acc cementl

7/21/2019 ACC CementL

http://slidepdf.com/reader/full/acc-cementl 1/73

CHAPTER -1

INTRODUCTION

Page | 1



A

SUMMER TRAINING PROJECT REPORT

ON

“BRAND IMAGE OF ACC CEMENT IN CEMENT INDUSTRIES”

SUBMITTED TO:-

KURUKSHETRA UNIVERSITY

KURUKSHETRA

In par!a" #$"#!""%&n #'r (& )&*r&& '#

M+B+A+

S&,,!'n .1.-.1

UNDER THE GUIDANCE OF: - SUBMITTED BY:

M,+ Va,$n)ra S$nn/ S(ar%a

Fa0$"/ M+B+A+: r) ,&%

M+B+A 2D&p+3 R'"" N'+ 444444

S5a%! D&6! Da/a" In,!$& O# En*!n&&r!n* 7 T&0(n'"'*/

Bar5a"a8 Pan0(9$"a2Har/ana3

Page | 2



Page | 3



DECARATION

I, S$nn/ S(ar%a of MBA (2010-2012) of Swam D!" D#a$ I%&'''! of

E%%!!*% + T!%o$o# !*!.#, /!$a*! 'a' '! &mm!* '*a%% *o!'

!%''$!/ “T' ,$)/ '# Bran) I%a*& '# ACC C&%&n !n C&%&n In)$,r!&,”

” ma/! .# m! % '! a*'a$ f$f$$m!%' of '! *!*!m!%' fo* '! /!*!! of Ma,&r

'# B$,!n&,, A)%!n!,ra!'n 'o 3*4&'*a U%"!*&'#, 3*4&'*a 5I' & o*%a$

wo*4 o%/'!/ .# m! a%/ a$$ /a'a +fa' o%'a%!/ % '& *!o*' a*! o*%a$ 'o '!

.!&' of m# 4%ow$!/!5

T& &'/# a& %o' .!!% &.m''!/ 'o a%# o'!* %&'''! o* %"!*&'# fo* '! awa*/

of a%# o'!* /!*!!5

S$nn/ S(ar%a

Page | 4



AC3NO67EDGEMENT

F*&' of a$$ I wo$/ $4! 'o 'a%4 m# o$$!! $!'*!* fo* !* wo$! !a*'!/ o-o!*a'o% /*%

m# &mm!* '*a%% % ACC Ba*ma%a, w a"! m! a oo/ !8o&*! a%/ a a%/-o%

!8!*!%! of '! mo/!*% off! *a'!&5

I wo$/ $4! 'o 'a%4& M*5 Ra" S*"a&'a"a 9 A&&''5 Ma%a!* Sa$!&, fo* "% m! a%

oo*'%'# 'o .! a&&oa'!/ w' & !&'!!m!/ '!am fo* a%% & *a'a$ 4%ow$!/! +

*o"/% m! %!!&&a*# %&*a'o% a& w!$$ a& !%o*a!m!%' /*% '! o*&! of '& '*a%%5

I w& 'o !8*!&& a /!! &!%&! of *a''/! + &%!*! 'a%4& 'o m# *o!' /!&

M*5 Ra" S*"a&'a"a (A&&''5 Ma%a!* Sa$!& ) a%/ o'!* &'aff, fo* "% m! 'm!, o' of '!*

.&# &!/$!, fo* ma*'% m! w' & *!a' 4%ow$!/! a%/ ma4% m# '*a%% &!&&f$5 I

a$&o wa%' 'o w& m# *a''/! 'o '! fo$$ow% fo* *o"/% m! '! %!!&&a*# %fo*ma'o%:

M*5 3a&a$ 3&o*! D&''5 Off!*

M*5 A%& 4a%/a$ C!f Ma%a!*

I% '! !%/ I wo$/ $4! 'o 'a%4& a$$ 'o&! !*&o%& wo a"! !$!/ m! /*!'$# o*

%/*!'$# % om$!'% m# %/&'*a$ '*a%% a%/ a$&o '& *o!' *!o*'5

S$nn/ S(ar%a

Page | 5



PREFACE

I% 'o/a# !o%om#, o%! %!!/& mo%!# 'o ma4! mo%!#5 Mo%!# ma4!& '! w!!$ of .&%!&& *%

&moo'$#5 So%/ $a% a%/ !ff!%' *o/'o% &#&'!m a%/ !8!$$!%' ma*4!'% %!'wo*4 a*! a$$

am!*!/ % '! a.&!%! of a/!a'! f%/&5 I% mo/!*% !o%om#, '! *a'! of f%a%! a&

%*!a&!/ /! 'o $a*! &a$! %/&'*a$ *o/'o%5 A%/ a& *!&$'!/ % %*!a&% '! /!ma%/ of

f%/& % a% o*a%a'o%5 E"!*# .&%!&& %!!/& f%/& fo* "a*o& *o&!& 9 fo* '& !&'a.$&m!%'

a%/ 'o a**# o' '& /a# 'o /a# o!*a'o%&5 T! *!&!%' *o!' &'/# & a m.$! a''!m' 'o

%/!*&'a%/ '! &.!' % a &m$! wa#5 T! am of '& '*a%% *o!' & 'o 4%ow '! Ma*4!'%

&#&'!m a%/ Ma*4!'% a%a$#&& of ACC 7'/5 ACC 7'/5 & o%! of '! $!a/% oma%!& % !m!%'

%/&'*#, *o/% mo*! 'a% o%! fo*' of %a'o%a$ o''5

T! &'/# & /"/!/ %'o /ff!*!%' a'!*&5 T! a'!* & *!$a'!/ 'o %'*o/'o% of ACC

7'/5 I' & .a&!/ o% .*!f &'o*# of '! oma%# a%/ '& *!&!%' f%'o% % '! %/&'*#5 T! %!8'

a'!* & *!$a'!/ 'o o"!*"!w '! Ma*4!'% &'a'!m!%' &ow% % '! a%%a$ *!o*' of '!

oma%#5 T& a'!* a%a$#!/ a%/ %'!**!'!/ '! *!&$' a%/ '! .a&! of '& a%a$#&&5

CONTENTS

S+ NO+ TOPICS PAGE NO+

15 C!*'fa'! I

Page | 6



25 D!$a*a'o% II

;5 A4%ow$!/!m!%' III

<5 =*!fa! I>

C(ap&r 1 Inr')$0!'n 1-;

151 I%'*o/'o% of T'$!? O.!'"! of =*o!'

152 Coma%# =*of$!

15; I%'*o/'o% of o*a%a'o%

C(ap&r R&6!&5 '# !&ra$r& <-=

C(ap&r R&,&ar0( %&(')'"'*/ ==-=<

+1 T/p& '# R&,&ar0(

+ S0'p& '# S$)/

+ R&,&ar0( D&,!*n

+= Daa C'""&0!'n

+> !%!a!'n, '# ,$)/

C(ap&r = Daa In&rpr&a!'n >.->?

C(ap&r > F!n)!n*, an) S$**&,!'n, >;-@

C(ap&r @ C'n0"$,!'n @=-@>

B!"!'*rap(/ @@

$&,!'nna!r& @?-@;

INTRODUCTION TO THE TITE

Page | 7



To/a# =a$am* & a%% "!*# fa&'5 E"!*# o*%!* of =a$am* & a"% &om! o%&'*'o%

wo*4 w w$$ .! f%&!/ w'% 2 #!a*&5 I% '& o%&'*'o% wo*4 !m!%' & '! ma%

%*!/!%' a%/ ' & o%&m!/ o% ma&& $!"!$5 E"!*# mao* $a#!* & $oo4% 'o *a& '!

=a$am*@& !m!%' ma*4!'5 I' & !&'ma'!/ 'a' '! *!&!%' ma*4!' o'!%'a$ of =a$am* & %!a*

a.o' 000 m!'* 'o%& % '! *"a'! a& w!$$ a& % o"!*%m!%' &!'o*5

T& *o!' wa& a**!/ o' % '! ma*4!' of =a$am* of Hmaa$ =*a/!& &'a'!5 T!*!

a*! '*!! ma*4!' $a#!*& % !m!%' %/&'*#5 T!# a*! ACC !m!%', Am.a C!m!%', a#!!

!m!%',aa*' f*om '!&! '!*! a*! f!w $oa$ .*a%/& &!$$% % '! ma*4!'5

T! %fo*ma'o% a.o' '! ma*4!' wa& a'!*!/ .# "&'% &'!& % '! /ff!*!%' $oa'o%

% =a$am*5 I%'!*"!w of &'!& ma%a!* wa& 'a4!% /!!%/% o% '!* a!&&.$'#5

6$! /o% '! *o!', a''!m' wa& ma/! 'o o$$!' ma8mm %fo*ma'o% a.o' '!

ma*4!'5 To !' a'a$ a%/ o**!' %fo*ma'o%, ' wa& %o' 'o$/ &'! ma%a!*& 'a' '! &*"!# &

o%/'!/ .# ACC C!m!%' fo* '! o."o& *!a&o%&5 Nm.!* of &'!& wa& "&'!/ 'o !' '! a'a$

'*! of '! ma*4!'5 T! &'!& of !a *a/! (ao*/% 'o '! !*fo*ma%!) w!*! "&'!/, 'o !'

!a a%/ !"!*# /!'a$ a.o' '! ma*4!'5

Mo&' of '! 'm! wa& &!%' % '*a"!$% f*om o%! &'! 'o o'!*5 A%/ !"!*# 'm! ' & %o'

%!!&&a*# 'a' w! !' '! *!&o%&! f*om '!m5 T!# w!*! *!$'a%' 'o "! '! %fo*ma'o%, a&

'!# /o %o' wa%' 'o /&$o&! '!* .&%!&& /!'a$&5 T!# w!*! %o' *!a/# 'o "! '! /!'a$ a.o'

'! *! a' w '!# w!*! *a&! '! !m!%'5 >&'& 'o & &'!& w!*! $o&& of 'm!, mo%!#

a%/ !%!*#5

Af'!* o$$!'% '! /!'a$!/ %fo*ma'o% a.o' '! ma*4!', a%a$#&& & /o%!5 I% '!

a%a$#&&, '! o.&!*"a'o%& *!o*/!/ /*% '! *o!' w!*! a*!f$$# a%a$#!/ a%/ '! *!&$'& a*!

*!a*!/5 T! f%/%& a%/ *!&$' of '! *o!' wo*4 a*! "!% a' '! $a'!* &'a! % '! *!o*'5

OBJECTIVE OF THE PROJECT

Page | 8



T& *o!' wa& %/!*'a4!% fo* a% o.!'"! w wa&

• To a**# o' ma*4!' &*"!# 'o 4%ow '! .*a%/ ma! of ACC !m!%'& ="'5 7'/5 %

=a$am* a*!a (H5=)5

T' aa!n (!, '&0!6& 6ar!'$, '(&r ,$ '&0!6&, ar& n&&)&) ' & a0(!&6&)+ T(&,& ar&

"!,&) &"'5:-

• To a%a$#! '! ma*4!' &a*! of ACC C!m!%' % =a$am* ma*4!'5

• To 4%ow '! &'om!*& *!f!*!%! fo* '! .*a%/& of !m!%'5

• To 4%ow '! *!f!*!%! of .$/!*& fo* &o*'% /ff!*!%' .*a%/& of !m!%'5

T& ' a''!m' 'o f%/ wa#& 'o %*!a&! ma*4!' &a*!, 'o %*!a&! &'om!* &a'&fa'o% a%/ '&

%*!a&! '! .&%!&& *o&!'&5

Page | 9



COMPANY PROFIE

INTRODUCTION TO COMPANY

ACC In)!a, #!r, na%& !n 0&%&n

Page | 10



ACC !m!%' & I%/a& fo*!mo&' ma%fa'*!* of !m!%' a%/ o%*!'!5 ACC& o!*a'o%& a*!

