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Parameter Control Group (Non GSK village)

Focus Group (GSK registered farmers)

Awareness about Futures market 90% NOT aware 93% aware

Decision for storage and sell post harvest

ONLY 10% store and sell at future date

59% store and sell at future date

Awareness on Importance of Scientific Storage

81% UNaware 86% aware

Awareness on warehouse receipt financing

ONLY 5% aware 84% aware (yet not many utilize this service)

Awareness about GSK and its services 93% UNaware 100%

Participation in farmer awareness programs on futures

ONLY 4% participated 100%

Above data is based on 150 samples collected from 3 GSK centers in Maharashtra for both groups.

Does GSK create awareness?Does GSK create awareness?

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Parameter % who agree/are satisfied

Aids in Selection of Crop 65

Helps in Stocking and deferred selling 72 (yet only 59% prefer to store)

Easy access to future prices 91%

Better bargaining power, better decision making abilities, better form of overcoming uncertainty

91%

Helps negotiate better price 89%

Does GSK provide benefits?Does GSK provide benefits?

•100% farmers agree GSK creates awareness/understanding about futures market & addresses all their important queries•Poor response to weather insurance and warehousing