about the brand
DESCRIPTION
ABOUT THE BRAND. Crowded Teeth is a whimsical collection of artwork and characters with a bold, fresh graphic influence, that’s fun yet sophisticated. The rich color palette and modern patterns expand the brand’s appeal from young children to adults. ABOUT THE ARTIST. - PowerPoint PPT PresentationTRANSCRIPT
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ABOUT THE BRANDCrowded Teeth is a whimsical collection of artwork and characters with a bold, fresh graphic influence, that’s fun yet sophisticated.
The rich color palette and modern patterns expand the brand’s appeal from young children to adults.
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ABOUT THE ARTISTMichelle Romo is a self-taught illustrator and designer who started her career as a Loungefly designer.
Her influences include Mid-Century, Japanese, and Scandinavian design and pretty much anything cute.
When she isn’t working she spends her time eating good food, hugging her friends, plating video games, and crafting.
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HOW IT STARTEDCrowded Teeth was a line of jewelry, tees, scarves, pins, and patches that began in 2004 when Michelle was still a designer for Loungefly.
After three years of managing production by herself, Michelle decided to make the switch to licensing, to expand the product offering.
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TARGET• Teens/20’s
– Fashion T-shirts, accessories, bags
• Kids– Room décor, toys, apparel
• Infants– Bedding, nursery art/prints
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BRAND TRAITS• Upbeat• Fun• Loving & Friendly• Quirky
• Vintage• Retro• European / Japanese /
Scandinavian mashup
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STYLE GUIDES• A vast collection of unique designs and characters,
including fun editorial and “modern” retro design• An array of design elements, including prints, borders,
backgrounds, icons, and editorial product concepts2008 / 2009 201
0201
12012
(working)
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2012 STYLE GUIDEIN PROGRESS
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PRODUCT SAMPLES
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2012 T-SHIRT CONCEPTS
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2012 ACCESSORY CONCEPTS
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UNLIMITED PRODUCT POTENTIAL
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UNLIMITED PRODUCT POTENTIAL
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UNLIMITED PRODUCT POTENTIAL
CUSTOMIZABLE ITEMS
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UNLIMITED PRODUCT POTENTIAL
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CURRENT LICENSEESin U.S.• Loungefly
– Accessories, t-shirts, jewelry
• HOW Books– Inspiring books for
creative people
• Pink Ghost– Designer toys, prints,
books
• Creatives INC.– Greeting cards by
global artists
• Sigema– High-quality phone
accessories
• C-Life– T-shirts
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THE LAND OF NOD• Direct-to-retail program with 30+ skus, spanning
toys, plush, wall and room décor, bedding and furniture.
• The Land of Nod is a catalogue, internet, and retail store company specializing in children's furniture, bedding and accessories, owned by Crate & Barrel.
• 5 Land of Nod retail stores and plans for expansion.
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THE LAND OF NOD PROGRAM• Products are rolling-out through 2012, with significant visibility
via The Land of Nod catalogues.
• Two items (wall art/print) are currently available via catalogue and online store.
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CURRENT RETAILERS• Hot Topic• Mod Cloth• KidRobot• Newbury Comics• Fred Flare• Made 590 (Australia)• Ribbon/Notion Stores
(with WunderPop in Germany)
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LICENSING OPPORTUNITIES
For licensing opportunities, please contact:
Carole Postal Tamra Knepfer CopCorp TK Brand Group (212) 947-5958 (917) 514-0701