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The Minnesota Society of Certified Public Accountants (MNCPA) is committed to serving the public interest with programs that advance the highest standards of ethics and practice within the CPA profession. Founded in 1904, the 9,400 member professional organization includes CPAs working in public accounting, business and industry, government, and education.

The MNCPA also publishes the Footnote. Published nine times per year, this magazine is the premiere voice of the MNCPA. Advertising here reaches CPA members to meet your business marketing goals.

Minnesota Society of Certified Public Accountants

Corporate Sponsorship Corporate sponsorships are directly tied into annual events and other face-to- face meetings with your key audience. In addition, a display space throughout the year in our Education Center provides even more exposure. The MNCPA can customize a program to fit your marketing focus and budget. “I would like to express nothing but complete satisfaction with our partnership between MNCPA and ADP. This preferred partnership has directly impacted my sales and created long term business transactions for ADP. The best part was that we did not have to wait/work the relationship for years to see the results; it was immediate!” ~ Tim McCuddin Vice President, Sales ADP Small Business Services Preferred Payroll Provider of the MNCPA *2010 Management of an Accounting Practice Survey indicated average salaries of CPAs range between $55K-$104K

ABOUT THE MNCPA

Target top financial decision-makers

Exclusive opportunity to reach CPAs who are

Decision makers

Established professionals

Entrepreneurs

Advisors to business both large and small

Top five benefits to your company

1. Influence highly targeted decision-makers 2. Reach professionals with prominent income* 3. Be seen by our exclusive membership 4. Save with reasonable advertising rates 5. Increase sales, leads and recognition —

get the results you want

Managing a Public Practice Trends

Recent surveys tells us that accounting practices will be:

Hiring

Reviewing healthcare and employee benefit plans

Researching and purchasing IT equipment

Expected Spending for 2012

Expect areas of increased spending:

1. Information technology 2. Research and development 3. Staff development 4. Sales and marketing

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FOOTNOTE RATE CARD The Footnote

Official publication of the Minnesota Society of

Certified Public Accountants

www.mncpa.org

Publishing Months February/March April May June/July August September October November December/January

Deadlines and artwork specifications Artwork specification and insertion deadlines are located on reverse side

Submitting Classified Ads Classified ads must be submitted and paid for online at www.mncpa.org/submitad

The Footnote is the official magazine of the Minnesota Society of Certified Public Accountants and publishes nine times a year to 9,400 members, associate and student members, as well as business professionals. Each issue the Footnote reports on the current news and information important to the CPAs and business professionals of Minnesota.

Editorial Profile

2012 Display Advertising Rates—Per Insertion

COVERS Rates Effective April 1, 2012

9 Times* 6 Times* 6 Times* 1 Time Back Cover** $1,805 — — — Inside Front Cover $1,550 — — — Inside Back Cover $1,550 — — — **Only available for 9 time rate 1/4'' bleed required

COLOR 9 Times* 6 Times* 3 Times* 1 Time

Full Page 8.5'' x 11'' $1,255 $1,290 $1,325 $1,375 1/4” bleed required

Half Page 7.2'' x 4.75'' $660 $695 $730 $780 Third Page-vertical 2.5" x 10" $510 $545 $580 — Quarter Page 3.5'' x 4.75'' $375 $410 $445 $495 Eighth Page-horizontal 3.5'' x 2.29'' $245 $280 $315 $365 Eighth Page-vertical 2.29'' x 3.5'' $245 $280 $315 $365 Special Placement 8.5'' x 11'' 9x $1,280 Opposite of Chairman’s Inkwell or Member Notes

BLACK & WHITE

9 Times* 6 Times* 3 Times* 1 Time Full Page 7.2'' x 9.7'' $1,165 $1,200 $1,235 $1,285 Half Page 7.2'' x 4.75'' $590 $625 $660 $710 Third Page-vertical 2.5" x 10" $440 $475 $510 — Quarter Page 3.5'' x 4.75'' $325 $360 $395 $440 Eighth Page-horizontal 3.5'' x 2.29'' $195 $230 $265 $315 Eighth Page-vertical 2.29'' x 3.5'' $195 $230 $265 $315 *Per insertion. Ads must run in consecutive issues No advertising agency discounts

MONTHLY INSERTION RATES Blind Box For a $25 fee, a blind box may be added to any classified advertisement; your information will be kept confidential.

