@detox2retox BY EMILY DEMPSEY

MEDIA KIT 2019

A B O U T D E T O X 2 R E T O X

D e t o x 2 R e t o x   w a s b o r n D e c e m b e r 2 0 1 7 i n M i a m i a t A r t B a s e l w i t h t h e g o a l o f c r e a t i n g a f i t n e s s + l i f e s t y l e c o m m u n i t y t o s u p p o r t t h e m o d e r n w o m a n i n h e r q u e s t t o h a v e i t a l l : a b a l a n c e d + h e a l t h y a p p r o a c h t o t h e w o r k h a r d , p l a y h a r d m e n t a l i t y . T h e D 2 R g i r l i s h e a l t h c o n s c i o u s , c a r e e r - o r i e n t e d , a n d p a s s i o n a t e a b o u t t r a v e l + f a s h i o n . S h e l o v e s h e r g r e e n j u i c e a s m u c h a s s h e l o v e s a n i g h t o u t o n t h e t o w n w i t h h e r b e s t i e s .

A B O U T E M I L Y

E m i l y g r e w u p i n t h e s u b u r b s o f C h i c a g o , a n d c u r r e n t l y r e s i d e s i n N Y C w h i c h s h e h a s c a l l e d h o m e f o r 9 y e a r s . E m i l y s t a r t e d D 2 R   a s a c r e a t i v e o u t l e t f r o m h e r d e s k j o b B u y i n g + P l a n n i n g f o r S a k s F i f t h A v e n u e . E m i l y m a i n t a i n s h e r d a y j o b i n a d d i t i o n t o r u n n i n g D 2 R , p r o o f t h a t w i t h a l i t t l e p l a n n i n g a n d s o m e b a l a n c e , y o u c a n h a v e i t a l l ! E m i l y i s w o r k i n g t o w a r d s h e r N A S M p e r s o n a l t r a i n i n g c e r t i f i c a t i o n .  

1 0 4 P E R R Y S T , A P T 2 C N Y , N Y 1 0 0 1 4

E M I L Y @ D E T O X 2 R E T O X . I O

A U D I E N C E

NYC: 42% LA, Miami,  Philadelphia: 18% 25-34: 42% 35-44: 22% 18-24: 20%

BY EMILY DEMPSEY

@detox2retox

+30% GROWTH PER MONTH

13.4K+ FOLLOWERS

150+ LIKES

F O L L O W E R S

I N S T A G R A M S T A T S

876 ENGAGEMENT PER POST

LIKES + COMMENTS

14K+ TOTAL REACH

81K+ AVG WEEKLY IMPRESSIONS

31K+ AVG WEEKLY ACCOUNT REACH

66% 34%

561

AVG IMPRESSIONS PER GRID POST 6.1K

L O C A T I O N

Married: 55% No Children: 85%

A G E

M A R I T A L S T A T U S

P A R E N T A L S T A T U S

AVG IMPRESSIONS PER STORY

AVG ENGAGEMENT RATE 8.0%

P A S T P A R T N E R S H I P S

925 Fit

Archer Roose

Banza

Brrrn

Carbon38

Common Ground

Coola

Core

Cryofuel

DanceBody

Dos Toros

Drunk Elephant

Emmy's Organics

Fierce + Regal

GoMacro

Kind Bar

Kopari

KORE

Lila Wines

LYMBR

Natalie's Juice

NUUN

Secret

Smartbody

[solidcore]

Splits59

StudioMed

Vionic

Vital Protein

Wandering Bear

Xtend Barre

& more

L E T ' S W O R K T O G E T H E R !

BRAND PARTNERSHIPS:  Brand Ambassador

Class + Event Hosting Event Appearances Fitness Modeling

Speaker + Panelist

CONTENT CREATION: Ad Campaigns

IG Posts + Story Series IG Takeovers Giveaways

Video Campaigns Blog Posts

C A M P A I G N

SECRET FRESHIES

IG Grid post 3 IG Story Slides featuring product

DEODORANT AD CAMPAIGNWINTER 2019

Generated 5K+ total Impressions

C A M P A I G N

IG Giveaway IG Story Series IG Take Over: Story Series + Content Creation

GLUTATHIONE CAMPAIGN WINTER 2019

Generated 10K+ total Impressions

SETRIA GLUTATHIONE

E V E N T H O S T I N G

BRRRN

IG Giveaway Feature in IG Grid Post + Story Series 15+ Influencer attendees who cross-promoted on their accounts Content creation for host studio Guests provided with goodie bags withproduct from 12+ vendors Food + Drink provided post-class for allattendees

HOSTED FITNESS EVENT FORFITNESS INFLUENCERS + MEMBERS

OF THE COMMUNITY

Generated 100K+ total Impressions, 30K+Reach for BRRRN + goodie bag partners

B R A N D A M B A S S A D O R

DANCEBODY

Monthly IG Grid Post featuring DanceBody 1-2 Story Slides per class attended Promote brand + recruit new clients

12 MONTH PARTNERSHIP

Generate 10K+ avg monthly impressions 

G I V E A W A Y

CARBON 38

IG Giveaway (Grid Post) Supporting IG Story Series

Generated 4K+ total Impressions