Dr. Joan Price is a retired philosophy professor and a loving guardian of two dogs.After joining PETA in 1984, Joan took part in many of PETA’s campaigns and hasmade a difference through effective letter-writing. When PETA asked Joan to take

action in a case involving her alma mater, Arizona State University (ASU), she did not hesitate. Joanimmediately contacted the editors of her local newspaper, The Arizona Republic, to tell them about thecruel and deadly experiments taking place inside ASU’s anatomy and physiology classrooms.

Then and Now: As a child, Joan would drape toilet paper over the side of the bathtub to allowspiders who had fallen in to escape. “If the spider got away, it was fortunate—if not, [the spider] wassquashed by a family member or friend and I received ridicule from all sides,” says Joan. But now,children who care about animals are more likely to be admired than mocked. “[B]ecause of PETA, peopleare beginning to realize that compassion for animals is identical with goodness of human character.” Issue No. 53 | Summer 2010

As a young girl, I adored animals and spoke out stronglyin their defense to anyone I saw harming them. But Icertainly never questioned the ethics of sitting down to aplate of roast beef. My parents were wonderful peoplewho also loved animals, and it didn’t occur to me as a childto consider that some things that we had in the house—say, a leather armchair or a decorative ivory piece—werethe products of animal suffering. It just didn’t.

I think the way in which my family and I regarded animalswas the way that most people did. We loved dogs, cats,and horses, but my mother picked out live chickens at themarket without a thought (or so it seemed), and I lovedwearing my little fur hat made from an exotic cat. I lovedmy sausages, woolly sweaters, and leather purse andboots, and I didn’t think about where they came from.Ignorance was bliss. My family and I also didn’t think about the lives of the elephants and camels we met in the traveling show or the suffering of the bears and tigersat the zoo.

That’s why it still comes as a somewhat pleasant surprise to me when I meet young families that have never fed their children meat, never taken their kids to a circus with animals, never purchased companion animalsfrom pet shops, and never bought products that are testedon animals.

Such remarkable changes have taken place in a span of just one and a half generations!

It fills me with joy when I meet people in their 20s whohave been living a cruelty-free lifestyle from infancy, andthere is no doubt in my mind that PETA played a primary

role in creating a new paradigm for society’s treatment ofanimals and that this new way of looking at animals hasfreed this and coming generations from the blinders wornby my and my parents’ generations.

In this issue of our Augustus Club newsletter, we arecelebrating PETA’s 30th anniversary and reflecting on themany profound changes for animals that have come aboutas a result of the hard work of our staff and volunteers and the generous support of members like you.

As you read on, I hope you’ll be proud of all that youhave helped us accomplish for animals and excited about the prospect of the evengreater victories that your support will bring to fruition in years to come.Thank you for giving PETA the best30th birthday present that wecould ask for—the gift of yourcompassion, involvement, generosity, and loyalty.

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PETA Has Shaped the Way anEntire Generation Sees Animals

From 1980 through 2010,

Giving Animals a Future

...a message from Ingrid E. Newkirk

augustusCLUB

As we reach this 30-year milestone together, we want to hear from you regarding your experiences over the past 30 years and what you would like to see PETAaccomplish in the next 30 years. Some of your answers may be featured in a futurenewsletter or on PETA’s planned giving Web site, PETAPlannedGiving.org. We lookforward to hearing from you!

Join host Alec Baldwin andPETA President Ingrid E.Newkirk on September 25,2010, for PETA’s 30th

Anniversary Gala &Humanitarian Awards!

Help us celebrate 30 years ofsuccessful campaigns foranimals! This exciting eveningat the historic and elegantHollywood Palladium willfeature a sumptuous dinner, acelebrity awards show, specialentertainment, and more.

Your support of this uniquefundraising event will help fuelPETA’s future groundbreakingcampaigns.

Individual tickets are $500. Formore information on the event(including details on tablesponsorships) or to purchasetickets, visit PETA.org/30; call Kristine Vasic at 323-644-7382, extension 34; or e-mailus at GalaRSVP@peta.org.

Spend a Very Special

Evening with PETA

and Your Favorite Stars!1. What changes have you seen for animals in the past 30 years, and what changes would you

most like to see in the next 30 years?

______________________________________________________________________________________

______________________________________________________________________________________

2. How has your belief in animal rights changed your life?

______________________________________________________________________________________

______________________________________________________________________________________

3. Please tell us what first brought you to PETA.

______________________________________________________________________________________

______________________________________________________________________________________

I understand that some of my responses may be printed in an Augustus Club newsletter or onan Augustus Club Web site.

