A INDUSTRIAL PROJECT REPORT

On

ANALYSIS ON CHANIGING TREND OF MOBILE HANDSET IN LUCKNOW CITY

Towards partial fulfillment of

Bachelor of Business Administration (BBA)

School of Management, BabuBanarasi Das University, Lucknow

School of Management

Babu Banarasi Das University

Submitted by Under Guidance of

ABUTALIBBBA (6th Semester)Roll no. – 111067

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ACKNOWLEDGEMENT

First of all I thank God for giving me this wonderful opportunity to undertake

this research which is a part of my MBA program.

 I would like to sincerely thank for giving me the wonderful opportunity to

work under their able guidance and support throughout my research.

I would also like to thank Mr. my colleagues and friends for rendering their

help to me in this research.

Last but not the least, I thank my parents for their prayers, help and advice

which helped me a lot to complete this dissertation report.

ABUTALIBBBA (6th Semester)Roll no. – 111067

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LIST OF CONTENTS

1. PREFACE

2. ACKNOWLEDGEMENT

3. INTRODUCTION

4. RESEARCH METHODOLOGY

5. COLLECTION AND ANALYSIS OF INFORMATION

6. PROJECT FINDING AND RECOMMENDATIONS

7. ANNEXURE

8. BIBLIOGRAPHY

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PREFACE

This project is the outcome of my study on “Analysis of changing trends in

mobile handsets in Lucknow city”

Now a day the mobile phone has been a basic necessity of every one for having a

smooth move of life .without mobile phone we cannot imagine ourselves as a

complete person. Even very low wage earners also want to have a mobile phone.

But most of the people are confused in choosing best handset while they go for

purchase.

In this research I will try to find out that which brand is providing better

satisfaction to customers and also try to find out all the problems faced by

customers point of view. Introduce people about the some latest function and study

on CDMA phone connection. My objective is give information about Mobile

Handset, so that they can easily identify their handsets without having any

problems. This report is also helpful for mobile manufacturer so they understand

customer’s need and requirement.

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INTRODUCTION This report provides extensive research and objective analysis on the growing

marketplace for Indian Mobile handset industry, its technologies and impact on the

market. This report helps clients to analyze the opportunities critical to the success

of the growing Mobile Handset Market in Lucknow .It also helps in examining the

regulatory issues and telecom policies for Mobile Handset Industry in Lucknow.

All world in the palm because of Mobile Handsets in modern age. People

came communicate to anyone from anywhere very conventionally. It becomes a

part of life .Without it people feel incomplete himself. Who do not have mobile

wish to get it as soon as possible even they are rich or poor.

There are many people live in the world. They have different needs and want.

So it divides into two categories. First need based customer. who buy product

when they feel needs and second category based on desire based customer, who

buy product because of they desire to buy product of fashion, new technology ,

hobby etc .Mobile handsets manufacture consider both categories and manufacture

Handset according to its .They give wide range of Mobile Handsets for everyone

even they are students, farmers, businessmen, executive, professionals, motor

driver etc. Mobile Handsets manufacture get advantage from people those are

interested in latest mobile handsets with latest technology, new functions and looks

and they change their mobile handsets day to day. They also consider those people

who need only mobile handsets and they do not pose their handsets.

Mobile manufactures give more to their customer by technological development

and research in mobile handsets.

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Mobile manufacture give more to there customer by technological

development and research in mobile handsets, due to technology development and

wide range of price and attributes, customer become confused that which is better

one for their purpose. Another reason is their financial condition. Product offers,

advertisements, fashion etc.

Many companies come in mobile handset manufacturing industries for

take befits and compete the competition. The major players in India are Nokia,

Samsung, Motorola, Lg, Sony Ericsson etc.

In my research I try to find out the market share of these companies and what are

the main reasons to buy these particular brands’s mobile handset. My research also

analyzes the problem faced by customer in their handset and services. This

research report gives information about the price list of latest mobile handsets and

function and other value add service given with mobile handsets. This research

gives knowledge of some latest technological service

Support device and new function such as Bluetooth, CDMA, GSM, MMS, and

Multimedia etc.

My research is helpful to decide the best mobile handset to customer.

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GROWTH OF MOBILE INDUSTRY IN INDIA_

India is one of the fastest growing mobile markets in world. India to become third

largest population in world by 2007 as middle class go Mobile, while china has

number one and us in second position in mobile subscription

The growth of mobile industries began in 1995 when first time launched

mobile services commercially.05 million to .1 million-subscriber addition in

December 2001. Number of subscribers increase to 10.5 million in 2004 around 2

million monthly mobile subscriber addition. The growth rate increase higher in

2005 with 26 million people added in a month .Growth rate of mobile subscriber

base is going high every year. Data collected from annual report 2007, Department

of telecommunication (DOT), India, Shows growth of mobile subscribes has sky-

rocked in last 6 years.

Year Subscriber(million) 2001 76

2002 79

2003 82

2004 85

2005 87

2006 89

2007 93

2008 95

2009 99

2010 100

2011 120

2012 125

2013 130

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More than two-third of mobile subscription is with GSM handsets.75.94 million

people become the mobile subscriber till 2001. 58.49 million People have CDMA

base.

Mobile phone user increase with 86% while 11% people have fixed

Phone .The percentage of fixed phone going down day to day because mobile

Phones are easily available in the market. Mobile phone is no more a luxury, but a

necessity even a auto rickshaw driver owns a mobile now.

India is well poised for a strong growth in the telecomm sector in the coming

year due to expanding middle class. Mobile subscriber base in middle class in 2006

is 55 million reached to 200 million in 2015 says department of telecommunication

(DOT), INDIA. Market value of mobile is 5 million in 2004 Increase to 24 million

due to middle class.

Seeing above growth mobile manufacture give high interest to develop

handsets with research and technological development in handset .Mobile

manufacturer give more features and attributes in their handsets such as camera with

zoom, cyber shot camera interface ,video streaming ,internet browsing ,FM radio,

Music Kit that includes music management software,

USB cable and stereo handset, Bluetooth, infrared, email, mp3, high memory space,

one-touch navigation, speakerphone , high storage for contacts and SMS etc. Mobile

manufacturer also give attention to its physical attributes such as system, size

weight, battery back-up (talk time and stand by mode), screen black & white or

color, size, body color etc.

Mobile music-

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Mobile music comprising of ring tones caller ring back and music clipping in

registering a growth of 40%-50%.Mobile music industry is expected to be $156

million mid next year bigger than conventional music industry.

Mobile video & animation clips-Indian is crazy about Bollywood movies and music.

Today there are 10.20.30 second music video clips available for download and will

soon expand to include movie trailer sports highlights animation.

Mobile gaming according to the projection as many as 78.6 million people will be

playing mobile game by 2009 and game download will have increased more than ten

fold from current levels.

Mobile e-mail –mobile users send and receive email and took into corporate

computer networks email is expected on every 4th phone to be sold in next 4 years.

Key Player In Mobile Industries In India

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Finished handset Nokia retain to position in Indian GSM phone market with 79%

market share while US giant Motorola has 7% market share. Motorola has been

able to significantly improve it share by 7% this year from 3% in 2006. It said the

US Company is gain was possible the loss of South Korean hand set maker

Samsung, whose market share dropped to 4% in 2006 from 6% a year ago.

In CDMA market LG has consolidated its position as the market leader with

49% market share this against 43% in 2005.

Market share of major plays in Indian market

1) NOKIA 55%

2) LG 11.80%

3) SAMSUNG 10.50%

4) MOTOROLA 8.60%

5) SONY ERICSSION 3.40%

6) OTHERS 10.70%

(Other include: Panasonic, Bird, Siemens, Philips, Blackberry, hair)

Brief Introduction of Mobile connection with CDMA IN India

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In 1995 when mobile service launched in India commercially, it is luxury product

for the people. Very few people have mobile but to avail the mobile phone mobile

industries introduce many schemes. Dheeru Bhai Ambani says he avail mobile

phone to every Indian. He introduces connection with CDMA phone. It is very

popular in India. Still many people far from mobile phones because they were not

effort mobile handset price and monthly rental charges. There by mobile service

provider out of these segments.

Reliance India communication introduce 2 year free incoming scheme with

Rs.1800 talk time free connection. Many people had mobile by that scheme.

Another player in this field are TATA INDICOMM, AIRTEL. They

Give connection with CDMA handsets and other schemes.

Reliance is the leader in this field with 70% market share, TATA INDICOMM has

18% market share and Airtel has 12% market share.

Service provider

Handset maker

Bonus talk time Validity period

Reliance Nokia, Lg, classic

RS.1000 10 MONTH

Tata Indicom Motorola,Haier, keusera

RS.500,RS.1000 1 YEAR

Airtel Motorola, Birds, Nokia

RS.1500 2YEAR

Why people purchase it

There are three main reasons to buy connection with CDMA phone.

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1. Low Price-every one can purchase it.

2. Bonus talks time-save income by using bonus talktime.

3. Free incoming-people are tension free from monthly recharge

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Problem faced by customer in CDMA phone connection

1. No option to change mobile handset.

2. No option to charge mobile connection.

3. Limited range of handset.

4. Not stylist and attractive handsets.

5. Some scheme not for this kind of schemes.

6. Low battery back up.

7. Short battery back up.

8. Internal Heating.

9. Signal fluctuation.

10. Conditions apply.

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OBJECTIVES

1. To find out market share of selected brand in Lucknow city.

2. Analyze product offers function & durability.

3. To find out the problems faced by the customer with hand sets.

4. Consumer awareness of latest technology & service support in

handsets.

5. Study the sates pattern of handsets being provided with

Connection by the telecom service.

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RESEARCH METHODOLOGY

Research methodology is the procedure adopted for conduction the research study.

Research methodology should be carefully planned as the accuracy. Reliability and

adequacy of results depend on research methodology followed. It gives the

researchers a guideline by which he can decide which Techniques and procedure

will be applicable to a give problem. Moreover it helps in the evaluation of

research by others also. So, for the research to be successful, purposeful and

effective the researcher should plan the research methodology before preceding the

research study. The following should be the aspects, which should be considered

while designing a research methodology.

RESEARCH DESIGN:

Research design is simply the framework or plan for a study which is used

as a guide in collecting and analyzing the data. It is the blue print that is followed

in completing a study. As objective of the research is descriptive in form, the

research design must be made accordingly;

Formulating objective of the study.