&*!a/ '*oo' '! o%'*# w' 1 mo/!*% !m!%' fa'o*!&, mo*! 'a% <0 R!a/# m8

o%*!'! $a%'&, 20 &a$!& off!&, a%/ &!"!*a$ o%a$ off!&5 I' a& a wo*4fo*! of a.o' 10,000

!*&o%& a%/ a o%'*#w/! /&'*.'o% %!'wo*4 of o"!* ,000 /!a$!*&5

S%! %!'o% % 1;, '! oma%# a& .!!% a '*!%/&!''!* a%/ mo*'a%' .!%ma*4 fo*

'! !m!%' %/&'*# % ma%# a*!a& of !m!%' a%/ o%*!'! '!%o$o#5 ACC a& a %! '*a4

*!o*/ of %%o"a'"! *!&!a*, *o/' /!"!$om!%' a%/ &!a$!/ o%&$'a%# &!*"!&5 T!

oma%#& "a*o& ma%fa'*% %'& a*! .a4!/ .# a !%'*a$ '!%o$o# &o*' &!*"!&

!%'*! - '! o%$# o%! of '& 4%/ % '! I%/a% !m!%' %/&'*#5

ACC a& * !8!*!%! % m%%, .!% '! $a*!&' &!* of $m!&'o%!5 A& '! $a*!&'

!m!%' *o/!* % I%/a, ' & o%! of '! .!&' &'om!*& of '! /om!&' oa$ %/&'*#, of

I%/a% Ra$wa#&, a%/ a o%&/!*a.$! &!* of '! o%'*#@& *oa/ '*a%&o*' %!'wo*4 &!*"!& fo*

%wa*/ a%/ o'wa*/ mo"!m!%' of ma'!*a$& a%/ *o/'&5

Amo% '! f*&' oma%!& % I%/a 'o %$/! omm'm!%' 'o !%"*o%m!%'a$ *o'!'o%

a& o%! of '& o*o*a'! o.!'"!&, '! oma%# %&'a$$!/ &o&'a'!/ o$$'o% o%'*o$

!m!%' a& fa* .a4 a& 1, $o% .!fo*! o$$'o% o%'*o$ $aw& am! %'o !8&'!%!5 To/a#

!a of '& !m!%' $a%'& a& &'a'!-of-'! a*' o$$'o% o%'*o$ !m!%' a%/ /!"!&5

ACC a& ma/! &%fa%' o%'*.'o%& 'o '! %a'o% .$/% *o!&& .# wa# of a$'#

*o/'&, &!*"!& a%/ &a*% !8!*'&!5 I'& omm'm!%' 'o &&'a%a.$! /!"!$om!%', '&

!'a$ &'a%/a*/& % .&%!&& /!a$%& a%/ '& o%-o% !ffo*'& % omm%'# w!$fa*!

=*o*amm!*& a"! wo% ' a$am a& a *!&o%&.$! o*o*a'! '!%5 ACC@& .*a%/ %am! &

&#%o%#mo& w' !m!%' a%/ !%o#& a $!"!$ of !'# % '! I%/a% ma*4!'5 I' & '! o%$#

!m!%' oma%# 'a' f*!& % '! $&' of Co%&m!* S!* B*a%/& of I%/a5

MAJOR COMPANIES IN THE CEMENT INDUSTRY ARE:-

T! A&&oa'!/ C!m!%' Coma%!& 7'/5

B*$a G*o5

Page | 11



7a*&!% + T*.o5

535 G*o5

a#!! !m!%'5

G*a Am.a5

HISTORY

ACC CEMENT a& a% %'!*!&'% &'o*# - o%! 'a' %&*!/ a .oo45 ACC wa& fo*m!/ % 1;

w!% '!% !8&'% !m!%' oma%!& am! 'o!'!* %/!* o%! m.*!$$a % a &'o* m!*!* -'!

o%'*#& f*&' %o'a.$! m!*!* a' a 'm! w!% '! '!*m m!*!*& a%/ a&'o%& wa& %o' !"!%

Page | 12



o%!/5 T! &'o*# of ACC &a%& a w/! a%"a& .!%%% w' '! $o%!$# &'*$! of '& o%!!*

F5E D%& aw a%/ o'!* I%/a% !%'*!*!%!*& $4! m wo fo%/!/ '! I%/a% !m!%' %/&'*#5

T!* !ffo*'& 'o fa! om!''o% fo* &*""a$ % a &ma$$ .' a*!&&"! ma*4!' m%$!/ w' '!

&'**% of a o%'*#& %a'o%a$&' */! 'a' 'o!/ a$$ wa$4& of $f! - %$/% '*a/!, Comm!*!

a%/ .&%!&&5

T! f*&' &!&& am! % a mo"! 'owa*/& oo!*a'o% % '! o%'*#& #o% !m!%'

%/&'*# a%/ $m%a'!/ % '! &'o* m!*!* of '!% oma%!& 'o fo*m a !m!%' a%'5 T!&!

oma%!& .!$o%!/ 'o fo* *om%!%' .&%!&& *o& - Ta'a&, 3a'a&, 3$$4 N8o% a%/ F E

D%&aw *o&5 ACC wa& fo*ma$$# !&'a.$&!/ o% A&' 1, 1;5 Sa/$#, F E D%&aw, '! ma%

*!o%!/ a& '! fo%/!* of ACC, /!/ % a%a*# 1; &' mo%'& .!fo*! & /*!am o$/ .!

*!a$!/5

F+ E+ D!n,(a5 (& #'$n)&r '# ACC

ACC &'a%/& o' a& '! mo&' %! a%/ &!&&f$ m!*!* % I%/a% .&%!&& &'o*#, % w

'! /&'%' /!%''!& of '! o%&''!%' oma%!& w!*! m!$/!/ %'o a %!w o!&"! o*a%a'o%- o%! 'a' a& &*""!/ a%/ *!'a%!/ '& o&'o% of $!a/!*& % %/&'*#5 I% a &!%&!, '!

fo*ma'o% of ACC *!*!&!%'& a !&' fo* '! &#%!*# of oo/ .&%!&& *a'!&, "a$!& a%/

&a*!/ o.!'"!&5 T! &! of '! $*a$ % ACC& o*%a$ %am!, T! A&&oa'!/ C!m!%'

Coma%!& 7m'!/, '&!$f %/a'!/ '! oma%#& o*%& f*om a m!*!*5 Ma%# #!a*& $a'!*, &om!

Page | 13



&'o4.*o4!*& % '! o%'*#& $!a/% &'o4 !8a%!& o%'%!/ 'o *!f!* 'o '& oma%# &m$#

a& T! M!*!*5

H'"0!% A N&5 Parn&r,(!p:

A %!w a&&oa'o% wa& fo*!/ .!'w!!% ACC a%/ T! Ho$m *o of Sw'!*$a%/ % 2005 I%

a%a*# 200, Ho$m a%%o%!/ '& $a%& 'o !%'!* %'o $o% 9 '!*m a$$a%!& w' Am.a G*o

.# a*% a mao*'# &'a4! % Am.a C!m!%'& I%/a 7'/5 (ACI7),w a' '! 'm! !$/

1;5 of 'o'a$ !'# &a*!& % ACC5 Ho$m &m$'a%!o&$# a%%o%!/ '& ./ 'o ma4! a% o!%

off!* 'o ACC &a*!o$/!*&, '*o Ho$/!m C!m!%' ="'5 7'/5 a%/ ACI7, 'o a*! a mao*'#

&a*!o$/% % ACC5 A% o!% off!* wa& ma/! .# Ho$/!m C!m!%' ="'5 7'/5 a$o% w' ACI7,

fo$$ow% w '! &a*!o$/% of ACI7 %*!a&!/ 'o ;<5 of E'# &a*! a'a$ of ACC5

Co%&!!%'$#, ACI7 a& f$!/ /!$a*a'o%& %/a'% '!* &a*!o$/% a%/ /!$a*% '&!$f a& a

*omo'!* of ACC5

Ho$m & '! wo*$/ $!a/!* % !m!%' a& w!$$ a& .!% $a*! &$!* of o%*!'!,

a*!a'!& a%/ !*'a% o%&'*'o% *!$a'!/ &!*"!&5 Ho$m & a$&o a *!&!'!/ %am! %

%fo*ma'o% '!%o$o# a%/ *!&!a* a%/ /!"!$om!%'5 T! *o a& '& !a/a*'!*& %

Sw'!*$a%/ w' wo*$/w/! o!*a'o%& &*!a/ a*o&& mo*! 'a% 0 o%'*!&5

Co%&/!*% '! fo*m/a.$! $o.a$ *!&!%! of Ho$m a%/ '& !8!$$!%' *!'a'o%, '! .*oa/ of

ACC a& w!$om!/ '& %!w a&&oa'o%5

INTRODUCTION TO ORGANISATION

INTRODUCTION TO GAGA CEMENT ORKS

T! Gaa$ C!m!%' =*o!' wa& %'a'!/ % O'o.!* 15 Co%&'*'o% wo*4 &'a*'!/ % a&'

10 a%/ !*!'o% of ma%!*# % O'o.!*, 11, o% 12' Ma* 1< Gaa$ =$a%'-1 wa&

&!&&f$$# omm&&o%!/ a%/ omm!*a$ *o/'o% omm!%!/ w' %'a$ aa'# of 5

Page | 14



$a4 'o%!& !* a%%m, Gaa$ =$a%'-II wa& omm&&o%!/ % 1< a%/ *!&!%' aa'# of '!

$a%' & <5< MT=A of !m!%'5

T! $a%' & .a&!/ o% '! mo&' mo/!*% *o!&& of !m!%' ma%fa'*! %am!$# a /*#

*o!&& &&!%&o% *!!a'!/ 4$% w' *o$am!/5 T! $m!&'o%! & *&!/ % '! *&!* ' &

'!% *o%/ % '! *aw m$$ a$o% w' &a$! a%/ *o% o*! 'o f%! ow/!*5 T! *o%/ ma'!*a$ &

.$!%/!/ 'o a %fo*m o%&&'!%# a%/ f!/ 'o '! 4$% &#&'!m $"!*!/ oa$ & f*!/ % '! 4$%

&#&'!m 'o !a' '! ma'!*a$ 'o a '!m!*a'*! of 1<0 D!5!$&5 T! ma'!*a$ %/!*o!& a &!*!&

of !ma$ *!a'o%& 'o fo*m a $%4!*5 T! $%4!* & oo$!/ % '! $%4!* oo$!* a%/ &'o*!/ %

$%4!* &$o&5 I' & !8'*a'!/ f*om '! &$o& a%/ %'!* *o%/ a$o% w' G#&m a%/ =oo$a%a%

ma'!*a$ 'o fo*m =o*'$a%/ =ooa%a !m!%'5 T! !m!%' & &'o*!/ % !m!%' &$o&5 I' & a4!/ %

0-4 .a& .# a'oma' a4% ma%!&, $oa/!/ % '*4& .# a'o-$oa/!*& a%/ "a*o&

o%&m'o% !%'*!& % Hmaa$ =*a/!& a& w!$$ a& '! %!.o*% &'a'!& of =%a. a%/

Ha*#a%a5

MAIN RAW MATERIALS:

7m!&'o%!

Ja*''!

I*o% o*!

Sa$!

G#&m

F$# a&

CERTIFICATION:

C!*'fa'o% f*om IS?ISO 002, ISO 1<001 fo* !%"*o%m!%'a$ ma%a!m!%' &#&'!m a%/

OHSAS 1001 fo* a/o'% $a&& m!a&*! % '! &!*! of oa'o%a$ !a$' a%/ wo*4!*&

&af!'# % '! ma%fa'*% of !m!%'5

TOTA PRODUCTIVE MAINTENANCE

Page | 15



ACC Gaa$ C!m!%' 6o*4& a& o%'%o&$# '*!/ 'o m*o"! o% '& o!*a'o%a$ *o/'"'#

'*o wo*$/ $a&& $a%' ma%a!m!%' *a'!& 4%ow% a& To'a$ =*o/'"! Ma%'!%a%! (T=M)5

T=M & '! %'!*a'o% of '! .a& f%'o%& of =*o/'o% a%/ Ma%'!%a%! a$$ow% '!

!m$o#!!& 'o o%'$# 'a4! '! *!&o%&.$'# fo*, a%/ ow%!*& of '!* wo*4 *o!&&!& a%/!m!%'5 I' am& 'o ma8m! O"!*a$$ Em!%' Eff!'"!%!&& (OEE)5 I' !&'a.$&!& a%/

*omo'!& a &#&'!ma' a*oa 'o a!"! o!*a'o%a$ !8!$$!%! '*o a'o%omo& wo*4%5

T=M %"o$"!& a$$ !m$o#!!& a' a$$ $!"!$& % !"!*# f%'o% of '& m$!m!%'a'o%5 T! mo&'

mo*'a%' o%' a.o' T=M & 'a' ' o%'%o&$# !%o*a!& a$$ '! !m$o#!!& 'o %/!*'a4!

o%'%o& m*o"!m!%' of a$$ wo*4-*!$a'!/ *o!&&!& a%/ &#&'!m& .# a/o'% a *oa'"!

*o.$!m &o$"% a*oa5 1' of !"!*# mo%' & '! /a# fo* T=M a'! M!!'%5

6! a*! &'*"% 'owa*/& fo$$ow% oa$& &% T=M:

K!*o B*!a4/ow%

K!*o A/!%'

K!*o D!f!'

K!*o 6a&'!