Website only—runs for 30 days on web $40 Insertion fee, plus $1.35 per word Online classified insertion and payment available at

Footnote and Website www.mncpa.org/submitad

$55 Insertion fee, plus $1.35 per word

Classified Advertising Rates

Terms & Conditions

MNCPA reserves the right to refuse ads. Advertisers assumes liability for the content of its ads. Ads for any continuing education will be accepted on a case by case basis. Black & white ads cannot be bled. Website classified ad will be posted within 3-5 business days of receipt and will run for 30 days from the posting date. Refunds are not given to ads removed prior to 30 days. Ads running in both Footnote and on the website, will remain on the

website until the end of the month in which the ad is being published. Phone numbers and abbreviations are considered one word.

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EDITORIAL CALENDAR &

AD SPECIFICATIONS Month Themes and potential topics (subject to change)

April 2012 Fraud/forensic accounting Identity theft, technology, forensic accounting

May 2012 Corporate Disaster recovery/planning, HR issues

June/July 2012 Business operations Business development and marketing

August 2012 Technology Outsourcing of technology operations, “How to” technology, working with overseas operations

September 2012 Education/learning How to make the most of your CPE education/training, accounting students in today’s classroom

October 2012 Tax Tax research software, tax issues, tax resources

November 2012 Global business Business etiquette, working for a global company, setting up global assignments

December2012/January2013

Minnesota business issues Trends in small business start-ups, Minnesota economic health

February/March 2013 Leadership Issues related to leadership and growing leadership

Artwork Deadlines

Insertion Deadline Artwork Deadline Print Issue February 28 March 9 April 2012 March 26 April 9 May 2012 April 27 May 7 June/July 2012* June 25 July 9 August 2012 July 25 August 8 September 2012 August 27 September 7 October 2012 September 24 October 8 November 2012 October 26 November 5 December2012/January2013* December 27 January 7 February/March 2013 *Dual month issues published the 1st in the first month listed Please submit your ad in the following formats

Notes:

Please include 1/4” bleeds on all full page ads. All other sizes bleeds are not necessary.

PC formats accepted:

Print ready PDF (preferred)

Adobe Illustrator CS5.5 or lower

Adobe Photoshop CS5.5 or lower

Adobe InDesign CS5.5 or lower

Macintosh formats accepted:

Print ready PDF (preferred)

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MNCPA website Advertising on the MNCPA website provides you with month long exposure on key areas of the MNCPA website, allowing you to target a specific audience. The MNCPA website provides five main areas of exposure:

Location Cost/60 days Continuing Professional Education (CPE) $500 Publications & News $350 Technical Resources $350 Involvement $350 Careers $500

eNewsletter The MNCPA publishes five newly redesigned e-newsletters. Advertising within these publications will allow you to link your ad to specific URL promoting your company or business to key financial decision makers.

ELECTRONIC ADVERTISING

eNewsletter Audience Num. of recipients (approx.)

Timing

MNCPA eNews General MNCPA membership 6,500 Monthly

B&I Essentials CPA members who work in business and industry (non-public accounting)

3,500 2x per month

Public Practice eNews Public practitioners, managing partners 1,800 Bi-monthly

Young Professionals eNews Accounting students and those who recently joined the profession

2,300 Monthly

Firm Administrators Bulletin Accounting practice firm administrators 250 Monthly

Specifications

Company Logo.

50 characters (including spacing) as to what you would like to say to key financial decision makers.

URL to website you wish us to direct subscribers.

Animation or flash may not be used.

456 pixels

58

pix

els

Sample finished image

2012 eNewsletter Rates 1x rate 3x rate 6x rate 12x rate

MNCPA eNews $350 $315 $300 $265

B&I Essentials $500 $450 $425 $375

Public Practice eNews $250 $225 $215 $200

Young Professionals (YPG) eNews $200 $180 $170 $150

Firm Administrators Bulletin $250 $225 $215 $200

“The Minnesota Society of CPAs holds very well attended events that allow our commercial lenders to reconnect with CPAs we’ve known for years and with whom we share many of our top clients. The events also provide us an opportunity to meet CPAs that we have not yet worked with and introduce Fidelity Bank to them.” ~Steve Stoup, Vice President of Sales & Marketing Fidelity Bank

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Exhibit Exhibiting at a trade show is a powerful way to get in front of customers and prospects in a relatively short amount of time. Trade shows allow you to showcase your products or describe your services, but also creates that all important on-on-one first impression. Annually the MNCPA holds conferences at various venues to help you energize your marketing plan and develop healthy growth for your business.