Design the method of data collection.

Selecting the sample size.

Collection of data.

Analysis & findings.

Conclusion and inferences

Limitations

Suggestion and Recommendation.

Type of research:18

The type of research is Descriptive Research because it’s not a very new issue. A

lot of work already had been done in this regard.

Data Information:

Primary Data

Primary data is data, which is collected initially for the first time. It helps in the

validation of secondary data from secondary sources. It is original in nature and

it may include the following methods.

o Through Questionnaires:-

Standardized questionnaires were framed out in order to get data

about the mobile handset and customers. This information filled by

Mobile users.

o Through Personal Interaction-

People disclosed their experience when they were asked to give

suggestion. Also they told about the problems they were

facing.

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Secondary data-

Secondary data is the detail that which are available in the from of

Face and figures. The sources of secondary data are.

1) Websites

2) Magazines

3) Journals

4) Books

5) Pamplets

6) Newspapers

Research Instrument or Tool used:

Questionnaire:

Questionnaire includes a set of questions, which are

Relation to the study objective, and from which help in analyzing the result

can be inferred easily.

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Analysis:

Analysis of data is done through a process which includes certain steps follows:

1. Editing

2. Coding

3. Classification

4. Tabulation

Finally the data and inferences can be represented well with the help of pi-charts.

Sample Plan:

1. Type of Universe : the type of universe selected in sample design by

is finite

2. Sample unit: sampling unit in the research project is mobile customers,

dealers, teleshop keepers.

3. Sample size: the optimum sample size taken here and covered in this

project is that of 50 people which was enough to depict representative-ness

reliability and efficiency.

4. Sample Area : Lucknow city

5. Sampling: I will prefer random sampling because the shops and customers

found everywhere.

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Scheduling:

1. Specify the information required in five days.

2. Developing a research instrument in seven days.

3. Gathering the information in fifteen days.

4. Analyzing and interpreting it in term of problem being tackled in

seven days.

5. Summarizing the findings in ten days.

6. Preparing a research report in seven days.

Total research report completed in fifty-five days.

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Some Latest Mobile Functions

Speed Dialing

Cellular phone is very common communication device in India now .with lowering

of prices more and more people are using cellular phones these days

For keeping themselves in touch with family, friends, colleagues, business

associates, customers etc. While most of us use cellphones for making or receiving

calls and messaging, we found out that a large percentage of users either don’t know

or simply can’t use many very simple cellular phone features which are very useful

and convenient for them. One such feature is speed dialing’.

Speed dialing feature is available in almost all handsets. This feature helps you to

dial most frequently used numbers by pressing a single key. You can assign nine key

numbers for speed dials in most phone .for example you can assign key 1 for home,

2 for office, 3 for spouse etc. The above stated procedure may vary a little in

different mobile handset models, but as you have the idea now I hope you will able

to assign the keys. Once you have assigned the key numbers, to use speed dials: Just

press say 1 and select call the cellular phone will automatically dial the phone

number you have assigned to key. Similarly you can use other key

numbers for dialing by pressing a single key.

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Short Message service(SMS)

The two-way mobile text messaging is fast becoming very popular made of

communication throughout the world. It’s often called ‘texting’ these days. The

reason for its popularity is that it is very economical and sometimes free. You can

send and receive text messages from your cellular phone to/from another

cellphone .Your message can be upto 160 characters long and can be keyed in from

your handset. You can send longer text message by sending multiple messages.

Same message can be sent to number of people also. First

you need to configure your mobile by entering service centre number .which you

can find out from customer care of your service provider. This is required once only.

You will get a confirmation when you send a message. If your client is out of the

service area or the cellular phone is switched off, the message is stored. Message can

be stored for upto three days. Your client will receive messages on switching on the

handset or on returning back to service area.

Voice Mail Service

Voice Mail Service acts as your personal answering machine that records voice

messages whenever you are unable to take a call like

when your phone is switched off

busy

battery is down

outside coverage area

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Call-Divert

This feature allows you to divert an incoming call to a landline or to any cellular.

This way you don’t miss out on any important incoming calls. Calls can be diverted

when you are busy, unavailable or traveling. The call can be diverted to any landline

or cellular within the service provider’s network area. Calls cannot be diverted to a

cellular of another service provider.

Options: You can choose from 4 types of call divert service.

1. Call Divert on “not reachable”: Diverts calls automatically to your

chosen number when you cannot be reached .Such as when your phone is

out of network coverage, has a no battery charge or is turned off.

2. Call Divert on “busy”: Diverts call automatically to your chosen

number when your phone is engaged.

3. Call Divert on “all calls ”: Divert all calls to your chosen number. If

this option is set, you will not receive any calls on your mobile phone till

you have cancel call divert “all calls” facility.

4. Call Divert “if no reply”: Divert calls to your chosen number when

you do not answer the phone for a specified number of rings, (you can define

the number of rings).

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Call Barring

This feature allows you to bar incoming and outgoing calls using a four-digit

password selected by you. This is a security measure to prevent the possible misuse

of your cellular phone .This feature will work only if the call divert feature is de-

activated. You can selectively bar outgoing STD calls. This is handset dependent

feature. Refer your handset manual for more detail.

Call waiting / Call Hold

Call waiting:

If you are on cell and somebody else calls your number, your call-waiting feature

alerts you with a special audible tone. You then have

the option to either put the call-in progress on hold ,and answer the new call or reject

the incoming call.

Call Hold :

The service allows you to put an on-going conversation on hold, and call another

party or receive call from another party; you may switch between the two parties at

any times.

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Caller Line Identification –Presentation(CLIP)

CLIP lets you know the phone number of the calling party everytime you receive

a call. This gives you the flexibility to find out who is calling before either

rejecting the call or answering it.

You can also save this number directly in handset phone book.

It also helps you recognize missed calls.

Name of the calling party will flash on the handset if same is available in your

handset’s phone book.

Caller Line Identification –Restriction (CLIR)

This feature enables you to restrict your cellular number from being displayed on the

receiver’s cellular phone. It helps you maintain complete confidentiality of your

number. If you don’t want others to know your number, you can use CLIR

service .By using this service, your cellular number will not be displayed on the

phone screen of the people you call even if they have CLIP activated on their sim

card.

You can call up customer care of your service provider to get CLIP or CLIR

activated or deactivated on your Sim card.

GSM vs CDMA

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GSM and CDMA are the two main competing network technologies deployed by

cellular service provider world over. Understanding the

Pros and cons of both the technologies will help you make right decision according

to your requirement. GSM (Global system for mobile communications) originated in

Europe in1990. The GSM Association is an international organization founded

in1987, dedicated to developing, providing standard of GSM .while CDMA (Code

Division Multiple Access) is a proprietary standard designed by Qualcomm Inc in

United states and has been the dominant network standard for North America and

parts of Asia. It became an international standard in 1995. However now, GSM

networks have penetrated the United State and the CDMA networks have spread in

other parts of the world. People of both the camps claim that their architecture is

superior to other.

The Technology:

Mobile personal communication systems use microwave frequencies above 800

MHz for transmission and reception .All service Providers operate in some pre

allocated frequency bands according to international standards. For operating in

these microwave frequencies there are following access methods:

FDMA (Frequency Division Multiple Access)- FDMA puts each call on a

separate frequency.

TDMA (Time Division Multiple Access) - TDMA assigns each call and

Spreads it over available frequencies.

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GSM is global standard based on TDMA. It is very popular in entire Europe. Middle

East and Asia while CDMA is dominated technology in united states and some parts

of Asia . But how does it effects the ultimate consumer? I hope following

consideration may be helpful.

GSM CDMA

1. 1. In case of GSM you can choose

a handset separately from a wide

variety available be the market .It

should be GSM 900/1800

compatible for use in India.

Then buy a pre-paid or post-paid

SIM card (Subscriber Identity

Module that contains user account

information) from any of the GSM

service providers like Airtel, Hutch,

Idea, MTNL, BSNL, Aircel, spice

etc. Just insert this SIM into your

handset and start talking.

1. Handset is network locked. You

buy a package from the service

provider like Reliance or Tata

Indicom that includes a handset and

a pre-paid or post-paid plan.

Earlier it was difficult to change the

handset and keep the same number

but now to change a Reliance

handset in future, you just need a

handset change card costing a

nominal amount.

T-SIM enabled handsets of Tata

Indicom can be changed easily.

2.A very large range of handset to

choose from as the big handset

companies like Nokia, Motorola ,

Sony ericsson, LG ,Samsung etc.

2. Choice of handsets is limited to

the models offered by the service

provider. Although both Reliance

and Tata have now a range of entry

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Are Marketing their product

through independent

distribution and retail network.

level, mid-segment and features

rich advance handsets available

with them.

3. You can easily change the

service provider and continue with

the same handset.

3. You can’t change service

provider and continue with same

handset. It could be technically

possible but not essay.

4. In GSM different frequencies are

used across different cells but that

does not mean that voice clarity is

necessarily compromised. Actually

it depends upon

4. Voice clarity is supposed to be

better in CDMA network as it uses

same frequency across all cells.

5. EDGE (Enhanced data rates for

GSM Evolution) enabled GSM

network are comparable in terms of

downloads speed. Please note an

EDGE enabled handset is also

required.

5. Data transfer speed is

traditionally more in case of

CDMA. BREW (Binary runtime

environment for wireless)

technology which is exclusive to

CDMA networks enables faster

data downloads.

6. GSM service providers are better

networked globally to offer

international roaming. But you

must check for roaming. Call rates

and coverage in the regions or

countries where you visit

frequently.

6. Check for international roaming

tie ups if you travel abroad

frequently. Also check for the

coverage in the region where you

intend to use your cellphone within

India.

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Tata is soon launching T-SIM to

enable international roaming with

one world one number concept.

7. If you travel to other countries

you can even use same GSM cell

phone abroad if it is a quad-band

phone (850/900/1800/1900 MHz).

By purchasing a local SIM card

with call value and a local number

in the country you are visiting, you

can make calls against the card to

save yourself international roaming

from your home service provider.

7. CDMA phones that are not card-

enabled do not this capability.

Also you must consider the following while selecting a service

provider.

1. First of all you must check which service providers are providing services in the

areas where you will be using your phone.

2. If you want National or International Roaming then also check whether the

service provider you have chosen facilitates roaming in the regions or countries

where you visit frequently.