K!*o I%"!%'o*#

SAFETY

Gaa$ C!m!%' 6o*4 o%&'a%'$# 4!!& a "$ o% '! &af! *a'!& of /o% wo*4 a%/ % '&

*!a*/ !8!'& '! &am! f*om a$$ '& !m$o#!!&5 T! fo$$ow% 'a.$! *!&!%'& '! !8!'a'o%&

f*om .o' '! a*'a%'& % '& *!a*/5

Page | 16



D!'# Ma%a!*-Saf!'# oo*/%a'!& a$$ a'"'!& *!$a'!/ 'o &af!'# a' wo*4&5 B!&/!& /a#

'o /a# &af!'# f%'o%%, &af!'# omm''!! m!!'& o%! % !"!*# mo%'5 T! omm''!! o%&&'&

of !a$ %m.!* of *!*!&!%'a'"!& fo*m ma%a!m!%' a%/ wa! .oa*/ !m$o#!!&5

OUR SAFETY COMMITMENT

MANAGEMENT EMPOYEES

15 =*o"/! Saf! wo*4%

Co%/'o%

15T! a*! of o%!&!$f a%/ o$$!a!

25=*o"/! &#&'!m fo* '! &af! o%'*o$ of wo*4 25 Imm!/a'!$# *!o*' a%# %&af!

o%/'o%?aa*/

;5 S$# %fo*ma'o% o% wo*4

Aa*/

;5 7oo4 o' fo* aa*/& a%/ o'!%'a$

/a%!*& 'o &!$f a%/ o'!*&

<5 A**a%! a/!a'! '*a%% a%/ %&'*'o% %

&af! wo*4% *a'!&

<5 Do %o' 'a4! a%# &o*' 9 '&

5 Ma4! a*o*a'! *o'!'"! $o'% a%/

!m!%' a"a$a.$!

5 3%ow '! &af!'# /!$%!& a%/ fo$$ow

wo*4% %&'*'o%&

5 =%& !o$! "o$a'% %&'*'o%& o% &af!'#

a%/ !a$'

5 A$wa#& &! &af!'# !m!%' %/a'!/

a%/ *o"/!/

MANPOER ARRANGEMENT

T! 'o'a$ ma%ow!* !m$o#!/ a' ACC, Gaa$ C!m!%' wo*4& a*! /"/!/ %'o 2 a'!o*!&5Ma%a!m!%' S'aff & o"!*%!/ .# Co%/' R$!& f*am!/ .# '! oma%# w!*!a& No%-

Ma%a!m!%' S'aff & o"!*%!/ .# S'a%/% O*/!*& !*'f!/ %/!* '! I%/&'*a$ Em$o#m!%'

(S'a%/% O*/!*&) A', 1<

Page | 17

Manage

ment

Staf

TM - Top

Management

WM -Works Manager

E4 - Sr. Manager

E3 - Manager

E2 – Dept! Manager

E1 – "ss#stant

Manager

M3 – Sen#or$%&er'(ngg.

Non-Mgmt.

Staf

DAILY PAID

Grades

"

*

+

D

(

MONTHLY PAID

Grades

T+

,

,,

,,,

,

,

MANPOWER



ORGANIATIONA STRUCTURE

ACC@& o*a%a'o% &'*'*! wa& *!"&!/ % 2005 A//!/ '*&' wa& "!% 'o &&'a%a.$!

/!"!$om!%' w' '! *!a'o% of &!a*a'! !$$& a' '! o*o*a'! off! a%/ $a%'& 'o oo*/%a'!

a'"'!& *!$a'% 'o wa&'! ma%a!m!%', a$'!*%a'! f!$& a%/ *aw ma'!*a$&, o*o*a'! &oa$

*!&o%&.$'# a%/ oa'o%a$ !a$' a%/ &af!'#5 A$$ '!&! w!*! $a!/ %/!* '! &!*"&o% of

'! Ma%a% D*!'o*5

Page | 18

M1 – )n#or

$%&er'(ng#neer

M - "sst.

$%&er'(ng#neer

*$"D $/

D,(+T$S

*s#ness

ea

M"",

"++

+on&rete

*s#ness

ea (ast

*s#ness

ea Sot

+entra Te&.

Spport

$perat#o

n

+ommer&#a

Ser#&es

+orporat

e

+#e /#n.

$%&er

Manag#n

g

+omm#ttee

Manag#n

g

+omm#tt

ee



To !%a.$! .!''!* oo*/%a'o% of '! o*a%a'o%@& '*$! .o''om $%! !*fo*ma%!, ' & *oo&!/

'o o%&'''! a $!"!$ '!am w' *!*!&!%'a'"!& f*om f%'o%& *!$a'% 'o '! ma% $$a*& of

&&'a%a.$! /!"!$om!%' 'o oo*/%a'! *!o*'% a%/ a$% o!*a'o%& % $%! w' '! o"!*a$$

o*o*a'! o.!'"!&5 T! omm''!! w$$ %$/! '! !a/& of E%"*o%m!%' + E%!*#

Co%&!*"a'o%, A$'!*%a'! F!$& a%/ Raw Ma'!*a$& B&%!&& D!"!$om!%', Oa'o%a$ H!a$' +

Saf!'#, Co*o*a'! Comm%a'o%& + Soa$ R!&o%&.$'#, Co*o*a'! Hma% R!&o*!&,

Comm!*a$ S!*"!&, C!%'*a$ =*o*!m!%' a%/ S!*!'a*a$ + Com$a%!5

Page | 19

ega Se&retar#a

+#e

:no;eg

"ternate

/es M

a;

Mater#a

$ S

,nterna "#t*s#ness

Deeopment

Pann#ng

+ommn#&at#

on +S

$erseas

Pro<e&t

+onstan&!



CONTRIBUTION TO GOVERNMENT

A%%a$ o%'*.'o% 'o !%'!* o"!*%m!%' .# wa# of 'a8!&, /'!& & 1 *o*! o' of

w fo* Hmaa$ Go"!*%m!%' & 100 *o*!5 A%/ a$o% w' '& ' & a$&o !$% Go"'5 a& '&

&oa$ *!&o%&.$'#5 T! oma%# a& o%&'*'!/ a Go"'5 D!*!! o$$!! ' & &!%/%mo%!# o% &oo$&, o&'a$ a%/ o% o'!* wo*4& of .$ w!$fa*!5

GAGA CEMENT ORKS-AN UNREENTESS PURSUIT TOARDS ECEENCE

Gaa$ C!m!%' 6o*4& & omm''!/ 'o /!$"!* a$'# *o/'& 'o '! &'om!*&5 Gaa$

C!m!%' 6o*4& a& 'o '& *!/' ma%# a *!&'o& !*'fa'o%& $4! IS?ISO 002, ISO

1<001 fo* !%"*o%m!%'a$ ma%a!m!%' &#&'!m a%/ OHSAS 1001 fo* a/o'% $a&&

m!a&*!& % '! &!*! of Oa'o%a$ H!a$' a%/ 6o*4!*& Saf!'# % '! ma%fa'*% of

!m!%'5

UAITY POICY

B$/ Ja$'# I%

Do %o' So*' Ba/ Ja$'# O'

Ja$'# Im*o"!m!%' & 7m'$!&& a%/ '!*!fo*! Co%'%o&

Co%!*% fo* Ja$'# & fo* E%'*! O*a%a'o% a%/ No' &' fo* =*o/'

Sa'&f# C&'om!* F$$# a%/ Co%'%o&$#

Page | 20



GAGA CEMENT ORKS- A SYSTEMATIC APPROACH FOR

CEANER ORD

ACC GAGA7 C!m!%' 6o*4& & '! f*&' o%' % Hmaa$ =*a/!& 'o a"! EMS !*'fa'!5

T! B*!a of I%/a% &'a%/a*/& awa*/!/ '& !*'fa'! 'o '! wo*4& % Ma* 15 T!

!*'fa'! a& *!&$'!/ % .a''!* %/!*&'a%/% amo% a$$ '! !m$o#!!&, of o"!*a$$

!%"*o%m!%'a$ &&!& *!$a'!/ 'o '! $a%'5 T! ma% f!a'*! of EMS a' Gaa$ & 'o'a$ %"o$"!m!%'

of !m$o#!!&5

EMS & a *o*am of o%'%o& !%"*o%m!%'a$ m*o"!m!%' fo$$ow% a w!$$-/!f%!/

&!!%! of &'!& /*aw% f*om '! !&'a.$&!/ *o!' ma%a!m!%' *a'! a%/ *o'%!$#

a$!/ % .&%!&& !%"*o%m!%'5

ENVIRONMENTA POICY

=*!"!%' o$$'o% a%/ m%m! f'"! !m&&o%&

Com$# w' a$$ a$a.$! $!a$ a%/ *!$a'o*# *!*!m!%'&

Co%&!*"! wa'!*, !%!*# a%/ %a'*a$ *!&o*!&

M%m! wa&'! !%!*a'o% a%/ '$! '! &am!

C*!a'! !%"*o%m!%'a$ awa*!%!&& a%/ *o"/! $!a% a%/ &af! !%"*o%m!%' 'o

!m$o#!!& a%/ omm%'# a' $a*!

MANUFACTURING PROCESS

T! Gaa$ C!m!%' 6o*4& & .a&!/ o% '! mo&' mo/!*% *o!&& of !m!%' ma%fa'*%

%am!$# a /*# *o!&& &&!%&o% *!!a'!/ 4$% w' *!a$!%!*5 T! $m!&'o%! & *&!/ % '!

*&!*5 I' & 'a% *%/% % Raw M$$ a$o% w' Sa$! a%/ I*o% O*! 'o f%! ow!*5 T!*%/% ma'!*a$ & .$!%/!/ 'o a %fo*m o%&&'!%# a%/ f!/ 'o '! 4$% &#&'!m $"!*!/ Coa$

% '! 4$% &#&'!m 'o !a' '! ma'!*a$ 'o a '!m!*a'*! of 100 /!*!! C!$&&5 T! ma'!*a$

%/!*o!& a &!*!& of !ma$ *!a'o% 'o fo*m a C$%4!*5 T! $%4!* & oo$!/ % '! C$%4!*

Coo$!* a%/ &'o*!/ % '! C$%4!* &$o&5

Page | 21



I' & !8'*a'!/ f*om '! S$o& a%/ %'!*a'!/ a$o% w' G#&m a%/ =oo$a%a ma'!*a$ 'o fo*m

=o*'$a%/ =ooa%a !m!%'5 T! !m!%' & &'o*!/ % !m!%' &$o&5 I' & a4!/ % 0-4 .a& .#

a'oma' a4% ma%!, $oa/!/ % '*4& .# a'o $oa/!*& a%/ "a*o& o%&m'o% !%'!*& %

Hmaa$ =*a/!& a& w!$$ a& '! %!.o*% &'a'!& of =%a., Ha*#a%a a%/ +35

POER

T! o5 m!' < ow!* *!*!m!%' '*o a'"! !%!*a'o%5 Co&' of a'"! ow!*

!%!*a'o% wa& ;< $ow!* a& oma*! 'o */ ow!*5 I% 4!!% w' '& o$# of ma8m%

'& a'"! ow!* aa.$'#5 I' & a$&o '! *o!&& of %*!a&% '& '!*ma$ a'"! ow!*

!%!*a'o% aa'# .# a%o'!* < M65 T! oma%# a& a$*!a/# a!"!/ &%fa%' *!/'o%

% o&' % &!f a*!a $4! f!$, ow!* a%/ ma%ow!*5 T! /*"!& fo* o&' *!/'o% w$$ .!

f*'!* %&f!/ a$$ a*!a of o!*a'o%&5

MAP KEY

00 9 7m!&'o%! a**# a%/ *&% $a%'5

01 9 7m! S'o%! S'o4 =$!5

02 9 A//'"! Hoo!*5

0; 9 A//'"! S'o*a!5

0< 9 Raw M$$ B$/%5

0 9 B$!%/% + S'o*a! S$o5

0 9 =*!!a'!*5

0 9 Ga& Co%/'o%% Tow!* a%/ ES=5

0 9 3$%5

0 9 Coo$!*5

10 9 D!! B4!' Co%"!#o*5

11?12 9 C$%4!*?G#&m S'o*a!5

Page | 22



1; 9 Coa$ M$$ B$/%5

1< 9 Coa$ M$$ a%/ Ba S'o*a!5

1 9 C!m!%' S'o*a! S$o5

1 9 =a4% + D&a'5

1 9 C!m!%' Co%'*o$ Room5

DEPARTMENTATION:

UARRY DEPARTMENT

T! Ja**# D!a*'m!%' & ma%$# o%!*%!/ w' '! ma%'!%a%! of M%!& a' ACC Ba*ma%a5

T! &.-/!a*'m!%'& %am!$# MINE E7ECTRICA7, GARAGE, CRUSHER, STAC3ER +

REC7AIMER &o*' '! Ja**# /!a*'m!%'5

MINES

Gaa$ $m! S'o%! M%! & a'"! m%! of M?S ACC 7'/5, Gaa$ C!m!%' 6o*4&5 T! m%%

$!a&! o"!*& a% a*!a of 25 !'a*!&5 =*!&!%'$# '! m%! & o%! of '! $a*!&' m%! of %o*'!*%

