about new business strategies


Customers are constantly re-framing how they interact with you based on:

how well you fit their evolving needs,

their opinions on what you’re selling, and

how well past interactions with you matched their expectations.


The Challenge...

CEOs believe their management teams do not understand customer expectations.

CMOs own the largest share of the customer journey - yet - feel underprepared to deliver on the buyers’ experience.


Who we are...

We help companies turn customer experience into their biggest sales and brand

differentiator with our Sellers’ Compass™ services.


Christine Crandell - President – Author of the Sellers’ Compass™ tools and methods – Industry recognized thought-leader – Responsible for client delivery and business

development

– Team members: – 8 consultants, each with 15+ years B2B experience

across a range of industries and deep domain in market strategy, demand generation, and customer loyalty/satisfaction and strategy.

Partners:

Our Team


Customer Experience? “A buyer’s satisfaction and perceived benefit with or about a brand’s messages, people, processes, products or services, through any interaction across all touch points, over a relationship’s lifetime journey.” © 2013 New Business Strategies

What is …


What‘s it worth to you?...

20+% more


Sellers’ Compass™ …

A services path that shows companies

how to deliver customer experiences

that become their biggest brand and

sales differentiator.


Implement needle-mover fixes to drive higher conversions, close rates, service scores and reduce churn.

Fix

Map buyers’ journey and conduct gap analysis to define where and why experience negatively impacts growth.

Learn

Align people, strategy, process and technology to buyers and help employee consistently deliver on expectations.

Align

Innovate a differentiated customer experience and operationalize it through business model and strategy changes.

Innovate

4 Steps to Customer Leadership (and More Revenue)


Fix

Learn

Align

Innovate

Sellers’ Compass™ Services Path

Journey

Grow

Empower

Excel

• Journey Map • Content Strategy • Omni-Campaigns….

• Lead2Close • Sales Enablement • Technology & Data • ...and more

• Experience Innovation

• Market Strategy • Change

Management • … and more

• Organizational Alignment

• Training • VOC, VOE • … and more

45 days

90 days

1 – 2 Qtrs


50% Aligns content development with buying process REDUCTION OF MARKETING CONTENT

INCREASE IN ACCEPTED LEADS

INCREASE IN REVENUE

30%

20%

Our clients results ….

40% INCREASE IN MARKETING ROI

100% INCREASE IN CAMPAIGN RESULTS


Company Overview • Great Place To Work Institute is a company with

a global partner network that delivers culture, training, organization advisory services along with their renowned lists of best places to work.

Challenge • “Inside-out” and internally focused culture that

was negatively impacting revenue. New products were late, not to customer expectations and teams were not aligned to business goals.

Benefits • With NBS, GPTW employees visioned a ‘valued’

customer experience, developed a strategic annual plan, tied employee MBOs to deliver the plan which resulted a 30% increase in revenue.

“The Sellers’ Compass™ is a unique. It guided us through to more effectively enable, engage and establish enduring relationships with our customers.”

CEO

Reduce churn...


Company Overview • Lithium is a leading social customer care,

marketing and community software vendor serving over 400 iconic brands.

Challenge • Lithium sales was not successful gaining

market share in new target markets. The BoD and CEO wanted to know why. The CMO and CRO wanted to know how to implement more effective sales and marketing methods.

Benefits • NBS’ work resulted in new go-to-market

strategy and blueprints, sales playbook, and integrated campaign framework. It also drove was new messaging, content strategy, tools which all drove increased wins and growth.

Break into new markets...

“The Sellers’ Compass™ is really about understanding your customer ….. Without it we can only GUESS what that is. It allows us “permission to engage” the target audience in a way that is helpful, trusted and relevant”

Dir Demand Gen


Company Overview • Good Technology delivers the world's most

comprehensive secure mobility solution to over 5,000 companies in 130 countries including all of the Fortune 100.

Challenge • Good’s selling and marketing model, field-

level partner collaboration, and campaign-to-cash processes would not scale to meet the BoD’s aggressive growth expectations.

Benefits • NBS aligned sales and marketing, re-

engineered marketing/sales processes and technology systems, and product strategy. The result was 40% increase in marketing ROI and 30% increase in pipeline.

“We could not have achieved this in less than 6 months without New Business Strategies’ drive and commitment to our success.”

SVP Marketing & Product Management

Drive faster growth...


Testimonial….

“In short, their approach and services work…with quick time-to-value. The philosophy around their Sellers’ Compass™ is so powerful, I have aligned my marketing, sales and support teams to this approach.”

Brian Carr Chief Revenue Officer

[email protected] +1.415.309.7017

How Can We Help?

about new business strategies

Leadership & Management

sellers compass

market strategy

deliver

marketing

expectations

40 increase

30 increase

strategy