Inspiring Intelligence.

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Raconteur is a special interest media company combining premium editorial, analysis and graphic design with a commitment to high quality executions in print and online. Our content informs, inspires and influences thought leaders and decision makers worldwide

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We live in an ‘opt-in’ information society where individuals choose what they want to discover People want content to be authentic, credible, informative, useful and inspiring

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Business Culture Finance Healthcare Li festy le Sustainabil ity Technology

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Ȗ Content partners include The Times, The Sunday Times and The Week

Ȗ More than 200 total special reports and market surveys

Ȗ Partnerships with more than 500 brands per annum

Ȗ Global network of industry-leading journalists and commentators

Ȗ Publications on a variety of sectors from medical research to trading strategies

Our special interest content is a commitment to excellent editorial and first-class production values

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Our renowned approach to content and design helps some of the world’s leading businesses, institutions and organisations connect with hard to reach decision makers

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The Raconteur Approach

Exclusively the best writersWe work with some of the world’s most renowned journalists, commentators and academics who are experts in their respective fields as well as valued opinion formers

Premium production valuesWe obsess about producing the best finished material possible, from gathering proven editorial teams to commissioning top designers and high quality print partners. It’s why we’ve earned a reputation for best in class publishing

Illustrations that illuminateOur design team is fuelled with a passion for originality and creative integrity. Through data visualisation, compelling infographics and concept illustration, we are committed to enlivening copy with powerful imagery

High profile, high impactWe understand that great content in print and online has the power to pique the interest of sophisticated audiences and move sceptical decision makers. We draw on extensive insight from our relationships with multiple leading media brands to produce attention-grabbing materials capable of enticing time-poor audiences

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The Raconteur Product Suite

Market Surveys est. 2012 Four per annum or on request

Custom Publishing est. 2013 Year round on request

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theraconteur.co.uk est. 2011 Year round

Special Reports est. 2008 60 per annum

Here’s how we access the decision makers

C-Suite readers

153,000

Directors

235,000

Business purchase decision makers

422,000

The Times is the No1 daily for key purchase decision makers

Source: BBS Survey 2011Source: BBS Survey 2011

The Times readers are responsible for 24% of the total annual expenditure of UK businesses

January-June 2011 (UK and ROI)

Total readership of 300,600

ABC1 90%

72 minutesaverage time spent reading

41%of company owners, chairmen, MDs, chief executives and general managers read The Week

44%of C-suites read The Week

24%have a net worth of £1 million or more

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Number 1Sunday title for reaching key business purchase decision makers

The Sunday Times is the

1 in 3purchase decision makers read The Sunday Times

The Sunday Times is the No 1 Sunday title for board directors

651k C-suite executives read The Sunday Times

The Sunday Times has 62% more PDM readers than The Sunday Telegraph and 73% more than The Observer

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Raconteur Online Reader Engagement

unique visitors 20,210

average dwell time per visit

3:48 mins

Jan 2013

return to our site within one month

approximate page views per month

1/3 of visitors

184,000

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*Approximately

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Raconteur in Print Reader Engagement

In addition to associating Raconteur with The Times and The Sunday Times, readers also associate us with: Reuters, Bloomberg, Monocle and The Economist

of respondents said they think we “add value” to The Times readership

100%

of respondents remembered seeing or reading between 2 and 5 of our publications in the past 3 months

57%

Most common words to describe Raconteur reports:

InformativeRelevant

High quality

are aware that we only use the leading writers and contributors for each publication

79%

Impression and design

Brand

In 2011, Raconteur commissioned The European Business School London to survey The Times readers on Raconteur reports

of respondents considered us independent editorial

93%

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The Raconteur Process

1Identify a hot topic affecting British industry, economy or lifestyle

Create a specialist editorial team of writers and academics

Match leading brands with high impact commercial opportunities

2 3

4 5 6

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Publish report in The Times, The Sunday Times or The Week and on theraconteur.co.uk or for partner use

Send digital collateral and hard copies to each partner brand

Debrief with each partner on leveraging the current report and future planning

of clients find our reports useful for business development purposes

of clients equip sales teams with our reports

of clients book extra copies for events

50% 65% 95%

Post Online

Equip teams for Sales

Share through Social Media

Build into your PR

Enhance your Marketing

Distribute at your Events

Educate your Key Stakeholders

Score points with Business Development

Leveraging Your Involvement

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The day of publication is just the beginning. Our partners use their material to enhance their marketing, sales, business development and HR agendas across a number of platforms throughout the year. Here are several strategies to leverage your involvement