3. Cost of owning a handset.

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4. Cost of having a connection.

5. Fixed monthly expenses.

6. Usage charges.

7. Also it is helpful to check with the people using mobile in your area for the

quality of service.

Location Based Services(LBS)

Knowledge of the ‘location of user is the most asset of wireless service provider.

Using the information a service provider can offer several very useful value-

added service to its subscribers to not only gain customer loyalty but also

increase its profitability. Such services which on location of mobile user are

known as Location based services ( LBS).

The technology behind LBS is ‘positioning and the most widely recognized

system for this is global positioning system (GPS). However there are other

means of positioning in addition to GPS, such as network from cell from cell

sites serving a mobile phone. The serving cell site can be used as abroad location

of the user.

Then the Geographic Information System (GIS) provides the tools to administer

base map data such as man made structure (Streets, buildings) and terrain

(mountain, rivers). GIS is also used to manage point-of-interest data such as

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location of hospitals , petrol pump restaurants, etc. GIS information also

includes information about the radio frequency characteristic of the mobile

network .This allows the system to determine the serving cell site of the user.

It is not enough to able to position the mobile user and know the map data around

that position. There must be a location management function to process

positioning and GIS data on behalf of LBS application. The location

Management Function (LMF) acts as a gateway and mediator between

positioning equipment and LBS infrastructure.

There are four major categories of location Based service (LBS) – Location based

information, Location sensitive billing, Emergency service and Tracking.

Location based information

The LBS application would interact with other location technology components

to determine the user’s location and provide a list of restaurants within a certain

proximity to the mobile user, or call a cab from the nearest taxi stand, ask for

help from the nearest police station or an ambulance from the nearest hospital etc.

Location based billing

User can have preferential billing by this of application. Through location based

billing the user can establish personal zones such as a home zone or work zone.

Through arrangements with the service provider, the user could perhaps enjoy

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flat-rate calling while in the home area and special rates while in other defined

zones.

Emergency services

Location based emergency service application can pinpoint your location and

relay it to the appropriate authorities .such service can be very useful in case of

natural calamities like earth-quake ,cyclone and in case of crimes like kidnapping

etc.

Tracking

This application is very useful for fleet application and enabling mobile

commerce. Fleet applications typically entail tracking vehicles for purpose of the

owning company knowing the whereabouts of the vehicle. Tracking is also an

enabler of mobile commerce service. A mobile user could be tracking and

provided information that he desires, such as notification of sale on a store close

to the user’s current proximity.

In India, two operators Bharti and Hutch have introduced location-based service

of different kinds.

Hutch’s location-based service launched in Delhi and NCR is called

‘hutch4help’. Hutch has offered this service to all its subscribers including the

prepaid and the post-paid card holders owing any brand of handset and SIM card

memory of any level. Hutch service is a dial-in location based service .Hutch

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provides police, chemist, hospital and taxi service on hutch4help. In order to

access them subscribes are required to press 4, followed by the service required,

namely POLICE (765423) or HOSPITAL, on the key-pad. As per the charges,

Hutch subscribers would be charged cell-to-fixed line rates for all these calls

depending on the tariff plan.

Another service provided by Hutch is based on cell broadcast where hutch

subscribers in delhi get a location display’ on their phones. Only those

subscribers who have ‘cell information’ feature in their handset get a location

display.

Bharti group calls its location based service as ‘Around-me’ which is operation in

Mumbai and Delhi. The Bharti Group has offered this service to its post-paid

subscribers who have a 32-k memory SIM card. Airtel service is data (SMS)

based. Bharti offers service like shopping (clothes electronics, gifts, interior etc.)

with discounts, restaurant, entertainment (discos, pubs etc.), utilities (taxis,

banks, ATMs, travel and doctors) and hotels(5/3 star, budget). The user has to

press clothes in the shopping menu while he is around a certain area and he gets

an SMS with details of shop names, addresses, and phone numbers within 10km

radius. Airtel users would be charged as per the SMS rate.

The bouquet of service being offered will keep growing.

What is Bluetooth

Bluetooth is the name given to a new technology that uses a short range (10

meter) frequency-hoping radio link to connect two electronic devices.

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If we look around in our office or home, we find that we are using so many

electronic devices which are all connected with power supplies or each other

through cables. For example, just have a look at the back of your computer, you

will find a big mesh of wires connecting CPU, monitor, keyboard, mouse, printer

etc. with each other. Bluetooth is intended to replace these cables connecting

portable and/or fixed electronic devises. His technology was initially conceived

by Ericsson and then was adopted by many other companies.

Bluetooth is a standard for a small, cheap radio chip that can be plugged into any

electronic device like computer, printers, mobile phone, etc. The chip is designed

to replace cables by taking the information generally carried by the cable and

transmitting it at a specially frequency to a receiver Bluetooth chip, which then

gives the information received to the respective electronic device. The electronic

devices having this chip are called Bluetooth-enabled.

The main advantages of this technology are its robustness, low complexity, low

power and low cost. It can operate in noisy frequency environments too. The

Bluetooth radio uses a fast acknowledgement and frequency hopping scheme to

make the link robust. Bluetooth radio modules operate in unlicensed ISM band at

2.4GHz, and avoid interference from other signals by hopping to a new frequency

after transmitting or receiving a packet. The Bluetooth wireless technology

comprises hardware, software and interoperability requirements. It facilitates

both data and voice communication. Mobile phone manufacturers were fast to

adopt the technology as it makes communication between two mobile handsets

fast and easy without using the service network.

With a Bluetooth enabled mobile phone, you can –

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Use a Bluetooth enabled handsfree headset to communicate with the mobile

phone in your pocket, or even in the other room.

Transfer files to/from a compatible PC over a local Bluetooth wireless

connection.

Play wireless multiplayer games over a Bluetooth connection

Transfer files, ring tones, applications etc. between two Bluetooth enabled

handsets directly.

Difference between NiMH and Li-Ion batteries

NiMH stands for ‘Nickel Metal Hydride’ and Li-Ion means ‘Lithium Li-Ion’.

Nickel is a metal related to Iron and is quite dense while Lithium is the lightest

metal. For the same energy storage capacity, a NiMH battery will be smaller than

a Li-Ion battery but is more important than size, and because the weight

difference is quite drastic, generally Li-Ion batteries are considered better.

Also, NiMH batteries do suffer from ‘memory effect’ (although NiCad batteries

were much more subject to this). This means that it’s necessary to fully discharge

the battery before charging it again. If you routinely recharge a NiMH battery

after only partially discharging it, the battery will ‘learn’ that point and not have

as much energy storage capacity. Li-Ion batteries are almost wholly immune to

this and with a Li-Ion battery you can recharge any time you want without

harming the battery. However, when a Li-Ion battery is new, you should always

fully charge it before using it first time, and it’s good to let it fully discharge once

or twice. This conditions the battery and gives it maximum energy storage

capacity and maximum life.37

What is IMEI number of your mobile handset?

The IMEI (International Mobile Equipment Identity) number of a mobile handset

is 15 digit numbers unique to a mobile handset. Just in *#06# on your cellular

phone and it will display its IMEI

Number in most phones. Note it down safely. It is also usually printed on the

compliance plate of the handset.

Unified Handsets is the future

In the times to come cellular users need not to worry about the compatibility of

their handsets with GSM or CDMA technology. Presently, a GSM (Global

System for mobile communication) handset cannot be used in a CDMA (Code

Division multiple Access) network and vice-versa. GSM users are 870 million as

compared to CDMA’s 164 million. The advantage of GSM of GSM technology

is its large global coverage. In near future the phones will be able to identify the

technology standard being used in a specific network and tune itself to receive

the signals. This is according to MR. Arun Netravali, president (emeritus) Bell

Laboratories, USA, who has around 70 patents to his credits in the fields of

computer networks.

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General Packet Radio Service(GPRS)

GPRS (General Packet Radio Service) also known as GSM-IP (Internet

Protocol) is a technology that allows you to access internet from your GPRS

compatible cellphone. It enables a host of datacom services such as wireless

Internet / intranet and multimedia service. Once of the main benefits of this

packets-switched technology is that the user gets connected directly to internet

service provider and stays connected at high speed, always on-line, and may be

charged only for the amount of data that is transported. Voice calls or SMS can

be received simultaneously while a data connection is operating.

The services offered are many like read e-mails, get the latest on stocks, weather,

news, etc. or even chat while on the go. Click photographs if your handset has the

camera and send them to your friends and family. You can also use your GPRS

enabled mobile as a modem to access the internet from a laptop or PDA. The

requirement would be an infrared port or any other port through which you can

achieve connectivity between your handset and the other device and the specific

driver need to be installed.

To enjoy the great potential of GPRS, you must have a GPRS enabled handset

and your cellular service provider should be offering GPRS service, which you

can check from their customer care centre.

MMS is an important application for GPRS network. It allows you to send &

receive high resolution color pictures, full stereo audio sound, drawing,

animations and video streaming on mobile phones. MMS compatible handsets

have in-built or detachable digital camera and sound recording equipment. Both

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the sender and the receiving handset should be MMS compatible. If the receipt

doesn’t have MMS compatible handset then a SMS is delivered information

about the MMS that can be viewed on computer through internet.

What is 3g?

3G is an ITU (International Telecommunication Union) specification for 3rd

Generation mobile communication technologies. UMTS (Universal Mobile

Telecommunications System), generally refered as 3G, is broadband, packet-

based transmission of text, digitized voice, video and multimedia at data rates up

to or higher than 2 Mbps, offering a consistent set of services to mobile phone

users no matter where they are located in the world. Based on the GSM

communication standard, UMTS, endorsed by major standards bodies and

manufactures is the planned standard for mobile users around the world. Once

UMTS is fully implemented, PDAs and mobile phone users can be constantly

attached to the internet as they travel and roam. User will have access through a

combination of terrestrial wireless and satellite transmissions.

3G services allow high-speed data connectivity on mobile phones which will

enables users to watch a movie, play interactive games, downloads data from the

World Wide Web on the move. 3G networks will enable operation to provide

value-added service and application such as video-on-demand, unified

messaging, mobile commerce, etc.