Name ___________________________________________________________________________________

Address _________________________________________________________________________________

City, State __________________________________________________ Zip ________________________

Tel. __________________________ E-mail ____________________________________________________

Please submit your responses in one of the following ways:• Online at PETA.org/ACSurvey• Via e-mail to PlannedGiving@PETA.org

• Via mail to Attn.: Augustus Club, PETA, 501 Front St., Norfolk, VA 23510

Thank you for your support and for being a valued member of PETA’s Augustus Club.

Joan Price

We Want to Hear From You.

AC53-gala:Augustus club newsletter 7/29/10 3:00 PM Page 1

No One Could Have Predicted How FarPETA Would Take the Animal Rights Movement in Just

Then and Now: In 1992, when Iwas a new campaigner, peoplecouldn’t believe their ears whenPETA suggested that peoplerefuse to eat turkey onThanksgiving. I did endless radio interviews and shows atThanksgiving time, and Iremember that people had noidea what a vegan was, let alonea Tofurky. Now everyone knowswhat “vegan” means, numerousfaux-turkey products areavailable in stores, and MarthaStewart has even devoted anepisode of her television showto vegetarian Thanksgivingrecipes!

I also remember that peoplewere surprised that PETA caredabout chickens. They’d say,“Cows, sure. But chickens?”Then a few years later, when welaunched our fish empathycampaign, it was as if we hadmagically moved the bar. Peoplestarted to say, “Chickens, sure.But fish?” I’d like to think thatwe can eventually remove thebar completely and that peoplewill one day realize that allanimals deserve to be protected.

Tracy ReimanExecutive Vice President

PETA’s undercover investigation of a primatelaboratory in Silver Spring, Md., resulted in the firstsearch warrant served on a U.S. laboratory, the firstconfiscation of abused animals from a laboratory, thenation’s first conviction of a vivisector on charges of animal abuse, the first suspension of federal research funds for cruelty, the first caseinvolving animals in laboratories to be heard by the U.S. Supreme Court,and the first U.S. Supreme Court victory for animals used in experiments.

F I R S T S

6 32

Giving Animals a Future

For example, our fur campaign hashelped convince a long list of topdesigners and retailers to stop sellingfur. And our list of companies that don’t test their products on animals has grown from 25 to more than athousand, thanks to our CaringConsumer campaign.

But that’s just the tip of the iceberg.So much else has changed since PETAwas first launched in 1980.

Back then, PETA only had a handful of staff members, none of whom was ascientist. When we went head-to-headagainst animal experimenters, the firstthing that they would do was attack our credentials. Now, PETA has morescientists on staff than any other animal rights organization, and we are changing things at the highestlevels of government and corporatedecision-making.

PETA’s scientific documentation andtestimony over the past decade, whichhave revealed the failure of animal testingto protect humans and the environmentfrom dangerous chemicals, were echoedin 2007 in a groundbreaking NationalAcademy of Sciences report, and eventhe U.S. Environmental ProtectionAgency’s 2009 strategic plan asserts thatnon-animal testing methods (e.g., cell-

based and molecular approaches) wouldnot only generate more relevant datathan animal testing but would also befaster and less costly. This 180-degreeturn in the government’s position onanimal testing is the result of therelentless fight that PETA’s scientists havewaged against federal bureaucracies.

In 1980, the Ringling Bros. and Barnum & Bailey Circus was filling arenas and was the darling of parentsand teachers who thought that watchinganimals perform unnatural tricks underthreat of punishment with clubs andwhips was good wholesomeentertainment for kids. Now, because of our hard-hitting campaign, Ringlingseems to be losing popularity. Some ofthe arenas in which Ringling performs aresaid to be half empty, and others havestopped hosting the circus altogether.

Wherever Ringling stops, we are thereto greet it. At each stop, we use factsand images to educate the public aboutwhat circus life means for animals.Among our materials are photos ofRingling workers “training” babyelephants by binding them with ropes on their legs, trunk, back, and neck andforcing them to perform tricks under the threat of punishment with bullhooksand electric prods.

Over the past 30 years, PETA has made so much progressfor animals that it’s hard to know where to begin. Some ofour biggest successes were the result of some of our mostwell-known initiatives.

