JEFF HASSEMERCREATIVE, RESULTS ORIENTED PRODUCT EXECUTIVE WITH A PROVEN TRACK RECORD OF SUCCESS

Career Progression (Partial)

Aug 15 to Present Head of Strategy – IntegrateExecutive leader supporting all Go To Market activities including Sales Enablement, Pricing, Partner Development and Strategic Planning

Jul 15 – Aug 15 Chief Product Officer – TrueffectExecutive leader supporting Product Strategy, Product Marketing and Marketing activities. Led a team of 8 extraordinary people.

Dec 10 – Jul 14 SVP of Global Product Strategy – ExperianExecutive leader across all regions and product for the $1.1BN marketing services business. Responsible for all Go To Market activities, Product Design and global rollout for the entire suite of products. Led a global team of 35 product management and marketing professionals across five global regions.

Aug 08 – Dec 10 CMO and SVP of Development – EntieraExecutive leader for Marketing and Development within a start up environment. Managed an offshore development team as well as supported all sales activity. Led 25 fantastic employees across multiple disciplines.

Aug 06 – Aug 08 Director of Product Marketing – ResponsysIndividual contributor on an exceptional team of product and marketing pros. Led all sales enablement, pricing activity, beta program and analyst activity.

Oct 01 – Aug 06 Director of Product Strategy – DoubleClickLed a multiple initiatives from the purchase and integration of companies to the launch of new product lines within the Doubleclick eco-system. At various points led teams of 3-8 employees.

Side and Volunteer Projects

Professional The Start Up PlaybookA series of operational templates used to increase business velocity and ensure strategic fit to market.

Entrepreneurial Owner, Play it Again Sports, AuroraLead investor/owner in a retail sporting goods business in Aurora, CO. The store is run by my wife and I contribute to SMB marketing activities and sponsorships.

Personal Coach, Hockey & SoftballActive youth sports coach focusing on the development of multi-sport athletes and restoring the FUN of youth sports to the kids.

Myers Briggs Preferences• Creative, Imaginative, clever, enterprising and

resourceful

• Theoretical, conceptual, and curious

• Good at seeing opportunities in the outer world, see patterns and connections not obvious to others

• Adept at generating possibilities and then analyzing them strategically

• Stimulated by difficulties, quickly devise creative responses and trust my ability to improvise

• Value competence, intelligence, precision and efficiency

• Seen by others as independent, enthusiastic, assertive and outspoken

E N T P

More About us ENTP Types• We seek to understand the world that they live in – I live in a constant state of analysis and seek patterns in everything. This

include small things like testing my commute to work and large items like setting a strategy for our business.

• Constantly absorbing ideas and images – while I am very visual, I also seek to understand the meaning behind others ideas and assimilate them into my vision.

• Quick and accurate in the ability to size up a situation – I bring in new information as additive to the current set of thinking, which enables me to adjust my position as needed without a full reversal of the concept.

• Idea people – I am constantly thinking about where the patterns will lead us from a market perspective and often come up with concepts that seem extremely bold or unique to others. This happens because I make connections in the patterns more quickly than non-ENTP types.

• Less interested in making plans than generating possibilities – yes, but always within the framework and done with a larger strategic plan in mind.

• Love to talk through the ideas and enjoy the debate that ensues – healthy debate makes us all better, provided that it is done within an environment of trust and respect.

• Under Stress, can overlook others and their ideas – only when there is little time for patience. This is generally employed in an, “ok, I’ll just have to show them.” type of manner.

Inclusion

13

Control

10

Affection

15

This suggests that as a Leader I strive to: • Increase and maintain employee satisfaction• Encourages and supports my team• Gains legitimacy through personal commitment

and loyalty• Enjoys being liked and warmly regarded by

others• Wants to serve and nurture• Invites feedback• Reveres honest communication, and wholly

despises dishonesty

A team player who influences others through competence and relationships

Change Style Indicator

Strong Originator

Prefer fast and comprehensive change

Comfortable with risk and uncertainty

May appear unconventional

Rules fit the circumstances, often will change the rules

Seen as visionary

Viewed at times as unpractical

6

OriginatorConserver Pragmatist13 1326 26

50% 20%20%

34

Strengths:

• Sees the big picture

• Creates a vision that motivates

• Change agent

• Creative problem solver

Weaknesses:

• May focus on individual contributions over teamwork

• May not appreciate details needed to coordinate across groups

• May hop too early to new strategies

• Lack tolerance for consensus building

7

How will you know if you are not performing well?- I will tell you and provide examples/details

How will I assess your performance- We will set goals at the beginning of each quarter, track your progress toward those goals and discuss how well you reached those goals.

What is my definition of a top performer?- Always looks to take things to the next level/ delivers every time/ learns from mistakes & doesn’t repeat them/ shows passion

How should mistakes be handled?- Face them head on, learn and move on.

Communication preferences- more is better/ provide any info in advance through email

Status update expectations- weekly. Tell me what you’ve accomplished, risks towards the goal, what you need to complete the task, and what you expect to complete in the next week.

How should decisions get made?- I trust you to make the right decision, if unsure, work it through with me.

How handle if ever unhappy or concerned about something?- Voice your concern, we will address it together.

My quirks/ idiosyncrasies that you should know about- do not position stuff with me, be honest, lay it out there…we will figure it out together.

My Leadership ExpectationsQuotes I Could Have Said Myself:“If everyone is thinking alike, then someone isn’t thinking.”

“Lead me, follow me or get the hell out of my way.”

“Failure is an event, not a person.”

“Never tell people how to do things. Tell them what you want done and they will surprise you with their ingenuity.”

“The price of success is hard work, dedication to the job at hand and the determination that whether we win or lose, we have applied the best of ourselves to the task at hand.”

What I believe…There is work, then there is fulfilling work.

The kind of work that has your fingerprints all over it. The kind of work that you’d never compromise on. That you’d put your heart and soul into and that fulfills your spirit. The kind of work that makes a difference.

I want to do that work with my team.

Don’t join my team to play it safe. Don’t be afraid to take a risk, a leap, if you believe it. Let’s swim in the deep end together.

Then, our work, your work will add up to something…Something big, something that could not happen unless we made it so.