PEER REVIEW &VISUALS AND FORMATTING

(CHAPTERS 5-6)

Academic Writing

Peer Review

How to conduct Peer Review Sample draft: p 33 Use p 31 to respond See sample 75-77 afterward How did it improve?

Peer Review

How to conduct Peer Review Sample student draft Use p 31 to respond

The next concept

After we finish with reflections and observations, you will write a new type of essay.

You will need to listen to the rhetorical analysis podcast.

But today, we will discuss how “visual persuasion” helps you to gather and make meaning. This is the beginning of rhetorical analysis.

A picture is worth…

Maybe not a thousand words, but certainly it conveys significant meaning.

You can gather: Opinion Origin Ethos Many things from imagery

What is the source? How do you know?

http://www.wkrg.com/gulf_oil_spill/article/blue-cross-led-group-plans-la.-health-fairs/897312/Jun-18-2010_4-36-am/

What is the source of this visual? How do you know?

http://www.ehealthinsurance.com/ehi/Alliance?allid=Goo25151&sid=HomeVsFamily1

And this?

AND YET…

Not all visuals are photographic

What is the purpose?What is the purpose? How do you know?How do you know?

Where would you see these?

What mood is developed?What mood is developed? Compared to this?Compared to this?

What can design convey?

What is consistent?What changes? What is consistent?What changes?

Why do you think that is? See p. 51Why do you think that is? See p. 51

What can design convey?

What is the purpose of this site?

What is the purpose of this?

What is the purpose of this?

Academic Design

Academic writing also has visual designIt is quite a bit simpler in most casesDo not be fooled, it is purposefully simpleSimplicity is meaningful and useful

This font is unreadable

This font is better

Academic Format Choices

Don’t format essays like this.Don’t type essays like this, either.Cool text is reserved for some other place.Lovely, and not for a college essay.Sans serif fonts like these are good for

presentations and websites.This font is the most readable of fonts for a college essay.

I require standard MLA

All of the text book recommendations about formatting and design are great for many situations.

I require MLA style formatting. This contradicts some of the formatting suggestions

on page 47. Please be aware of that. Do follow the model and criteria given for formatting

on pages 660-667 (Chapter on MLA guidelines).