30 Years

augustusCLUB

30 Years

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PETA’s series of more than 100 demonstrations atSafeway stores convinced the company to becomethe first grocery chain in U.S. history to improveconditions for factory-farmed animals. F I R S T S

Then and Now: I startedvolunteering at PETA in the early1980s and joined the staff in 1985as the front-desk receptionist.When I got involved in directingcampaigns, I knew that I hadfound my calling. In the ’80s,when you said “PETA,” peoplethought of Middle Eastern bread.By the ’90s, we had become ahousehold name. We haveachieved this level of notoriety by constantly keeping ourcampaigns in the public eye. Thatmeans getting our undercoverinvestigations featured in TheWashington Post, having ourRock Against Fur shows coveredby MTV, announcing the sexiestvegetarian celebrity in Peoplemagazine, attracting the attentionof the business media with ourshareholder resolutions, andmore. We are now theorganization that people think ofwhen they hear “animal rights.”People often assume that PETAhas a helluva PR firm, but we’vealways done it ourselves byrelying on the creative minds inour Campaigns andCommunications departments.

Dan MathewsSenior Vice Presidentof Campaigns

Some families who have alreadybought their tickets for Ringlingperformances tear them up on the spotafter stopping to look at the photos andtalking to our campaigners. In addition,former Ringling sponsors—includingDenny’s, Lukoil, Visa, MasterCard, andSears—have severed ties with the circusas a result of PETA’s efforts. The end is insight for the “Cruelest Show on Earth.”

In 1980, had we told executives atWendy’s and Burger King that somedaythey would be sitting at the negotiatingtable with us, we would have met withguffaws. But now, decisionmakers from thebiggest fast-food companies and grocerychains in the world are pulling up a chair inPETA’s conference room, ready to listen.

One of their main motivations is toavoid becoming a target of one of ourshareholder resolutions. It’s remarkablehow much we can accomplish bypurchasing just enough stock in acompany to allow us to bring a resolution.For four years in a row, an investmentadvisory firm has cited PETA as being themost active organization in shareholderactivism. One of our main goals is topressure poultry companies and the fast-food industry to adopt a less cruelmethod of chicken slaughter called“controlled-atmosphere killing” (CAK),which prevents chickens from having theirlimbs broken and being scalded to deathwhile they’re still conscious.

We are also working hard to getcompanies to phase out gestationcrates—cruel cages that keep pregnant sows nearly immobile. And we’re working to get suppliers to phase out battery cages—themultitiered cages in which hens arecrammed so tightly that they can’t even stretch a single wing.

So far we’ve convinced Safeway, HarrisTeeter, Kroger, A&P, Albertsons, BurgerKing, Hardee’s, Carl’s Jr., Wendy’s, andChipotle to take huge steps forward.Some of these companies are beginningto buy from turkey suppliers that useCAK, some are buying eggs fromsuppliers that don’t use battery cages,some are buying pork from suppliersthat don’t use gestation crates, andsome are doing all three!

We’ve also brought about changes inthe pet trade. In 1980, even thoughmost people have an affinity for dogsand cats, the majority of animal welfaregroups were barely making any headwayin their efforts to stop the abuse of dogsand cats in the pet industry. So stoppingthe industry’s abuse of less popularanimals whose suffering tends to betaken less seriously—animals such assnakes, hamsters, and rabbits—seemedlike a daunting task.

However, in the ensuing years, notonly have we made headway instopping the abuse of other victims

4 55

of the pet trade, we’re also influencingthe most powerful corporations in theindustry. For example, our PETCO andPetSmart campaigns—which haveincluded corporate negotiations,grassroots activism, demonstrations,and undercover investigations—haveprompted these companies to stopselling rabbits and most large birds.

And our recent undercoverinvestigation of exotic-animal dealerU.S. Global Exotics resulted in theconfiscation of more than 26,000animals in the largest animal seizure inhistory! Thirty years ago, most peoplewere unaware that many animals in petstores came from severely crowded,filthy breeding mills or were captured inthe wild and deprived of everything thatis natural and important to them. Now,thanks to PETA’s brave investigators,the public is more aware than ever ofthe cruelty of the pet trade.

Of course, one of the biggest changesthat has occurred since PETA’s foundingis the rise of the Internet. In the 1980s,it didn’t exist. Now PETA leads the packwhen it comes to using the Internet foractivism and outreach. With a hugeonline network of supporters, includingnearly 600,000 animal rights friends onFacebook and more than 66,000followers on Twitter, a single PETAaction alert can cause a targetedcompany to receive thousands of calls

and e-mails from the public in a singleday! PETA recently received nationalrecognition as the leading onlineadvocacy innovator among nationalnonprofit organizations. We were alsoranked as the number two organizationfor digital influence among social causeorganizations—second only to theAmerican Red Cross.

