about quadric®

About Quadric®

www.quadric.dk

Copyright © Quadric® 2009

The new way of looking at business

A company’s Quadric describes its positioning strategy and how that strategy influences its brands, culture, operations and marketing. Greater clarity and focus helps companies improve performance while becoming better places to work.

This presentation describes Quadric’s consulting services.


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Quadric consulting bridges the gap between business strategy and implementation

Business strategy

(Traditional strategy consultants)

Implementation

(Operational management consultants,

communications agencies, training companies)

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We have experience in a wide range of industries and countries

Quadric Client Industries Country Involvement in Quadric Processes (’05-’07)

The Netherlands 13%

Denmark 8% Finland

8%

Russia 23%

China 5%

USA 20%

United Kingdom 4%

Germany 9%

Malaysia 1%

Sweden 5%

Switzerland 1%

Thailand 2%

France 1%

Italy .5%

Food Industry Equipment 15%

Base Materials 15%

Information Technology

10%

Advanced Materials and Composites

10%

Financial Services 10%

Telecommunications 5%

Non-Profit Organisation 5%

Medical 30%

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We work with a number of industry leaders, and some aspiring leaders

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Company Suppliers Distributors Dealers/ retailers

Influencers End-users Investors

Our work spans our clients’ value chains

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We improve marketing effectiveness to drive volume and pricing

Pull Push

Drive volume & pricing

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We strengthen branding and communications to influence future trends

Pull

Influence future trends

Pull Push


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We refocus development teams and partners to guide innovation

Pull


Push

Guide innovation

Pull Push


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We create programs that integrate past and future acquisitions

Pull


Push

Guide innovation

Pull Push


Integrate acquisitions

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Each interaction across your value chain is influenced in four ways

Emotional

Rational

Internal

External

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Emotional

Rational

Internal

External

Emotional

Optimized Brand Portfolio

Rational

Operational Evidence

Inte

rnal

Cultural Uniqueness

External

Aligned Marketing

Positioning Strategy (True, relevant, high-

value focus)

Your positioning strategy guides decisions

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Our services are structured around the Quadric® framework

Valu

es

Valu

e P

ropo

sitio

n

Pro

duct

/ S

ervi

ce O

fferin

g

Beh

avio

ral P

rinci

ples

Mechanisms:

Cultural Uniqueness Program

Awards Program

Incentive Scheme

Communications

Recruitment

Etc.

Mechanisms:

Corporate Communications

Segment Marketing

Product Marketing

Sales Programs

PR

Etc.

Name & Brand Portfolio

Logo & Visual Identity

Case Stories

Performance Metrics

Mechanisms: R&D and Innovation Approach, etc.

Mechanisms: Visual Identity Guidelines & Toolbox, etc.

Positioning Strategy

Brands

Operations

Marketing C

ultu

re

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Our integrated approach is more efficient than the traditional, fragmented alternatives

Optimized Brand Portfolio

Operational Evidence

Cultural Uniqueness

Aligned Marketing

Positioning Strategy

Brand consultants

Design firms

Naming firms

Operational mgnt consultants

IT consultants

HR consultants

Leadership development

Coaching

PR & Comms. Agencies

Advertising agencies

Media agencies

Strategy consultants

Brand consultants

The fragmented consulting industry

Quadric’s approach vs.

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Companies that manage based on positioning are more successful over the long-term

Develop a clear positioning strategy

Position?

Implement the strategy thoroughly

Position

Manage based on positioning

Position

FedEx’s Quadric

Reliability (peace of mind)

The “absolutely, positively” culture

The FedEx guarantee

“Reliability, speed, leadership, excellence and global reach characterize FedEx.”

Wal-Mart: "Carrier of the Year“ FORTUNE: "World's Most Admired Companies"

Wall Street Journal: Permanent Top 10 on Corporate Reputation survey BUSINESS ETHICS: "100 Best Corporate Citizens"

Logistics Management and Distribution Report: Quest for Quality Award, Best Air Carrier Business Environmental Resource Center: Pollution Prevention Business Award

Employee Services Management Association (ESM): Employer of the Year

Average Delivery Success Rate: 97% (Industry Average 91%)

Relax. It’s FedEx.

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Problem solving

GE Advanced Materials GE Commercial Finance GE Consumer Finance GE Consumer & Industrial GE Energy

GE Equipment Services GE Healthcare GE Infrastructure GE Insurance Solutions GE Transportation

“GE people worldwide are dedicated to turning imaginative ideas into leading products and services that help solve some of the world's toughest problems.”

GE’s Quadric

Eco R&D Investment

0 0.5

1 1.5

2

2005 2010

Billion $

0 5

10 15 20 25

2004 2006 2007 2010

Billion $ Eco Revenue

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Is your brand portfolio optimized to best represent your position? (e.g. naming, visual identity)

Do you collect operational evidence that reinforces your position? (e.g. performance metrics, case studies)

Do you have a clear positioning strategy?

Are you creating cultural uniqueness which directly supports your position? (e.g. behaviors, attitudes)

Have you aligned marketing to build your positioning while driving sales? (e.g. sponsorships, advertising)

Your Quadric

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Our clients experience the following benefits:

1.  Stronger link between business strategy and all operational decisions 2.  Greater employee commitment, belief and ability to recruit talent 3.  Sales growth through marketing effectiveness 4.  Greater acceptance of cost reduction programs (e.g. plant moves,

lay-offs, labor renegotiations) due to greater belief in the future 5.  Increased recognition in financial markets

We help companies build sustainable competitive advantages and drive growth

Quadric exists to increase the contribution of business to society. We do this by helping companies adopt the Quadric framework with our without involvement of our consultants.

See more at www.quadric.dk


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