About UsICICI Prudential Life Insurance Company (ICICI Prudential Life) is a joint venture between ICICI Bank Ltd., India's largest private sector bank, and Prudential plc, a leading international financial services group headquartered in the United Kingdom. ICICI Prudential Life was amongst the first private sector life insurance companies to begin operations in December 2000 after receiving approval from Insurance Regulatory Development Authority of India (IRDAI).

ICICI Prudential Life's capital infused stands at Rs. 48.16 billion (as of March 31, 2015) with ICICI Bank Ltd. and Prudential plc holding 74% and 26% stake respectively. For the financial year 2015, the company garnered a total premium of Rs. 153.07 billion. The company has assets under management of Rs. 1001.83 billion as on March 31, 2015.

For over a decade, ICICI Prudential Life has maintained its dominant position (on new business retail weighted basis) amongst private life insurers in the country, with an array of products to match the different life stage requirements of customer and enable them to achieve their long term financial goal

Vision & ValuesOur vision:

To be the dominant Life, Health and Pensions player built on trust by world-class people and service.

This we hope to achieve by:

Understanding the needs of customers and offering them superior products and service; Leveraging technology to service customers quickly, efficiently and conveniently; Developing and implementing superior risk management and investment strategies to offer

sustainable and stable returns to our policyholders; Providing an enabling environment to foster growth and learning for our employees; And above all, building transparency in all our dealings.

Our values:

The success of the company will be founded in its unflinching commitment to 5 core values -- Integrity, Customer First, Boundary-less, Humility and Passion. Each of the values describe what the company stands for, the qualities of our people and the way we work. Every member of the ICICI Prudential team is committed to the 5 core values and these values shine forth in all we do.

Boundary less – I will treat organization agenda as paramount

Integrity – What I do when nobody is watching me

Humility – Openness to learn a change

Customer First – Service excellence towards Internal and External Customers

Passion – Demonstrates infectious energy and enthusiasm

We do believe that we are on the threshold of an exciting new opportunity, where we can play a significant role in redefining and reshaping the sector. Given the quality of our parentage and the commitment of our team, there are no limits to our growth

PromotersICICI Bank

ICICI Bank Limited (NYSE:IBN) is India's leading private sector bank, with consolidated total assets of Rs 8260.79 bn. as at March 31, 2015. ICICI Bank's subsidiaries include India's leading private sector insurance companies, the largest online retail brokerage and among its largest mutual funds and private equity firms. ICICI Bank's presence currently spans 17 countries, including India.

About Prudential Plc

Prudential plc is a company incorporated and with its principal place of business in England, and its affiliated companies constitute one of the world's leading financial services groups. It provides insurance and financial services through its subsidiaries and affiliates throughout the world. It has been in existence for more than 166 years and has ￡496 billion in assets under management (as at 31 December 2014). Prudential plc is not affiliated in any manner with Prudential Financial, Inc., a company whose principal place of business is in the United States of America.

Key PersonsMr. Sandeep BakhshiManaging Director & Chief Executive Officer

Mr. Puneet NandaExecutive Director (Chief Marketing Officer)

Mr. Sandeep BatraExecutive Director

Mr. Satyan JambunathanChief Actuary (Appointed Actuary)

Mr. Manish KumarChief Investment Officer

Mr. Deepak KingerExecutive Vice President (Chief Compliance Officer)

Mr. Binay AgarwalaChief Financial Officer

Mr. Pratyay BhattacharyaVice President (Chief Risk Officer - Enterprise Risk)

Mr. Amish BankerSenior Vice President (Chief Risk Officer - Operational Risk)

Mr. Navin SharmaSenior Vice President (Chief Internal Audit)

Corporate Social Responsibility (CSR)The Company's objective is to pro-actively support meaningful socio-economic development in India and enable a larger number of people to participate in and benefit from India's economic progress. This is based on the belief that growth and development are effective only when they result in wider access to opportunities and benefit a broader section of society.

The Corporate Social Responsibility Policy (CSR Policy) of ICICI Prudential Life sets out the framework guiding the Company's CSR activities. The Policy also sets out the rules that need to be adhered to while taking up and implementing CSR activities.

Click here to view ICICI Prudential Life's CSR Policy

Awards & Recognition

For the project on Digitization, ICICI Prudential Life Insurance has won the 1st Prize for Innovation at the Import Awards 2014.

