acc cement sm group project xmba 24

8/13/2019 ACC Cement SM Group Project XMBA 24

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1

XMBA- 24 ITM, Vashi

PROJECT CASE STUDY

2013

Submitted by:Lakshmi Khandayat

Madhukar Thorat

Kumar Kashyap Jha

Mayank Mathur

STRATEGIC MANAGEMENT

Guide : Prof. Vikram Parekh

XMBA- 24

ITM, Vashi


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ABE F CE

1. E

2. B H ACC

3. ACC C O

4. O I

5. M A /O

6. PELE C I A

7. ACC P C

8. L M ACC

9. M , ,

10. C C ACC

11. ACC C

12. O A

13. C AP 5 F M

14. BCG A

15.

16. A C

17. & C

18.


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A C C (ACC) I

I C H , M K , M. I

. BE .

ACC' 16 , 40

, 20 , . I 10,000

9,000 .

1936,

. ACC ,

. ' I .

ACC , . A I,

, I

.

A I

, 1966,

.

.

ACC .

.

ACC , ,

.

, ,

.

H 2004. O 1

2006 A C C L ACC .

I.

M G ,

ACC L & O, I M,

& , B , & .

Executive Summary


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B H

ACC CEE

. ACC 1936

'

.

ACC

F E D I

I

.

'

, .

'

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A 1, 1936. , F E D, ACC,

J 1936; .

ACC

I ,

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,

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A C C L,

' .

M , '

' M'.

F. E. D ACC


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I

I & D

I C

I D25 F11

M 97 F11

GD

CAG 10.0 F0711

P 247 M F12 11 F

C

Cement plants:183 Installedcapacity:234.3 mtpa

Cement production: 168.3 mtpa

& C

Cement plants:365 Installedcapacity:11.1mtpa

Cement production: 60mtpa

Although Ind ia is one of the largest cementmarkets in the world, per capita consumptionof cement is just around 156 kg, which islow in compa r ison to the global averageconsumptionof about 356 kg

Demand for cement in Ind ia is cyclicalba rr ing short- term d isrupt ions, it growslargely in tandem with economicgrowth


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A

ACC, 22.63 MPA, 11% I,

207 MPA, . ACC

.

I :

C C ( A)

ACC 22.63

A C 18.50

B C 6.50

B C L 5.80

CCI 3.85

C 6.80

G 16.75

I C 8.94

J G 13.50

K I 5.60

L 5.50

M C 10.00

C 18.20

C 3.50

: O >3 MPA .

.


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EE A C I

:

C

P

F ( )

(E A)

G. I $ 1 F

P (201217)

I ,

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M , ,

/. H 5

, G

D , . , 20132014

G. EG, I A ,

NHAI 57000 F 2012

G , L, C, E

D, A/ ., 60% . I A P

&


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E

C GD . A GDP

1.2 . 8 10 % CAG

GDP

I ( 155 )

( 380 ) . H I

A M E

,

F E

G

& II III

I

I

I ACC , LAECH, JAPEE CEMEN, LAFAGE

CEMEN . I , ,

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45

I . I

. , .


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E

J C, P A

E

,

E

I I, 150

/N3 100 /N3 . H,

50 /N3

,

A1 , (D C (DC)) E

C (EC) . A

E C (EC), , DC'

. .

1 Perform, Achieve & Trade (PAT) scheme is promoted under the National Mission on Enhanced Energy Efficiency(NMEE) which will help energy intensive large industries units in India to enhance cost effectiveness in terms of energyefficiency.


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ACC

P ,

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.

ACC .

,

1956.

25

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I . M C B C

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C

43 G C (C 43 G)

ACC C

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, BI (I 81121989 43 OPC)

.

ACC C 50 .

53 G C

O P C I: 1226953 G. I

.

ACC 53 G OPC , . I

50 .

B C

F C

, O P C

' &D . ,


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. I

50 .

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PPC CH ,

, . I

P .

C

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. PC

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C OPC, ACC PC

.

.

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L , .

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.

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CO2 .

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B C

ACC I B C,

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90 A, E , I,

.

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A

N ,


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,

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1.C :

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M P H D C

M K K K C E O & M D

2.B / G :

M M P

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M K

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:

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&

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4..

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.

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, I (AP /3), , M PM

ACC D . E

.

I:

C ACC L I . I ACC L

:

- G C C A 200506 B C C & I ACC 2006

.


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- F A:ACC L G J 2006

. .- G C C: ACC &P G C 2007,

, 300

.

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C.

ACC C

ACC .

. P,

12 ACC .

.

A ACC C P

. 1936, ACC

. ACC

P.

D

ACC C P I

C O : M M

O :

E K

N N D

& P

C

ACC L. G H P D

ACC L. (G) P G

ACC L. L D

ACC L. K M P D

ACC L. C J C

ACC L. J G

ACC L. J C D D

ACC L. C M D

ACC L. K D


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ACC L. N K D

ACC L. M A P G

ACC L. M N D

F

1. F &

: ACC L. .

, I C G .

: ACC L I . E 1936, ACC

. ACC

I . A I

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. .


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ACC B , , .

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. B .

2. A I E

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&

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.


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D I

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.

.

A ACC L. C P

. 1936, ACC

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C P

4) A : A ACC L. C P . 1936, ACC

.

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. P, 12 ACC L

.

.

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B

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BCG F ACC CEE

I , ACC CAH C

.

(11.16%) ACC

.

C A


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Outbound

Logistics:DistributionChannel

Sales & DistributionProcedures

Evaluation ofChannel

DistributionWare Houses

Inbound Logistics:Efficient Mater ialHand ling Sys tems

Order Processing

SystemsInventory Control

Management ofInventories

Operations:ManufacturingProcessesMining

Crushing

R.M . GrindingBlendingPyro processing

Grinding andPacking

Marketing & Sales:

Customer

SatisfactionMarket PlanningConsumerBehavior

Pricing Policy

Promotion Mix

Advertisement

After-SalesService:

Cus tomer Support

DepartmentsComplaint

redressalforums

SeminarsConstruction

guidelinesQuality Exhibitions

Facility to drive rs

M

a

r

g

i

n

Primary Activities

SupportActivities

Firm Infrastructure : Captive Power Plants, Export of Power to SEB, High EfficiencyKilns

Procurement: Purchasing Procedures, Centralized procurement for imported items, localpurc hase of fas t moving items, Purchas e of Raw Materials

Technology Dev elopment: R & D activities for n ew p roducts, c onservation of re sources,recyc ling o f wastes, re duction in emiss ions & improved performance of concrete

Human R eso urce Management: : Freedom to achiev e, enriching skills & enhancing

exp eriments, Fair compens ation, ESOS

The Value Chain of ACC Limited

Value

What

buyers

are willing

to pay

I ACC, . C

, ACC ACC ACC

I C C.

A C C

F C ACC .

F I L:

1.

2. C .

3. B B

.

4. M .

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1. H .

2. M


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3.

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4.ACC

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ACC .

ACC . I

&

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(ACC).

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D ACC,

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8000

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ACC C

.

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9095K , ACC

.


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ACC C & ,

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I .


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acc cement sm group project xmba 24

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