Minnesota Society of Certified Public Accountants

2012 MNCPA Conferences Date Event Location June 11 Practice Management Conference Plymouth, MN June 18 Estate & Personal Financial Planning Conference Brooklyn Center, MN June 25-26 Management & Business Advisors Conference Minneapolis, MN October 23 Not-for-Profit Conference Brooklyn Center, MN October 25 Business Valuations Conference Plymouth, MN November 14-15 Tax Conference Minneapolis, MN

Conference exhibiting allow you to: Reach key financial decision makers

Connect one-on-one with new prospects

Build relationships with existing clients and customers

Increase exposure of your company’s products and services in a definite period of time

Conveniently follow up with an attendee registration list

Booth specifications include 8’ x 10’ piped and draped booth exhibit space, in carpeted area (Minneapolis conferences only)

8’ display table draped and skirted with two chairs

Lunch and coffee breaks for two exhibiting staff personnel, additional meals can be purchased

Printed list of conference attendees (name, company and address—no phone numbers or emails)

Additional benefits Opportunity to purchase an electronic pre-registered attendees list for a pre/post mailing Company description, logo and link on conference website Company and contact information listed in conference materials

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Register Select 2012 Conference - please circle each item you are interested in, per conference

2012 Conferences Table top display

Single booth

Double booth

Additional badges

Pre-registration attendees list

Preferred booth location

Management & Business Advisors Conference

N/A $995 $1,895 $40 $375

Tax Conference $1,395 $1,495 $2,295 $40 $450

Contact Leslie Mueller, Business Development for sponsorship and exhibiting opportunities

Practice Management Conference

Estate & Personal Financial Planning Conference

Not-for-Profit Conference

Business Valuations Conference

Payment Information

Credit card information ____Master Card _____VISA _____American Express _____Discover

Total amount

Account number

Expiration date

Name on card

Signature

Today’s date

Contact Leslie Mueller, Business Development to learn more about additional advertising and sponsorship opportunities

Minnesota Society of Certified Public Accountants

Show directory information. This will be published on our conference website and conference materials. Person completing form: __________________________________________________________________________________ Show contact: __________________________________________________________________________________________ Company: ______________________________________________________________________________________________ Address: _______________________________________________________________________________________________ City: _________________________________________ State: ____________ Zip: ___________________________________ Phone: ___________________________________________ Fax: _________________________________________________ Email: _________________________________________________________________________________________________ Product/service being promoted ____________________________________________________________________________ Door prize drawing: ______________________________________________ Give away (i.e. pens) _______________________

2012 MNCPA Conferences

DATE EVENT LOCATION May 21 Audits of Employee Benefit Plans Conference Crowne Plaza Minneapolis West, Plymouth June 4 School District Audits Conference Earle Brown Heritage Center, Brooklyn Center June 6 State Taxation of Multistate Business Conference Earle Brown Heritage Center, Brooklyn Center June 11 Practice Management Conference Crowne Plaza Minneapolis West, Plymouth June 18-19 Estate & Personal Financial Planning Conference Earle Brown Heritage Center, Brooklyn Center June 25-26 Management & Business Advisors Conference Minneapolis Convention Center, Minneapolis Sept. 17 Audits of Lawful Gambling Conference Earle Brown Heritage Center, Brooklyn Center Sept. 19 Construction & Real Estate Conference Earle Brown Heritage Center, Brooklyn Center Oct. 22 Audits of Local Governments Conference Earle Brown Heritage Center, Brooklyn Center Oct. 25 Not-for-Profit Conference Earle Brown Heritage Center, Brooklyn Center Oct. 25 Business Valuation Conference Crowne Plaza Minneapolis West, Plymouth Nov. 15-16 Tax Conference Minneapolis Convention Center, Minneapolis

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SPONSOR The 2012 Conference Sponsorship Program provides you with a number of marketing packages to choose from. These packages were carefully developed to offer you several ways to market your product or service. The packages are completely customizable based on your marketing objectives.

