AC PARTY FACE POMEfficacious + Improve Appearance of Fine Lines & Wrinkles + Instant Lifting

Tomorrow’s Vision… Today!®

AC PARTY FACE POM

Technical Information:

Product Code: 20447

INCI Name: Water & Punica Granatum Extract & Citrus Aurantium Dulcis (Orange) Flower Extract

INCI Status: Conforms

Suggested Use Levels: 2.0 – 5.0%

Suggested Applications: Improves appearance of fine lines & wrinkles, lifting/ tightening of skin, anti-aging

Solubility: Water Soluble

The Natural Aging Process

• Over time, the rate of cellular proliferation decreases

• Metabolic functions slow down

• Signs of physical damage to the skin become more apparent

• Both intrinsic and extrinsic factors play a role in the aging process

AGING + THE PROCESS

Traditional methods used to lift & tighten the skin:

• Surgery• Application of Bovine Serum Albumin (BSA)• Chemical Peels

• Consumers want alternatives! Surgery is painful and time consuming and animal derived products have lost favor in the market

• Peptide technology is quite appealing amongst consumers

SKIN TIGHTENING + TYPICAL METHODS

Concept:Sweet Orange Peptides + Pomegranate Carbohydrates

• Sweet orange peptides have a low molecular weight (<400 daltons)• Pomegranate carbohydrates are cross-linked to form a biopolymer

network on the skin (>500,000 daltons)

• The low molecular weight of sweet orange peptides allows for maximum efficacy for deeply nurtured cells• Stimulate the proliferation of fibroblasts• Increase cellular propagation and metabolism

• The high molecular weight of pomegranate carbohydrates create a liftingeffect while smoothing the skin to reduce the appearance of wrinkles

CONCEPTUALIZING AN ALTERNATIVE

Pomegranates + Sweet Oranges

• Both coincide with the continuously growing superfruit trend

• Superfruits are known for their high nutrient content, health benefits and for their superb commercial success

• Sales of pomegranate products have increased more than400% in the last several years

MARKET TRENDS

Pomegranates + Sweet Oranges

• Both coincide with the continuously growing superfruit trend

• Superfruits are known for their high nutrient content, health benefits and for their superb commercial success

• Sales of pomegranate products have increased more than400% in the last several years

MARKET TRENDS

AC PARTY FACE POMEFFICACY ASSAY RESULTS

in-vivo Skin Lifting Durability Assay

Protocol

• 13 m/f volunteers between the ages of 34 and 67 were given an O/W emulsion containing 4.0% AC Party Face Pom which was applied to the right thigh

• A cutometer (Courage-Khazaka electronic GmbH – MPA 580) was used to measure changes in skin lifting properties

• Baseline measurements were taken and then readings after 1, 2, and 4 hours were recorded

8.5

17.2

4.5

0

2

4

6

8

10

12

14

16

18

20

1 Hour 2 Hours 4 Hours

Perc

en

t(%

)In

cre

ase

AC PARTY FACE POMEFFICACY ASSAY RESULTS

in-vivo Wrinkle Reduction Assay

Protocol

• 10 m/f volunteers between the ages 36 and 70 applied a topical containing 4.0% AC Party Face Pom to their outer eye area (crow’s feet) twice daily for 60 days

• Equipment: An optical profilometer (Nanovea PS50) with an image analyzer (Nanovea 3D Software)

• 1cm2 silicone polymer replicas were made at baseline, after 30 & 60 days

• The length, depth, quantity and surface area of the wrinkles in the replicas were measured using a speacialized computer program (Quantirides Software from Monaderm)

29

12

17

20

39

15

22

29

0

5

10

15

20

25

30

35

40

45

Wrinkle Length Wrinkle Depth Number of Wrinkles Surface Area

Perc

ent

(%)

Dec

reas

e

30 Days 60 Days

AC PARTY FACE POMEFFICACY ASSAY RESULTS

in-vitro Collagen I Synthesis Assay

Protocol

• Human fibroblasts were inoculatedat a concentration of approximately6,000 cells per dish

• Cells were then removed and placed into an amino acid deficient medium and supplemented with AC Party Face Pom at levels of 1.0%, 2.0% and 4.0%

• Samples were compared to a controlof amino acid deficient medium sanssupplement

• Collagen I synthesis was determined by immunolabeling with primary and secondary antibodies

36

57

77

89100

90

80

70

60

50

40

30

20

10

0

Control 1% AC Party Face Pom

2% AC Party Face Pom

4% AC Party Face Pom

Perc

en

t(%

)In

cre

ase

AC PARTY FACE POMEFFICACY ASSAY RESULTS

in-vitro Fibroblast Revitalization Assay

Protocol

• Human fibroblasts were grown in amedium containing 1.0% and 2.0%AC Party Face Pom for 72 hours

• Cells were the subjected to UV stress

• One control was irradiated without being given any supplement; the other control was not irradiated

• Cellular revitalization was then measured 72 hours after UV exposure

1.25

0.29

0.48

0.67

0

0.2

0.4

0.6

0.8

1

1.2

1.4

Control (non-irradiated)

Control(irradiated)

1.0% AC PartyFace POM

2.0% AC PartyFace POM

Ab

sorb

ance

AC PARTY FACE POMEFFICACY ASSAY RESULTS

in-vivo Increase in Smoothness Assay

Protocol

• 15 volunteers between the ages of 36 – 65

• One forearm was treated with 4.0% AC Party Face Pom and the other forearm was used as the control

• Silicone polymer casts were made before and after product application

• The smoothing effect was observed with a profilometer equipped with an image analyzer

7.00%

13.00%

0.00%

2.00%

4.00%

6.00%

8.00%

10.00%

12.00%

14.00%

Control 4.0% AC Party Face POM

Perc

en

t(%

)In

cre

ase

AC PARTY FACE POMEFFICACY ASSAY RESULTS

in-vitro Increase in Cellular Proliferation

Protocol

• Human fibroblasts were inoculatedat a concentration of approximately6,000 cells per dish

• Cells were then removed and placed into an amino acid deficient medium and supplemented with AC Party Face Pom at levels of 1.0%, 2.0% and 4.0%

• Samples were compared to a control (an amino acid deficient medium without any supplement)

0.44

0.25

0.820.87

0.97

0

0.2

0.4

0.6

0.8

1

1.2

Control (w/ FCS)

Control (depleted)

1.0% ACParty Face

POM

2.0% ACParty Face

POM

4.0% ACParty Face

POM

Ab

sorb

ance

AC PARTY FACE POM

Technical Information:

Product Code: 20447

INCI Name: Water & Punica Granatum Extract & Citrus Aurantium Dulcis (Orange) Flower Extract

INCI Status: Conforms

Suggested Use Levels: 2.0 – 5.0%

Suggested Applications: Improves appearance of fine lines & wrinkles, lifting/ tightening of skin, anti-aging

Solubility: Water Soluble

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www.activeconceptsllc.com

AC PARTY FACE POM