3G is said to be the natural next step in the evolution of mobile service. World’s

first launch of 3G was in Japan, by NTT DoCoMo, in October 2001. Today,

Japan has the largest 3G subscriber base, served by two 3G technology choice,

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commercially available on number of networks world wide. Europe has enjoyed

the widest WCDMA 3G deployment so far and networks in Asia Pacific region

have already started implementing 3G. In India, cellular operators are still on

2.75 G or 2.5 G with technologies such as GPRS (General Packet Radio

Services) or EDGE (Enhanced Data rate for GSM Evolution) but most of the

operators are quietly upgrading their networks to be able to provide 3G services.

Next year may see the commercial launches. Considerable infrastructure

investment is required to ensure the promised by third generation networks. For

instance, cell density is to be increased to provide additional bandwidth. New

transaction based billing methods will have to be introduced in place of the time-

based billing used today. However, the saving generated from a packet-network

will more than negate the cost for the operator to lay the network.

The State-owned MTNL floated Rs.1000-crore draft tender to roll out four

million mobile lines on 3G technology. Almost all the GSM operators including

Airtel, Hutch and IDEA, have already applied for the radio frequency required to

launch 3G services.

Swedish telecom equipment maker Ericsson believes that the rollout of 3G

telecom networks in India will help operators reduce costs, offer an array of

services to users, and connect millions in rural area who have never used a phone.

3G as a technology is said to be more advanced and more efficient. Other

equipment vendors such as Nokia and Motorola are also gearing up to meet the

demands of the India markets. Nokia, for instance, is developing a high speed

Downlink packet Access (HSDPA), a

Natural evolution to3G that will bring even higher data speeds with simple

software upgrade.

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CDMA operators have an advantage over their GSM counterparts when it comes

to 3G deployment because most CDMA networks in India are already 3G-

enabled. Simply put, a Reliance Infocomm is in a position to start offering 3G

services from tomorrow once spectrum is allowed while GSM operators will

have to set up a parallel network with their existing 2G network to offer

3G services.

Video on demand, high-speed multimedia and mobile internet access are just a

few of the possibilities for users. 3G services expand the possibilities of content

rich information and communication. However, the main benefit of 3G system is

that they will offer substantially enhanced capacity, quality and data rates above

those that are available currently with 2G

Smart Phone

In India, people in comparatively mature markets like the metros, are now

upgrading their cellphone. So what are they buying?

Apart from voice call, cellphone have taken up the function of many pleasure

related function like radio, music player and the camera. These are definitely the

sort after features while upgrading. The latest in the list are the smart phone

features like the internet connectivity, e-mailing and messaging option,

connectivity with other devices, storage capacity, efficient operating system,

application etc.

Companies are constantly innovating their products to give more power in the

hand of consumers and thereby capturing a major market share.

The smart phone features available in these devices are.

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Internet Browsing

You can browse internet through you cellphone if your handset is GPRS / WAP

compatible and your service provider is also offering these service. In case of

WAP and xHTML browser you get text only or limited version of the website

you want to visit while if your handset is equipped with HTML browser you can

view the whole website as it is, along with graphic as you see on the PC. Only

difference is that you may feel that the entire website has been squeezed into a

bottle because the screen of cellphone is small.

EDGE enabled cellphone offer mobile broadband access with very high upload

and download speeds. The speed is at least three times faster than normal GPRS.

But check whether your service provider is offering the same.

E-mail:

If you are able to browse internet, i.e. you have activated GPRS on your

cellphone, you can easily check your web-based mail boxes like that of rediff,

yahoo, hotmail etc. To see your official mail account, if it is not web-based, and

you generally see it using e-mail clients like outlook express etc. then you will

have to use the e-mail.

You can also receive emails with attachments, which can be opened in the phone

itself. Many smart phones have the capability to open office document in the

form of word, worksheet, PowerPoint, PDF formats and even ZIP files along

with the multimedia formats like JPEG, GIF, MP3, ACC or 3GP etc. The Email

box supports SMTP, POP3 and IMAP4 protocols.

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More:

Some advance handsets also offer features like

-Browsing over TCP/IP

-Sync /ML

-Smart content download-OMA DRM 1.0

-OTA provisioning

-Mobile wallet

Offline:

Many cellphone give you an option to work offline with GSM module turned-off.

Connectivity:

USB port, Infrared interface and Bluetooth are the common connectivity options

available to communicate between cellphone to cellphone and cellphone to PC.

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Bluetooth is a wireless technology that enables your Bluetooth enabled cellphone

to communicate with any other Bluetooth enabled device, be it a TV,

Refrigerator, washing machine or another Bluetooth enabled cellphone.

- You can talk handsfree with a wireless Bluetooth headset enhancement

- You can play wireless multiplayer games over a Bluetooth connection

- It enables you to remotely control other Bluetooth enabled devices.

Push to talk:

Many handsets today offer a dedicated key for push to talk over cellular network.

Push to talk is a two-way communication service that works like a “walkie

talkie”.

Operating Systems:

The OS generally in last smart phones are Symbian Os version 7.0 Series 60 SE

UI or the Microsoft Windows Mobile OS.

The common PIM function include the Calendar, Task organizer, Notes,

Calculator, Converter, Clock, Alarm and the wallet etc.

Memory:

Apart from having reasonably good internal storage memory, these

handsets provide external memory card slot where you can insert a

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32MB memory card and use as many of them as required. These are

generally RS DV MMC type (Reduced size Dual Voltage Multimedia card).

Messaging

As far as messaging is concerned, most of the smart phones are loaded with T9

predictive text input for quick text insertion while writing SMS, MMS, emails or

instant messaging. The size of the picture inserted into the multimedia messages,

can be automatically reduced to the suitable for MMS. Suitable templates can be

used to design your own.

MMS.

Check precisely the availability of the features that you want to use

before purchasing your next handset.

Music cellphones

After the camera phones, it is the music phones that are capturing the consumer

fantasy in India.

Music lifts the soul to ecstasy, pure enjoyment. Perhaps the only idea of

entertainment cherished by all classes and masses alike. In today’s fast life, we

hardly find time to sit in corner and enjoy listening to old classics on a

gramophone!! Or attend a music show in the evening. Many of us spend quarter

of our life traveling. So one idea that really enthralls us is having ‘music on the

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movie’. You will find a rikshawala listening to film songs on a radio in his

basket, people enjoying music while traveling to their office in charted buses.

Most of the people have stereo system in their cars don’t forget the college

student next doors carrying a walkman or an iPod.

But the problem is we must carry a cellphone as communication is the basic

necessity then perhaps a digital dairy to keep us organized a camera to capture

those special moments of the day and a music player to keep us entertained. Isn’t

our traveling kit getting heavier?

Don’t worry mobile handset manufactures have already found out the solution by

integrating all devices into your one and only cellphone. If you have mastered

other features of your cellphone and had enough trouble with the camera, get

ready to enjoy now with the music phones.

Till now music on cellphone was confined to a ringtones or sing tone, but now

there is a vide variety of cellphones that can really play the music of your choice

for hours. With inbuilt MP3 players and large enough memory, you can store a

good collection of songs on your cellphone and plays them whenever you are. Or

just switch on the FM radio and listen to the latest.

The cost depends upon your requirement. If you just want a FM radio then you

have few quite inexpensive options. But listening to your own music collection

would be costlier as you require a phone equipped with MP3 player. Most of the

high end phones have player these days while some handsets give you both the

FM radio and MP3 player.

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The important considerations while such phones are:

1. Music Player-MP3,AAC,MPEG4,RA,MIDI(MP3 is most popular)

2. FM Radio

3. Check the headset for voice clarity and comfort

4. Memory capacity (50 MB – 512 MB)- more the memory, more the of

songs you can store.

5. External memory slot to be able to add extra memory later

6. Software to transfer music files between your PC &cellphone

7. Some cellphones have memories that as recognized as removable drivers

when connected to a PC. So transferring files becomes simple drag and

drop function where no software is required.

8. music quick launch key

9. Can you plays songs in offline mode ie. some handsets can play music

without even inserting Sim card.

10.Bluetooth for cell to cell transfer.

Video Recording

After still photography using a camera phone, it is the video recording feature of

cellular phones that is catching the users’ fantasy. Many top of the line cellular

phones boast of their video playing and video recording capabilities. These

models are with integrated digital camera video recorder with digital zoom. They

are capable of recording 4 min to 1hrs of video clips. The formats supported are

Real Video, MPEG4 and H.263. Feature of 3GPP video streaming and video

capture is also available.

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Most of these cellular phones have large 65K color displays. Video recorders

with 2x to 6x variable digital zoom are available. They support QCIF (176 x 144

pixels) and sub camera and bigger memory are preferred. Most of these handsets

can be connected to the PCs using blue tooth (wireless) or data cable where one

edit the captured video clips and share the same with friends, colleagues etc.

Camera Phones

Buy a phone that is easy to use. You should be able to shoot, and text or a

voice message and send.

Check with customer care of your cellular service provider whether network

supports sending and receiving picture messages.

Finding out the price-per-picture. How much does it cost to send and receive

picture messages? Some operators offer unlimited picture messages sent for

monthly price other may charge per message. Also find out about the

additional charges if many.

Can same message be sent to multiple people without being charged each

time? Enquire as it is network dependent.

How to get pictures:

Keep your lens clean. Camera phone lenses are quite small so any grease or

dirt will affect the clarity of your photo. Soft lens cloths can be purchased

from opticians and camera shops. Buy a case to protect your phone when it’s

in your pocket or in your bag.

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Most camera phones offer various image resolutions setting. If the image is

for sending to another phone or just storing on your phone, then use a lower

resolution setting as it minimizes the file size.

But if you wish to save the image to download it to your PC, use the highest

resolution setting. This will enables you to maximize the image quality and

enlarge it with better results.

Hold the camera as steadily as you can. Just like ordinary cameras, camera

phone pictures will suffer from camera shake and may affect the sharpness.

Memories:

Storage capacity needs to be checked before buying. Memories on most

phones fill up quickly, so it is also important to transfer the images you would

like to store in your computer as quickly as possible to keep the memory of

phone available for future shooting.

If your camera phone doesn’t have infra red or Bluetooth, you can always

send the photos to your email using MMS, then delete the photos from your

phone. This will ensure that you always have enough space free for other

pictures.

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Lighting:

Camera phone gives better images when the subject is well lit. Some camera

phones do have a built in flash, so use it if you aren’t in a well-lit situation.

Strong back lighting has a tendency to trick the camera phone into

underexposing the subject. Fro best results stand with the light behind you and

not the subject.

Composition:

Framing your shot- The most important thing is to fill the frame with your

subject as much a possible, especially with portraits. Images taken on camera

phone are small, so if you want to get a better result then crop your subject as

tight as you possibly can.

Get close- Most camera phones don’t have telephoto lenses so if you take a

photo of a person or building that’s far away, the main subject will be tiny. For

most photos you’ll get a much better shot by filling your phone’s screen with a

close up of the subject. But beware getting too close may result in distortion like

an extra large nose etc. Some of the camera phones offer a macro facility, which

ensures sharpness when capturing close ups.

Some more useful suggestions:51

Send your picture from a good cellular coverage area. If you’re transmitting a

photo in an area where the cellular signal is weak. It could take longer to send the

photo than when you’re in a strong signal area. If you’re paying for airtime to

send a photo, it could make a difference in the price. Although photos generally

are transmitted in under a minute, if it goes over 60 seconds, you will pay for

another minute.

Enter a title for each photo. If you’re not used to entering text on a keypad, it

can be a frustrating and slow process. But don’t skip this step or you’ll have to

click on each photo to determine if you wanted to see 005 or 012. Title the photos

before you send/save them or wait until you go home and enter names for a

bunch of them.

Understand file quality setting. Cameras phones often have three quality

setting: low, Medium and High. Snap the same photo at all the different

resolution and look at the size and quality on your phone and your computer

screen to determine which resolution you prefer to use. It’s easy to change the

resolution, but you’ll probably set it at one resolution and not change it often.

Create “quick phrases.” Most cellular phones with messaging capabilities

enable you to create and store phrases that may be used for the subject or text o

your messages. If you know you’re going to be taking photos at, for example, Taj

Mahal, create a phrase that reads, “Taj Mahal- 9-9-04” and store it in your phone.

That way you won’t have to enter the same phrase for each each photo.

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Optical zoom is considered better than digital zoom if you have a choice.

Digital zooms employ software to increase a photo’s size but they also decrease

the quality by merely “blowing up” a segment of the picture. Even people with-

mega pixel digital cameras typically use the optical zoom, not the digital one.

Although fell free to check out digital zoom yourself.

Explore the white balance. The “white balance” feature, changes the photo

color based upon the lighting conditions: Sunny, cloudy, dark, etc. There’s also

an “auto” feature that works fine most of the them. But if you have time and you

don’t like the way the photo looks on your LCD, changes the white balance to see

if it makes a difference.

Turn on the lights indoors. If you’re shooting indoors, it’s easy to get more

light by raising the shades and/or shining a light on the subject of the photo. The

type of light, by the way, could change the white balance from. For example,

indoors to tungsten. Most camera phones today do not include a built in flash

and, even if they do, the flash isn’t very powerful.

You can assign photos to name in your address book. Your phone includes

“text” caller ID (where the name of the person calling is displayed), but it also

probably has “photo” ID where a photo or graphic pops up when a person calls.

It’s more than just fun; it’s useful if you can’t match a name with a face.

Send photos and graphics to your phone. Your phone should be able to accept

photos and graphics sent via e-mail. If you want to link a photo of a friend to

his/her phone number but haven’t snapped a photo from your phone, you could

send a photo that’s

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Stored on your desktop or laptop computer. But make sure the photo’s file size is

small. If the photo is too large, your cellular operator’s system might reject it.

You also should be able to use photos and graphics sent to your phone as

wallpaper and screensaver.

Many camera phone offer special effects, such as charging a color photo to

black and white or sepia, as well as adding colorful borders and frames around

the photo.

Keep track of your battery. Camera phones use lots of power. With their

internal and external color screens, animations, polyphonic ringtones and

other fun and useful features, these phones drain your battery much quickly

than less feature-rich phones. If you take lots of photos during the day, make

sure to keep track of your battery level and recharge it frequently. You may

also keep an extra battery with you.

Hope these tips would be useful. Happy shooting!

Multimedia Messaging Service

MMS (Multimedia Messaging Service) is one of the latest mobile

Technology for cellular phone users in India. As you know, in case of SMS

(Short Message Service) you can send only text messages or black & white very

low resolution graphic. MMA( Multimedia Messaging Service) allows users to

create, send & receive text, drawing, High resolution color pictures, animation,

full stereo audio sound and video clips from one cellular phone to another , or to

an email address.

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To be able to send or receive MMS messages all you need is MMS enabled

mobile phone and your cellular service provider must be supporting MMS

service. Ensure that you have configured your cellular phone with the correct

setting. You can take help of your operators care for this. Although if you have a

camera phone you will be able to shoot your own pictures and send. Some

camera phones also support audio and video recording .You can send a

combination of multimedia also for example text, picture and audio.

MMS is considered to be an important application for GPRS (General packet

radio) Network worldwide. GPRS enables always-on high speed internet which

facilitates you to chat, access e-mails from any account along with MMS on your

cellular phone.

Both the sender and the receiving handset should be MMS compatible. If the

recipient doesn’t have MMS compatible handset then a SMS is delivered

informing about the MMS that can be viewed on computer as an e-mail.

E-mailing

I. Send an e-mail from cellphone to any e-mail address

If you want to send a message to someone who do not use cellular phone but has

an e-mail ID that he access through a computer then you can follow this method.

1. Reach your cellular phone message menu.

2. Scroll to write Message / Transmit Text / Message Editor.

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3. Type the E-mail address of the person. Type a blank space.

4. Type the message to be sent. That is e-mail message for example,

ashish@hotmail.com Happy Birthday!

5. Send the message to e.g.600, 121882 ( take this no. from customer care of

your service. The e-mail will be delivered.

In case it is unsuccessful check the following

Check that your cellular phone is configured to the right service Center

Number(call customer care for assistance).

The syntax at step 3 above could be different with your service provider

e.g. it could be the keyword ‘mail’ followed by a blank then e-mail ID

again a blank then message i.e.

Syntax: mail e-mail message

Example: mail ashish@hotmail.com Happy Birthday

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II. How to receive e-mail

You would receive all e-mail messages directly on your handset and

you can read it in the same manner as you read other text (SMS)

messages.

III. Access your hotmail or other e-mail accounts

Many cellular service providers have tie-ups with some popular E-

mail clients like hotmail etc. so that subscribers are able to access

their e-mail account wire free via two way SMS or through GPRS.

With such service, users of say Hotmail will have the option to

receive email sent to their Hotmail accounts by SMS on their mobile

phones wherever they are. They will also be able to reply to those

email messages directly to the sender’s inbox, as well as problem

other common tasks directly from their phone. You must check with

you cellular service provider for detail.

Internet On Mobile

To access internet on your mobile, your handset should be WAP/GPRS

compatible and your service must also be offering these service.

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Most of the handsets are able to access the information from the web in text

only format. Although some handsets are supporting HTML also.

In case of WAP and xHTML browser you get text only or a limited version of

the website you want to visit. Most of the service provider who are offering

GPRS service have compiled such websites into various categories and

provider their link through a default menu. Although if your handset is

equipped with HTML browser you can view any website as it is, along with

graphics as you see on the PC. Only difference is that you may feel that the

entire website has been squeezed into a bottle because the screen of cellphone

is small.

EDGE enabled cellphones offer mobile broadband access with very high

upload and download speeds. The speed is at least three times faster than

normal GPRS. But check whether your service provider is offering the same.

GPRS (General Packet Radio Services) also known as GSM-IP(Internet

Protocol) is a technology that allows you to access internet from your GPRS

compatible cellphone. It enables a host of datacom services such as wireless

Internet / Intranet and multimedia services. One of the main benefits of this

packet- switched technology is that the user gets connected directly to internet

service provider and stays connected at high speed, always on- line, may be

charged only for the amount of data that is transported. Voice calls or SMS

can be received simultaneously while a data connection is operating.

The service offered are many like read e-mails, get the latest on stock,

weather, news, etc. or even chat while on the go. Click photographs if your

handset has the camera and send them to your friends and family. You can

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also use your GPRS enabled cellular phone as a modem to access the internet

from a Laptop and PDA. The requirement would be as infrared port or any

other port through which you can achieve connectivity between your handset

and the other device and the specific driver needs to be installed.

Android (operating system)

Android is an operating system based on the Linux kernel, and designed primarily

for touchscreen mobile devices such as smartphones and tablet computers. Initially

developed by Android, Inc., which Google backed financially and later bought in

2005, Android was unveiled in 2007 along with the founding of the Open Handset

Alliance—a consortium of hardware, software, and telecommunication companies

devoted to advancingopen standards for mobile devices. The first publicly

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available smartphone running Android, the HTC Dream, was released on October

22, 2008.

The user interface of Android is based on direct manipulation, using touch inputs

that loosely correspond to real-world actions, like swiping, tapping, pinching and

reverse pinching to manipulate on-screen objects. Internal hardware such

as accelerometers, gyroscopesand proximity sensors are used by some applications

to respond to additional user actions, for example adjusting the screen from portrait

to landscape depending on how the device is oriented. Android allows users to

customize their home screens with shortcuts to applications andwidgets, which

allow users to display live content, such as emails and weather information,

directly on the home screen. Applications can further send notifications to the user

to inform them of relevant information, such as new emails and text messages.

Android's source code is released by Google under theApache License; this

permissive licensing allows the software to be freely modified and distributed by

device manufacturers, wireless carriers and enthusiast developers. Most Android

devices ship with a combination of open source and proprietary software. As of

July 2013, Android has the largest number of applications ("apps"), available for

download in Google Play store which has had over 1 million apps published, and

over 50 billion downloads. A developer survey conducted in April–May 2013

found that Android is the most used platform among developers: it is used by 71%

of the mobile developers population.

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Android is popular with technology companies which require a ready-made, low-

cost and customizable operating system for high-tech devices. Despite being

primarily designed for phones and tablets, it also has been used in

televisions, games consoles, digital cameras and other electronics. Android's open

nature has encouraged a large community of developers and enthusiasts to use the

open-source code as a foundation for community-driven projects, which add new

features for advanced users or bring Android to devices which were officially

released running other operating systems.

As of May 2012, Android became the most popularmobile OS, having the largest

installed base, and is a market leader in most countries including the United States;

there it has had the highest installed base of mobile phones for years. In the third

quarter of 2013, Android's share of the global smartphone shipment market—led

by Samsung products—was 81.3%, the highest ever. In most markets Android-

powered phones are the most popular comprising more than half of the overall

smartphone sales, including the United States market starting with the September–

November 2013 period. The operating system's success has made it a target for

patent litigation as part of the so-called "smartphone wars" between technology

companies. As of September 2013, one billion Android devices have been

activated.

Features

Interface

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Notifications are accessed by sliding from the top of the display; individual

notifications can be dismissed by sliding them away, and may contain additional

functions (such as on the "missed call" notification seen here).

Android's user interface is based on direct manipulation, using touch inputs that

loosely correspond to real-world actions, like swiping, tapping, pinching and

reverse pinching to manipulate on-screen objects. The response to user input is

designed to be immediate and provides a fluid touch interface, often using the

vibration capabilities of the device to provide haptic feedback to the user. Internal

hardware such as accelerometers, gyroscopes andproximity sensors are used by

some applications to respond to additional user actions, for example adjusting the

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screen from portrait to landscape depending on how the device is oriented, or

allowing the user to steer a vehicle in a racing game by rotating the device,

simulating control of a steering wheel.

Android devices boot to the homescreen, the primary navigation and information

point on the device, which is similar to the desktop found on PCs. Android

homescreens are typically made up of app icons and widgets; app icons launch the

associated app, whereas widgets display live, auto-updating content such as the

weather forecast, the user's email inbox, or a news ticker directly on the

homescreen. A homescreen may be made up of several pages that the user can

swipe back and forth between, though Android's homescreen interface is heavily

customisable, allowing the user to adjust the look and feel of the device to their

tastes. Third-party apps available on Google Play and other app stores can

extensively re-theme the homescreen, and even mimic the look of other operating

systems, such as Windows Phone. Most manufacturers, and some wireless carriers,

customise the look and feel of their Android devices to differentiate themselves

from their competitors.

Present along the top of the screen is a status bar, showing information about the

device and its connectivity. This status bar can be "pulled" down to reveal a

notification screen where apps display important information or updates, such as a

newly received email or SMS text, in a way that does not immediately interrupt or

inconvenience the user. Notifications are persistent until read (by tapping, which

63

opens the relevant app) or dismissed by sliding it off the screen. Beginning on

Android 4.1, "expanded notifications" can display expanded details or additional

functionality; for instance, a music player can display playback controls, and a

"missed call" notification provides buttons for calling back or sending the caller an

SMS message.

Android provides the ability to run applications which change the default launcher

and hence the appearance and externally visible behaviour of Android. These

appearance changes include a multi-page dock or no dock, and many more changes

to fundamental features of the user interface.

Applications

Android has a growing selection of third party applications, which can be acquired

by users either through an app store such as Google Play or the Amazon Appstore,

or by downloading and installing the application's APK file from a third-party

site. The Play Store application allows users to browse, download and update apps

published by Google and third-party developers, and is pre-installed on devices

that comply with Google's compatibility requirements. The app filters the list of

available applications to those that are compatible with the user's device, and

developers may restrict their applications to particular carriers or countries for

business reasons. Purchases of unwanted applications can be refunded within 15

minutes of the time of download, and some carriers offer direct carrier billing for

64

Google Play application purchases, where the cost of the application is added to

the user's monthly bill.

As of July 2013, there are more than one million applications available for Android

in the Play Store. As of May 2013, 48 billion apps have been installed from the

Google Play store.

Applications ("apps"), that extend the functionality of devices, are developed

primarily in the Javaprogramming languagelanguage using the Android software

development kit (SDK). The SDK includes a comprehensive set of development

tools, including a debugger, software libraries, a handset emulator based

on QEMU, documentation, sample code, and tutorials. The officially

supported integrated development environment (IDE) is Eclipse using the Android

Development Tools (ADT) plugin. Other development tools are available,

including a Native Development Kit for applications or extensions in C or C+

+, Google App Inventor, a visual environment for novice programmers, and

various cross platform mobile web applications frameworks.

It was announced in January 2014 that Chrome HTML5 web applications should

become available, using a compatibility layer from the open source Apache

Cordova framework to allow such applications to be wrapped in a native

application shell, enabling their distribution over Google Play.

MEMORY MANAGEMENT

65

Since Android devices are usually battery-powered, Android is designed to manage

memory (RAM) to keep power consumption at a minimum, in contrast to desktop

operating systems which generally assume they are connected to unlimited mains

electricity. When an Android app is no longer in use, the system will automatically

suspend it in memory – while the app is still technically "open", suspended apps

consume no resources (e.g. battery power or processing power) and sit idly in the

background until needed again. This has the dual benefit of increasing the general

responsiveness of Android devices, since apps don't need to be closed and

reopened from scratch each time, but also ensuring background apps do not

consume power needlessly.

Android manages the apps stored in memory automatically: when memory is low,

the system will begin killing apps and processes that have been inactive for a

while, in reverse order since they were last used (i.e. oldest first). This process is

designed to be invisible to the user, such that users do not need to manage memory

or the killing of apps themselves. However, confusion over Android memory

management has resulted in third-party task killers becoming popular on

the Google Playstore; these third-party task killers are generally regarded as doing

more harm than good.

66

Group Company wise market share

Group

Company

Total

Subscribers

Airtel(GSM) 59670174

Reliance

(CDMA +

GSM) 43840442

Vodafone

Essar(GSM)42557072

BSNL(GSM +

WLL) 38902594

Tata (CDMA) 23402473

IDEA(GSM) 22873556

Aircel(GSM) 10185182

Spice(GSM) 4084205

MTNL(GSM +

WLL)3403400

BPL(GSM) 1276219

HFCL

(CDMA) 290703

Shyam

(CDMA) 104866

 * CDMA figures include

WLL services 

67

Function Availability In Mobile Sets With Respect of Price

Handset SonyEricsson LG Nokia SonyEricsson Nokia LG

Model J120i Bullet KG271 1600 J100i 1110i Bullet KG276

 

SonyEricsson

J120i Bullet KG271 Nokia 1600

SonyEricsson

J100i Nokia 1110i Bullet KG276

Price Rs.2,000 Rs.1,899 Rs.1,769.00 Rs.1,700 Rs.1,659.00 Rs.1,599

 

SonyEricsson

J120i Bullet KG271 Nokia 1600

SonyEricsson

J100i Nokia 1110i Bullet KG276

Frequency

compatibility

GSM 900 /

1800

GSM 900 /

1800 

GSM 900 /

1800

GSM 900 /

1800

GSM 900 /

1800

GSM 900 /

1800 

 

SonyEricsson

J120i Bullet KG271 Nokia 1600

SonyEricsson

J100i Nokia 1110i Bullet KG276

Form Factor     bar   bar  

 

SonyEricsson

J120i Bullet KG271 Nokia 1600

SonyEricsson

J100i Nokia 1110i Bullet KG276

Phone Size

(mm)

99 x 44 x 17

mm 98 x 45 x 12.9

104 x 45 x

17 mm

100 x 44 x 18

mm

104 x 44 x 17

mm 98 x 45 x 12.9

Volume            

Weight 75 g   85 g 70 g 80 g  

Colour Night Black  

Xpress-on

covers

Polar White,

Twilight Blue

Xpress-on

covers  

 

SonyEricsson

J120i Bullet KG271 Nokia 1600

SonyEricsson

J100i Nokia 1110i Bullet KG276

Standard

Battery Type  Li-Ion 800 mAH

Li-Ion (BL-

5C) 900

mAh Li-Ion

Li-Ion (BL-5C)

900 mAh 800 mAH

Stand by Time Up to 400 h upto 200 Up to 450 h Up to 300 h Up to 380 h upto 200

Talk Time Up to 9 h Upto 2.5

Up to 5 h 30

min Up to 8 h

Up to 5 h 20

min Upto 2.5

Messaging SMS

100 SMS

memory  SMS, MMS SMS

SMS, Instant

Messaging

100 SMS

memory 

68

Predictive text

input T9   T9 T9 T9  

 

SonyEricsson

J120i Bullet KG271 Nokia 1600

SonyEricsson

J100i Nokia 1110i Bullet KG276

Ringtones

Polyphonic

(16 channels)

Yes(16 poly

MIDI)

Polyphonic

(20

channels),

with MP3

grade tones

Polyphonic

(32 channels)

Polyphonic

(20 channels),

with MP3

grade tones

Yes(16 poly

MIDI)

      composer   composer  

Music Player            

FM Radio

FM radio with

RDS Yes       no

Camera, No   no No no  

Video

Recording/

Playing            

 

SonyEricsson

J120i Bullet KG271 Nokia 1600

SonyEricsson

J100i Nokia 1110i Bullet KG276

Display size,

type etc. 96 x 64 pixels

128 X 128

Pixels 

96 x 68

pixels 96 x 64 pixels 96 x 68 pixels

128 X 128

Pixels 

 

STN, 65K

colors

65 K colour

1.5 ich LCD 

CSTN, 65K

colors

STN, 65K

colors

Monochrome

graphic

65 K colour

1.5 ich LCD 

 

Wallpapers,

themes  

Wallpaper

and themes

Wallpapers,

themes

Animated

screensavers  

 

SonyEricsson

J120i Bullet KG271 Nokia 1600

SonyEricsson

J100i Nokia 1110i Bullet KG276

Phone memory     upto 4 MB 250 entries upto 4 MB  

Card slot No   no No no  

Phone book 200 entries   200 entries   200 entries  

Call records

10 dialed, 20

received and

missed calls  

10 dialed,

10 received,

10 missed

calls

10 dialed, 20

received and

missed calls

10 dialed, 10

received, 10

missed calls  

 

SonyEricsson

J120i Bullet KG271 Nokia 1600

SonyEricsson

J100i Nokia 1110i Bullet KG276

GPRS  No   no No no  

69

             

WAP       No    

Browser No     No    

WLAN No   no No no  

HSCSD No   no No no  

EDGE No   no No no  

3G No   no No no  

 

SonyEricsson

J120i Bullet KG271 Nokia 1600

SonyEricsson

J100i Nokia 1110i Bullet KG276

Infrared Port No   no No no  

Bluetooth No   no No no  

USB  No          

 

SonyEricsson

J120i Bullet KG271 Nokia 1600

SonyEricsson

J100i Nokia 1110i Bullet KG276

Java            

 

