about us - central florida lifestyle · central/east edition: lake nona, waterford lakes, avalon...
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A D I V I S I O N O F V S M E D I A G R O U P, I N C .
Central Florida Lifestyle7616 Southland Blvd., Suite 104
Orlando, FL 32809(P) 407.649.3040 (F) 407.246.0032
CentralFloridaLifestyle.comfacebook.com/centralfloridalifestyle
twitter.com/cflifestylemag
The magazines that make up Central Florida Lifestyle are Orlando’s premier community magazines, mailed to affluent residents throughout Orange, Osceola, and Seminole counties. Capitalizing on the “island” regions of Central Florida, Lifestyle divides its publications into two unique editions to reflect the daily life and events of the communities in and surrounding Orlando.
The stories you read in our publications are inspiring and relevant to your lifestyle. Our upscale magazines cover health and wellness, dining, fashion, home and leisure, travel and much more. Every month Lifestyle delivers unique content about your local community.
What this means for our advertisers:• Zoned, effective target marketing• 110,000 readership per issue• All direct-mailed• Reach most affluent neighborhoods• Lowest Cost Per Thousand• 50:50 Ad/Ed ratio• Digital marketing opportunities • Added value options• Integrated mobile solutions
ABOUT US
Central Florida’s Premier Community Magazine
A D I V I S I O N O F V S M E D I A G R O U P, I N C .
Central Florida Lifestyle7616 Southland Blvd., Suite 104
Orlando, FL 32809(P) 407.649.3040 (F) 407.246.0032
CentralFloridaLifestyle.comfacebook.com/centralfloridalifestyle
twitter.com/cflifestylemag www.CentralFloridaLifestyle.comSW-A
FEBRUARY 2014A DIVISION OF VS MEDIA GROUP, INC.
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LIFESTYLE
Photo by Bobby Pierre Photography
C E N T R A L F L O R I D A ’ S P R E M I E R C O M M U N I T Y M A G A Z I N E
Orlando Hair Restoration
The Solution toYour Hair Loss
Tracing Your RootsUncovering History
Has Never Been Easier
Keeping Romance AliveTips for Rekindling a Cooling Relationship
Happy HeartsHow to Prevent Heart Disease
SW_A_Covers.indd 1 1/20/14 7:57 PM
www.CentralFloridaLifestyle.com
FEBRUARY 2014A DIVISION OF VS MEDIA GROUP, INC.
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LIFESTYLE
Jess Regan Photography
C E N T R A L F L O R I D A ’ S P R E M I E R C O M M U N I T Y M A G A Z I N E
Lynda MillerStaging Real Estate Agent
SW-B
Tracing Your RootsUncovering History
Has Never Been Easier
Keeping Romance
AliveTips for Rekindling a Cooling Relationship
Happy HeartsHow to Prevent Heart Disease
SW_B_Cover_Miller.indd 1 1/20/14 8:59 PM
www.CentralFloridaLifestyle.comCE-A
FEBRUARY 2014A DIVISION OF VS MEDIA GROUP, INC.
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LIFESTYLE
Photo by Nancy Jo Brown/106Foto
C E N T R A L F L O R I D A ’ S P R E M I E R C O M M U N I T Y M A G A Z I N E
Fay Hu DMD
Giving You a Reason to Smile
Tracing Your RootsUncovering History
Has Never Been Easier
Keeping Romance AliveTips for Rekindling a Cooling Relationship
Happy HeartsHow to Prevent Heart Disease
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www.CentralFloridaLifestyle.comCE-B
FEBRUARY 2014A DIVISION OF VS MEDIA GROUP, INC.
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LIFESTYLE
Photo by Joe Brooks Photography
C E N T R A L F L O R I D A ’ S P R E M I E R C O M M U N I T Y M A G A Z I N E
Dr. RogerBassinBassin Center for Plastic Surgery
Tracing Your RootsUncovering History
Has Never Been Easier
Keeping Romance
AliveTips for Rekindling a Cooling Relationship
Happy HeartsHow to Prevent Heart Disease
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CIRCULATION HIGHLIGHTS
SOUTHWEST EDITION: Windermere, Dr. Phillips, Metrowest, Winter Garden, Hunter’s Creek, Celebration
CENTRAL/EAST EDITION: Lake Nona, Waterford Lakes, Avalon Park, Oviedo, Winter Springs, Winter Park, Downtown
Central Florida Lifestyle has the largest direct-mailed circulation of any other local magazine in the tri-county region. We reach the most affluent Central Florida residents every month, with a median Household Income of over $110,000. With two unique editions, Lifestyle magazines deliver quality content about your lifestyle and local community.
Readership Per Issue: 110,000+
Local Chambers of CommerceEast Orlando Chamber of Commerce
Oviedo-Winter Springs Chamber of Commerce
West Orange Chamber of Commerce
Winter Park Chamber of Commerce
Lifestyle sponsored events (20+ per year)JCC Taste of the J
Taste of Winter Park
BEST FEST – The Taste of West Orange
East Orlando Celebrates Education Day
Taste of Oveido
Winter Park Autumn Art Festival
Taste of East Orlando
Work Well Winter Park
Winter Springs Festival of the Arts
Central Florida’s BBQ Blowout
Various local golf tournaments & business expos
Additional Central Florida Lifestyle Circulation:
A D I V I S I O N O F V S M E D I A G R O U P, I N C .
Central Florida Lifestyle7616 Southland Blvd., Suite 104
Orlando, FL 32809(P) 407.649.3040 (F) 407.246.0032
CentralFloridaLifestyle.comfacebook.com/centralfloridalifestyle
twitter.com/cflifestylemag
Audience Touchpoints for our advertisersWay more than just a print ad...
Other Services:Direct Mail pieces • Promotional Flyers/Brochures • Social Media ManagementCover Plaques • Creative Design • Integrated Mobile Solutions
lCentraFlorida
LIFESTYLE
Community Events• Magazines on Display• Goodie Bags• Raffle Prizes
Facebook.com/ CentralFloridaLifestyle• Links to Advertiser Facebook page• Promotional status updates• Community/Company Event Photos
Monthly E-Newsletter• Banner Ads• Coupons• E-blasts
CentralFloridaLifestyle.com• Digital Editions (with links to advertiser site)• Banner Ads• Photo Contest Sponsorships• Enhanced Resource Directory• Video• Event Calendar• Community/Company Event Photos• Reader Giveaways
Monthly print magazine2 unique editionsAnnual special sections and themed issues• Print Ads• Cover + 2-page spread• Promotional Features• Editorial Options• Inserts• Event Calendar• Community/Company Event Photos
Distribution• Direct Mailed to affluent homes• 4 local Chambers of Commerce• Local medical offices• Communtiy Events
Mobile Solutions• Coupons• Websites• Apps
A D I V I S I O N O F V S M E D I A G R O U P, I N C .
Central Florida Lifestyle7616 Southland Blvd., Suite 104
Orlando, FL 32809(P) 407.649.3040 (F) 407.246.0032
CentralFloridaLifestyle.comfacebook.com/centralfloridalifestyle
twitter.com/cflifestylemag
DEMOGRAPHICS Central Florida Lifestyle readers are educated…affluent…socially engaged…culturally active…
READERSHIPReaders per issue 110,000+ Read every single month 84%Regularly receive 99.3%Retain until next issue 61%
PERSONALFemale Readers 59%Male Readers 41%
AGE CATEGORIESAverage Reader Age 46
21-34 22%35-54 53%55-74 23%
A D I V I S I O N O F V S M E D I A G R O U P, I N C .
Central Florida Lifestyle7616 Southland Blvd., Suite 104
Orlando, FL 32809(P) 407.649.3040 (F) 407.246.0032
CentralFloridaLifestyle.comfacebook.com/centralfloridalifestyle
twitter.com/cflifestylemag
www.CentralFloridaLifestyle.comYanMan Photography
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NOVEMBER 2013
LIFESTYLEC E N T R A L F L O R I D A ’ S P R E M I E R C O M M U N I T Y M A G A Z I N E
+ FAMILYISSUE
A DIVISION OF VS MEDIA GROUP, INC.