PETA has grown in many other ways inthe past three decades. We now workon an international scale, with affiliatesin the U.K., the Netherlands, Germany,India, Australia, and the Asia-Pacificregion. We distribute more literatureabout going vegan than all othervegetarian and animal protectiongroups combined, and we have thelargest youth membership of any socialjustice organization. PETA’s humane-education program is the largest in theworld. Our teaching kits have beentranslated into numerous languages andhave been distributed in more than 50countries. We could go on and on!

Through all the years of PETA’sgrowth and progress, we’ve neverforgotten for one second that wecouldn’t have achieved all this withoutthe generosity of our Augustus Clubmembers. You are truly heroes to us andto the animals we serve. Thank you formaking PETA’s work possible. Here’s tocontinued progress for animals for manydecades to come!

PETA’s actions prompted the National Institutes of Health to demand a return of grant money from the University of Washington, marking the firsttime in history that government funds had to bereturned in response to a complaint by an animal protection organization.

F I R S T S

PETA’s efforts led to the first seizure of polar bearsfrom a circus by the U.S. Fish and Wildlife Service aswell as the first confiscation of an elephant (Delhi,who was owned by the Hawthorn Corporation—

an elephant “rental” company) by the U.S. Department of Agriculture.

F I R S T S

Then and Now: I came to PETAin 1992 after meeting Ingrid in ajail cell following our arrest at apigeon-shoot protest. When Istarted, the journalistic mandateto tell “both sides of the story”was rarely applied to animalissues because reporters had notconsidered that animals even hada side that needed to be told. Forexample, there were a lot of storiesabout animals’ organs beingtransplanted into humans—butthese stories made no mention ofthe animals’ fate. So we foughtour way in. For several years, wepersistently called reporters tosay, “Hey, there’s another storyhere—the animal’s story.” And itworked. Now, whenever reporterscover an issue that involvesanimals, they call PETA. Forexample, when the orca Tilikumwas in the headlines for causingthe death of a SeaWorld trainer,instead of allowing reporters tofixate on this one tragic event, we made sure that the newscoverage focused on the fact thatorcas don’t belong in captivity.Because of PETA, the animalsnow have a voice.

Lisa LangeSenior Vice Presidentof Communications

augustus Giving Animals a FutureCLUB

When PETA’s action alerts asked people to “tweet”the CEO of Zappos.com with requests that thecompany stop selling fur, it marked the first time thata social justice campaign had been won via Twitter! F I R S T S

AC53-gala:Augustus club newsletter 7/29/10 3:00 PM Page 5

PETA’s work in Taiwan to document and expose theplight of dogs who were being starved, electrocuted,drowned, and beaten to death in filthy poundsresulted in Taiwan’s first law against cruelty to animals. F I R S T S

Then and Now: I started outas an intern at PETA andjoined the staff four years ago.I can’t believe how strong ouryouth campaigns have becomein that short amount of time.When I started, social mediawas only in its beginningstages. Now, platforms such asFacebook and Twitter havecompletely revolutionized theway in which we help peoplehelp animals. What’s also greatabout the advent of socialmedia is the sense ofcommunity that it creates.Years ago, if you were a veganteenager in the middle of, say,Nebraska, you might have feltisolated. But now, because ofsocial media, young peoplewho are into animal rightsknow that there are millions ofothers who feel the same way.They feel part of a largercommunity, and they areexcited about participating insuch an important social justicemovement.

Marta HolmbergAssistant Manager ofYouth Campaigns

76

Giving Animals a Future

When PETA first decided to create a club to honor our members who have made aplanned gift to PETA, we thought a lotabout what its name should be.

Thirty years ago, we discoveredAugustus during an undercoverinvestigation of the Institute for BehavioralResearch laboratory in Silver Spring, Md.

He was one of 17 macaque monkeys atthe facility—most of whom were takenfrom their jungle homes in the late 1970sand purchased for $200 each by animalexperimenter Edward Taub. After PETAexposed the extreme cruelty and neglect

that Augustus and the others weresuffering at Taub’s hands, the police raidedthe laboratory, and Taub became the firstexperimenter to be convicted of cruelty toanimals.

Augustus and his fellow prisoners becameknown as the “Silver Spring monkeys”—agroup of very special souls whose senselessand tragic plight led to the founding of themodern animal rights movement in the U.S.