SonyEricsson

J120i Bullet KG271 Nokia 1600

SonyEricsson

J100i Nokia 1110i Bullet KG276

Special

Features  

call

conferencing

Demo mode

for phone

features  

Demo mode

for phone

features

call

conferencing

Vibra alert Yes   Yes Yes Yes  

Voice dial             

Speakerphone Yes Yes

Built-in

handsfree  

Built-in

handsfree Yes

Navigation    

4-way scroll

key  

4-way scroll

key  

Clock & Alarm   Yes

Speaking

alarm and

clock  

Speaking

alarm and

clock Yes

World Time

function   Yes       Yes

Calendar   Yes   Calendar   Yes

Calculator Yes

Calculator,

Unit

converter   Calculator  

Calculator,

Unit

converter

PIM functions Reminder scheduler  Reminders Stopwatch Reminders scheduler 

70

 

SonyEricsson

J120i Bullet KG271 Nokia 1600

SonyEricsson

J100i Nokia 1110i Bullet KG276

Games Yes

Yes(Pre -

loaded

Sudoku

game)

3 - Snake

Xenzia,

Dice,

Cricket Cup Yes

3 - Snake

Xenzia, Dice

Games,

Pocket

Carrom

Yes(Pre -

loaded

Sudoku

game)

 

SonyEricsson

J120i Bullet KG271 Nokia 1600

SonyEricsson

J100i Nokia 1110i Bullet KG276

Launched

2007,

February   2005, Q2

2006,

February 2005, Q2  

 

SonyEricsson

J120i Bullet KG271 Nokia 1600

SonyEricsson

J100i Nokia 1110i Bullet KG276

* Note:

Handset LG LG SonyEricsson LG SonyEricsson Nokia

Model Dynamite KG195 Pulse C2600 K510i C2500 K220i 6030

  Dynamite KG195 Pulse C2600

SonyEricsson

K510i C2500

SonyEricsson

K220i Nokia 6030

Price Rs.4,650 Rs.4,590 Rs.4,500 Rs.4,090 Rs.3,345 Rs.2,700.00

  Dynamite KG195 Pulse C2600

SonyEricsson

K510i C2500

SonyEricsson

K220i Nokia 6030

Frequency

compatibility

GSM 900 / 1800 /

1900  

GSM 900 / GSM

1800 / GSM 1900 GSM 900 / 1800 

GSM 900 /

1800

GSM 900 /

1800

  Dynamite KG195 Pulse C2600

SonyEricsson

K510i C2500

SonyEricsson

K220i Nokia 6030

Form Factor Bar type         bar

  Dynamite KG195 Pulse C2600

SonyEricsson

K510i C2500

SonyEricsson

K220i Nokia 6030

Phone Size

(mm) 103.5x46.3x12.4mm

Dimensions

(mm) -

102x46.5x18.5 101 x 44 x 17 mm

100.8x46x18mm

103 x 46 x 16.7

mm

104 x 44 x 18

mm

Volume           75 cc

Weight 69.9g 88 gm 90 g 80gm 82 g 90 g

Colour Black  

Midnight Black,

Polished Purple,

Exchangeable

Style-Up covers  

Frost White,

Ocean Blue

Black,

Champagne,

Exchangeable

covers

71

  Dynamite KG195 Pulse C2600

SonyEricsson

K510i C2500

SonyEricsson

K220i Nokia 6030

Standard

Battery Type  Li Ion 720mAh Li-Ion

Li-Ion 750 mAh

(BST-36) Li-Ion 700 mAh

Li-Po 900 mAh

(BST-37)

Li-Ion 900 mAh

(BL-5C)

Stand by Time upto 300hrs upto 200hrs Up to 360 h Upto 200 Up to 300 h Up to 300 h

Talk Time 2.2Hr Upto 2.5 Up to 6 h Upto 2.5hrs Up to 8 h Up to 3 h

Messaging SMS, MMS

100 SMS

Capacity,

MMS

SMS, MMS, Email,

Instant

Messaging SMS, MMS

SMS, EMS,

MMS SMS, MMS

Predictive text

input T9 T9 T9 T9 T9 T9

  Dynamite KG195 Pulse C2600

SonyEricsson

K510i C2500

SonyEricsson

K220i Nokia 6030

Ringtones 64 Polyphonic,MP3

64 Polyphonic

ringtones,

MP3

Ringtones & 2

Pre-embedded

song tones

Polyphonic (40

channels), MP3

40 Polyphonic

ringtones

Polyphonic (32

channels)

30 Polyphonic

(16 channels)

  donloadable  

Composer,

download

Stereo Surround

Sound Downloadable Downloadable

Music Player Yes

MP3 Player,

MP3 Shortcut

Key, Stereo

Surround

Sound

MP3/AAC/MPEG4

player

MP3 Player

   

FM Radio

Yes, Scheduled FM

recorder

FM through

speaker

phone  

FM Radio

FM radio with

RDS Yes

Camera,

Yes ( VGA

Camera ), 2X digital

zoom, 640x480

pixels, video VGA Camera

1.3 MP, 1280 x

1024 pixels,

video(QCIF)

VGA CMOS

Camera, Digital

Zoom-3X 

VGA, 640x480

pixels,

video(QCIF) no

Video

Recording/

Playing

Continuous Video

recording,

depending upon

available mamory,

Video download

and Playback           

  Dynamite KG195 Pulse C2600

SonyEricsson

K510i C2500

SonyEricsson

K220i Nokia 6030

Display size,

type etc.

128x160 pixels   128 x 160 pixels,

28 x 35 mm

  128 x 128

pixels, 1.6

128 x 128

pixels

72

inches

 

262K colour TFT

LCD 

65K color

screen TFT, 256K colors

65K color

screen

CSTN, 65K

colors

CSTN, 65K

colors

 

Downloadable

wallpapers  

Wallpapers,

screensavers

Internal LCD-

128x128

Wallpapers

Downloadable

wallpapers,

screensavers,

themes

  Dynamite KG195 Pulse C2600

SonyEricsson

K510i C2500

SonyEricsson

K220i Nokia 6030

Phone memory

64MB internal

memory

120MB

internal

memory

28 MB shared

memory

60 MB internal

memory

2 MB internal

memory

3 MB shared

memory

Card slot

Micro SD, UPTO 1

GB   No   No no

Phone book 500 entries

500 x 6

Phonebook

Memory

1000 entries,

Photocall

Phone Book

Memory-500 X 5

300 entries 250 x 10 fields

Call records

10 dialed, 10

received, 10 missed

calls  

30 received,

dialed and

missed calls  

20 received,

dialed and

missed calls

20 dialed, 20

received, 20

missed calls

  Dynamite KG195 Pulse C2600

SonyEricsson

K510i C2500

SonyEricsson

K220i Nokia 6030

GPRS 

Class 10 (4+1/3+2

slots), 32 - 48 kbps GPRS Class 8

Class 10 (4+1/3+2

slots), 32 - 48

kbps GPRS Class 8

Class 8 (4+1

slots), 32 - 40

kbps

Class 6

(3+1/2+2 slots),

24 - 36 kbps

             

WAP WAP 2.0 WAP 2.0   WAP-2.0 WAP 1.2.1 Yes

Browser xHTML  

WAP 2.0/xHTML,

HTML(NetFront)     xHTML

WLAN no   No   No No

HSCSD no   Yes   No No

EDGE no   No   No No

3G no   No   No No

  Dynamite KG195 Pulse C2600

SonyEricsson

K510i C2500

SonyEricsson

K220i Nokia 6030

Infrared Port no   Yes   No No

Bluetooth Yes   Yes   No No

USB  Yes   Yes Yes No  

  Dynamite KG195 Pulse C2600

SonyEricsson

K510i C2500

SonyEricsson

K220i Nokia 6030

73

Java Yes Yes Java MIDP 2.0 Yes   Java MIDP 2.0

  Dynamite KG195 Pulse C2600

SonyEricsson

K510i C2500

SonyEricsson

K220i Nokia 6030

Special

Features

Inflight mode,Voice

Recording, Built in

pendrive memory,

Plug and play

Voice

recording

Image viewer,

Picture editor 

Voice recording,

conferencing

Slide show,

Full screen

viewer  

Vibra alert Yes   Yes   Yes Yes

Voice dial  voice memo voice memo Voice memo Voice Memo    

Speakerphone   Yes   Yes Yes Yes

Navigation            

Clock & Alarm   Yes   Yes

Yes,

stopwatch,

timer  

World Time

function   Yes  

World Time

   

Calendar           Yes

Calculator   Unit converter  

Calculator, Unit

converter   Yes

PIM functions Organiser

Body Mass

Index

Application Organiser

Body Mass

Index

Application    

  Dynamite KG195 Pulse C2600

SonyEricsson

K510i C2500

SonyEricsson

K220i Nokia 6030

Games Yes

5 (Built in

games)

MinigolfBT,

QuadraPop +

downloadable

5 (Built in

games) Yes Yes

  Dynamite KG195 Pulse C2600

SonyEricsson

K510i C2500

SonyEricsson

K220i Nokia 6030

Launched Q3, 2007   2006, February   2007, February 2005, Q1

  Dynamite KG195 Pulse C2600

SonyEricsson

K510i C2500

SonyEricsson

K220i Nokia 6030

74

75

Data Analysis and interpretation

1. Are you using Mobile Handset?

(a) Yes b) No

0%

20%

40%

60%

80%

100%

Yes No

Series1

Findings: - It was found that 85% responding they are using mobile handset &

15% are not using mobile handset.

76

2. Your Mobile Handset brand name?

a) Nokia b) LG c)Samsung d)Sony ericsson

e)Motorola f)others

Findings:- It was found that 62% responding have Nokia handset. 9%

respondents have LG handset, 7% respondent have Samsung handset. 9%

respondent have Motorola handset, 3% respondents have Sony Ericsson

10.5% have others brands.

77

6. Give the preferences in sequential order?

1. It’s durability

2. It’s reasonable price

3. It’s function and attributes

4. Other reasons

Findings:- It was found that 10% respondent purchase mobile handset to

see its durability, 30% respondent purchase mobile handsets to see its price,

50% respondent purchase mobile handsets to see its functions & attributes,

10% respondents purchase mobile handsets to see others features.

78

7.According to you which company give more advertisement?

1. Nokia

2. LG

3. Samsung

4. Sony ericsson

5. Motorola

6. Others

Findings:-

It was found that 30% respondent said Motorola give more

advertisements, 15% respondent advertisement of Nokia, 20%

advertisement of sony,12% advertisement of Samsung,

18%advertisement of LG and 5% advertisement of others brands.

