about integrated change
DESCRIPTION
Integrated Change provide digital solutions specifically to the healthcare industry. Our services cover mobile health and digital health marketing. This presentation will give you a quick overview about our company, what we do and how we do it.TRANSCRIPT
![Page 1: About Integrated Change](https://reader036.vdocument.in/reader036/viewer/2022062405/55519398b4c905013a8b464f/html5/thumbnails/1.jpg)
@integratedchggoogle.com/+IntegratedchangeNetfacebook.com/IntegratedChangewww.integratedchange.net
Mobile and Digital Healthcare Agency
![Page 2: About Integrated Change](https://reader036.vdocument.in/reader036/viewer/2022062405/55519398b4c905013a8b464f/html5/thumbnails/2.jpg)
What we do
Develop mobile solutions for healthcare
Develop digital solutions for healthcare
Integrating both
www.integratedchange.net
![Page 3: About Integrated Change](https://reader036.vdocument.in/reader036/viewer/2022062405/55519398b4c905013a8b464f/html5/thumbnails/3.jpg)
About Integrated Change• 7 people. London based
» UX/graphic designers, » Native mobile developers» Web developers (front-end/back-end)» Digital marketing and copywriting» Project management
• We work with NHS and private healthcare providers, both primary and tertiary, along with research teams, medical device manufacturers, professional practices, insurers, health sector charities and digital healthcare agencies.
• Over 50 mobile and digital projects deployed.
• A large proportion of our work is white-labeled.
www.integratedchange.net
![Page 4: About Integrated Change](https://reader036.vdocument.in/reader036/viewer/2022062405/55519398b4c905013a8b464f/html5/thumbnails/4.jpg)
Healthcare: a change of mind set
Patients are our customers
Family members/care-givers are customers
HCP’s are customers
We should provide them with empowerment
What we demand from retail and banking, we should demand from mobile healthcare
www.integratedchange.net
![Page 5: About Integrated Change](https://reader036.vdocument.in/reader036/viewer/2022062405/55519398b4c905013a8b464f/html5/thumbnails/5.jpg)
Focused on digital health
Creating online, measureable digital marketing strategies
Driving more relevant traffic to hospital groups and pharmaceutical’s
Outreach campaigns, SEO, PPC, Social
Online PR and generating online brand noise
Raising awareness of conditions, patient management
Delivering inbound web-enquiries
ROI focused campaigns
![Page 6: About Integrated Change](https://reader036.vdocument.in/reader036/viewer/2022062405/55519398b4c905013a8b464f/html5/thumbnails/6.jpg)
Focused on mobile health
Mobile application design, development, deployment and management
Mobile application marketing and ROI campaigns
Mobile web and web app design, development, deployment and management
Patient management and specialist nursing tools
Condition awareness and med student education tools
Appointment systems and bed occupancy systems (mobile led via tablets and smartphones)
Use of push notifications directly to the device – patient status updates, drug adherence, bed management and availability.
![Page 7: About Integrated Change](https://reader036.vdocument.in/reader036/viewer/2022062405/55519398b4c905013a8b464f/html5/thumbnails/7.jpg)
Platforms: mobile healthW
IND
OW
S AN
DR
OID
iOS
WEB
AP
P
FR
ON
T
AN
D B
AC
K
EN
D
www.integratedchange.net
![Page 8: About Integrated Change](https://reader036.vdocument.in/reader036/viewer/2022062405/55519398b4c905013a8b464f/html5/thumbnails/8.jpg)
Our Developmen
t process
![Page 9: About Integrated Change](https://reader036.vdocument.in/reader036/viewer/2022062405/55519398b4c905013a8b464f/html5/thumbnails/9.jpg)
Focused on the end user
Persona creationCustomer profilingEthnographic studiesQuartz composer -origamiSketchInVisionAnalytics PHPJavaFlashAction ScriptASP/ASP.netAWSJavascriptSSL and encryption
www.integratedchange.net
![Page 10: About Integrated Change](https://reader036.vdocument.in/reader036/viewer/2022062405/55519398b4c905013a8b464f/html5/thumbnails/10.jpg)
Our mobile skill set
Objective-CJava.NETC#JQueryHTML5CSS3C++JavaScriptnode.jsAES256HMACApp packaging/uploadASO
www.integratedchange.net
![Page 11: About Integrated Change](https://reader036.vdocument.in/reader036/viewer/2022062405/55519398b4c905013a8b464f/html5/thumbnails/11.jpg)
Our digital skill set
Google AdWordsGoogle AnalyticsOn-page technical Online PR/outreachContent strategyCopywritingSocial channel mgtAdRollFacebook advertisingLinkedIn advertisingiOS smart banners/toolsGoogle Mobile SDK App marketingGoogle Play Referral FlowMobile deep linking
www.integratedchange.net
![Page 12: About Integrated Change](https://reader036.vdocument.in/reader036/viewer/2022062405/55519398b4c905013a8b464f/html5/thumbnails/12.jpg)
Integrated Approach
Google AdWordsGoogle AnalyticsOn-page technical Online PR/outreachContent strategyCopywritingSocial channel mgtSplit testingAdRollFacebook advertisingLinkedIn advertisingGoogle Mobile SDK App marketingGoogle Play Referral FlowMobile deep linking
Objective-CJava.NETC#JQueryHTML5CSS3C++JavaScriptnode.jsAES256HMACApp packaging/uploadASO
Persona creationCustomer profilingEthnographic studiesQuartz composer -origamiSketchInVisionAnalytics PHPJavaFlashAction ScriptASP/ASP.netAWSJavascriptSSL and encryption
Project Managed
mobile digitalUX and web
www.integratedchange.net
.