ICICI Prudential Life featured as the top Life Insurance Brand in the “BrandZ Top 50 Most Valuable Indian Brands 2014” study conducted by the global research agency Mill ward Brown & WPP. This study recognizes India’s most outstanding brands across categories that have built a good reputation for themselves over the years.

 Icici prudential life insurance ppt1. 1. ICICI PRUDENTIAL LIFE INSURANCEPresented by:Anjali

Purohit(11BSPHH010120)Neha Malviya(11BSPHH010519)Deep Shome(11BSPHH010252)Prateek Bhayana (11BSPHH010598)

2. 2.   ABOUT THE COMPANY: •Established July 2000 •First Policy floated on December 2000 •A Joint Venture of ICICI Bank and Prudential Plc •ICICI is the leading private bank in India, Headquartered in Mumbai •Prudential Plc is a leading international financial service group headquartered in United Kingdom •No. of Branches: 2100 •Micro-offices: 1,116 •No. of Bancassurance Partners: 18 •First Life Insurance Company to receive National Insurer Financial Strength Rating of ‘AAA’(IND) from Fitch Ratings. •Also won ‘Most Trusted Brand’ & ‘Most Trusted Private Life Insurer’ by The Economic Times-AC Nielson Org

3. 3.   Wealth insurance: Wealth insurance ensures that you receive a lumpsum amount of money at the maturity of the Policy. In the unfortunate event of death during the term of the policy, your family receives lumpsum amount, called the Sum Assured. Thus it combines the benefits of protection and saving in a single instrument.• Child insurance: Education solutions ensures comprehensive financial planning for your child’s education/ developmental needs.. It offers financial protection to your child’s future in the unfortunate event of your death. ICICI Prudential Life to take decision on the claim Claimant to submit the required documents ICICI Prudential Life to help the claimant to complete the documentation Intimation of claim to ICICI Prudential Life Term life insurance: Term Insurance Plans are designed to ensure that in the event of the policyholder’s death, the family gets the sum assured (the cover amount). 4 step claim process : PRODUCTS

4. 4.   DETAILS OF POLICIESPOLICY NAME AGE PREMIUM TERM BENEFITSICICI Pru iCare 18 - 65 Rs 3,000 5-30 years Premium paid towards the policy will be eligible for tax benefits u/s years 80C of the Income Tax Act, 1961 2ICICI Pru Pure 18 / 65 Rs. 2,400 10 / 30 any benefit amount received under this policy will be eligible for theProtect years p.a. years tax benefit under section 10 (10D), as per prevailing Income Tax lawsICICI Pru 18 / 65 Rs. 2,400 10 / 30 In case of total and permanent disability due to an accident, thisLifeGuard years p.a. years rider would waive future premiums till maturity.ICICI Pru Home 18 / 60 Rs. 6,000 2-30 years On the death of the life assured, the benefit based on the initialAssure years p.a. loan schedule will be payable.ICICI Pru iAssure 8-70 Rs. 20,000 5 or 10 Tax benefits u/s 10(10D) will not be available and benefits receivedSingle Premium years years under the policy will be taxableICICI Pru 30 18,000 15 Years You have a choice of payingGuaranteed Years premiums for either 7 or 10Savings Insurance years, while enjoying a long term savings benefit underPlan the plan.

5. 5.   DETAILS OF POLICIES CONT..POLICY NAME AGE PREMIUM TERM BENEFITSICICI Pru Whole 0 / 60 years Rs. 6,000 per Whole life Life cover, WealthLife annum creation, Additional life cover, Avail of tax benefitsICICI Pru 0 / 60 years Rs. 6,000 p.a. 10 / 30 years Accident and Disability BenefitSavenProtect Rider, extended cover for 5 years after maturity of the policyICICI Pru 16 / 70 years Rs. 6,000 p.a. 15 / 20 years Survival Benefits,CashBak Death benefit , Accident and Disability Benefit RiderICICI Pru 0 / 25 years Rs. 8,400 p.a 10 / 25 years Benefits at critical educationalSmartKid 20 / 70 years milestones,guaranRegular tees a regularPremium income to secure your childs academic career Coverage options,