79

4. Where do you see most advertisement of mobile handset?

a) Television b) Radio c) News papers d) Magazines

C) Hoardings F) Canopies

Findings-

It was found that 40% Mobile handsets advertisement come in newspaper,

25%mobile handsets advertisement come in Television, 20 % mobile handsets

advertisement through hoaring.17% mobile handsets advertisement through

canopies, 6% mobile handsets advertisement in magazines, 2% mobile handsets

advertisement come in Radio.

80

5. According to you which brand give more resale value of

handsets?

a) Nokia b) LG C) Samsung c)Sony ericsson

e) Motorola F) others

Findings - It was found that 62% respondent said Nokia have more resale

value. 5% respondents say LG, 8% respondents says Motorola, 9% respondent

says Samsung, 12% respondents say Sony ericsson, 5% other mobile handsets.

81

6. If your mobile handsets has some minor problem what will you be

do?

a. Continue to it

b. Go to service center

c. Skip to other brand

Findings-

It is found that if mobile handset has some minor problem, than 28% respondents

avoid it continue use it, but 57% respondents go to service center to solve this

problem, 15% sale and skip to other brands.

82

7. Mobile service center solve problem with in?

A) one day

B) Two day

C) A week

D) A Month

E) Above

Findings-

It was found that 44% respondent said if they have problem in mobile handsets

mobile service center solve problem with in one day, 27% respondent said with

in two days, 24% respondent said with in a week, 14% respondent said with in a

month, 1% said above than a month.

83

8. Would you like CDMA phone?

a) Yes b) No

Findings-

It was found that 68% respondents like CDMA connection, 32 do

Not like it.

84

8.a If ‘yes’, why ?

a) Bonus talk time

b) Free incoming

c) Cheap price

d) Better service and cheap handsets

Findings-

It was found that 15% respondent like CDMA connection because of bonus talk

time, 27% respondent like CDMA connection because of free incoming, 23%

respondents like CDMA connection because of cheap handsets and free

connection, 35% respondents like CDMA connection because of better service

and cheap handsets.

85

8.b If ‘no’, why ?

a) Very limited choice of handsets

b) Limited scheme

c) Hand is not attractive

d) No option to change connection/handsets

Finding-

It was found that 26% respondent do not like CDMA phone connection because

of limited choice of handset in this category, 10% respondent do not like because

of limited schemes in CDMA phone connection, 23% respondent said that

CDMA handset is not attractive than GSM handsets, 44% respondent do not like

because they thinks after purchasing CDMA phone, they have no option to

change their mobile connection and handsets.

86

9. What is your CDMA handset phone brand name?

a) Reliance b) TATA Indicom

Findings-

It was found that 69% respondent have reliance connection with CDMA phone,

31% respondents have TATA Indicom.

87

10. Which CDMA phone company gives more advertisement?

a) Reliance b) TATA Indicom

Findings-

It is found that 60% reliance give more advertisement, 40% Tata Indicom.

88

11. What is the most effective and attractive medium used by it?

a) Television b) Radio c) News papers d)Magazines

C) Hoardings F) Canopies

Findings-

It is found that the most effective and attractive medium used by CDMA mobile

phone connection companies is hoarding with 40%, 30% respondent says

television, respondent says 20% canopies, 16% in newspaper,3% magazines,

1%radio.

89

12. What will you do after end of given bonus talk time and free

incoming period?

a) Continue to it.

b) Re-purchase this scheme.

c) Purchase other company’s scheme.

Findings-

Its found that 50% Respondents like to continue their handsets after end of given

bonus talk time and free incoming period, 20% purchase other brands handsets,

30% would repurchase same schemes.

90

13. Tick you affordable price range to purchase handset?

a) Less than Rs.2000

b) Rs.2001 to Rs.4500.

c) Rs.4501 to Rs.10, 000.

d) Above to Rs.10, 001

Findings-

Its found than 37% respondents like handsets between Rs.2001 to Rs.4500, 20%

Respondents like handsets between Rs.4501 to 10000,20% respondents like

handsets less than Rs2000,13% Respondents like handsets above to Rs.10001.

91

Constraints Limitation And Alternative Methodologies:-

Though the group and segments for the analysis were pre determined but there

were certain factors that posed difficulties for successful completion of the

project. Due to these limitation at times I had to re accumulate all my energy and

stamina to overlook all the hurdles and work new zeal without external support

and encouragement.

The following were the limitation.

Since the study was done in localized area so the sample selected my not

be truly reprehensive of entire universe.

The period of survey was very small and sample is of quit less so

interpretation is subject to further development.

Through it is around that the information given by the respondents are

authentic and to the best of their knowledge, yet the place (exclusive

showroom) could have some effect on response.

Information provided by the respondents might be biased in same cases as

they might had been influence by particular brand, which they had made

up in their mind before coming for purchase.

92

RECOMMENDATION AND SUGGESTION

The rapid rise of consumerism and rising purchasing power of the middle

class has let to a spurt in demand.

The growing Indian population size adds a number of new users.

In quantitative terms, the bulk of the demand exists in lower and middle

price segments.

In recent time increasing attention is being paid to the price, quality and

image factors.

93

94

CONCLUSION

India is one of the fastest growing mobile markets in the world. India is to

become third largest mobile population in world by 2007. The growing of

mobile subscriber is 5.5 million in 2001 and increase 100 million subscribers in

2006.

More than two third to mobile subscriptions are with GSM handsets and

rest of the CDMA handsets .We can say 77% subscribers have GSM base

handsets and 23% have CDMA base handsets.

Mobile hone user increase with 86% while 11% people have fixed phones.

The percentage of fixed going down day to day because mobile phones are

easily available in the market.

Seeing the growth of mobile phone industries mobile manufacture give

more attention to develop handset with research and development. They give

more features in their handsets such as camera with zoom, cyber shot, camera

interface, video streaming, internet browsing, FM radio, Music kit that includes

music management software, USB cable and stereo handset, Blue tooth,

interface, e-mail, MP3, high memory space, one touch navigation, SMS etc.

Manufacture also give more attention to its physical attributes such as size,

weight, battery back up, display, sound quality, color etc.

95

Finish handset manufacture Nokia retain to top position in Indian GSM

mobile phone market with 55% market share and 69% market share in

Lucknow city. LG has a consolidated its position as the market leader with 49%

market share in CDMA mobile phone market.

Major players in India market are Nokia, LG, Samsung, Motorola, and Sony

Ericsson. Reliance is leader in giving connection with CDMA handsets because

of many attractive schemes and wide price range; TATA Indicom and Airtel are

rival of Reliance. Reliance have 70% market share in this field, while TATA

Indicom has 18% market share and 12% market share are with Airtel.

Low price, bonus talk time, free incoming are three main reasons to buy

connection with CDMA mobile handsets, But some customers don’t like

CDMA mobile phone because of limited choice of handsets, difficulty in

change mobile connection and handsets, not attractiveness of handsets. 44%

respondent don’t like CDMA phone because of no option to change connection

and handsets. Reliance give more advertisement of CDMA handsets connection

use hoardings and televisions as advertisement mode. Magazines and radio are

occasionally used as advertisement mediums.

40% respondents are average satisfied, while 55% fully satisfied with

CDMA phone connection. 50% respondent repurchased given schemes, 30%

respondent would not purchase these schemes but they continue use services of

service operator.

Most customers would like to purchase handsets between Rs.2000 to

Rs.10000 because most of the population belongs to middle class families.

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I found many problems faced by customer in their mobile handset. These

problems are related to battery backup, internal heating, display, sound, charger,

money, signal fluctuation etc.

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RECOMMENDATION

1. To capture the highest market share need to create a stable brand image

through advertisement, promotional tools, and sponsorships.

2. Target the middle class family to increase business because of rising in

purchasing power of middle class and most of the population comes from

middle class.

3. Introduce mobile handsets in middle price segment (between Rs.2000 to

Rs.10000).

4. Paid special attention to the price, product, distribution channels, and

promotions.

5. Add latest function in handsets, which is unique to other, because 30%

respondent says they give preference to function than others attributes.

6. Manufacture should manufacture more models that give many option to

choose their handsets.

7. Improve the performance of handset through continuous research and

development.

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BIBLIOGRAPHY

Books:----

Research Methodology

By Kothari C.R

Websites:----

www.zinnov.com

www.India-cellular.com

www.google.com

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QUESTIONNAIRE

NAME_____________________

AGE_______________________

OCCUPATION______________

1. Are you using Mobile handset?

a) Yes b) No

2.at is your mobile handset brand name?

a) Nokia b) LG C) Samsung c)Sony ericsson

e) Motorola F) others

3 Give the preferences in sequential order?

a) It’s durability

b) It’s reasonable price

c) It’s function and attributes

d) Other reasons

4 According to you which company give more advertisement?

a) Nokia b) LG C) Samsung c)Sony ericsson

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e) Motorola F) others

5 Where do you see most advertisement of mobile handset?

a) Television b) Radio c) News papers d)Magazines

C) Hoardings F) Canopies

6 According to you which brand give more resale value of

handsets?

a) Nokia b) LG C) Samsung c)Sony ericsson

e) Motorola F) others

7 If your mobile handsets has some minor problem what will you be

do?

d. Continue to it

e. Go to service center

f. Skip to other brand

8 Mobile service center solve problem with in?

F) one day

G) A week

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H) A Month

I) Above

9 Would you like CDMA phone?

a) Yes b) No

9a If ‘yes’, why ?

a) Bonus talk time

b) Free incoming

c) Cheap price

d) Better service and cheap handsets

9b If ‘no’, why ?

e) Very limited choice of handsets

f) Limited scheme

g) Hand is not attractive

h) No option to change connection/handsets

10Who is your CDMA handset phone service operator?

a) Reliance b) TATA Indicom

11Which CDMA phone company gives more advertisement?103

a) Reliance b) TATA Indicom

12What is the most effective and attractive medium used by it?

a) Television b) Radio c) News papers d)Magazines

C) Hoardings F) Canopies

13What will you do after end of given bonus talk time and free

incoming period?

d) Continue to it.

e) Re-purchase this scheme.

f) Purchase other company’s scheme.

14Tick you affordable price range to purchase handset?

d) Less than Rs.2000

e) Rs.2001 to Rs.4500.

f) Rs.4501 to Rs.10, 000.

g) Above to Rs.10, 001.

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