About Me Graduate from UW-Madison Marketing and Logistics Intern at

WSDC Social Media Intern at Monona

Terrace IT and Social Media Consultant at

American Family Insurance Social Media Specialist at HSAPhone: 608-798-6001 ext. 6410

Email: Brian.Geick@onlineHSA.com

Contact:

Facebook Refresher

Hi!

Do you have a new Facebook Email Address?

Facebook email is essentially Facebook Messages

Briancgeick@facebook.com

Facebook Email

Business Pages

Set up

Settings

Admin Panel

Getting Likes

Invite Friends

Invite Email

Share Page

Timeline

Changes

Layout

Post dating

Scheduling

Posting

Types

Highlight / Pin

Schedule

Agenda

Stats

Pages, Profiles and GroupsPage Group ProfileUsed for Business Personal or Business PersonalUnlimited “likes” Unlimited Members 5,000 FriendsPosts Appear in News Feed (Public)

Posts Only Appear to Members

Posts Appear to Friends

Anyone Can Like Set To Public or Private Have to Approve Each Friend

Customized With Apps Can NOT be Customized Can add gamesFound by Search Engines NOT found by Search

EnginesDepends on Privacy Settings

Posts come from Page (Business)

Posts Come from Individual Profiles

Posts From Profile

Admins Are Not Visible Admins Are Visible N/ACustom URL/Username Neither UsernameInsights About Visitors NO Insights No Insights

Page Categories

Brick and Mortar Foot Traffic Open Hours

More Than 1 Location Online Franchise

Timeline

Recent Activity20122011

All Activity

Most Activity

Important Activity

Milestones & Highlights

Milestone

Highlighted Post

vs2 X as large

Always visible

Pinned Post

Top of Page (7 Days)

Only Pin 1 Post

5 Most Common FB Content Mistakes

1. Agents who only post their listings2. Broadcasting – one way conversations3. Inappropriate content4. Confusion between FB profiles and pages5. No consistency

Recommendations

Frequency• 1-2 posts daily• Don’t

overwhelm

Diversity• Photos, Status,

Video• Questions, Fill in

the Blank, Polls• Crowd Source

Utilize Timing• Test what times get

the most interactions and schedule posts for then

• Thursday and Friday are best times to post. Facebook says “Happiness Index” spikes by 10% on Friday.

Recommendations

Don’t Automate

• Hash tags don’t belong on Facebook

• RSS Feeds are impersonalKeep it Short

• Posts less than 80 characters = 27% higher engagement

Recommendations

Encourage Comments

• Frame posts in the form of a question when possible

• Posts that end with a question have a 15% higher engagement rate.

• “Where,” “when,” “would” and “should” drive the highest engagement rates 4,561 573

431

Bottom Line

Relevant Engaging

3 Rules of Social Media

1. Social Media is all about enabling conversations among your audience or market.

2. You cannot control conversations with social media, but you can influence them.

3. Influence is the cornerstone on which all real estate relationships are built

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Questions

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