I%/a a%/ & f$$# m!a%!/ .# H!a"# Ea*' Mo"% Em!%'&5

IME STONE AND COA HANDING SECTION

IMESTONE

T! *&!/ $m!&'o%! & *!!"!/ f*om Gaa$ Ja**# w' '! !$ of a &!*!& of .!$' o%"!#!*

a%/ &'a4!/ % &'o4$! w' '! !$ of &'a4!*&5

COA

Coa$ & &!/ a& a f!$ fo* f*% % '! 3$%5 Gaa$ C!m!%' 6o*4& *!!"!& oa$ f*om /ff!*!%'

o$$!*!& of CCC, EC7 a%/ NEC .# *a$ 'o 3*a'* Sa.5

ABORATORY DEPARTMENT

Page | 23



7a.o*a'o*# /!a*'m!%' % oo*/%a'o% w' o'!* /!a*'m!%'& a**!& o* *!$a* a$'# o%'*o$

f%'o%&5 Ja$'# a%/ *o!&& o%'*o$ m!a&*!& a*! !8!*&!/ a' !a a%/ !"!*# &'a! of *o!&&5

I%&!'o% a%/ *o*!m!%' of *aw ma'!*a$&, '& '!&'%, a$'# o%'*o$ of %' ma'!*a$&,

%'!*m!/a'! *o/'& a' /ff!*!%' $!"!$ of *o!&& a%/ f%a$ *o/' 'a' & !m!%' a*! /o%! a&

!* *o!/*!&5 I%&!'o%& a%/ T!&' R!o*/& a*! ma%'a%!/ % '! 7a.o*a'o*# a& !* '! &!m!

of '!&'% a%/ %&!'o%5 T! /!a*'m!%'a$ a'"'!& a*! oo*/%a'!/ .# D!'# Ma%a!*-J=C

wo *!o*'& 'o Ma%a!*- =*o/'o%5

Ga*a" 'r9, "a'ra'r/ (a, (r&& ,&0!'n,:

15 C!ma$ + I%&'*m!%'a'o% $a.o*a'o*#

25 =#&a$ 7a.o*a'o*#

;5 S'! 7a.o*a'o*#

PROCESS DEPARTMENT

T! =*o!&& /!a*'m!%' /!& '! o!*a'o%& % ma%'a%% *o!&& a*am!'!*& &o 'a'

*o/'o% & w'% '! /!&*!/ *a%! of a$'# a*am!'!*&5 T! *o!&& a*am!'!*& a*! a**"!/

a' af'!* /&&&o%& w' '! D!a*'m!%'a$ H!a/& of "a*o& &!'o%& (Raw M$$, C!m!%' M$$& +

7a.o*a'o*#)

Ma%a!* 9 =*o/'o% oo*/%a'!& '! /!a*'m!%'a$ a'"'!&5

RA MI

A'"'# of Raw M$$ &'a*'& f*om f!!/% Raw Ma'!*a$ ($m!&'o%!, Ja*''! a%/ I*o% O*!) 'o '!

M$$& a%/ !%/& a' f$$% '! Raw M!a$ 'o S$o&5

RA MATERIA FEEDING

7m! &'o%! f!!/% 'o Raw M$$&?Ro$$!* M$$& & '*o '! &!!%! of .!$' o%"!#o*& 'o

/ff!*!%' Ho!*&5 F!!/ &! of $m!&'o%! & 0 mm a%/ M$$& Sa$! Sa$! f!!/% & f*om '!

Page | 24



Ga%'*# 'o '! *!&!'"! Ho!*& '*o &!!%! of .!$' o%"!#o*&5 Sa$! f!!/% & '*o

R!$am!/ o* =a# 7oa/!*5

A MI

Two $o&! *'& 'wo am.!* Ba$$ M$$& a*! !*fo*m% '! *%/% of $m!&'o%! a%/

A//'"! m85 Raw M$$ & a '.! o%&'*'o% of '4 MS $a'! w' &'!!$ $%!& a%/

oma*'m!%'& a*! &!a*a'!/ .# /a*am fo* m*o"% '! *!'!%'o% 'm! a%/ '*a%&f!* of

ma'!*a$& % &!o%/ fo* f*'!* *%/%5 M$$ & a*!/ w' #!* &'!!$ .a$$&5 Raw ma'!*a$ &

f*&' f!/ 'o T!*'a*# C*&!* (S%$! Ro'o* R!"!*&.$! Ima' C*&!*) w *!/!& '! &! of

M85 Af'!* *&% '! m8 '! ma'!*a$ & f!/ 'o Ba$$ M$$ w!*! f%! *%/% 'a4!& $a!5 T!

f%!* *o/' & &!a*a'!/ .# A* S!a*a'o* a%/ & f!/ 'o '! .$!%/% &$o& a%/ '! oa*&! ma'!*a$

& f!/ .a4 'o '! M$$ I%$!'5

VERTICA ROER MI 2VRM3

I% >RM S!'o% '! ma'!*a$ & /*!'$# f!/ %'o M$$ '*o '! f!!/ .!$' fo* *%/%5

T! *o%/ ma'!*a$ & &'o*!/ % o%'%o& f$ow &$o& f*om w!*! ' & f!/ 'o '! 3$%5 >RM

'$!& o' a* f*om '! 4$% !8a&' fo* /*#% '! Raw M8

D!'# Ma%a!* 9 >RM, wo *!o*'& 'o Ma%a!* (Ma%'!%a%!), oo*/%a'!& '!

/!a*'m!%'a$ a'"'!&

KIN DEPARTMENT

3$% D!a*'m!%' f%'o%& a*! a'!o*!/ %/!* 'wo !a/&, Ma%a!* (Ma%'!%a%!) &

*!&o%&.$! fo* '! ma%'!%a%! of a$$ !m!%' a%/ Ma%a!* (=*o/'o%) & *!&o%&.$!

fo* '! C$%4!* =*o/'o% a%/ '& a$'# a*am!'!*&5 Gaa$ C!m!%' 6o*4 a& 'wo *o'a*# 4$%&5

3$% %o 1 & a"% ; &'*!am& o$!/ w' 2 fo* &'a! a%/ 1 f"! &'a! *!!a'!* w' 2 *!a$%!*&, DDF a%/ MFC5 3$%& No 2 a*! a"% 'w% &'*!am &'a! *!!a'!* w'

*!a$%!*&5 =$"!*!/ oa$ & &!/ a& a f!$ fo* a$%a'o%5 T! C$%4!* & /&a*!/ 'o

o*o%'a$ *a'! oo$!* a%/ & &'o*!/ !'!* % S$o& o* % &'o4$!&5

Page | 25



CEMENT MIS DEPARTMENT

T! .a& f%'o% of '! /!a*'m!%' & 'o *%/ '! *!*!/ *a'o of $%4!* a%/ #&m

% '! ma%fa'*! of O=C a%/ $%4!*, G#&m a%/ CC=?f$# a& fo* '! ma%fa'*! of ==C

w' '! !$ of < .a$$ M$$& fo* !m!%' *%/%5

PRE GRINDING UNIT

Ro$$!* =*!&& & '! *!-*%/% %' fo* C!m!%' M$$& 1 + 25 I% Ro$$!* =*!&& 'wo *o$$!*&

a*! a**a%!/ % o*o%'a$ fa&o%5 O%! & f8!/ a%/ o'!* a& a #/*a$ '*&' a**a%!m!%' fo*

o*o%'a$ mo"!m!%'5 T! $%4!* & f!/ "!*'a$$# /ow% wa*/ .!'w!!% '! *o$$!*& a%/ !'&

*&!/ .# '! #/*a$ *!&&*! a**a%!m!%' T! *o/', w & % f$a4!&, & f!/ 'o '! Ba$$

M$$ w' o'!* a//'"!& fo* f%&!/ *%/%5

FINISHED GRINDING

F%&!/ *%/% & !*fo*m!/ % Ba$$ M$$&5 Ba$$ M$$ & a *o'a'% &!$$ /"/!/ %'o

'wo am.!*& f''!/ w' &!$$ $%!*& fo* &!$$ *o'!'o% a%/ a*!/ w' *%/% m!/a 'o '!

*!*!/ "o$m!5 T! ma' a%/ f*'o% .!'w!!% '! *%/% m!/a a%/ ma'!*a$ !*fo*m

*%/%5 O' ' f*om '! .a$$ M$$& & f!/ 'o '! /#%am &!a*a'o* w!*! '! o*&! a%/ f%!&

of &!f &!& a*! &!a*a'!/5 T! o*&! & aa% o%"!#!/ 'o '! Ba$$ M$$ fo* f*'!* *%/%5

T! f%!& a*! o%"!#!/ 'o !m!%' &$o& '*o a &!*!& of !$!"a'o*& a%/ a* &$/!&5 I% o*/!* 'o !'

'! /!&*!/ &!f &*fa! fo* !m!%' '! R=M of &!a*a'o* & "a*!/ ao*/%$#L

T(& )&par%&na" a0!6!!&, ar& 0''r)!na&) / D/+ Mana*&r-P"an 5(' r&p'r, '

Mana*&r 2Ma!n&nan0&3+

EECTRICA AND INSTRUMENTATION 2E 7 I3 DEPARTMENT

T! *ma*# f%'o% of '! E + I /!a*'m!%' & 'o ma%'a% a$$ E + I !m!%' % '!

$a%' 'o *o"/! '! %!!&&a*# &!*"! 'o !%&*! '! &moo' o!*a'o% of a$$ E + I !m!%'5

EECTRICA

Page | 26



E$!'*a$ !m!%' ma%$# om*&% '*a%&fo*m!*&, HT?7T mo'o*&, DC Mo'o*&, &w' !a*&,

ow!* /&'*.'o* &#&'!m a%/ fa'o*# a%/ *!&/!%'a$ o$o%# $'% B!&/!& '! a.o"! E + I /!a*'m!%'

& a$&o *!&o%&.$! fo* '! ma%'!%a%! f '! !$!'*a$ %&'a$$a'o%& of '! o$o%#5 T! /!a*'m!%' CO-

o*/%a'!& w' '! o'!* *!$!"a%' /!a*'m!%'& fo* *o!* '$a'o% of '! G*/ + DG ow!*5

INSTRUMENTATION

I%&'*m!%'a'o% &#&'!m a% .! !ff!'"!$# '!*m!/ a& '! %!*"o& &#&'!m of '! $a%'5 6' '!

*!!%' a/"a%!/ % '!%o$o# %&'*m!%'a'o% a& .!om! o%! of '! mo&' mo*'a%' a&!' of

!m!%' ma%fa'*% %/&'*#5 A$mo&' a$$ '! mo%'o*% a%/ o%'*o$$% a*am!'!*& a*! %ow

a"a$a.$! I '! C!%'*a$ Co%'*o$ Room (CCR) fo* o!*a'o*& 'o *% '! $a%' !ff!%'$#5 A*a#

a%/ /!*!! of o%'*o$ a& %*!a&!/ ma%fo$/ /! 'o '! $a'!&' %&'*m!%'a'o% o%'*o$ &#&'!m&5

D#5 Ma%a!* (E$!'*a$) a%/ D#5 Ma%a!* (I%&'*m!%'a'o%) *!o*' 'o Ma%a!* (E + I) fo*

!$!'*a$ a%/ %&'*m!%'a'o% a'"'!&5

ORK SHOP

Fo$$ow% a'"'!& a*! a**!/ o' % '! wo*4&o /!a*'m!%':

15 D!a*'m!%'a$ ma%'!%a%! A'"'!&

25 Ma%'!%a%! of G!a* Bo8!&

;5 Com*!&&o*& + =D B$ow!*&

<5 6a'!* =m&

5 >a*o& !m!%' a' Ram.a =m Ho&!, F$'!* a%/ S!wa! 6a'!* T*!a'm!%' $a%'&5

T! /!a*'m!%'a$ a'"'!& a*! oo*/%a'!/ .# D#5 Ma%a!* (=$a%') wo *!o*'& 'o Ma%a!*

(Ma%'!%a%!)5

COMMERCIA DEPARTMENT

Pr'0$r&%&n S&0!'n:

T& &!'o% $oo4& af'!* 'a' !m!%', 'oo$& a%/ o'!* *!&'! '!m& a*! ma/! a"a$a.$! 'o

/ff!*!%' /!a*'m!%'& % 'm!5 D!'# Ma%a!*-=*a&! wo *!o*'& 'o S*5 Ma%a!*-Comm!*a$

oo*/%a'!& '! /!a*'m!%'a$ a'"'!&5

Page | 27



Pa09!n* H'$,& D&par%&n:

=a4% $a%' & '! $a! w!*! !m!%' & a4!/ + /&a'!/ 'o "a*o& $oa'o%&5

Gaa$ C!m!%' 6o*4& a4% /!a*'m!%' a& &8 &$o& w' 'o'a$ &'o*a! aa'# of ;200

'o%%!&5 T!*! a*! '*!! Ro'a*# =a4!* % Gaa$ I a4% $a%' w' a aa'# of 100m T=H

!a a%/ 'wo !$!'*o% *o'a*# a4!*& % Gaa$ II a4% a%' w' a aa'# of 10 T=M

!a5 A$$ '! a4!*& a"! '*4-$oa/% fa$'# .!a&! '! !m!%' fo*m Gaa$ wo*4& 'o

/ff!*!%' $oa'o%& .# *oa/5

T! "a*o& "a*!'!& of !m!%' a%/$!/ a*!:

;; G*a/! O*/%a*# =o*'$a%/ !m!%' (O=C)

<; G*a/! O*/%a*# =o*'$a%/ !m!%' (O=C)

==C (=o*'$a%/ =oo$o%a C!m!%')

A,,!,an Mana*&r-P"an r&p'r, ' Mana*&r C'%%&r0!a" #'r Pa09!n* P"an A0!6!!&,+

C&%&n D!,pa0( S&0!'n:

C!m!%' /&a' &!'o% *!!"!& /&a' %&'*'o% fo* R!o%a$ Ma*4!'% Off!,

Ca%/a* a%/ a$&o f*om Sm$a5 T! '*4& *!&'!*!/ w' a'o*!/ '*a%&o*'!*& !%'!* '!

fa'o*# a'! w' 7oa/% A/"! m a'! =a&&5 T! T*4@& G*o&& w!' & 'a4!% a' '! E8'

Ga'! .# !$!'*o% w!.*/! a%/ f%a$$# a% E8&! I%"o! & &&!/ 'o '! '*4 /*"!*5

T! /!a*'m!%'a$ !a/ *!o*'& 'o Ma%a!* Comm!*a$5

THE CIVI DEPARTMENT

I% !m!%' %/&'*# '! ma%'!%a%! a%/ a$a'o%& of R!f*a'o*!& % 4$% a%/ '&

a8$a*# %'& a*! o%! of '! mo&' mo*'a%' o.5 I' & '! *!f*a'o*#, w & &.!' 'o a$$ &o*'

of, *o!&&!& a%/ o!*a'o%a$ o%/'o%& $4! '!m!*a'*!, a.*a&o%, a$4a$&, !ma$&,

'!*ma$ &o4&, m!a%a$ &o4& !'5 A%/ *o'!'& '! m!'a$$ .o/# of '! %'&5 D! 'o '&

fa' a &'*' a/!*!%! w' '! a$'# of '! *!f*a'o*# a' !"!*# &'! f*om *!!' 'o '&

a$a'o% & of a*amo%' mo*'a%!5 I% '! o*a%a'o% '! "$ /!a*'m!%' /o!& '!

om$!'! /!a$% w' '! *!f*a'o*# a%/ & a$&o *!&o%&.$! fo* a$$ "$ *!$a'!/ o.& % '! fa'o*#

a%/ o$o%#5

Page | 28



D&p$/ Mana*&r-C!6!" 5(' r&p'r, ' Mana*&r-Ma!n&nan0& 0''r)!na&, (& )&par%&na"

a0!6!!&,+

MAINTENANCE INSPECTION PANNING 7 SYSTEMS 2MIPS3

A& '! %am! &!&'& '! ma% f%'o% of '! /!a*'m!%' & *!a*% a%/ $a%%% fo* a**#%

o' "a*o& %&!'o%, ma%'!%a%! o. a%/ 'o *!o*/ a%/ /a'! '! %&!'o% *!&$'&5

I%&!'o%?Ma%'!%a%! $a%%% & .a&!/ o% '! /a%o&& of a%! % .!a"o* a''!*% of

&o%/, '!m!*a'*!, !a', ".*a'o%, "&o&'# !'5

MI=S /!a*'m!%' a$&o oo*/%a'!& % $a%%% '! ma%'!%a%! a'"'!& of "a*o& /!a*'m!%'&

&o a& 'o !' o'mm '$a'o% of &'oa! /*a'o%5 MI=S a$&o a**!& o' '! /ow% '$!a%a$#&& of ma% !m!%'5

GENERA STORES

T! !%!*a$ &'o*!& a*! '! /!a*'m!%' w & %"o$"!/ % ma4% '! .a$a%!/ a%/ 'm!$# f$ow

of ma'!*a$&, &a*!&, 'oo$& a%/ !m!%'5 G!%!*a$ S'o*!& a$&o a**a%!& fo* '! /&o&a$ of '!

&*a a%/ %wa%'!/ ma'!*a$&5

D!'# Ma%a!* wo *!o*'& 'o 6o*4& Ma%a!* oo*/%a'!& '! a'"'!& of '!

/!a*'m!%'5

MISSION8 VISION AND STRATEGY OF ACC TD

UAITY:- To ma4! o%'%o& m*o"!m!%' % '! a$'# of o* *o/' a%/ &!*"!& a%/

a// &om! !&&!%'a$ f!a'*!& fo* &'om!* &a'&fa'o% a%/ !%&*! '!* &$# a' fa* *!&5

PROFITABIITY: - To a!"! fa* a%/ *!a&o%a.$! *!'*% o% a'a$ !m$o#!/ .# ma4%

o'mm '$a'o% of a"a$a.$! *!&o*!& a%/ %*!a&% *o/'"'# + !ff!'"!%!&&

'*oo' '! oma%#5

RESPONSIBIITY: - To f$f$$ o* o.$a'o% 'o &o!'#, &!fa$$# % '! a*!a of **a$

/!"!$om!%' a%/ % &af!a*/%5

Page | 29



EADERSHIP: - Ma%'a% o* $!a/!*& of '! I%/a% !m!%' %/&'*# '*o '! o%'*#

mo/!*%a'o% a%/ !8a%&o% of o* ma%fa'*% fa$'!& a%/ a'"'!& a%/ '*o '!

!&'a.$&m!%' of a w/! a%/ !ff!%' ma*4!'% %!'wo*45

GROTH: - E%&*! a &'!a/# *ow' of .&%!&& .# &'*!%'!%% o* o&'o% % '! !m!%'

&!'o*5

EUITY: - =*omo'! a%/ ma%'a% fa* %/&'*a$ *!$a'o% a%/ !%"*o%m!%' fo* '! !ff!'"!

%"o$"!m!%', w!$fa*! a%/ /!"!$om!%' of &'aff a' a$$ $!"!$&5

VISION:- >&o% of ACC & 'o .! a wo*$/ $a&& o*o*a'o% w' /"!*&! .&%!&& .$' a*o%/

ACC@&%'a o*! om!'!%!& a%/ 4%ow$!/! .a&! % !m!%' *!f!'o*!& a/"a%!/ ma'!*a$

!%%!!*% !o$o# m%% a%/ *!&!a*+

T(& V!,!'n ,a&%&n narra&, (&,& ar&a, a,:-

ACC & a '*&'!/ a%/ !'a$ o*a%a'o%

ACC /!$"!*& !%/*% "a$! 'o %"!&'o*& a%/ o'!* &'a4!o$/!*&

ACC & omm''!/ 'o !%"*o%m!%' *o'!'o% a%/ '! w!$$ .!% of '!

omm%'#5

T& &'a'!m!%' & &#%o%#mo& w' .a$a%% '! T*$! Bo''om 7%! 9 /!f%!/ a& '!

a!"!m!%' of '*!! %'!*/!!%/!%' a%/ m'a$$# *!%fo*% oa$& of !o%om /!"!$om!%',

&oa$ /!"!$om!%' a%/ !%"*o%m!%'a$ *o'!'

ACC SHARED VISION

Page | 30

ACC s a !"stomer

dr#en org.

"++ as empo!ees

;o are &omm#tte

to e#er#ng

t#mate &stomer

sat#sa&t#on.

"++ #s te mostpreerre =ran #n

ACC s a !"stomer

dr#en org.

"++ as empo!ees

;o are &omm#tte

to e#er#ng

t#mate &stomer

sat#sa&t#on.

"++ #s te mostpreerre =ran #n

ACC s a great

$%a!e to &or'.

"++ as po#&#es

;#& promote a

eat! ;ork pa&e.

"++ re;ars

empo!ees ;e

=ase on pro>ta=##t!

an perorman&e.

"++ &ares or #ts

ACC s a great

$%a!e to &or'.

"++ as po#&#es

;#& promote a

eat! ;ork pa&e.

"++ re;ars

empo!ees ;e

=ase on pro>ta=##t!

an perorman&e.

"++ &ares or #ts

(a%"e Creaton

"++ e#ers ong term aes to #

nestors an to oter sareoers



5

Page | 31

ACC s a %earnng

org.

"++ #s aert to te&anges #n =s#ness

en#ronment an

respon e?e&t#e!.

"++ aopts ;or

&ass =s#ness

pra&t#&es to srpass

go=a =en&marks.

"++ eeops

empo!ees trognee =ase

earn#ng.

ACC s a %earnng

org.

"++ #s aert to te&anges #n =s#ness

en#ronment an

respon e?e&t#e!.

"++ aopts ;or

&ass =s#ness

pra&t#&es to srpass

go=a =en&marks.

"++ eeops

empo!ees trognee =ase

earn#ng.

ACC ns$res tr"st

and res$e!t.

"++ #s a trste an

et#&a org.

"++ #s &omm#tte to

en#ronment

prote&t#on an ;e

=e#ng o te

&ommn#t!.

ACC ns$res tr"st

and res$e!t.

"++ #s a trste an

et#&a org.

"++ #s &omm#tte to

en#ronment

prote&t#on an ;e

=e#ng o te

&ommn#t!.

ACC s a !"stomer

dr#en org.

"++ as empo!ees

;o are &omm#tteto e#er#ng

t#mate &stomer

sat#sa&t#on.

"++ #s te most

preerre =ran #n

,n#a.

ACC s a !"stomer

dr#en org.

"++ as empo!ees

;o are &omm#tteto e#er#ng

t#mate &stomer

sat#sa&t#on.

"++ #s te most

preerre =ran #n

,n#a.



BUSSINESS STRATEGY

Page | 32

2))* 2))+ 2)), 2)1) 2)11

Mar'et SareMa#nta#n eaers#p pos#t#on #n te #nstr!.

Com$ett#enesseaers#p #n @a#t!A ser#&es an &ost

e%&#en&!.

Organaton"&&onta=eA Mot#ate an respons#e.

Cor$orate

Ctens$

+reate sae pa&e to ;ork

*e&ome empo!er o &o#&e.

epte &orporate ent#t!.

eaers#p #n ssta#na=e eeopment.

(nan&e &ommn#t! ##ng stanars.

/ottom 0ne"&#ee #nterna target or gro;t #n (*,TD"

oer 2007.



VARIOUS DIVISIONS OF ACC

13 OPERATIONS DIVISIONS

T& /"&o% & *!&o%&.$! fo* '! o!*a'o% of a$$ '! Coma%#@& C!m!%' 6o*4& + '& &$a

*a%$a'o% $a%'5 T! C!m!%' $a%'& a*!

a) B!%/*a 6o*4& .) Ca.a&a 6o*4& ) Ca%/a 6o*4&

/) Gaa$ 6o*4& !) am$ 6o*4& f) 3#mo*! 6o*4&

) 7a4!* 6o*4& ) Ma/44a*a 6o*4& ) Ma%!*a$ 6o*4&

) S%/* 6o*4& 4) 6a/ 6o*4&

T! /"&o% o%&&'& of '! fo$$ow% /!a*'m!%'& &!'o%&:

a) Fa'o*# O!*a'o%& .) Mao* R!a*&

Page | 33



) M%% Ma%!*# /) A/' + A/m%&'*a'o%

!) Ra$wa# 7a&o% f) Saf!'#

) E%"*o%m!%' + =o$$'o% Co%'*o$

3 FINANCIA DIVISIONS

T! /"&o% & *!&o%&.$! fo* a$$ ao%'% + f%a%a$ f%'o%&5 T& & a//'o%, 'a4!& a*!

of '! 'a8a'o% f%'o%, '! Coma%#@& =*o"/!%' F%/ + I%&*a%!5 A$$ *!!'&, /!"!$om!%'

+ mo%'o*% of f%/& & /o%! .# '& /"&o%5 T& om*&!& of fo$$ow% &!'o%&:

a) Co*o*a'! Ta8 a%/ I%&*a%!

.) =a#*o$$&, =*o"/!%' F%/& + Off!*& S!*a%%a'o% F%/&5

) Coma%# Ao%'&

/) T*!a&*#

f) =*o!' F%a%!

