Academic and Research Libraries

& The World’s Libraries

Atlantic Provinces Library Association Annual ConferenceMoncton, NBMay 28, 2004

Elaine MacLean Angus L. Macdonald LibrarySt. Francis Xavier University

What are the challenges that the the

trademark is designed to address…

• While libraries are popular, they are often taken for granted.

• While libraries are ubiquitous, they are often not visible.

• And, while libraries are unique, they are facing new challenges.

Academic and Research

Library Campaign

launched at….

Association of College and Research

Libraries (ACRL) National Conference

Charlotte, NCApril 2003

The Campaignfor the

World’s Libraries

launched at…

IFLA Council and General Conference Boston,

MA August 2001

Who is ACRL - Association of College and Research

Libraries?11,000 individuals from a wide range of

academic institutions, publishers and vendors who sell in the academic marketplace.

ACRL enhances the effectiveness of academic and research librarians to advance learning, teaching and research in higher education.

ACRL is a division of the ALAwww.ala.org/acrl

Who is IFLA - International Federation of Library

Associations?

1,700 members in more than 150 countries.

The leading international body representing the interests of library and information

services and their users. It is the global voice of the library and information profession.

The MISSION of the

Academic and Research Library

Campaign is to…

create an awareness and understanding of the value of

academic and research libraries and librarians in the 21st century

The MISSION of the World’s Libraries Campaign

is to…

speak loudly and clearly about the value of libraries and librarians in

the 21st century.

Campaign for Academic and Research Libraries

Key Messages/Talking Points

– College and research libraries are an essential part of the learning community.

– College and research libraries connect you to a world of knowledge.

– College and research libraries are investing in the future, while preserving the past.

Campaign for the World’s Libraries

Key Messages/Talking Points

- Libraries are changing and dynamic places.

- Libraries are places of opportunity.

- Libraries bridge the world.

Both ACRL and IFLA have focused on the creation and

dissemination of: Marketing & Public Relations materials, such as:• Toolkits with key messages, outreach strategies, media

relations materials and tips for marketing and promotion;• Materials to help you develop a strategic marketing plan for

your library;• Downloadable graphics;• Customizable publicity materials;• Case studies of successful marketing efforts in academic

and research libraries;• @ your library® slogans and guidelines for using the brand;• @ your library translations

Toolkit for Academic and Research Libraries

Promote awareness

Increase visibility and support

http://www.ala.org/ala/pio/campaign/academicresearch/academicresearch.htm

Better marketing

Career choice

Strategic Marketing for Academic and Research

Libraries

Facilitators GuideFacilitators Slides Train the Trainer SlidesParticipant Manual

http://cms.3m.com/cms/US/en/2-115/czrRzFZ/view.jhtml

St. Francis Xavier University

Angus L. Macdonald Library

Colorado Department of Education

Luminary Lectures

University of Waterloo, ON

Campaña por las Bibliotecas Mexicanas – April 2002

Western Australia

Australia

more Australia….

one more Australia….

Chronicle of Higher Education Ads

Top 10

slogans NOT recommended

10. fool the security system 9. find books that don’t suck

8. pull the fire alarm 7. surf for porn 6. take a nap

5. download a term paper 4. wedgies

3. scan your butt 2. hack and chat

#1 Slogan NOT recommended

get lucky in the stacks

For complete information about the Academic and Research Library

Campaignhttp://www.ala.org/acrl/@yourlibrary

For complete information about the Campaign for the World's Libraries http://www.ifla.org/@yourlibrary/

Contact InformationElaine MacLean, MLISAngus L. Macdonald LibrarySt. Francis Xavier UniversityAntigonish, NS B2G 2W5

Phone: 902-867-2221Fax: 902-867-5153Email: emaclean@stfx.caWebpage: www.stfx.ca/people/emaclean

Presentation URL: www.stfx.ca/people/emaclean/apla @ your library.ppt