PeerApp Proprietary and Confidential

P2P Application Management for Service Providers

P4PWG, January 2008Alan Arolovitch < alan@peerapp.com >

PeerApp Proprietary and Confidential

About Peerapp

►Broadband media delivery specialist►Established in 2005 to address:

►Bandwidth deficit caused by Open P2P traffic

►Enable P2P-enabled commercial content delivery services

►Launched UltraBand transparent media cache early 2006

►Media delivery expertise in diverse network environments

►Tier1 to Tier3 customers

►LATAM, APAC, EMEA and North America

►DPI and QoS integration

►Multi-protocol P2P and HTTP Video support

PeerApp Proprietary and Confidential

►10x improvement from 512Kb to 5Mb

► 6 Minutes vs. 6 hours download time for 30 minute TV program

► Hybrid CDN service: 22 Minutes vs. 2 hours for 970MB movie

P2P Download Performance

5829 20 13 6

455 441422

404383

146

97 8358

320

50

100

150

200

250

300

350

400

450

500

512 Kbps 1024 Kbps 1536 Kbps 2560 Kbps 5120 Kbps

Access Speed

Min

ute

s

With PeerApp P2P without PeerApp Hybrid CDN

Efficiency of on-net acceleration

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PeerApp Grid Platform

►Multi-TB shared SAN-based storage►Proprietary high-performance cluster filesystem►Multi-gigabit bandwidth scalability

►Fully redundant platform►Storage and network capacity

scale separately►Pooling of resources in peak load

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Cache Function

►Traffic localization►Remove redundancy in backhaul utilization►Intelligent content placement

►Move content to demand►Pre-populate►Long-tail repository

►Complement and guarantee service level►Organic support of P2PTV and streaming►Local primary storage for user-generated content

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P2P application management

Service-oriented architectureUniform service discovery

Cooperative frameworkCommercial and open traffic

Batch P2PP2P streaming

Live P2PTV ►Manage application service levels►Manage availability

►Peer bandwidth►Content sources

►Localize traffic►Differentiate content and services►Enforce network policies

DPICaching

AccelerationP4P

File-on-demand

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Thank you