) Sa$!& Ao%'% + =*% S!'o%

) Ma%a!m!%' Ao%'% S!'o%&

3) MATERIAS MANAGEMENT DIVISIONS

T& /"&o% /!a$ w' ma'!*a$& ma%a!m!%' o$# a& a$&o *!*!m!%' of mao* *aw

ma'!*a$, a4a% ma'!*a$&, *a&% of a'a$ !m!%', "a$! + o%&m'o% &'o*!&

+ &a*!& + *o!'& *!*!m!%'&5

T& /"&o% & *of!&&o%a$$# ma%%!/ 'o *o*! a$$ &'o*!& + &a*!& a' !o%oma$ *!&

+ 'o &'/# '! ma*4!'& '*!%/& a& w!$$5 >!%/o* /!"!$om!%', &$# /"!*&fa'o% + mo*'

&.&'''o% fo*m a% mo*'a%' a*' of '& /"&o%5

Page | 34



=3 CEMENT MARKETING DIVISION

6' $.!*a$a'o% '!*! & a% %*!a&! % om$!'o% f*om mo*! ma%fa'*!&, mo*! .*a%/&,

!* *a/! *o/'&, %*!a&!/ *o/'o% + f*!! a"a$a.$'# of C!m!%' % '! o%'*#5

I% '! .#!*@& ma*4!' + % o*/!* 'o m!!' '! om!''o% '! C!m!%' Ma*4!'% D"&o% a&

'a4!% '! fo$$ow% &'!& 'o *!'a% '! oma%#@& &a*! a& a ma*4!' $!a/!*:-

) T! oma%# a& ao%'!/ a %!'wo*4 of 10,000 &'o4!&' % a$$ **a$ *.a% ma*4!'&

) O!%% of wa*!o&!&: T! Coma%# a& o*a%!/ wa*!o&% fa$'!& a' a$mo&' a$$

mo*'a%' *.a% o%&m'o% !%'!*& % '! o%'*# &o 'a' ACC C!m!%' & f*!!$#

a"a$a.$! 'o '! o%&m!*& % *o8m'# 'o '! o%' of o%&m'o%5

) T! oma%# a& &'om!* &!*"! !$$& % '! No*', So', Ea&' + 6!&' *!o%& 'o

a''!%/ a$$ 4%/ of &'om!*@& om$a%'& 'o *o"/! *om a%& &a'&fa'o*# &'om!*&

&!*"%5

T! C!m!%' ma*4!'% 'o '! a.o"!, CMD a& !$!"!% *!o%a$ Ma*4!'% Off!*& &'a'!/ a'

Am!/a.a/, Ba%a$o*!, Mm.a, Ca%/a*, Com.a'o*!, Ca$''a, I%/o*!, 3a%*, =%!,

N!wD!$, S!%/*a.a/5

>3 CORPORATE COMMUNICATION DIVISION

T! f%'o% of '& /"&o% %$/!& A/"!*'&%, =.$'# a%/ =.$ R!$a'o%&5 I' a$&o a'& a%

%fo*ma'o% .*!a /!a$% w' a "a*!'# of !%*!& f*om o'&/!, a'!*% 'o %m!*o& *!!&'& fo*

%fo*ma'o% f*om w'%5 I' a$&o .$&!& a o&!& o*%a$-ACC =a*"a* % E%$& + % H%/5

@3 REFRACTORIES DIVISION

T! ma%fa'*% fa$'!& of '! *!f*a'o*!& a*! o%!%'*a'!/ a' fo* $oa'o%& 3a'% +

3#mo*! % Ma/#a =*a/!&, S%/* + Na*5

T! o%'*# w/! %!'wo*4 of *!o%a$ off!& a%/$!& *!f*a'o*!& &a$!&5 T! *!f*a'o*!&

/"&o% a' o*o*a'! off!& & *!&o%&.$! fo* '! o!*a'o% of '! *!f*a'o*!& B&%!&&5

Page | 35



To/a# ACC *!f*a'o*!& % I%/a@&

7!a/% a'o*'# o% a$m%a + a$m%o &$a'! .a&!/ *!f*a'o*!& *o/'&5

7a*!&' *o/!& of a&'a.$!&5

O%$# *o/!* of %'!*%a'o%a$ a$'# a$m a$m%a'! .%/!*&5

O%$# *o/!*& of &#%'!' *!f*a'o*!& %'!*m!/a'!& $4! 'a.$a* a$m%a,

...$! a$m%a &%'!*!/ ma$$'!, &%'!*!/ &$$ma%'! + %&$a'% a*!a'!/5

7!a/% !8o*'!* wo*$/ w/!, of 'o a$'# a$m%a *o/'&5

7 3 DOMESTIC AND INTERNATIONA TRADING DIVISION

T& /"&o% & '! ma*4!'% '*&' fo* '! oma%#@& %o% !m!%' .&%!&&5 T! &o! of '! /"&o% %$/!& !8$o*!&, ma*4!'% of f*a%&!/ + a$$!/ *o/'& ma%fa'*!/ .#

ACC@& &.&/a*!& + a&&oa'! oma%!&5 I' a$&o %$/! ma*4!'% a!%# % I%/a fo* o*

o%' "!%'*! *o/'& $4! A$oa, A&a G$a&& !'5

;3 PROJECTS DIVISION

T! *o!'& /"&o% & *!&o%&.$! o* '! /!&% + o%&'*'o% of '! oma%#@& %!w

*o!'&5 T! /"&o% fo*m$a'!& m$!m!%'&, mo%'o*& + o%'*o$ a%%a$ a'a$ !8!%/'*!

./!' fo* '! %!w *o!'&5

T! "a*o& f%'o%& %/!* '! /"&o% a*! $&'!/ .!$ow:

a) =*o!&& E%5 + D!&%

.) C"$ E%%!!*%

) E$!'*a$ + I%&'*m!%'a'o% E%%!!*%

/) =*o!'& E8!'o% G*o

!) =*o!' S!*"!&

<3 INFORMATION SYSTEMS DEPARTMENT

T! IS /!a*'m!%'@& .a& f%'o% a*! 'o *o"/! a/!a'! + !ff!%' om'!* &!*"!& a' '!

Co*o*a'! Off! 6o*4& + RMO@& fo* *o'%! /a'a *o!&&% a& w!$$ a& ma%a!m!%' %fo*ma'o% fo*

Page | 36



$a%%% + o%'*o$ of "a*o& f%'o%& of '! oma%#5 I' a%/$!& a$$ ma'!*& o%%!'!/ w' %&'a$$a'o%

of '! om'!* a*/wa*! + '& &.&!!%' o!*a'o%& a' "a*o& $oa'o%& w!*!"!* ' & %&'a$$!/5 T!

/!''5 D!a$& w' a$$ om'!*!/ &#&'!m& /!&%&, /!"!$om!%' + mo/fa'o%& a& w!$$ a& o!*a'o%

*!&!a* wo*4 fo* '! !%'*! oma%#5

1.3 SECRETARIA DIVISION

T(& )!6!,!'n &n,$r&, 0'%p"!an0& 5!( (& ,a$'r/ &na0%&n app"!0a"& 0'%pan/

7 !n par!0$"ar (& 0'%par!,&, a0 7 '(&r !%po*'a%' $!a$ ma''!*&5 T! &a*! /!''5 Com!&

%/!* '! *!"!w of '! &!*!'a*a$ /"&o%5

113 OVERSEAS PROJECT CE

T& /!a*'m!%' & *ma*$# *!&o%&.$! fo* '! /!"!$om!%' of o"!*&!a& .&%!&& oo*'%'!&

fo* '! oma%# + fo* mo%'o*% '! !*fo*ma%! of o%'*a'& awa*/!/5 I' & *!&o%&.$! fo* ''%

'o!'!* a a4a! of &!*"!&, a& *!*!/ .# '! *o&!'"! $!%' + '!%/!*%?%!o'a'% w'

*o&!'"! $!%'& 'o &!*! .&%!&&5

13 CORPORATE PANNING DEPARTMENT

T! /!a*'m!%' a&&&'& '! 'o ma%a!m!%' % /!"!$o% $o% '!*m?&o*' '!*m o.!'"!&,

&'*a'!!& % !8&'% %!w .&%!&& $%!&5 I' %/!*'a4!& &'/!& + !8$o*!& %!w .&%!&&

oo*'%'!& fo* /"a*a'%5

13 ADMINISTRATIVE SERVICES DIVISION 2A+S+3

T& /"&o% *!%/!*& "a*o& &!*"!& + a&&&'a%! 'o '! /ff!*!%' /"&o%?/!''5 a' '! !a/

off! + '! &.&/a*!& of '! oma%#5

I' *o"/!& '& &!*"!& % '! fo$$ow% a*!a&:

a) =*o!*'# ma''!*&

.) B$/% Ma%'!%a%! S!*"!&

) Ma%'a%% I%"!%'o*# of f*%'*! + f*%'*! !'5

Page | 37



/) Comm%a'o% S!*"!&

!) >!$! =*o*!m!%' + ma%'!%a%!

1=3 HUMAN RESOURCES DIVISION

T! ma% R!&o*!& D"&o% o"!*& '! !%'*! ma% *!&o*!& ma%a!m!%' a'"'# % '!

oma%#5 I' /!& '! %' % fo*m$a'o% + m$!m!%'a'o% f !*&o%%!$ o$!& % '! a*!a of

Hma% R!&o*!& D!"!$om!%', I%/&'*a$ R!$a'o%&, =!*&o%%!$ A/m%&'*a'o%, 6!$fa*! +

T*a%%5

1>3 RESEARCH 7 CONSUTANCY DIRECTORATE

T& f$$# a'o%omo& /"&o% & '! .*a% of '! oma%# + &!*"!& a& '! *m! o*%

'o m!!' a$$ '! '!%o$oa$ + %%o"a'"! %!!/& of '! o*a%a'o%5 I' & a *o!' !%5 +

'!%a$ o%&$'a%# o*a%a'o%&5 RCD@& !8!*'&! o"!*& '! fo$$ow% a*!a& of

&!a$a'o%:

a) C!m!%' + M%!*a$ =*o!'&

.) G!o$o#, E%"*o%m!%' + M%%

) E*!'o% + Co%&'*'o%

/) R!f*a'o*!& + D!"!$om!%'

!) A*-o*'$'*a$ + R*a$ D!"!$om!%'

f) Ma%a!m!%' T*a%%

) E%"*o%m!%' Ma%a!m!%'

) A/"a%!/ Ma%a!m!%'

) A/"a%!/ Ma'!*a$&

Page | 38



To/a#, RCD@& &!*"!& off!*!/ a*! !"!% mo*! .*oa/ .a&!/, a'!*% 'o %/&'*!& $4! !m!%',

*!f*a'o*#, !*am&, !ma$, m%!*a$& *o!&&%, !'*o!ma$, f!*'$!*&, f!**o& + %o%

f!**o& amo% o'!*&5

A GIMPS ON THE HISTORY OF SUCCESS

T! A&&oa'!/ C!m!%' Coma%!& 7m'!/ & a m$' .&%!&& !%'!**&! w'

o!*a'o% % !m!%' ma%fa'*%5 I' & o%! of $!a/% oma%!& % I%/a, *o/% mo*!

'a% o%!-fo*' of %a'o%a$ o''5 ACC5 7'/ a& oma%# /$# *!&'!*!/ %/!* I%/a%

Coma%!& A' 1, a"% '& *!&'!*!/ off! a' C!m!%' Ho&!, 121 Maa*& 3a*" Roa/,

Mm.a-<000205I' a& 1< !m!%' $a%'& &*!a/ a$$ o"!* '! o%'*# a%/ a& mao* fo*! of '&

%/&'*# '*o &'om!* &a'&fa'o% + '*o o%'%o& %%o"a'o% % a$'# of '!

*o/'5 A& oma%# ACC 7'/5 & omm''!/ 'o ma4! a%/ /!$"!* a& !a$# a& o&&.$!5

I% 1; w' '! !ffo*' of M*5D%&aw a *o of oma%!& a%/ fo*m!/ A&&oa'!/ Coma%!&

7'/5 Ma%# m!% of o'&'a%/ %'a'"! a%/ fo*!&' o%'*.'!/ 'owa*/& '! /!"!$om!%' of

!m!%' %/&'*# % I%/a5 A.o' 2 #!a*& ao % 1; a %m.!* of oma%!& .!$o%% 'o '!

o&! of Ta'a 3a'a& a%/ 3!$$4, N8o% om.%!/ 'o f*om T! a&&oa'!/ C!m!%' Coma%!&

7'/5G*!a' %/&'*a$&' a%/ a'*o' M*5F5E5D%&aw wa& ma%$# *!&o%&.$! %'o a &%$!

o*a%a'o%5

T! o.!'"!& of '& m!*!* w!*! %o' 'o a''a% mo%oo$&' o&'o% .' 'o ma4! a%/

/!$"!* !m!%' a& !a$# a& o&&.$!5 M*5 D%&aw a//!/ fo* %!w fa'o*!& % ACC *o f*om

12 'o 1;5 D*% S!o%/ 6o*$/ 6a*, '! !m!%' wa& /!$"!* a& !&&!%'a$

ommo/'!& %/!* '! /!f!%!& of I%/a% *$! a%/ '*o %/!* *! a%/ /&'*.'o%

o%'*o$5 T! !m!%' %/&'*# !'& f*'!* m!'& %/!* '! $!a/!*& of ACC5

CORPORATE SOCIA RESPONSIBIITY:

Page | 39



To/a# w! /!f%! C'rp'ra& S'0!a" R&,p'n,!!"!/ a& '! wa# a oma%# .a$a%!& '&

!o%om, &oa$ a%/ !%"*o%m!%'a$ o.!'"!& w$! a//*!&&% &'a4!o$/!* !8!'a'o%& a%/

!%a%% &a*!o$/!* "a$!5

B' ACC a& %/!*'a4!% &oa$ "o$%'!!*% *a'!& a$mo&' f*om '& %!'o%, 9 $o%

.!fo*! '! '!*m 0'rp'ra& &oa$ *!&o%&.$'# wa& o%!/5 T! oma%#@& !a*$!&' %'a'"!& %

omm%'# /!"!$om!%' /a'! .a4 'o '! 1<0& % a "$$a! o% '! o'&4*'& of Mm.a w$!

