Brand Guidelines

Example Limited Edition Designs:

Paper bag packaging:

Note: the 1L template should be used for design

Area marked with red lines indicates area not visible

when bag is in use. This area should be incorporated into

the design but should not include detail

ABSOLUT VODKA logo must not be moved or manipulated

and must remain blue

Barcode and information must not be moved or manipulated and must remain black

Copy and figures in this section must not be moved or

manipulated and must remain blue

Measurements indicated are in millimetres (mm)

Area tapers in when the paper bag is in use (with the bottle inside)

Size variations:

Note: designs should be developed for the 1 litre (1L) paper bag, and should be suitable for scaling up to 700ml and 750ml sizes shown below:

Measurements indicated are in millimetres (mm)

Bottle & paper bag packing: