about jonathan gabay copy
TRANSCRIPT
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!About Jonathan Gabay
!!Jonathan Gabay is a highly respected and recognised creative branding, PR and
reputation authority. His brand strategy work includes education, publishing and
journalism. He regularly delivers incisive business analysis for the international and trade
press, including SKY, CNN, BBC, Channel 4, Five, ITN, ABC News and Bloomberg TV.
!His extensive creative and brand /customer behaviour expertise includes working for
some of the most respected creative advertising, public relations agencies, press
organisations and cutting edge brands in the industry.
!Leading business organisations, including UK FTSE companies, ranging from finance
B2B, technology, (including Big Data) FMCG, government, utilities, telecoms and travel,
feature Jonathan’s award winning creative marketing strategies and copywriting.
!Training and development
Working with global training organisations including the world’s biggest marketing
training body, Jonathan has devised and delivered popular online and offline programmes.
!Subjects include:• Marketing
• Copywriting
• Advertising
• Public Relations and customer service
• Online content and design
• Political branding
• Social media
• History of propaganda
• Presentation and media training
• Leadership and negotiation
• Viral production
• Branding
• Creativity
• Neuromarketing
• Financial marketing
• Agency team fusion!!
[email protected] www.jonathangabay.com page ! /! 2 3
Jonathan addresses MA graduates at various global academic bodies and political
organisations. (Including advising The European Parliament on 2014 elections for 500
million people).
!Talks
!Jonathan takes a psycho-sociological approach towards brand authenticity. Keynotes
address commercial, political, social media, energy, leisure, educational, pharmaceutical,
sports, political, the British Monarchy brand, food, faith, travel, manufacturing, service
industries and celebrity brands.
!The rare fusion of corporate experience, audience rapport and outstanding creativity
gives Jonathan significant status as a trusted conference speaker.
!Jonathan’s practical talks are broadly divided into five strands:
!• News and brand reputation/crisis – blending insights and lessons from up-to-the-
minute press stories into a theme tailored for your conference.
• Creativity – Exploring the world of business communications to demonstrate creative
thinking, political branding, marketing communications (on/offline) – as well as ethical
employer branding) and psychology.
• Intelligent humour – Choose from a witty look at advertising around the world, or
historical commercials, or get involved with a light hearted approach to corporate
culture and personalities.
• Personal branding - Fusing psychotherapy and the secrets of the world’s greatest
brands to develop esteem for your team, personal brand, and life choices.
• Futurescoping - exploring industry trends.
!!!!
[email protected] www.jonathangabay.com page ! /! 3 3
!Books (many translated for global audiences) and media
The Meaning of Life.
Teach Yourself Copywriting.
Copywriting in a Week.
Imaginative Marketing.
Reinvent Yourself .
The psychology of copywriting (DVD).
Gabay’s Copywriters’ Compendium.
Soul Traders - the history of commercial and political propaganda.
The Brand Messiah - novel exploring the glib side of advertising power and politics.
TV’s top Ads (Television).
History of branded biscuits - with Nigel Slater.
Olympic brand TV coverage.
British Monarchy brand coverage.
Brand television journalism (CNN, ITN, Bloomberg, BBC, SKY, ABC).
Also published in:
The Times
Telegraph
Guardian
Mirror
and numerous trade magazines
!Currently working on ground-breaking study of the psychology of brand trust.
; www.jonathangabay.com
(+ 44 (0)7973416226