'! f*&' fo*ma$ >$$a! 6!$fa*! S!m! wa& $a%!/ % 125 T! omm%'# $"% a*o%/

ma%# of o* fa'o*!& om*&!& '! w!a4!&' &!'o%& of **a$ a%/ '*.a$ I%/a w' %o a!&& 'o

.a& am!%'!&5

C'rp'ra& S'0!a" R&,p'n,!!"!/ P'"!0/:

T! Coma%# &a$$ o%'%! 'o a"! amo% '& o.!'"!& '! *omo'o% a%/ *ow' of

'! %a'o%a$ !o%om# '*o %*!a&!/ *o/'"'#, !ff!'"! '$a'o% of ma'!*a$ a%/

ma%ow!* *!&o*!& a%/ o%'%!/ a$a'o% of mo/!*% &!%'f a%/ ma%a!*a$ '!%!&,% 4!!% w' '! %a'o%a$ a&*a'o% a%/ '! Coma%# &a$$ o%'%! 'o .! m%/f$ of '&

&oa$ a%/ mo*a$ *!&o%&.$'!& 'o o%&m!*&, !m$o#!!&, &a*!o$/!*&, &o!'# a%/ '! $oa$

omm%'#5I% *&a%! of '! a.o"! o.!'"!, ACC a4%ow$!/!& '! mo*'a%! of '!

o%!' of %'!*-/!!%/!%! of a$$ &!'o%& of &o!'#5

M%/f$ of '& *!a' '*a/'o%, ACC & /!!$# omm''!/ 'o !%a%% '& *!'a'o% a%/

*!&!' .$' o"!* '! #!a*& % %/&'*# a%/ &o!'# fo* '& *of!&&o%a$ &'#$! of ma%a!m!%' .a&!/

o% $o&o# of '! .!&' % .&%!&& !'&5

EMPOYEE SATISFACTION :-

I% a//'o% 'o !*o/ %'!*%a$ Em$o#!! Sa'&fa'o% S*"!#&, ACC

a*'a'!& % Em$o#!! Sa'&fa'o% a%/ 6o*4 =$a! S*"!#& o%/'!/ .# *!'!/ !8'!*%a$

Page | 40



a!%!& $4! H!w'' A&&oa'!& a%/ G*ow Ta$!%'5 ACC a& a$&o *!'a%!/ *!'!/ f*m& $4!

M!*!* a%/ Bo&'o% Co%&$'% G*o 'o &'/# '! %'!*%a$ wo*4 !%"*o%m!%' a%/ !m$o#!!

o$!& 'o &!&' a*!a& of m*o"!m!%'5 6! &a*! .!$ow &a$!%' o%'& of '! $a'!&' &*"!# of

!m$o#!!&:-

=!o$! a*! '*!a'!/ fa*$# *!a*/$!&& of *!$o% a%/ !%/!*

ACC & a &af! $a! 'o wo*4

Ma%a!m!%' & om!'!%' % *%%% .&%!&&

Em$o#!!& f!!$ oo/ a.o' wa' w! /o fo* &o!'#

SUBSIDIARIES AND ASSOCIATES

B$"9 C&%&n C'rp'ra!'n 2In)!a3 !%!&) 2BCCI3

S'a'!/ a' 3a$am.o$, % Na" Mm.a (fo*m!*$# N!w Bom.a#), '& oma%# a'!*& 'o .$4

!m!%' *!*!m!%'& of '! '# of Mm.a a%/ '& !%"*o%&5 I' a& 'wo !m!%' &'o*a! &$o& w'

a aa'# of ,000 'o%& !a5 T! $a%' *!!"!& !m!%' % .$4 f*om ACC $a%'& a' 6a/5 T!

$a%' a& '& ow% &!a$ *o&! *a$wa# wao%& a%/ *a4!& a%/ '& ow% *a$wa# &/%5 T! f*&'

of '& 4%/ % I%/a, BCCI & !!/ w' a$$ '! fa$'!& *!*!/ .# %*!a&%$# &o&'a'!/

o%&'*'o% &'!& % a .&'$% m!'*oo$&, %$/% a $a.o*a'o*#, a f$!!' of &!a$!/ '*4&

a%/ &'! &$o& fo* '! o%"!%!%! of &'om!*& a%/ & aa.$! of off!*% $oo&! !m!%' % .$4-

'a%4!* "!$!& a& w!$$ a& a4!/ !m!%' % .a& of "a*#% &!& f*om 1 'o%%! /ow% 'o 2 4

.a&5 BCCI & &'a'!/ &'*a'!a$$# o% '! o'&4*'& of Mm.a, &' off '! %!w Mm.a-=%!

E8*!&&wa#5 I' & a $a%/ma*4 &'*'*! &*!a/ o"!* ;0 a*!& of $a%/5

ACC C'n0r&& !%!&)

ACC &!' I%/a& f*&' omm!*a$ R!a/# M8 Co%*!'! (RMP) $a%' % Mm.a % 1<

w 'o!'!* w' '! *omo'o% of .$4 !m!%' a& $a#!/ a 4!# *o$! % *!/!f%% '! a!

a%/ a$'# of o%&'*'o% a'"'# % o* $a*! '!& a%/ m!a %f*a&'*'*! *o!'&5

Page | 41



T! R!a/# M8 Co%*!'! .&%!&&

of ACC wa& *!o*a%!/ a& a &!a*a'! wo$$# ow%!/ &.&/a*# w wa& %o*o*a'!/ a& ACC

Co%*!'! 7m'!/ w' !a/a*'!*& % Mm.a5 To/a# '& oma%# & o%! of '! $a*!&'

ma%fa'*!*& of R!a/# M8 Co%*!'! % I%/a w' a o%'*#w/! %!'wo*4 of o"!* ;0 $a%'&,

w' mo/!*% !m!%' a%/ a $a*! f$!!' of '*a%&' m8!*&5

ISD 2INFORMATION SYSTEM DEPARTMENT3

STRUCTURE OF ISD

T& /!a*'m!%' a& '! fo$$ow% &'*'*! of o!*a'o%5

I%fo*ma'o% S#&'!m D!a*'m!%' & $oo4% af'!* '! =$a%'@& om$!'! IT %f*a&'*'*! % "a*o&

ma%%!*& 'o 4!! ' fo* &moo' *%%% of /ff!*!%' /!a*'m!%'& o!*a'o%5 I' wo*4& o% ITI7

*o!&& 'o 4!! %/&'*# &'a%/a*/5

Page | 42

,SD

,T ,nrastr&tre eport#ng

Desktop

s

Pr#nters et;ork#ngSerers



S!*"!*& a*' o%&&' of U&!*& $oo% %fo*ma'o%, Ma$ &!*"!&, I%'!*%!' S!*"!& + C!%'*a$ S'o*a!

$oa'o%5 T! /!'a$& of '! &!*"!*& a*! % %!8' a!&5

D!&4'o a*' o%&&'& of 7oa$ =C@& a"a$a.$! w' !a om'!* &!*& o%%!'!/ o% '! %!'wo*45 I'

o%&&'& of /ff!*!%' a*' $4! C=U, Mo%'o*, 3!#.oa*/ a%/ Mo&!5

=*%'!*@& a*' o%&&'& of a$$ '! /ff!*!%' '#!& of =*%'!*& &!/ % /ff!*!%' /!a*'m!%'& fo* 'a4% o'

"a*o& '#!& of *!o*'&5 T! T#!& of *%'!*& a*! Do' Ma'*8 =*%'!*&, 7%! Ma'*8 =*%'!*, 7a&!*

=*%'!* a%/ D!&4!' =*%'!*&5

N!'wo*4% a*' o%&&'& of 7oa$ A*!a N!'wo*4 w %$/!& O' F.!* Ca.$!, CAT Ca.$!,

7a#!* ; + 2 Sw'!& a%/ E'!*%!' a*/&5

CHAPTER-

REVIE

OFPage | 43



ITERATURE

ITERATURE REVIE

B*a%/ !8'!%&o% o* .*a%/ &'*!'% & a ma*4!'% &'*a'!# % w a f*m ma*4!'% a *o/'

w' a w!$$-/!"!$o!/ ma! &!& '! &am! .*a%/ %am! % a /ff!*!%' *o/' a'!o*#5 .*a%/

!'# (/!f%'o%: '! %!' wo*' a%/ $o%-'!*m &&'a%a.$'# &' f*om '! *!%ow%!/ %am!)5 A%

!8am$! of a .*a%/ !8'!%&o% & !$$o-!$a'% *!a'% !$$o //% o&5 I' %*!a&!& awa*!%!&&of '! .*a%/ %am! a%/ %*!a&!& *of'a.$'# f*om off!*%& % mo*! 'a% o%! *o/' T! %!w

*o/' & a$$!/ a &%-off5 O*a%a'o%& &! '& &'*a'!# 'o %*!a&! a%/ $!"!*a! a'!o*#5

A .*a%/& Q!8'!%/.$'#Q /!!%/& o% ow &'*o% o%&m!*& a&&oa'o%& a*! 'o '! .*a%/&

"a$!& a%/ oa$&5 Ra$ 7a*!%& =o$o .*a%/ &!&&f$$# !8'!%/!/ f*om $o'% 'o om!

f*%&%& & a& .!//% a%/ 'ow!$&5 Bo' $o'% a%/ .!//% a*! ma/! of $%!% a%/ f$f$$ a

&m$a* o%&m!* f%'o% of omfo*' a%/ om%!&&5 A*m + Hamm!* $!"!*a!/ '& .*a%/ !'#

f*om .a& .a4% &o/a %'o '! o*a$ a*! a%/ $a%/*# a*! a'!o*!&5 B# !ma&% '& 4!#

a''*.'!&, '! $!a%% a%/ /!o/o*% *o!*'!& of '& o*! *o/', A*m + Hamm!* wa& a.$!

'o $!"!*a! 'o&! a''*.'!& %'o %!w a'!o*!& w' &!&&5 A%o'!* !8am$! & >*% G*o,

w wa& %'a$$# a *!o*/ $a.!$ 'a' a& !8'!%/!/ '& .*a%/ &!&&f$$# ma%# 'm!& f*om

'*a%&o*'a'o% (a!*o$a%!&, '*a%&) 'o am!& &'o*!& a%/ "/!o &'o*!& & a >*% M!a&'o*!&5

Page | 44

http://en.wikipedia.org/wiki/Marketing

http://en.wikipedia.org/wiki/Brand_name


http://en.wikipedia.org/wiki/Brand_equity


http://en.wikipedia.org/wiki/Jello

http://en.wikipedia.org/wiki/Ralph_Lauren

http://en.wikipedia.org/wiki/Polo_Ralph_Lauren

http://en.wikipedia.org/wiki/Linen

http://en.wikipedia.org/wiki/Arm_%26_Hammer

http://en.wikipedia.org/wiki/Baking_soda


http://en.wikipedia.org/wiki/Virgin_Group

http://en.wikipedia.org/wiki/Virgin_Megastore

http://en.wikipedia.org/wiki/Marketing




http://en.wikipedia.org/wiki/Jello

http://en.wikipedia.org/wiki/Ralph_Lauren

http://en.wikipedia.org/wiki/Polo_Ralph_Lauren

http://en.wikipedia.org/wiki/Linen

http://en.wikipedia.org/wiki/Arm_%26_Hammer


http://en.wikipedia.org/wiki/Virgin_Group

http://en.wikipedia.org/wiki/Virgin_Megastore



I% '! 10&, 1 of %!w *o/'& &!/ .*a%/ !8'!%&o% 'o %'*o/! %!w .*a%/& a%/ 'o *!a'!

