Fall Edition 2017

About Our Seminar Presenter: Eric Prado A right brain, left brain thinker who guides and inspires my clients to take their brands and themselves to new heights. In this next stage of my career, I will share my knowledge to help others unleash their inner light and fly higher. This is the focus of my new venture, fireflyhigh. The Art Of Story Telling Professionals in service industries are in the position to help guide their clients via recommendations based on their expertise. However, when an expert does a presentation or goes into sales mode, their client’s minds often wander. When you tell a story people lean in. Incorporating storytelling into our work can help us motivate our clients and our internal teams. The Art Of Storytelling will show you how you can use storytelling techniques to convey your thinking and recommendations in a more compelling manner. As a result, value will be placed on your work and your ideas driving your clients to take action. Learning outcomes will include making emotional connections, thinking difficulty, brevity, and understanding themes. Marketing In A Digital World Marketing has dramatically changed over the last 20 years. Marketing was limited to a few channels: TV, Radio, Print, Out of Home and Yellow Pages. Although those are still viable channels, consumers have embraced a digital world and are looking to digital channels more and more each day to consume entertainment and find/purchase products and services. Any business today must be marketing in a digital world, not only to grow, but to sustain. This means embracing new channels like Digital, Search and Social. Marketing In A Digital World will cover some key digital marketing basics that any small business should strongly consider engaging in to attract clients. Learning outcomes will include understanding ecosystems, content, search optimization, and social media. Presenter: Kelly Morrissy, CPE It’s Kelly! She is a one-of-a-kind free spirit who LOVES her work! Kelly has been hair-picking for 30 years now and jumps at any opportunity to enhance the world of electrology. Starting off from a small household office she has grown her business into a multi service spa. Kelly loves talking shop, whether she’s sharing one of her favorite techniques or a new magical recipe, she’s always looking to promote education and emphasizes the benefits of working with colleagues. Growing Your Business Whether you’re a seasoned zapper or a newbie just recently licensed, every electrologist wants to see their business flourish. Join Kelly as she shares a multitude of ways to increase the visibility of your business and grow your clientele. Successful advertising, marketing, and networking can be easy and even fun. A few small adjustments in the office can make a world of difference in your practice. Learning Objectives: -Identify your strengths & weaknesses to gain understanding of where your business has room to grow -Identify potential resources for growth within your current practice -Identify opportunities for networking, advertising, and marketing

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Fall Edition 2017

8:00-8:30am: Registration

8:30-10:30am: The Art of Story Telling w/ Eric Prado

10:30-11:30am: Marketing In A Digital World w/Eric Prado

11:30-12:00pm: Lunch

12:00-12:30pm: EAI Membership Meeting

12:30-2:30pm: Growing Your Business w/Kelly Morrissy, CPE

2:30pm-2:45pm: Meeting Recap & Adjourn

Schedule of Events Sunday, September 10, 2017

Online Registration available at

www.electrolysiseai.org

Mail In Registration Form For EAI Seminar: Sunday Sept. 10th, 2017 ~Earn 0.5 CEUs

Make checks payable to EAI.

Mail form and check to: Maria Basilio, CPE 2436 N. Artesian Ave. Chicago, IL 60647-1903

Name___________________________________ Address_________________________________ City, State, Zip___________________________ AEA ID #________________________________ Phone # _________________________________ Email Address ___________________________ CEUs & Certificate fees are included in the above price. First session starts promptly at 8:30am to receive your CEUs you must be present for a speakers entire presentation.

Early Bird Registration Fee

EAI Members $80 AEA Affiliates $100 Nonmembers $120

Students & Guests $40

Late Registration is an additional $20

Early Bird Registration is

due

August 25, 2017

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Fall Edition 2017

Kelly Morrissy CPE 715 Lake St. Suite 300 Oak Park IL 60301

BENEDICTINE UNIVERSITY, KRASA CENTER, 2ND FLOOR, ROOMS A&B 5700 COLLEGE ROAD, LISLE, IL 60532 PHONE: 630-829-6000

Directions to Benedictine University Campus

While driving west on Maple Avenue you’ll cross College Avenue (a light) and shortly after, another unnamed light. After crossing through the 2nd light look for a small road on the left (unnamed). Look for a temporary sign for EAI just after the sports fields. Turn South. Follow the road and the EAI signs for the Krasa Center on the left side. Seminar room is on the second floor.

Krasa Center is #11