abraham harrison llc services
DESCRIPTION
This is the newest deck describing the services offered by social media marketing and digital PR agency Abraham Harrison LLC. Services include blogger outreach, blogger engagement, Facebook Page and Twitter community management and curation.TRANSCRIPT
Overview of Services Leveraging Social Media & Online PR to Enhance Your Brand
Who we are
1. BloggerTsunami™: Activate online influencers in the blogopshere, social networking sites & on Twitter to voluntarily carry your message in their voice and with their credibility to their audiences
2. ReputationRescue™: Manage & protect your online image and gain control of your brand space online
3. CommunityBoom™: Develop your impact and influence in the Social Networks. Increase the number of your fans, friends, and followers and intensify their relationship with you and your messaging
4. BloggerPosse™: Recruit and leverage thought-leaders for Market Intelligence. Identify those online community leaders with their ears to the rail and deep sector knowledge. Tap and manage them for insight, feedback, and informational advantage
5. OppStream™: Identify and reach the decision-makers you want to be your clients, leveraging the same powerful outreach techniques we use with BloggerTsunami™. An average of 14% of leads we identify and connect with via OppStream™agree to sales meetings with our clients.
What we do
100% online media company, living our lives in the world of social media team of 35 professionals spanning 5 continents, speaking 10 languages natively
Abraham Harrison LLC
How we get an Order of Magnitude More Online Coverage
Than any Other Company in Social Media
There are tens of thousands of online influencers out there who are eager to help you spread your message – you just have to ask them
We reach the influencers in all the niches where your potential investors are living.
THE RESULT: You go from unseen and unknown
To known and in active relationship
Your coverage dominates the brand space in the search results
We raise your brand visibility massively, draw out your natural clientele, and gather them into online community where you can interact with them and keep yourself top of mind.
Social Media is Powerful
– It is now where the world converses, and is the media it trusts
There are over 200,000,000 blogs - 60,000 new blogs are started every day
78% of consumers trust peer recommendationsOnly 14% trust advertisementsOnly 18% of TV campaigns generate a positive ROI
34% of bloggers post opinions about products and brands
Facebook has over 500 million users
– If Facebook were a country, it would be the 3rd largest in the worldAhead of the US, and behind only
China and India
Ongoing Success in Social Media
From current brand-building campaigns:
• Over 20,000% growth of Twitter followership: from 498 to over 100,000 followers
• From 3rd most followed company in its sector nationally to 1st (with more than all of the competitors combined),
and in top 5 in its sector worldwide
• Average reach of 122,053 people per week and 270,821 impressions per week (from an average of 50 tweets per week)
• Over 45,000 Facebook Likes (starting from 0) and over 37,000 active users. From an average of 5-10 daily interactions on Facebook to over 175 daily interactions, and over 55,000 impressions a day
• Tripled client's blogosphere mentions in 10 months time
• Unique Monthly Visits for client went from 50 MM/month to 129 MM/month
• Clients customers grew from 500,000 to over 2 million
• 295 Social Media posts for client from online opinion leaders
– Achieving 38 million impressions, and still counting...
Our Clients Define Their Objectives
We Achieve Them
Startup client wanted to increase their Unique Monthly Visitors We tripled them from 50MM to 150MM
Retail client wanted to grow their registered membership base We quadrupled it from 500,000 to over 2 million – and their revenues grew commensurately
Medical client wanted to raise their visibility as an industry leader amongst healthcare professionals Over 300 articles written, reaching thousands of decision-makers with over 10MM impressions
Special interests client wanted to get a provision into a federal bill. We overcame a White House veto threat and the provision became law
Consumer goods client wanted to increase manufacturer's coupon redemption. We increased it to over twice the maximum number they had originally aimed for
Client wanted to remove racist articles attacking their CEO from search results We swept the attacks away and replaced them with positive coverage
International NGO client wanted to increase online coverage of their annual global event We increased their coverage by 635% over the previous year
New author & business adviser wanted to establish himself as an expert in his field We got him 320 reviews making 35 million impressions (and counting...)
BloggerTsunami™
Your Message Carried to Your Targets in the Voice and with the Authority of People they Already Trust and Respect
Long-Tail Blogger Outreach: Identify and Activate Hundreds of Online Influencers
An online outreach campaign that will identify probable interested online influencers and initiate communication and relationships
A-List Blogger Outreach: Identify and Activate a Smaller ~ but with Higher Authority ~ Group of Online Influencers
An online outreach campaign like long-tail blogger outreach, except the targeted blogs are those considered to be among the top influencers in their topic area and/or demographic
ReputationRescue™Reputation Defense ~ Manage & protect your online image
and gain control of your brand space online
A directed, well-executed, diligent campaign will place the positive messages high in the search list, pushing undesirable results down to irrelevant pages where the majority of Internet users do not bother to look.
Controlling misperception online involves a calculated strategy and is an area where have had great success.
CommunityBoom™
Develop your impact and influence in the Social Networks.
Increase the number of your fans, friends, and followers and intensify their relationship with you and your messaging
Our work will vastly increase your fan base and their very positive experience on your page will demonstrate the quality of your commitment to providing information the public can use and rely upon
BloggerPosse™
Recruit and leverage thought-leaders for Market Intelligence.
Identify those online community leaders with their ears to the rail and deep sector knowledge. Tap and manage them for insight, feedback, and informational advantage
Abraham Harrison has a network of over 80,000+ bloggers. These bloggers are the tastemakers of their particular area.
We leverage this network and build communities of tastemakers for our clients who gain a willing group of thousands of ambassadors for their brand
OppStream™
ID Your Desired Clients, Get Them in Sales Meetings
Identify the key decision-makers who can say “yes” to becoming your client.
Connect with them with the same powerfully effective techniques we use to connect and build relationship with every day with online influencers.
Identify leads and convert them to active opportunities quickly, effectively, and efficiently.
On average, 14% of leads we connect with say “yes” to a sales meeting.
Some of Our Clients
Some of Your Clients
How Can Abraham Harrison Add Value?
