AccessVia, a business unit of Lexmark International, designs and deploys cost-cutting solutions for shelf-edge signs, labels, digital signs, and electronic shelf labels (ESLs). The AccessVia Publishing Platform is licensed for use by retailers in over 55 countries, 25 languages, and more than 60,000 stores worldwide including Target, Best Buy, Staples, Walgreens, and Kroger. The AccessVia cloud solution delivers comprehensive systems and support to retailers looking for faster deployments with minimal infrastructure and operational effort.

AccessVia is powered by the financial strength and global reach of Lexmark International and enhanced by the process and content management software from Perceptive Software. Together, we help retailers lift sales and cut costs with impactful shelf-edge merchandising delivered from a highly efficient, end-to-end publishing solution.

www.accessvia.com | 3131 Western Avenue #530 | Seattle WA 98121.1028 | +1.877.456.6544 | © 2013 AccessVia, Inc.

A Team with Experience that’s Willing to Go the Extra MileWe’ve been around the block and know the ins and outs of the retail industry. The AccessVia team is full of experienced individuals that are constantly striving to improve our products and our business. With AccessVia, retailers’ shelf signs inspire browsing shoppers to buy. Through creative approaches to signage and a command of best practices, AccessVia delivers great-looking signs to the shelf. AccessVia is the industry-leading in-store signage solution for top-performing retailers throughout the world.

One, Unified Publishing Platform for All Shelf-Edge MerchandisingThe power of the AccessVia Publishing Platform ensures high-speed production and consistency across all shelf-edge merchandising. Whether printed on a laser printer, a handheld device, or at a central print facility, all output will look just right. Choose to publish digital signs and ESLs, too — all from one system.

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print anywhere | publish everywhere | accessvia

Lift Sales by Getting the Most out of Your SignsWith AccessVia, seamlessly deliver rich product content to customers while they’re standing in your aisle at the point of decision. That’s a critical moment. In fact, 76 percent of customers make buying decisions after entering the store.* Effectively communicate to shoppers at the shelf edge and get more products in their baskets. AccessVia solutions deliver superior merchandising to the shelf edge to lift sales and offer retailers the simplicity of operating sophisticated in-store signage processes from one platform.

Cut Costs with an Efficient SystemOur software is designed to streamline every step of the sign-printing process. Stores print everything they need and nothing they don’t, in color, and in optimized execution order — cutting costs by eliminating waste and reducing the labor it takes to hang and change signs. To really streamline operations, retailers are choosing AccessVia Web dSignShop Software-as-a-Service (SaaS), AccessVia’s industry-leading sign-printing software delivered in the cloud. *2012 POPAI Shopper Engagement Study

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ABOUT AccessVia

Some of our customers include:

It’s the best decision we’ve made in a long time.

It’s been phenomenal.

Mitch Modell, CEO Modell’s Sporting Goods

Since switching to AccessVia, we’re saving a tremendous amount of

stock, time, and material.

Bill Pohl, Director of Pricing Roche Bros. Supermarkets

AccessVia has gone above and beyond. You know you’re doing something right

when competitors are coming in to look at your signs.

Eddie Cortez, Pricing Coordinator and Manager

United Supermarkets

Take Advantage of the CloudThe AccessVia Publishing Platform is offered in an enterprise cloud-computing model. Implementation, maintenance, and support services are handled by AccessVia, minimizing the involvement of a retail organizations’ IT staff or technical infrastructure. The solution provides the fastest deployment time in the market today – implementing systems in as little as six weeks. Retailers who subscribe to Web dSignShop SaaS gain unparalleled agility to deliver fresh marketing programs to the shelf edge, and find that IT availability, infrastructure, and implementation are no longer barriers to change.

print anywhere | publish everywhere | accessvia

The AccessVia Publishing Platform is a unique and powerful suite of tools that handles all aspects of retail shelf-edge signs and labels. We’ve considered every step of the process so you don’t have to.

AccessVia offers an end-to-end solution for retailers. From managing the execution to measuring the results, AccessVia provides every step of the sign-printing process so you can focus on retailing.

THE BIG PICTURE AccessVia Publishing Platform

www.accessvia.com | 3131 Western Avenue #530 | Seattle WA 98121.1028 | +1.877.456.6544 | © 2013 AccessVia, Inc.050913

DESIGNIt’s your brand, your creative strategy, delivered with perfection — every time.AccessVia Designer A powerful suite of graphic design tools for authoring templates that define the look and feel of signs, labels, and other promotions. Sophisticated graphic tools let your designers set the tone of your creative message.

PUBLISHUnite your design palette and data-derived content to publish precise, eye-catching signage when and where you need it. Whether you print or publish digitally, AccessVia offers one system for all signing needs. Central SignShop Efficient printing and task management for central printing facilitiesWeb dSignShop In-store printing over the Internet or intranetdSIGN In-store printing over a Linux / UNIX systemPublishing Extensions Add powerful capabilities to shelf-edge sign and label systems including QR codes, barcodes, digital signs, ESLs, in-aisle printing, planograms, and more.Custom Integrated Publishing Solutions Retailers can combine custom applications or components with out-of-the box software features to build a solution that is ideal for their enterprise.

MANAGEGet your best merchandising in front of your customers fast. Simplify complex integration tasks of multiple brands from multiple sources while managing all of your publishing channels to streamline your operations and cut costs.PPM Standard Edition Provides managerial control of your Publishing Platform tools. PPM Enterprise Edition Controls key configurations for enterprise-sized organizations. Batch Manager Provides total control over sign batches throughout your organization.

