about private brand “zozo“ · 2018-06-01 · planning to distribute 6-10 million suits for free...
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About Private Brand “ZOZO“
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The number of ZOZOSUITorders already
exceeded 1 million
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Delay in deliverydue to production lag. We deeply apologize.
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Today, I will explainspecific measuresto breakthrough.
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Marker scanning typeSensor type
Introduction of ZOZOSUIT
Old New
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How to Measure
Take photos of your body by following the voice instruction
Stand about2m awayfrom thesmartphone
Stand withyour feet
shoulder-widthapart!
Outstretchyour armsa little!
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Improving Points of ZOZOSUIT
・Brand-new user experience with VUI (Voice User Interface)
・No worry for battery dead
・Washable
・Easy mass production
・Significant reduction of cost
・No risk of connection defect such as bluetooth
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Planning to distribute6-10 million suits for free
in this fiscal year
Already dispatched about 4,000 suits today
Deliveries for orders up to now areplanning to be completed by mid-July
Distribution Target
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Cost and Future Prospect
A suit with about 300-400 markersCost : about 1,000 yen
No need for markers and suits?Cost : 0-500 yen
Now
Future
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It will be disclosed byincluded to promotionrelated expenses on PL
Where will the costs ofZOZOSUIT be recorded?
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Reactions from usersreceived previous ZOZOSUIT
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ZOZOSUIT arrived. Extremely futuristic.
@**********
First of all, it’s stunning! lol
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60% of the received measured.
Finally! Measured→Order-made order right away!
@**********
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50% of the measuredpurchased 2.5 items of PB.
ZOZOSUIT and my sized PB arrived. What is
great is that you can order items with + cm or ‒
cm of your best size. This is all that I could ask̃
@**********
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Zero return or exchange,Seems satisfactory.
Ordered items as recommended and they fit right ! It’s really amazing.
@**********
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Performance
Average measured CVR tosuits distributed
Average purchase piecesper person
Average purchase amount per person
:60%
:50%
:2.5 pieces
:7,500 yen
Average purchased CVR tousers measured
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If these performances are directlyapplied to the number ofsuits distribution target
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PB Targets of This Fiscal Year
Suit Distribution
Measured users
Purchased users
Entire Purchase Amount
:6-10 million
:3.6-6 million
:1.8-3 million
:13.5-22.5 billion yen
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Now 2 CategoriesSlim Tapered Denim, T-shirt
???
June 5 CategoriesCasual Shirt, Straight Denim,
Skinny Denim
By the end of this fiscal year
10to20Categories
Item Category
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Item Strategy 1 (Design and Merchandising)
Machine learning of the relationshipbetween users’ body
measurements and items satisfaction
Reflect to design and pattern
Keep improving the accuracyof item development
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Item Strategy 2 (Production and Pricing)
Personal production line with fastyet low cost and try not to have inventory
Production lines with the combination ofpattern-creating algorithms
and state-of-the-art machines and equipment,which could be established only by us
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・Business suits・Dress shirts・One-piece
Full-order with demands from customers
We Will Make it Happen in the Future
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Sales will start at 72 Countriesin the world at once
from the beginning of July
Overseas Expansion
Already received orders of ZOZOSUITfrom 103 countries in the world
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“Most of the basic items are available at ZOZO”
“Because it’s low price,fit right and instantly delivered”
“No need for try-on and no worryfor thinking about choosing the right size”
“Can’t buy at anywhere else anymore”
Medium-term Objectives of PB
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Medium-term Numerical Targets (Net Sales)
2nd Year :
3rd Year :
1st Year : 20 billion yen(2 billion yen from overseas / 10%)
200 billion yen(80 billion yen from overseas/ 40%)
80 billion yen(20 billion yen from overseas / 25%)
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