academic reputation: how to create it and how to sustain it
TRANSCRIPT
Academic reputation:how to create it and how to sustain itLaura Simonite Charlie Rapple @growkudoswww.growkudos.com
What is reputation?
@growkudos #GRGP2017
How othersperceiveyou
@growkudos #GRGP2017
…professional
…responsive
…quality
…true to your word
How you perceiveyourself
… because I’m worth it
@growkudos #GRGP2017
Having a brand
go-to person for dynamics
of dryland environment
s
“you need to be seen as
something specific – and it
takes a bit of thought”
Why build reputation?
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Why? Reputation opens (secret) doors
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“Academia is a meritocracy, but it’s also about
reputation management. More senior academics might not see this, but
as a junior academic – and a woman – proactively managing your
reputation is really important.”
@growkudos #GRGP2017
The Kardashian Indexthe discrepancy between a scientist's social media profile and publication record
… Rightly or wrongly, NOT communicating about your work
puts you at a disadvantage
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Why?competition for fundinghuge growth in outputs
fight for visibility and usagedrive for accountability
cult of impact
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Howcan you build your reputation?
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Who is responsible
?You are!
Blogging
Commercializing your research / registering your designs / patents
Industry engagementEngaging with the media
Communicating via social mediaConsultancy
Community contribution (e.g. activities for a professional body)
MentoringEditorship
Winning awards / prizesTeaching
Peer-reviewingWinning funding / grants
CollaborationPresenting at conferences
Publication
0% 20% 40% 60% 80% 100%
How do academics
broadly rankactivities in
terms of contribution to
reputation? (n = 2,748)
Contributes most:PublicationSpeakingCollaborationReviewing
Contributes least:
BloggingIndustry
MediaSocial media
ATTENTION INTEREST DESIRE ACTION
Measuring research performance
Press coverageClicks
Views
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Explaining, sharing, measuring – Kudos
Plain language
explanations
Trackable links for sharing
Range of metrics against which to map efforts to
explain and share
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Communications do increase impactNanyang Technological Institute study, 2015Explaining and sharing via Kudos correlated to
higher downloads of full text on publisher sites
23%
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The Kudos toolkitfor increasing reach and impact
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Get started
Register at:www.growkudos.com/register
You only need name, email
and password to get started!
…and find a publication
• Some words from the publication title and part of your name
• or the DOI if you know it!
• TIP: use your ORCID if you have one
@growkudos #GRGP2017
More
discoverable; more usage, more citations
Explain your workin plain language: short title, “what’s it about?”, “why is
it important?”
Explain
Story behind the research;
personalvoice
Explain people using non-specialist termsto find otherwise “hidden” works
people within your field to skim and scan more publications
people in adjacent fields to understand the relevance of your work to what they are doing
people outside academia to get a handle on research and apply it in non-academic ways
people who can access it to actually understand it!
Easier for
Building roof characteristics are
important because they have a significant impact on quantity, timing and seasonality of energy
produced.
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Explain
29
Add links to related ‘resources’ that help to bring your work to life,
set it in context, or drive further research (code, methods, data, slides, video, press coverage,
blog postings etc)
Share
?
Kudos generates trackable links for you to share via your email, web and social networks; this gives you unique insight
into which tools are most effective
Share
@growkudos #GRGP2017
Measure
@growkudos #GRGP2017
Compare
It’s not a huge effort …When the investment of time
per paper is approx 3-6 months, almost any reasonable
duration is acceptable to increase
the usage and citations.Research Fellow,
Physical Sciences, UK
15 minutes on
average
… but it delivers great results!
higher full text
downloads
23%
@growkudos #GRGP2017www.growkudos.com