MindfulHarmony
AcupuncturePhysical Medicine
Talking Turkey
Different Recipes for the Big Day
National Adoption MonthOne Family’s Story
Best Grandparents ContestAnother Generation of Happiness
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Total Monthly Distribution is 60,000
www.CentralFloridaLifestyle.com
NOVEMBER 2013A DIVISION OF VS MEDIA GROUP, INC.
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LIFESTYLE
Photo by Nancy Faircloth
C E N T R A L F L O R I D A ’ S P R E M I E R C O M M U N I T Y M A G A Z I N E
Lynda MillerStaging Real Estate Agent
Talking Turkey
Different Recipes for the Big Day
National Adoption
MonthOne Family’s Story
Best Grandparents ContestAnother Generation of Happiness + FAMILY
ISSUE
Cen-East_Miller_Cover.indd 1 10/22/13 2:56 PM
Zip Codes & Communities32819, 32836, 34734, 34761, 34786,
34787, 32835, 32837, 34747
Balmoral, Isleworth, Keene’s Pointe,
Lake Butler Sound, Bay Hill, Cypress
Point, Orange Tree, Phillips Landing,
Viscaya, Almond Tree, Vista Royal,
Summerport & many more.
Average carrier route MHI for this
edition: $132,000
SOUTHWEST EDITIONWINDERMEREDR. PHILLIPSMETROWESTWINTER GARDENHUNTER’S CREEK CELEBRATION
Zip Codes & Communities32825, 32827, 32828, 32832, 32765, 32708,
32789, 32792, 32801, 32803, 32814
Waterford Lakes, Stoneybrook East,
Eastwood, Avalon Park,
Lake Nona, Baldwin Park,
Thornton Park, Windsong
& many more.
Average carrier route MHI for this
edition: $110,000
CENTRAL/ EAST EDITIONWINTER PARKDOWNTOWNLAKE NONAWATERFORD LAKES AREA AVALON PARKOVIEDOWINTER SPRINGS
TARGETEDMARKETING
A D I V I S I O N O F V S M E D I A G R O U P, I N C .
Central Florida Lifestyle7616 Southland Blvd., Suite 104
Orlando, FL 32809(P) 407.649.3040 (F) 407.246.0032
CentralFloridaLifestyle.comfacebook.com/centralfloridalifestyle
twitter.com/cflifestylemag
DISTRIBUTION MAPCentral Florida Lifestyle reaches more affluent readers than any
other local magazine in the tri-county region.
CENTRAL/EAST
SOUTHWEST
Central Florida Lifestyle7517 Currency Drive
Orlando, FL 32809(P) 407.649.3040 (F) 407.246.0032
CentralFloridaLifestyle.comfacebook.com/centralfloridalifestyle
twitter.com/cflifestylemag
All rates shown are net and non-commissionable.
Space Deadline: First of the month for prior to issue date. Example: May 1 is the deadline for the June issue.
Guaranteed Position: Add 15 percent to net rate, minimum full page.
Billing and Terms: First insertion and credit application are due upon signing for all new advertisers or first three months of advertising must be pre-paid. Cover pack-ages must be paid upon contract signing.
A D I V I S I O N O F V S M E D I A G R O U P, I N C .
2016 ADVERTISING RATES (PER MONTH PER ZONE)
One Zone 1x 4x 8x 12x2-Page Spread $4,239 $3,949 $3,679 $3,429 Full $2,629 $2,389 $2,169 $1,969 1/2 $1,367 $1,242 $1,128 $1,024 1/4 $752 $683 $620 $5631/8 $436 $396 $360 $327
Two Zones 1x 4x 8x 12x2-Page Spread $3,969 $3,789 $3,619 $3,339 Full $2,389 $2,229 $2,079 $1,919 1/2 $1,242 $1,159 $1,081 $998 1/4 $683 $637 $595 $5491/8 $396 $369 $345 $318
Exclusive PositionsLead In Pages (Your Health, Expert Advice, Your Local) $695 Sponsor Banners $395Masthead (2/3 page) $1,495
Promotional Features1 Page $2,795
Marketplace 1 zone 2 zones1/4 $649 $1,0981/9 $349 $598
Promotional Feature includes professional writer and photography.
