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About the AuthorAbout the AuthorDan Roam

Founder and president of Digital RoamClients such as Goggle, Wells Fargo,

WalMart, GE, HBO, Boeing, and US. Senate

His lecture has been featured on CNN, MSNBC, Fox News, and ABC News.

Business Week selected his visual explanation of American health care as the world best presentation of 2009

Dan RoamFounder and president of Digital RoamClients such as Goggle, Wells Fargo,

WalMart, GE, HBO, Boeing, and US. Senate

His lecture has been featured on CNN, MSNBC, Fox News, and ABC News.

Business Week selected his visual explanation of American health care as the world best presentation of 2009

Book OrganizationBook Organization

IntroductionDiscovering IdeasDeveloping IdeasSelling Ideas

IntroductionDiscovering IdeasDeveloping IdeasSelling Ideas

Part 1: IntroductionPart 1: Introduction

Visual images are easy to be understood and sometimes worth a thousand words.

Visual images are not necessarily art forms

Visual images are easy to be understood and sometimes worth a thousand words.

Visual images are not necessarily art forms

Part 1 (cont)Part 1 (cont)

1. Visual images can solve many problems, but differ in accordance to the problem,

type of images, and the target audience.

2. Hand sketched images are usually easier, faster, and less complicated than the

perfect computer programming.

Three types of visual thinker: people who cannot wait to start drawing, people hesitate, but want to try, and people who hesitate and questioning the liabil ity

1. Visual images can solve many problems, but differ in accordance to the problem,

type of images, and the target audience.

2. Hand sketched images are usually easier, faster, and less complicated than the

perfect computer programming.

Three types of visual thinker: people who cannot wait to start drawing, people hesitate, but want to try, and people who hesitate and questioning the liabil ity

Part 1 (Cont)Part 1 (Cont)

Four steps on visual thinking: look, see, imagine, and show.

Look: collecting input and making initial rough assessment.

See: selecting input with more detailed inspection

Imagine: manipulating the data into something that isn’t

there

Show: framework that visually representing our ideas.

Four steps on visual thinking: look, see, imagine, and show.

Look: collecting input and making initial rough assessment.

See: selecting input with more detailed inspection

Imagine: manipulating the data into something that isn’t

there

Show: framework that visually representing our ideas.

Part 2: Discovering IdeasPart 2: Discovering Ideas

Four steps of looking:

Orientation: figure out which way to look

Position: look for measure to define our position

Identification: locating the competition with the same

data

Direction: result information to decide the next step

Four steps of looking:

Orientation: figure out which way to look

Position: look for measure to define our position

Identification: locating the competition with the same

data

Direction: result information to decide the next step

Part 2 (cont)Part 2 (cont)Six Ways of Seeing.

We saw objects: the who and the whatWe saw quantities: the how many and how

muchWe saw position in space: the whereWe saw position in time: the whenWe saw the influence the cause and effect:

the howWe saw all this come together and knew

something about our scene: the why

Six Ways of Seeing.We saw objects: the who and the whatWe saw quantities: the how many and how

muchWe saw position in space: the whereWe saw position in time: the whenWe saw the influence the cause and effect:

the howWe saw all this come together and knew

something about our scene: the why

Part 2 (cont)Part 2 (cont)

Imagination.

1. Simple vs. elaborate

2. Quali ty vs. quantity

3. Vision vs. execution

4. Individual attributes vs. comparison

• Change v .s status quo

Imagination.

1. Simple vs. elaborate

2. Quali ty vs. quantity

3. Vision vs. execution

4. Individual attributes vs. comparison

• Change v .s status quo

Part 2 (cont)Part 2 (cont)

Three steps of Showing

Select the right framework

Use the framework to create our picture

Present and Explain our picture

Three steps of Showing

Select the right framework

Use the framework to create our picture

Present and Explain our picture

Part 3Part 3Who are Our Customers? - Pictures that Solve a Who / What

Problem.

How Many are Buying? - Pictures that Solve a How Much Problem.

Where is Our Business? - Pictures that Solve a Where Problem.

When Can We Fix Things? - Pictures that Solve a When Problem.

How Can We Improve Our Business? - Pictures that Solve a How Problem.

Why Should We Even Bother? - Pictures that Solve a why Problem.

Who are Our Customers? - Pictures that Solve a Who / What Problem.

How Many are Buying? - Pictures that Solve a How Much Problem.

Where is Our Business? - Pictures that Solve a Where Problem.

When Can We Fix Things? - Pictures that Solve a When Problem.

How Can We Improve Our Business? - Pictures that Solve a How Problem.

Why Should We Even Bother? - Pictures that Solve a why Problem.

Part 4Part 4

Four steps of selling ideas with pictures:Start looking aroundKeep seeing aloudContinue by imagining aloudClose by Showing aloud

Four steps of selling ideas with pictures:Start looking aroundKeep seeing aloudContinue by imagining aloudClose by Showing aloud

ProsPros

Stating the obvious that the majority of us don’t even realize that it exist

Clear step by step method

Easy to be understood

Stating the obvious that the majority of us don’t even realize that it exist

Clear step by step method

Easy to be understood

ConsCons

Stating the obvious, many of the materials are too basic

Doesn’t really understand how the corporate environment works

Some of his examples sound too exaggerated and fake.

Stating the obvious, many of the materials are too basic

Doesn’t really understand how the corporate environment works

Some of his examples sound too exaggerated and fake.