 1/2 cup yogurt + 1/2 cup heavy cream Cream-based sauces, Soups, Frostings

Milk 1 cup milk 1/4 cup yogurt + 3/4 cup milk Mashed Potatoes, Cereal, Doughs

Creme Fraiche 1 cup creme fraiche 1 cup yogurt Garnish

CHO CONVERSION CHART

TIPS:• Pour off any water sitting on top

of yogurt in container before using for substitution.

• To avoid separation, allow yogurt to reach room temperature before mixing with warm sauces.

about chobani · about chobani chobani is made deep in the rolling hills of central new york and...

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