During the legal battle that went on foryears, PETA succeeded in getting five ofthe monkeys transferred to indoor/outdoorenclosures at the San Diego Zoo, wherethey were allowed to live together.However, despite the continued custodybattles, most of the monkeys—includingAugustus—were killed by experimenters.Augustus was experimented on and killedat the Delta Regional Primate ResearchCenter in July 1990.

With the help of our caring members, PETAworks hard every day to ensure that his deathwas not in vain. Augustus’ dignity and nobleimage make him a fitting symbol for anothergroup of very special souls who, by namingPETA in their last will and testament or as abeneficiary of another planned gift, enable usto protect other animals from suffering theinexcusable cruelty that Augustus endured—and to do so for generations to come. Thankyou for being a part of this special group.

AugustusNamed After an Emperor of the Past,

He Now Symbolizes Hope for the Future

augustusCLUB

Growing up in the northern England countryside, ElaineLivesey-Fassel developed a great respect for all animals.This ethic eventually led Elaine to become a pioneer inthe animal rights movement in the U.S. Along with her

friend Gretchen Wyler, Elaine cofounded The Ark Trust, the organization that started the annualGenesis Awards. Elaine met PETA President Ingrid E. Newkirk in 1984 and felt an immediate kinshipwith her “fellow Brit.” She says that she “found PETA to be a courageous and forthright, unblinkingand adventuresome organization” and quickly became a member.

Then and Now: Elaine recalls that in the 1980s, animal issues received very little respect fromlegislators. Now, countless local and state laws have been passed banning everything from circuses to veal crates. She credits PETA’s use of the media with making it impossible for anyone with atelevision or a computer to remain ignorant of the cruelty that animals endure at the hands of humans.

Countless abandoned dogs have been reunited with their guardians orhave found loving homes, thanks to James Boreham and his late wife,Helen, who always stopped to help lost dogs while traveling in their RV.A retired electrical engineer, James has been a PETA member since 1986. After reading about PETA in a “Dear Abby” column, James and Helen were introduced to PETA President Ingrid E. Newkirk at aninformal meeting at a friend’s home. They were immediately impressed by PETA’s proactive approachand decided to get more involved.

Then and Now: Prior to joining PETA, James had not been aware of the cruelty inflicted on animalsby the factory-farming industry. Since then, PETA’s groundbreaking undercover investigations and publicoutreach and education have helped to inspire a major change in his life: a transition away from eatingmeat. “It is tough to take,” he says. “The factory farms are horrific.” In recognition of their exemplarycommitment to animals, James and Helen have been honored with a leaf on the Tree of Life, apermanent tribute that’s on display in PETA’s Norfolk, Va., headquarters.

A PETA member since 1984, Linda Stevens takes pride in her efforts to volunteer for her local animal shelter and to “sign petitions, lobbyour legislators, speak up and out for all animals in abusive situations

[and]—maybe most importantly—set an example for friends and family by living the PETA motto.”Then and Now: In the spring of 1986, Linda flew from Seattle to Washington, D.C., to help PETA

protest the imprisonment of the Silver Spring monkeys at the National Institutes of Health (NIH). Linda’s life changed on the day of the NIH protest when she witnessed firsthand the effectiveness ofgrassroots activism. Since that day, her experience has allowed her to improve the effectiveness of herlocal animal rights group and enjoy the rewards of a “second career” participating in demonstrationsand conferences and volunteering at her local animal shelter in order to make a difference for animals.

Augustus Club membersreflect on peta’s 30 years

Elaine Livesey-Fassel

James Boreham

Linda Stevens

Continued on page 8.

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AC53-gala:Augustus club newsletter 7/29/10 3:00 PM Page 7

Dr. Joan Price is a retired philosophy professor and a loving guardian of two dogs.After joining PETA in 1984, Joan took part in many of PETA’s campaigns and hasmade a difference through effective letter-writing. When PETA asked Joan to take

action in a case involving her alma mater, Arizona State University (ASU), she did not hesitate. Joanimmediately contacted the editors of her local newspaper, The Arizona Republic, to tell them about thecruel and deadly experiments taking place inside ASU’s anatomy and physiology classrooms.

