The extroverted healthcare communications agency!

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We started with one simple idea!

“…Extroverts get their energy and ideas through interactions with others, while introverts thrive on inward contemplation. An extroverted company, therefore, drives growth by seeking out and implementing customer ideas...” ! ! ! ! ! ! – Dorothy Wetzel 11/3/08 BRANDWEEK ! ! ! ! ! “Why ROE should be your new ROI” !

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Founded by a former client who is driven to do pharma better!

A healthcare marketing innovator for more !than 25 years—client and agency sides.!!Created Pfizerʼs DTC marketing capabilities and Saatchi Healthcareʼs Integrated Campaign development approach.!!Launched several renowned programs: !!•  Pfizer for Living (a Kellogg School of Management case study)!

!•  Pfizer's award-winning Hispanic health program, Sana La

Rana!!

•  Widely acclaimed Pfizer Health Literacy initiative!!Recognized industry leader:!!•  Named one of the 20 Most Influential People in DTC by

Medical Marketing & Media!!

•  Hall of Fame awards:!— PhAME, 2004!— DTC Perspectives, 2010!

Dorothy Wetzel!Chief Marketing extrovert!

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Actionable, strategic marketing and communications !

Agency  

Consultants  

Client-­‐side  Marketers  

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Then created a unique staffing mix of marketing junkies!

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Who relentlessly troll the universe, to bring new thinking to clients!

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Yet embrace our disciplined process to create actionable solutions!

Market Dynamics! Competition! Patient–HCP

Relationship!Customer

Target!

Discover customer levers that deliver brand objectives and position brand for growth. !

Determine critical mileposts in their journey. They inform objectives and strategies.!

Distill positioning and insights into simple, persuasive, universal, relevant truths.!

Decide media & messages based on targetʼs media consumption habits.!

Analyzing the

Situation!

Becoming the

Customer!

Charting the

Strategies!

Executing the

Message!

Delivering the

Messages!

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The result: A new extroverted healthcare agency!

!!We are healthcare marketing junkies on a mission.!

!We scan the world over for unexpected ways to engage !people in their health. Then, we break these ideas down !into solutions our clients can put into action.!

!!

!We believe healthcare communication done right changes lives. ! !  

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Uniquely suited to help solve the gamut of problems!

Health Literacy !

Marketing Capabilities!

Infrastructure & Technology!

Organizational Development!

Creative Campaigns!

Digital and Social Media!

TV, Print & OOH

Advertising!

Messages & Creative

Concepts!

RM Acquisition,

Conversion & Adherence!

Measurement &

Optimization!

Patient Education !

Tactical Planning & Budgeting!

HCP Promotion!

Marketing Mix &

Investment!

Customer Target

Definition!

Marketing Strategy!

Brand Architecture!

Launch & Lifecycle Planning!

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Since our birth in 2008 our client roster has grown rapidly!

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We also help clients meet their diversity goals!

!!!!

!!

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Want to inject some extrovertic energy into your brand?!

Contact:  Dorothy  Wetzel,  CEO,  Chief  extrovert  dorothy@extrover,c.com  

917-­‐860-­‐8124  

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A better agency solution!