Minnesota Society of Certified Public Accountants

"Sponsoring at MNCPA events has proven to be very valuable to our overall marketing plan. The increased exposure has helped generate additional business above and beyond our goals.”

~Doug Mortenson, CPA and Partner M&E Cost Segregation

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2012 Tax Conference—Nov. 15-16, 2012 MARKETING BENEFIT PLATNIUM

$8,000 One sponsorship

GOLD $6,000

SILVER $4,500

BRONZE $3,500

LUNCHEON (2 Days) $1,000

each day

RECEPTION and WiFi

$2,500

8 x 10 Exhibit Booth X X X - - X

Table top display only - - X - X

Pre-registered attendees list X X X - - -

Handout in attendee binder/bag X X - - - -

Handout to attendees in room - - - - In lunchroom In reception room

Ad in conference program Back Cover Full page Full page 1/2 page 1/4 page 1/2 page

Additional signage X X X X In room In room

Ad in member magazine, Footnote—1x ad X - - - -

Logo on conference welcome PowerPoint X X X X X X

Link and logo on conference website X X X X X X

Logo in conference brochure X X X X X X

Link and logo in conference email X X X X X X

Logo on conference bag or binder X - - - - -

Complimentary attendee registration 2 1 - - - -

Reception attendance tickets 2 - - - - 4

Discount for additional staff to attend conference 50% 50% 30% 25% 10% 10%

2012 Management & Business Advisors Conference—June 25-26, 2012 MARKETING BENEFIT PLATNIUM

$7,000 One sponsorship

GOLD $5,000

SILVER $4,000

BRONZE $3,000

LUNCHEON (2 Days) $800

each day

RECEPTION and WiFi

$2,000 Tax

8 x 10 Exhibit Booth X X X - - -

Table top display only - - - X - X

Pre-registered attendees list X X X X - -

Handout in attendee binder/bag X X - - - -

Handout to attendees in room - - - - In lunchroom In reception room

Ad in conference program, if committed by May 30, 2012 Back Cover Full page Full page 1/2 page 1/4 page 1/2 page

Additional signage X X X X In room In room

Ad in member magazine, Footnote—1x ad Half page - - - - -

Logo on conference welcome PowerPoint X X X X X X

Link and logo on conference website X X X X X X

Logo in conference brochure if committed by Apr. 2, 2012 X X X X X X

Link and logo in conference email X X X X X X

Logo on conference bag or binder X - - - - -

Complimentary attendee registration 2 1 - - - -

Reception attendance tickets 2 - - - - 4

Discount for additional staff to attend conference 50% 50% 30% 25% 10% 10%

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2012 Small Conferences — Audits of Employee Benefit Plans Conference

School District Audits Conference Audits of Lawful Gambling Conference Audits of Local Governments Conference Construction Conference

BENEFIT GOLD SPONSOR $2,500

SILVER SPONSOR $1,750

BRONZE SPONSOR $800

8’ display table at venue X X X

Pre-registered attendees list X X

Attendee list X X X

Handout in attendees binder/bag X

Additional signage X X X

Conference welcome PowerPoint X X X

Mention in Footnote X X X

Link and logo on conference website X X X

Logo in conference brochure X X X

Link and logo in conference email X X X

Complimentary attendee registration 2 1

Discount for additional staff to attend conference 50% 25% 10%

2012 Specialty Conferences — State Taxation of Multistate Business Conference Estate & Personal Financial Planning Conference Business Valuation Conference Not-for-Profit Conference Practice Management Conference BENEFIT GOLD SPONSOR

$3,500

SILVER SPONSOR $2,500

BRONZE SPONSOR $1,500

8’ display table at venue X X X

Pre-registered attendees list X X

Attendee list X X X

Handout in attendees binder/bag X

Additional signage X X X

Conference welcome PowerPoint X X X

Mention in Footnote X X X

Link and logo on conference website X X X

Logo in conference brochure X X X

Link and logo in conference email X X X

Complimentary attendee registration 2 1

Discount for additional staff to attend conference 50% 25% 10%