MEASUREQuantifiable analytics ultimately denote success. Gain key insight into store performance and discover your next move.Business Intelligence Provides a complete view of activity history and analytics within an enterprise.Reporting Provides key insight into the active state of your Publishing Platform.

One System for Both Central and In-Store PrintingRetailers know some shelf-edge signs are most efficiently printed in a central facility and then shipped to stores, and some signs shouldn’t be done anywhere but in the store. Smart retailers know that the best solution includes a simple approach to both in-store printing and central printing. With the AccessVia Publishing Platform, you get it all from one system. Deliver accurate, attractive signage anywhere — from laser printers in your stores to high-speed digital printers in a print shop to handheld printers in the store aisle. The AccessVia Publishing Platform enables retailers to print great-looking product signs, labels, fact tags, coupons, and more. Stores are able to see centrally printed jobs in route and can anticipate delivery dates. If needed, they can quickly print a replacement sign from the centrally printed batch. How’s that for easy?

print anywhere | publish everywhere | accessvia

Take Advantage of What a Print Service Provider Can Do BestBreak out of the siloed printing processes. Get the agility you need to route your printing based on the capabilities of the print service provider (PSP), such as special press and bindery capabilities, delivery timelines, job size, and costs.

Execution-Optimized Printing for All the Labor Savings Available All of your sign templates and design backgrounds are produced and collated in the perfect in-aisle execution order — uniquely done for each store in your enterprise. Each store receives every sign they need, and none they don’t, in perfect hanging order. Your employees will never have to spend time organizing newly printed signs or worry about which signs go where. Whether printed centrally or in the store, the results are the same.

PRINT Anywhere

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Do More than Print Anywhere, Publish Everywhere Go beyond print and publish your signs on digital signs and electronic shelf labels (ESLs). Use cutting-edge technology that updates sign content in real time, saves on paper, and generates ROI. There’s no material waste and the accuracy is unbeatable. With the AccessVia Publishing Platform, retailers are able to both print and publish signs from the same system — even in the same batch.

Retailers that are incorporating digital signs and ESLs into their signing processes are not only looking to the future for signing solutions, they’re saving time and money on materials and labor today. All of their signs, both digital and printed, maintain the same look and feel across their enterprise. Sign templates scale and format to adapt to the digital output so they look just as good as their printed counterparts. Deliver the right level of information, with the right look and feel, no matter the channel chosen to publish, and all from the same system.

Q & AShould we print shelf-edge materials in our stores or at a central print shop?Smart retailers are those who can get the best results from both central and in-store printing. Are digital signs really worth it?While hardware costs appear exorbitant, the savings gained on print materials alone can generate ROI, and sign printing is expedited by reducing or eliminating the time to print and hang whenever there’s a change.However, the real savings come from understanding your organization’s signing needs, allowing signing processes to be tailored and honed using in-store printing, central printing, and digital signs. With AccessVia, retailers are finding a single solution for all in-store messaging.

PUBLISH Everywhere

www.accessvia.com | 3131 Western Avenue #530 | Seattle WA 98121.1028 | +1.877.456.6544 | © 2013 AccessVia, Inc.

Same Data Same Templates

Same Business Rules

Same Data Same Templates

Same Business RulesPublish Digital Signs or ESLs

Print Signs and Labels

Print Centrally

Print in Stores

print anywhere | publish everywhere | accessvia

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Interested? Contact AccessVia Sales Toll Free: 877.456.6544 | info@accessvia.com | © 2013 AccessVia, Inc.

HOW TO Get the Most out of Your SignsShelf-edge signs are the silent salesmen in your store. They are powerful messaging tools. Leverage that power and use your shelf-edge signs to send the right message to your customers at the point of decision. Here are a few key features that will enhance the shelf-edge experience, inspire purchases, and ultimately lift sales and cut costs.

Provide promotional messages Offer different promotional messaging on your signs. Create a promotional story throughout your store to attract shoppers while reinforcing your brand.

Got images for some? Product images enhance the look and feel of product signs and catches people’s attention. However, if you’re missing images throughout your product library, you can configure sign designs to visually adapt based on available product content so signs never look like something’s missing.

Extend your brand to the shelf You communicate your brand promise everywhere else. So, why not through your signs, too? Tell a story through your signs and create consistency across every customer touch point. Instill trust through your messaging.

Let them read the reviews Use one of the most influential selling points to your advantage. The new consumer strongly relies on third-party reviews when making a buying decision. Including customer reviews on your shelf-edge signs not only advocates for your product, it shows you pay attention to what your buyers have to say.

Promote Start and End Dates Nothing motivates a sale like an end date. Retailers that post this information are sure to have products flying off their shelves.

Make product-specific suggestions Expanding on product information at the shelf edge delivers critical information at the point of decision. It’s also the perfect space for cross-sells and upsells. Include suggested product pairings and recommendations, too.

If they’re saving something, tell them Let your customers know your product is too good to pass up. Include the sales price, the original price and the savings amount. With AccessVia, our software automatically calculates those figures to more effectively promote your products.

Be legible and clear Use title caps for product names. It enhances legibility and looks better. Dynamically change the font size depending on the character count. That way, product names will always fit and be easy to read.

GET CONTENT from Anywhere

With AccessVia, signs and labels can display content from virtually any system: price and merchandising information from your retail item master, product information such as features, ingredients, and nutritional value from a vendor-provided service, localized store content to determine the sign size or price reductions, and even enhanced content such as recommendations and ratings from your website.