Raconteur Special Reports Niche content + major platforms

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Contextualising Your Brand and Offering

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16 pages of special interest content on your industry or niche

Contextualise your brand or offering to an engaged, pre-qualified audience

Effective business results and strong collateral

Display Ad AdvertorialHigh quality, relevant

editorial content

Raconteur Market Surveys: Inquiring minds + quality analysis

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Source: Raconteur ‘Navigating the Cloud’ Survey, 2013

As a brand, you want to be authoritative in your niche. Working with the Raconteur Market Surveys department to present high-quality, accurate data and analysis to your key audience gives you a unique opportunity to create a tailored and valuable market briefing

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Navigating the Cloud 2013by Mike O’Driscoll

UK Wind & Marine Energy Business Barometer 2012Analysis by Peter Stafford and Felicia Jackson

Raconteur Survey - Wind and Marine Survey 2012_3.indd 1 30/10/2012 17:40

Raconteur Custom Publishing Your Story + Our Expertise

Understanding your objectives and audienceWho do you want to engage? Raconteur has adopted a research-led approach to the work we do and we take time to understand your audience at a detailed level. Only then do we tailor a content package that is guaranteed to resonate with the people you need to inspire

Sculpting your strategyOnce we understand the scale of your ambition and who you want to reach out to, we assemble and curate a rich channel mix that hits home with your target audience and mobilises them into action. It could be a glossy magazine, in-depth website, a corporate brochure or a combination of formats that best connect with your audience

Adopting the right tone of voiceYou know what sets you apart from others, but it may not be blindingly obvious to others. At Raconteur, we work with you to create messages that will help build your image and your brand

Conveying your messageWe will help you create and convey messages that build a unique brand identity, setting you apart from your competitors and defining your unique proposition

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Finding the Right Conversation

Augment

Ȗ More than 50 per cent of people who read content marketing say it has a positive impact on buying decisions*

Ȗ More than 61 per cent say content marketing has a positive impact on whether they like a brand or not*

Ȗ We understand that an increasingly fragmented culture means retaining clients is vital

Ȗ Engage with clients and reward them with lively content

Ȗ We ensure your message chimes with your target audience to produce a better return on your content marketing investment

Ȗ Feeding messages to clients and staff on a regular basis builds engagement with brand values

Ȗ We can distribute content across all key mediums – including print, online, video and mobile

Ȗ This enhances the effectiveness of the campaign with multiple communications channels

Ȗ Our long-term approach delivers engaged audiences over time

Ȗ Regular communication with stakeholders builds trust in your brand

Retain Build Disseminate Engage

* Content Marketing Institute 2013

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Raconteur Online is curated for curious minds. It hosts constantly evolving, niche content and features the latest from each Raconteur report. Visiting the content site is an experience where the reader is in the driver’s seat. Special interest content online attracts the sort of reader who is inquisitive and engaged

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The Raconteur Digital forum + niche content

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www.theraconteur.co.uk

1,500+articles originally featured in Racontuer reports

180,000+

100%

page views per month

of Raconteur articles are analysis focussed and include industry commentary

100+ bespoke infographics and dashboards

Leverage Raconteur’s content allows our partners to leverage their unique resonance with the articles and establish calls-to-action and pathways to collaboration

Privileged Access Raconteur content is published originally for The Times, The Sunday Times, or The Week. The Raconteur exclusively re-hosts that content, thereby drawing regular readers of those publications plus thousands of others

Online Solutions Interested in Raconteur online? We offer MPUs, category sponsorships, leaderboard spots, and full package options

Raconteur Opinion Raconteur’s opinion section hosts a robust collection of voices, from industry leaders to academics to business moguls to public figure heads, all talking about the latest issues in business, sustainability, technology, lifestyle and healthcare

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Winner of Young Entrepreneur of the Year Finalist for Best New Brand Finalist for Fast Growth Awards

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One who tells a story with great skill

Raconteur Media Amadeus House 2nd Floor 27b Floral Street London WC2E 9DPt: 0203 428 5230 e: communications@raconteurmedia.co.uk w: raconteurmedia.co.uk content site: theraconteur.co.uk