.
.
.
.
![Page 13: About Integrated Change](https://reader036.vdocument.in/reader036/viewer/2022062405/55519398b4c905013a8b464f/html5/thumbnails/13.jpg)
Project Management
• Transparency and clear communication
• Basecamp - full client visibility of:Milestones and project markers
Messaging system between our clients and developersFiles/graphics version repository
• Atlassian JIRA bug tracking and fixing
• TestFlight – distribution of beta apps on the fly
![Page 14: About Integrated Change](https://reader036.vdocument.in/reader036/viewer/2022062405/55519398b4c905013a8b464f/html5/thumbnails/14.jpg)
On going support
Continuous support1. Bug fixes2. Mobile OS/browser compatibility
Continuous transparency3. Monthly analytics reporting 4. Performance to target (KPI’s)
Continuous development5. Life cycle management6. Strategy direction, new opportunities
www.integratedchange.net
![Page 15: About Integrated Change](https://reader036.vdocument.in/reader036/viewer/2022062405/55519398b4c905013a8b464f/html5/thumbnails/15.jpg)
![Page 16: About Integrated Change](https://reader036.vdocument.in/reader036/viewer/2022062405/55519398b4c905013a8b464f/html5/thumbnails/16.jpg)
![Page 17: About Integrated Change](https://reader036.vdocument.in/reader036/viewer/2022062405/55519398b4c905013a8b464f/html5/thumbnails/17.jpg)
![Page 18: About Integrated Change](https://reader036.vdocument.in/reader036/viewer/2022062405/55519398b4c905013a8b464f/html5/thumbnails/18.jpg)
Working in partnership
• We work in different ways with our partners – – Fully white-labelled– Dual-branded – Direct– Mix of all of them
• Development only service or a full, end-end service relationship
• Consultancy, ethnographic surveys, end-user research, proof of concept definition, funding applications and proposals
• Providing full pre and post sales supportwww.integratedchange.net
![Page 19: About Integrated Change](https://reader036.vdocument.in/reader036/viewer/2022062405/55519398b4c905013a8b464f/html5/thumbnails/19.jpg)
So what does this all mean?
• We deliver to high standards
• We deliver to budget
• We deliver on-time…
You’ve heard all that before.
…but wait!
www.integratedchange.net
![Page 20: About Integrated Change](https://reader036.vdocument.in/reader036/viewer/2022062405/55519398b4c905013a8b464f/html5/thumbnails/20.jpg)
Mobile strategy can become
OVERWHELMED with
the technology
www.integratedchange.net
![Page 21: About Integrated Change](https://reader036.vdocument.in/reader036/viewer/2022062405/55519398b4c905013a8b464f/html5/thumbnails/21.jpg)
Digital strategy can become
OBSESSED with
the look
www.integratedchange.net
![Page 22: About Integrated Change](https://reader036.vdocument.in/reader036/viewer/2022062405/55519398b4c905013a8b464f/html5/thumbnails/22.jpg)
WHAT ABOUT THE END USER?
www.integratedchange.net
![Page 23: About Integrated Change](https://reader036.vdocument.in/reader036/viewer/2022062405/55519398b4c905013a8b464f/html5/thumbnails/23.jpg)
Work With Us
• 100% focus on healthcare
• Strong commercial backbone
• In-house, integrated development
• Experience development and digital partner
• We have an opinion. We are not a ‘yes’ agency
www.integratedchange.net
![Page 24: About Integrated Change](https://reader036.vdocument.in/reader036/viewer/2022062405/55519398b4c905013a8b464f/html5/thumbnails/24.jpg)
Thank you for reading
@scotthaguegoogle.com/+IntegratedchangeNetfacebook.com/IntegratedChangewww.integratedchange.net
Mobile and Digital Healthcare Agency