6. 6.   SEGMENTATIONPOLICY NAME Demographic Socio-Economic GeographicICICI Pru iCare 18-60yrs above Lower middle class Urban and rural and above indiaICICI Pru Pure 18-60yrs above Lower middle class Urban and ruralProtect and above indiaICICI Pru LifeGuard 18-60yrs above Lower middle

class Urban and rural and above indiaICICI Pru Home 18-60yrs above Upper middle class urbanAssure and aboveICICI Pru iAssure 1-60yrs above upper middle class urbanSingle Premium and aboveICICI Pru 25-50yrs Upper middle class urbanGuaranteed Savings and aboveInsurance Plan

7. 7.   SEGMENTATIONPOLICY NAME Demographic Socio-Economic GeographicICICI Pru Whole 1-60 yrs above Upper middle class urbanLife and aboveICICI Pru 1-60 yrs above Upper middle class urbanSavenProtect and aboveICICI Pru CashBak 18-60 yrs above Upper middle class urban and aboveICICI Pru SmartKid 1-60yrs Upper middle class urbanRegular Premium above(children and and above parents)ICICI Pru SmartKid 5-18 yrs above Upper middle class urbanPremier and above

8. 8.   HEALTH INSURANCE Policy Name Age Benefit CoverICICI Pru Health 25 - 55 Policy Holder All problems that dependent require hospitalization and Critical IllnessICICI Pru Hospital 01 - 65 Policy Holder All problems that Care II dependent require hospitalization ICICI Pru Crisis 18 - 60 Upto 20 lakh 35 MAJOR Cover ILLNESS

9. 9.   Segmentation Policy Name AGE Social Attitude (Demographic) Class Towards (Psychographic) Product (Behavioral) ICICI Pru Health 25 – 55 Working Class PositiveICICI Pru Hospital 01 - 65 Upper Class Highly Positive Care II ICICI Pru Crisis 18 - 60 Working Low Postivity Cover Class

10.10.   Choose a one time lump sum amount that you will pay in order to purchase this planSegmentation Product is target to Service Middle Class and not for Deprived Income Group ( less then Rs 90,000)RETIREMENT PLANS Name Age (At Minimum Maximum entry) Annuity Cover * ICICI Pru 45 – 100 Rs 12000 Not Defined Immediate years Annuity

11.11.   HealthSegmentationProduct is target to people who has slightly negative approach towards theproducts (Behavioral Segmentation) Child Wealth Retirement ULIPS – Unit Link Insurance Plans• Freedom to choose your life insurance cover (Decide the percentages)• Freedom to choose your investment type (Equity or Bonds)• Flexibility of additional investment (Top ups)• Goal based planning

12.12.   Credit Assure Utility Group Term Insurance Encashment Plan Plan Group Leave Annuity Solutions Group Gratuity Plan GROUP PLANS RETIREMENT SOLUTION PROTECTION SOLUTION

13.13.   The plans offer Life cover, low and affordable premiums. Sarva Jana Suraksha and Anmol Nivesh are tailored to meet the unique requirements of rural investors. 2.5 million lives across as many as 16 states in India. Underserved segment

14.14.   SEGMENTATION Products Age Socio-economic GeographicGroup Gratuity Plan 18-60 Working class urbanGroup leave 18-60 Working class urbanencashment planAnnuity Solutions 45-80 Working class urbanGroup Term 18-70 Working class urbanInsurance PlanCredit Assure Utility 18-60 Working class urbanSarva Jana Suraksha 18-55 Farmers /lower income RuralAnmol Nivesh 18-50 Farmers /lower income Rural

15.15.   DISTRIBUTION: 2 FACTORS Personal Distribution System: Includes all channels like distribution agencies of different models and brokerages, bancassurances and work site marketing Direct Response Distribution System: A method whereby the client purchases an insurance directly

16.16.   DISTRIBUTION •Team Size: 13,000 Professionals •Distribution Touch Points: 5,000 •Advisors:175,000 •Customer Service Touch Points: 10,000 Grievances: •Call-Centres, Branches, E-mail, Letter & Webs •Grievance Redressal Officer •Senior Management Grievance Redressal Offic •Grievance Redressal Committee

17.17.   Flow Chart Depicting Service flow of ICICI Prudential Service BeingICICI Prudential Attended by Queries Being Divided by Branch executive Asked customer Efforts made toConvincing the Removing any Efforts made to

provide Person Misconceptions know interest solutions Solving theCreating liking Ending with query/closingfor the Product the deed

18.18.   THANK YOU !!!