MANUEL LOPEZMANUEL LOPEZMANUEL LOPEZMANUEL LOPEZMANUEL LOPEZMANUEL LOPEZACADEMIC PORTFOLIO OF

GRAPHIC DESIGN AND MARKETINGCALIFORNIA STATE UNIVERSITY

SAN BERNARDINOART 443

GEORGE McGINNISJune 2012

CONTENTSSignatures

Cover Letter

Statement

Résumé

Promotions

Corporate Identity

Packaging

7

8

11

13

15

15

33

7

California State University,San Bernardino

College of Arts and LettersVisual Arts Department

I have reviewed the portfolio that includes at least 20 designs, a design statement, a résumé, letter of introduction, and CD or DVD portfolio of Manuel Lopez and fi nd that it meets Plan V Graphic Design major requirements for the B.A. in Art.

George McGinnis

Beth Steff el

Kurt Collins

Eric Newman

8Cover Letter

January 25, 2012

Tyler BlikBlik Design Agency710 13th Street, Suite 209San Diego, CA 92101

Dear Mr. Blik:

I would like to apply to the position of Graphic Designer at Blik Design Agency. I have recently graduated from California State University, San Bernardino with a Bachelors of Arts in Graphic Design and Marketing. With this degree I have gained knowledge in the main areas of graphic design and marketing. My graphic design knowledge includes Typography, Advertising, Corporate Identity and Packaging.

I have gained even more experience in graphic design by complet-ing a yearlong internship at Santos Manuel Student Union. Under general supervision of the staff graphic designer, I designed posters for various events on campus. Additionally I designed banners and small fl yers. At the same time I was also working on freelance projects designing brochures and logos for student organizations on campus.

Also, as I previously stated with my major, I have completed a variety of marketing courses, which ranged from Consumer Behavior to Advertising Campaign. Those courses are essential to any graphic designer that plans to work on a design agency like yours. Those courses have helped me understand the process in the creation of an advertising campaign that eventually helps me execute a better design. One example is a project I did for my Advertising class along with my colleagues creating an advertising campaign for the Robert and Frances Fullerton Museum of Arts. We started by identifying the target market, and then we did surveys and gathered all the data. We also completed and developed a complete advertising campaign that was even under the budget limit given to us by the museum director

9Cont.

As stated in your company’s website, your company takes part in the process from analyzing the target audience all the way to the execution of the design. The courses I have taken at CSUSB have helped me understand and be part of the process that go behind an advertising campaign. I will not just bring latest design trends to the company, but also will bring my knowledge of marketing.

The education that I have received here at CSUSB perfectly fi ts your company’s vision. Not only I have also taken the required coursesnecessary to take on any challenging projects that your company faces, but my freelance experience will speak for itself when I start working and meeting the clients.

I’m looking forward to meet with you personally so you can look at my portfolio. Please feel free to contact me at 760.693.6481 if you have any questions.

Sincerely,

Manuel Lopez

11Statement

Every design has an objective, as a designer my goal is to fi nd the most appropriate solution to reach that objective. Each project I have worked on, I start by doing extensive research on the client and the target audience. This leads me to come up with diff erentsolutions, but only one will work. The way I make the decision on the fi nal design is by taking into consideration what the client is asking for and what I feel is the appropriate for the target audience. This process it might be stressful for some designer, but in my case I enjoy every part of it; not only I enjoy it, but I also look for it. I personally think that the process is as important as the fi nal product of a design.

Design Statement

13Resume

MANUEL LOPEZ

Packaging Design/ January 2011-March 2011Corporate Identity Design/ September 2010-december 2010Advertising Design/ April 2010-June 2010Typography/January 2010-March 2010

Designed advertising material for eventsCommunicated with client in person

Prepared schedules for other student assistantsPlanned room assignment for conferences

CSUSB Housing Offi ce/ June 2009-2010-Sep 2011

Designed advertising material for school eventsCommunicated with diff erent clients in person and via e-mail

AIGA 2012CSUSB Design Collective 2010/vicepresident

Education

Experience

Affi liations

manueldesigns.comlopem89@gmail.com760.693.6481

SMSU Intern Graphic Designer/ Sept. 2011-present

Student Assistant and Graphic Designer/ Dec. 2011-present

CSUSB Housing Lead Conference Assistant/ Sept. 2010-Sept.2011

Student Assistant

GRAPHIC DESIGNER

California State University San Bernardino/2007-2012Bachelors of Arts in Graphic Design and Marketing

Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read.

Leo Burnett

15Promotions

PROMOTIONS

16MAD

The purpose of this project was to create promotional items for a museum, in this case the Museum of Arts and Design. I decided to create a 11x17 poster to promote the exhibition and also designed a brochure to advertise current programs as well as the operational hours of the museum.

MUSEUM OF ARTS AND DESIGN

17MAD Poster

18MAD Brochure

19Brochure

20Dia De Los Muertos

Dia De Los MuertosThis is a project that I completed during my internship at Santos Manuel Student Union. The client requested a poster to advertise an event celebrating “Dia De Los Muertos” Day of the Dead.

21Dia De Los Muertos

22We Did It For You

We Did it for YouThis is another project completed during internship at Santos Manuel Student Union. The request made by the client was to include patriotic colors as well as pictures of diff erent women’s right’s activists since it was going to be a used for an event celebrating women’s history month.

23We Did It For You

The simplest way to achieve simplicity is through thoughtful reduction.

John Maeda

25Corporate

CORPORATE IDENTITY

26L & T

In this class the assignment was to re-design the logo for an international corporation. In this case I picked Larsen & Toubro, which is an engineering company based in India that has expanded its services around the world.

LARSEN & TOUBRO

27 L & T Logo

LARSEN & TOUBROIt’s all about imagineering

28Stationary

29Website

30Annual Report

31Signage

32

Simplify, then add lightness.

Colin Chapman

33

PACKAGING

34Schullo

SCHULLO FOODS

This project consisted in taking a South American product and then re-designing the packaging to introduce it to a North American market.

35Long Rice

36White Rice

37Brown Rice

38

Zurit TeaIn this project the purpose was to re-design the packaging of a South American product and make it appealing to a North American consumer.

39Zurit Tea

40

41

Creating something out of thin air is easy. It’s finding the air that’s hard.

Asher Trotter