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About TritonFounded in 2006, Triton Digital is the global technology and
services leader to the digital audio and podcast industry.
We provide innovative technology that enables broadcasters,
podcasters, and online music services to build their audience,
maximize their revenue, and streamline their operations.
wwww.TritonDigital.com
10 office locations operating in
45+ countries
Global CompanyWe are an agile, dynamic, and creative team that
thrives on solving the unique challenges of the
digital audio industry. We believe in working hard
and having a lot of fun along the way.
We operate in all regions of the world, providing our
customers with a seamless connection to our
technology, services, and team.
wwww.TritonDigital.com
14 Years of Innovation
2006 2008 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020
Triton Digital® Founded
Triton Digital launches
Triton Digital launches Webcast Metrics Local to enable publishers to quantify
the size & scale of their online audiences at the local
level
Webcast Metrics audience data made available in agency
stewardshipsystems
selects Triton’s Webcast Metrics
Local for measurement of listening audience
Triton Digital & Edison Research partner to deliver
Infinite Dial Studies in the
U.S.
Triton Digital launches its first programmatic marketplace to bring programmatic audio
advertising to the world
selects Triton’s WCML for
online audio measurement
Triton partners with Southern Cross Austereo (SCA) to launch
programmatic audio in AU
expands relationship with
Triton, signs on for delivery,
monetization & measurement tech
Triton divests Ad Network/ Ad Sales division to AudioHQ
to focus on core streaming &
measurement offerings
Triton launches Yield-Op, the 1st built-for-audio SSP
Triton expands WCM Monthly Rankers into
LATAM
Triton Digital & Edison Research partner to deliver 1st Infinite Dial Study
in Australia
Selects Triton Digital’s WCML to measure online listeners
Expansion of Infinite Dial Study to Canada &
South Africa
Expansion of WCM Rankers to EMEA &
APAC
Triton expands WCM Monthly Rankers into
EMEA
Triton invents advanced audio audience targeting in
partnership with
Triton Digital & CRA partner to deliver the official Podcast
Ranker for Australia
Triton expands Podcast Reports into LATAM
Triton Digital acquired by The E.W. Scripps
Company
Triton Digital acquires Omny
Studio
Triton integrates with Rubicon
Project to increase global access to digital audio & podcast supply
Reatro Ventures partners with Triton
to enable “listen live” capability within the
ARC platform
Triton expands Podcast Reports
into the United States
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The Benefits of Programmatic Audio
Triton Digital
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How We Define Audio
Radio Streaming
On Demand
Podcasts
New & Incremental Audiences Across Various Screens
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A Complementary Channel• Print + Web
• TV + Video
• Audio is complementary
to multi - channels (Video,
TV, Web, Mobile, Outdoor)
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Reasons to add Programmatic Audio to your Marketing Mix
• Cost – efficient
• Highly engaged audience – strong ad recall
• Listener level targeting
• Brand safe publishers
• Addressable usage
• Detail exposure tracking and reporting
• Flexibility and control of your campaign
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Who is Buying Digital Audio, Programmatically?
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Strong PartnershipsResearch Media Buyers Associations
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DSP Integrations
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The Company We Keep
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Operations & Strategy
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Programmatic Audio
Triton Digital strives to make buying programmatic audio as normal as display or video
Advantages• Efficiency • Measurement in real time• Increased reach when
combined with other channels • Transparency• A variety of channels
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Strategy
• Research the audience and set expectations
• Reach the right listener
• Target by the criteria you do today: Geo, Devices, 1st or 3rd party data
• At the right time with daypart
• In the right content such as sports, news or music format
• With the right message with call to action
• Deliver results
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Sold on Impressions | Measured by Data
• Understand the client KPI and how
audio contributes
• Ensure all internal and trackers align
for client needs
• Capture as much info as possible
about the auction and listener in
every exposure: Mobile Advertising
ID, IP Address, Location, User Agent• ds
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ResearchTriton Digital
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USA Overview | 2.95 B Ad CallsData: 30 Days timeframe
Top Publishers
Radio.com
Midroll Media
Cumulus
Salem
Spreaker
Urban One
Top Hispanic Publishers
Prisa Radio
Grupo Radio Centro
Entravision
CRP Radios
Grupo RPP
Lotus Broadcasting
Top Publishers Top Hispanic Publishers
Mobile48% | 82%
Desktop40% | 13%
Connected Devices4% | 1%
Smart Speakers8% | 4%
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EU Overview | 2.68 B Ad CallsData: 30 Days timeframe
Top Publishers
Prisa | Medialaan | Talpa Media Solutions | Deezer | iVoox
Top Countries
Spain 969M | Netherlands 283M | Belgium 411M | France 216M | Germany 214M
Mobile52%
Desktop42%
Connected Devices
3%
Smart Speakers
3%Connected TV
.06%
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LATAM Overview | 1,54 B Ad CallsData: 30 Days timeframe
Mobile69%
Desktop29%
Connected Devices
1%
Smart Speakers
1%Connected TV
.11%
Top Publishers
Prisa Radio | Radios IMC | Jovem Pan | Grupo JBFM | Grupo Acir
Top Countries
Mexico 469M | Brazil 387M | Chile 272M | Argentina 178M | Colombia 150M
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APAC Overview | 1.06B Ad CallsData: 30 Days timeframe
Top Publishers
Gaana
PURADSIFM PTY LTDMediacorp
VNG Corporation
Bec Tero
Macquarie Media
Top Countries
India
Australia
Singapore
Vietnam
Japan
Australia India
Mobile89% | 98%
Desktop9% | .2%
Connected Devices1.6% | .01%
Smart Speakers.4.1% | .02%
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MENA Overview | 629M Ad Calls
Mobile80%
Desktop19%
Connected Devices
.2%
Smart Speakers
.06%Connected TV
.03%
Top Publishers
Anghami | Karnaval | Deezer | Prisa Radio | Primedia | Zeno Radio
Top Countries
Turkey: 210M | Egypt: 59M | Saudi Arabia: 39M
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Thank [email protected] | www.TritonDigital.com