Then and Now: As a child, Joan would drape toilet paper over the side of the bathtub to allowspiders who had fallen in to escape. “If the spider got away, it was fortunate—if not, [the spider] wassquashed by a family member or friend and I received ridicule from all sides,” says Joan. But now,children who care about animals are more likely to be admired than mocked. “[B]ecause of PETA, peopleare beginning to realize that compassion for animals is identical with goodness of human character.” Issue No. 53 | Summer 2010

As a young girl, I adored animals and spoke out stronglyin their defense to anyone I saw harming them. But Icertainly never questioned the ethics of sitting down to aplate of roast beef. My parents were wonderful peoplewho also loved animals, and it didn’t occur to me as a childto consider that some things that we had in the house—say, a leather armchair or a decorative ivory piece—werethe products of animal suffering. It just didn’t.

I think the way in which my family and I regarded animalswas the way that most people did. We loved dogs, cats,and horses, but my mother picked out live chickens at themarket without a thought (or so it seemed), and I lovedwearing my little fur hat made from an exotic cat. I lovedmy sausages, woolly sweaters, and leather purse andboots, and I didn’t think about where they came from.Ignorance was bliss. My family and I also didn’t think about the lives of the elephants and camels we met in the traveling show or the suffering of the bears and tigersat the zoo.

That’s why it still comes as a somewhat pleasant surprise to me when I meet young families that have never fed their children meat, never taken their kids to a circus with animals, never purchased companion animalsfrom pet shops, and never bought products that are testedon animals.

Such remarkable changes have taken place in a span of just one and a half generations!

It fills me with joy when I meet people in their 20s whohave been living a cruelty-free lifestyle from infancy, andthere is no doubt in my mind that PETA played a primary

role in creating a new paradigm for society’s treatment ofanimals and that this new way of looking at animals hasfreed this and coming generations from the blinders wornby my and my parents’ generations.

In this issue of our Augustus Club newsletter, we arecelebrating PETA’s 30th anniversary and reflecting on themany profound changes for animals that have come aboutas a result of the hard work of our staff and volunteers and the generous support of members like you.

As you read on, I hope you’ll be proud of all that youhave helped us accomplish for animals and excited about the prospect of the evengreater victories that your support will bring to fruition in years to come.Thank you for giving PETA the best30th birthday present that wecould ask for—the gift of yourcompassion, involvement, generosity, and loyalty.

augustusCLUB

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ted

on 1

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sum

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PETA Has Shaped the Way anEntire Generation Sees Animals

From 1980 through 2010,

Giving Animals a Future

...a message from Ingrid E. Newkirk

augustusCLUB

As we reach this 30-year milestone together, we want to hear from you regarding your experiences over the past 30 years and what you would like to see PETAaccomplish in the next 30 years. Some of your answers may be featured in a futurenewsletter or on PETA’s planned giving Web site, PETAPlannedGiving.org. We lookforward to hearing from you!

Join host Alec Baldwin andPETA President Ingrid E.Newkirk on September 25,2010, for PETA’s 30th

Anniversary Gala &Humanitarian Awards!

Help us celebrate 30 years ofsuccessful campaigns foranimals! This exciting eveningat the historic and elegantHollywood Palladium willfeature a sumptuous dinner, acelebrity awards show, specialentertainment, and more.

Your support of this uniquefundraising event will help fuelPETA’s future groundbreakingcampaigns.

Individual tickets are $500. Formore information on the event(including details on tablesponsorships) or to purchasetickets, visit PETA.org/30; call Kristine Vasic at 323-644-7382, extension 34; or e-mailus at GalaRSVP@peta.org.

Spend a Very Special

Evening with PETA

and Your Favorite Stars!1. What changes have you seen for animals in the past 30 years, and what changes would you

most like to see in the next 30 years?

______________________________________________________________________________________

______________________________________________________________________________________

2. How has your belief in animal rights changed your life?

______________________________________________________________________________________

______________________________________________________________________________________

3. Please tell us what first brought you to PETA.

______________________________________________________________________________________

______________________________________________________________________________________

I understand that some of my responses may be printed in an Augustus Club newsletter or onan Augustus Club Web site.

Name ___________________________________________________________________________________

Address _________________________________________________________________________________

City, State __________________________________________________ Zip ________________________

Tel. __________________________ E-mail ____________________________________________________

Please submit your responses in one of the following ways:• Online at PETA.org/ACSurvey• Via e-mail to PlannedGiving@PETA.org

• Via mail to Attn.: Augustus Club, PETA, 501 Front St., Norfolk, VA 23510

Thank you for your support and for being a valued member of PETA’s Augustus Club.

Joan Price

We Want to Hear From You.

AC53-gala:Augustus club newsletter 7/29/10 3:00 PM Page 1