Cover packages and premium position rates available on next page.
A D I V I S I O N O F V S M E D I A G R O U P, I N C .
Central Florida Lifestyle7517 Currency Drive
Orlando, FL 32809(P) 407.649.3040 (F) 407.246.0032
CentralFloridaLifestyle.comfacebook.com/centralfloridalifestyle
twitter.com/cflifestylemag
2016 COVER PACKAGES AND PREMIUM POSITIONS
Southwest AWindermere, Dr. Phillips, MetroWest, Winter Garden(approximately 22,500 circulation)
Front Cover $8,995
4x 8x 12xBack Cover $3,395 $3,195 $2,995IFC & IBC $3,195 $2,895 $2,695
Southwest BHunter’s Creek & Celebration(approximately 7,500 circulation)
Front Cover $3,995
4x 8x 12xBack Cover $1,695 $1,595 $1,495IFC & IBC $1,595 $1,495 $1,395
Central/East AWinter Park, Downtown, Oviedo, Winter Springs(approximately 15,000 circulation)
Front Cover $6,495
4x 8x 12xBack Cover $2,550 $2,395 $2,246IFC & IBC $2,395 $2,175 $2,020
Central/East BLake Nona, Waterford Lakes, Avalon Park(approximately 15,000 circulation)
Front Cover $6,495
4x 8x 12xBack Cover $2,550 $2,395 $2,246IFC & IBC $2,395 $2,175 $2,020
Cover package includes professional writer and photography; 2 page editorial spread to full Southwest circulation (30,000)
Cover package includes professional writer and photography; 1 page editorial spread to full Southwest circulation (30,000)
Cover package includes professional writer and photography; 1 page editorial spread to full Central/East circulation (30,000)
Cover package includes professional writer and photography; 1 page editorial spread to full Central/East circulation (30,000)
A D I V I S I O N O F V S M E D I A G R O U P, I N C .
Central Florida Lifestyle7616 Southland Blvd., Suite 104
Orlando, FL 32809(P) 407.649.3040 (F) 407.246.0032
CentralFloridaLifestyle.comfacebook.com/centralfloridalifestyle
twitter.com/cflifestylemag
DEADLINES FOR MATERIALSOn or before the 1st of each month prior to issue date.Example: September 1 is the deadline for our October issue.
AD REQUIREMENTSAd materials in Macintosh platform preferred.• High resolution PDFs preferred, with all fonts and images embedded (at high resolution).
Create ad composition in Adobe Creative Suites: Illustrator, Photoshop, InDesign, or Acrobat.• PLEASE MAKE SURE ALL IMAGES ARE HIGH RESOLUTION. Images must be 300 DPI resolution at
100% of the size they are to be used or bigger. • All photos must be in CMYK format and saved as TIFF or EPS files.• Please do not flatten layered files. • Maximum density for color build is 280.• Coupon borders around offers in ads will not be accepted.• If we receive materials that do not meet our specifications, a production charge will be incurred.
AD SUBMISSIONS• Files to be supplied on CD or via e-mail to [email protected]. A color proof or match print is
strongly suggested to ensure your ad prints as expected.• To submit high resolution ads or elements that are too large to e-mail (larger than 10MB), you can
share the file with [email protected] using Dropbox or another file sharing service.
2 Sided Pull-out Insert with Bleed
13.5”w x 5.5”h Trim Size 13”w x 5”h
Trim Size8.0”w x 10.875”h
Full Page With Bleed8.5”w x 11.375”h
Live Area7.5”w x 10.375”h
Sponsor Banner7.5”w x 1.0”h
Half Page Horizontal7.5”w x 5.05”h
1/3 Page2.65”w
x 10.2”h
2/3 Page5”w
x 10.2”h
Lead-in Sponsor Banner7.5”w x 3.0”h
Trim Size8.0”w x 9.25”h
Back Cover Bleed8.5”w x 9.75”h
Live Area7.5”w x 8.75”h
Half PageVertical3.6875”w
x10.2”h
Qtr. Page3.6875”w
x5.05”h
Eighth Page3.6875”wx 2.475”h
ADVERTISING SPECIFICATIONS