&a$!&57a%% a %!w *o/' & %o' o%$# 'm! o%&m% .' a$&o %!!/& a . ./!' 'o *!a'!

awa*!%!&& a%/ 'o *omo'! a *o/'& .!%!f'&5B*a%/ !8'!%&o% & o%! of '! %!w *o/'

/!"!$om!%' &'*a'!!& w a% *!/! f%a%a$ *&4 .# &% '! a*!%' .*a%/ %am! 'o

!%a%! o%&m!*& !*!'o% /! 'o '! o*! .*a%/ !'#5

6$! '!*! a% .! &%fa%' .!%!f'& % .*a%/ !8'!%&o% &'*a'!!&, '!*! a% a$&o .! &%fa%'

*&4&, *!&$'% % a /$'!/ o* &!"!*!$# /ama!/ .*a%/ ma!5 =oo* o!& fo* .*a%/ !8'!%&o%

ma# /$'! a%/ /!'!*o*a'! '! o*! .*a%/ a%/ /ama! '! .*a%/ !'#5 Mo&' of '! $'!*a'*!

fo&!& o% '! o%&m!* !"a$a'o% a%/ o&'"! ma' o% a*!%' .*a%/5 I% *a'a$ a&!&, '!

fa$*!& of .*a%/ !8'!%&o% a*! a' !* *a'! 'a% '! &!&&!&5

Som! &'/!& &ow 'a' %!a'"! ma' ma# /$'! .*a%/ ma! a%/ !'#5 I% &'! of '!

o&'"! ma' of .*a%/ !8'!%&o%, %!a'"! a&&oa'o% a%/ w*o% omm%a'o% &'*a'!# /o

a*m 'o '! a*!%' .*a%/ !"!% .*a%/ fam$#5

Pr')$0 &&n,!'n, a*! "!*&o%& of '! &am! a*!%' *o/' 'a' &!*"! a &!m!%' of '! 'a*!'

ma*4!' a%/ %*!a&! '! "a*!'# of a% off!*%5 A% !8am$! of a *o/' !8'!%&o% & Co4! "&5

D!' Co4! % &am! *o/' a'!o*# of &of' /*%4&5 T& 'a' & %/!*'a4!% /! 'o '! .*a%/

$o#a$'# a%/ .*a%/ awa*!%!&& '!# !%o# o%&m!*& a*! mo*! $4!$# 'o .# a %!w *o/' 'a' a&a '*!/ a%/ '*&'!/ .*a%/ %am! o% '5 T& m!a%& '! ma*4!' & a'!*!/ fo* a& '!# a*! *!!"% a

*o/' f*om a .*a%/ '!# '*&' a%/ Coa Co$a & a'!*!/ fo* a& '!# a% %*!a&! '!* *o/'

o*'fo$o a%/ '!# a"! a $a*!* o$/ o"!* '! ma*4!' % w '!# a*! !*fo*m% %5

T/p&, '# ran) &&n,!'n

B*a%/ !8'!%&o% *!&!a* ma%$# fo&!& o% o%&m!* !"a$a'o% of !8'!%&o% a%/

a'''/! 'owa*/ '! a*!%' .*a%/5 I% '!* 10 mo/!$, Aa4!* a%/ 3!$$!* *o"/! a &ff!%' /!'a%/ .*!a/' *oo&'o% 'o !8am%! o%&m!* .!a"o*& a%/ a o%!'a$ f*am!wo*45 T!

a'o*& &! '*!! /m!%&o%& 'o m!a&*! '! f' of !8'!%&o%5 F*&', '! Com$!m!%' *!f!*& 'o

o%&m!*& 'a4% 'wo *o/' $a&&!& (!8'!%&o% a%/ a*!%' .*a%/ *o/') a& om$!m!%'a*# %

&a'&f#% '!* &!f %!!/&5S!o%/$#, '! S.&'''! %/a'!& 'wo *o/'& a"! '! &am!

&!* &'a'o% a%/ &a'&f# '! &am! %!!/&, w m!a%& '! *o/' $a&&!& a*! "!*# &m$a* a%/Page | 45

http://en.wikipedia.org/wiki/Coca-Cola

http://en.wikipedia.org/wiki/Soft_drink

http://en.wikipedia.org/wiki/Coca-Cola

http://en.wikipedia.org/wiki/Soft_drink



'a' '! *o/'& a% a' 'o *!$a! !a o'!*5 7a&'$#, '! T*a%&f!* /!&*.!& '! *!$a'o%&

.!'w!!% !8'!%&o% *o/' a%/ ma%fa'*!* w *!f$!'& '! !*!"!/ a.$'# of a%# f*m

o!*a'% % '! f*&' *o/' $a&& 'o ma4! a *o/' % '! &!o%/ $a&&5 T! f*&' 'wo m!a&*!&

fo& o% '! o%&m!*@& /!ma%/ a%/ '! $a&' o%! fo&!& o% '! f*m@& !*!"!/ a.$'#5

F*om '! $%! !8'!%&o% 'o .*a%/ !8'!%&o%, ow!"!*, '!*! a*! ma%# /ff!*!%' '#!& of !8'!%&o%

& a& Q.*a%/ a$$a%!Q, o-.*a%/% o* .*a%/ f*a%&! !8'!%&o% Ta.!* (1) &!&'&

&!"!% &'*a'!!& 'o /!%'f# !8'!%&o% a&!& & a& *o/' w' a*!%' .*a%/@& .!%!f', &am!

*o/' w' /ff!*!%' *! o* a$'#, !'5 I% & &!&'o%, ' a% .! $a&&f!/ %'o 'wo

a'!o*# of !8'!%&o% !8'!%&o% of *o/'-*!$a'!/ a&&oa'o% a%/ %o%-*o/' *!$a'!/

a&&oa'o%5 A%o'!* fo*m of .*a%/ !8'!%&o% & a $!%&!/ .*a%/ !8'!%&o%5

I% '& &!%a*o, '! .*a%/-ow%!* wo*4& w' a a*'%!* (&om!'m!& a om!''o*), wo 'a4!& o%

'! *!&o%&.$'# of ma%fa'*% a%/ &a$!& of '! %!w *o/'&, a#% a *o#a$'# !"!*# 'm! a

*o/' & &o$/5

Ca&*'r!a!'n (&'r/

R!&!a*!*& '!%/ 'o &! a'!o*a'o% '!o*# a& '!* f%/am!%'a$ '!o*# 'o !8$o*! '!

!ff!'& of .*a%/ !8'!%&o%5 6!% o%&m!*& a*! fa!/ w' 'o&a%/& of *o/'& 'o oo&!

amo%&', '!# a*! %o' o%$# %'a$$# o%f&!/, .' '*# 'o a'!o*&! .# .*a%/ a&&oa'o% o* ma!

"!% '!* 4%ow$!/! a%/ *!"o& !8!*!%!5 A o%&m!* a% /! o* !"a$a'! '! !8'!%&o%

*o/' w' & o* !* a'!o*# m!mo*#5 Co%&m!*& a'!o*&! %!w %fo*ma'o% %'o &!f

.*a%/ o* *o/' $a&& $a.!$ a%/ &'o*! '5 T& *o!&& & %o' o%$# *!$a'!/ 'o o%&m!*@&

!8!*!%! a%/ 4%ow$!/!, .' a$&o %"o$"!m!%' a%/ o! of .*a%/5If '! .*a%/ a&&oa'o% &

$# *!$a'!/ 'o !8'!%&o%, o%&m!* a% !*!"! '! f' amo% .*a%/ !8'!%&o%5 Som! &'/!&&!&' 'a' o%&m!* ma# %o*! o* o"!*om! '! /&&o%a%! f*om !8'!%&o% !&!a$$#

f$a& *o/' w m!a%& '! $ow !*!"!/ of f' /o!& %o' /$'! '! f$a&@& !'#5

Bran) &&n,!'n #a!"$r&

Page | 46

http://en.wikipedia.org/wiki/Co-branding

http://en.wikipedia.org/w/index.php?title=Categorisation_theory&action=edit&redlink=1

http://en.wikipedia.org/wiki/Co-branding

http://en.wikipedia.org/w/index.php?title=Categorisation_theory&action=edit&redlink=1



7'!*a'*! *!$a'!/ 'o %!a'"! !ff!' of .*a%/ !8'!%&o% & $m'!/ a%/ '! f%/%& a*!

*!"!a$!/ a& %o%*!%'5 T! !a*$# wo*4& of Aa4!* a%/ 3!$$!* (10) f%/ %o &%fa%' !"/!%!

'a' .*a%/ %am! a% .! /$'!/ .# %&!&&f$ .*a%/ !8'!%&o%&5Co%"!*&!$#, 7o4!% a%/

Ro!//!*-o% (1;) %/a'! 'a' /$'o% !ff!' /o o* w!% '! !8'!%&o% a*o&&

%o%&&'!%# of *o/' a'!o*# a%/ .*a%/ .!$!f&5 T! fa$*! of !8'!%&o% ma# om! f*om

/ff$'# of o%%!'% w' a*!%' .*a%/, a $a4 of &m$a*'# a%/ fam$a*'# a%/ %o%&&'!%'

IMC m!&&a!&5

E'# of a% %'!*a'!/ o*!%'!/ .*a%/ a% .! /$'!/ &%fa%'$# f*om .o' f%'o%a$

a%/ %o%-f%'o%a$ a''*.'!&-.a&! "a*a.$!&, w m!a%& /$'o% /o!& o* a*o&& '! .*a%/

!8'!%&o% 'o '! a*!%' .*a%/5

T!&! fa$*!& of !8'!%&o% ma4! o%&m!*& *!a'! a %!a'"! o* %!w a&&oa'o% *!$a'! 'o a*!%'

.*a%/ !"!% .*a%/ fam$# o* 'o /&'*. a%/ o%f&! '! o*%a$ .*a%/ /!%''# a%/ m!a%%5

I% a//'o%, Ma*'%! a%/ /! C!*%a'o%# (200<)$a&&f# '! .*a%/ ma! % 'wo '#!&: '!

!%!*a$ .*a%/ ma! a%/ '! *o/' .*a%/ ma!5 T!# &!&' 'a' f '! .*a%/ %am! & &'*o%

!%o a& N4! o* So%#, '! %!a'"! ma' a& %o &!f /ama! o% !%!*a$ .*a%/ ma! a%/

'! /$'o% !ff!' & *!a'!* o% *o/' .*a%/ ma! 'a% o% !%!*a$ .*a%/ ma!5

Co%&!!%'$#, o%&m!*& ma# ma%'a% '!* .!$!f a.o' '! a''*.'!& a%/ f!!$%& a.o' a*!%' .*a%/, ow!"!* '!* &'/# /o!& &ow 'a' .*a%/ !8'!%&o% /$'!& '! .*a%/ ma!, a%%

'! .!$!f& a%/ a&&oa'o% % o%&m!*&@ m%/5 T! f$a& *o/' & a mo%!#-&%%!* 'o a

f*m5 Ma*4!'!* &!%/& ./!' a%/ 'm! 'o *!a'! ma8mm !8o&*! a%/ awa*!%!&& fo* '!

*o/'5 T!o*!'a$$# &!a4%, f$a& *o/' & &a$$# a/ '! 'o &a$!& a%/ !&'

awa*!%!&& % '& *o/' a'!o*#5 I% &'! of Aa4!* a%/ 3!$$!*@& (10) *!&!a* w *!o*'&

'a' *!&'o& .*a%/& a*! %o' a*m!/ f*om fa$*! of !8'!%&o%&, &om! !"/!%! &ow& 'a' '!

/$'o% !ff!' a& *!a' a%/ %&'a%' /ama! 'o '! f$a& *o/' a%/ .*a%/ fam$#5 S'$$, &om!

&'/!& &!&' 'a' !"!% 'o o"!*a$$ a*!%' .!$!f & /$'!/ '! f$a& *o/' wo$/ %o'

.! a*m!/5 I% a//'o%, .*a%/ !8'!%&o% a$&o /m%&!& o%&m!*@& f!!$%& a%/ .!$!f& a.o'

.*a%/ %am!5 To !&'a.$& a &'*o% .*a%/, ' & %!!&&a*# 'o .$/ a .*a%/ $a//!*5

Page | 47


http://en.wikipedia.org/wiki/Nike,_Inc.

http://en.wikipedia.org/wiki/Sony


http://en.wikipedia.org/wiki/Nike,_Inc.

http://en.wikipedia.org/wiki/Sony



Ma*4!'!*& ma# fo$$ow '! o*/!* a%/ mo/!$ *!a'!/ .# Aa4! a%/ 3!$$!* wo a*! a'o*'!& o%

.*a%/ ma%a!m!%', .' .*a%/% /o!& %o' a$wa#& fo$$ow a *a'o%a$ $%!5 O%! m&'a4! a% /ama!

a$$ .*a%/ !'#5 A $a&& !8'!%&o% fa$*! !8am$! wo$/ .! Coa Co$a $a%% N!w Co4!

% 15 A$'o %'a$$# a!'!/ a .a4$a& aa%&' N!w Co4! &oo% !m!*!/ amo%

o%&m!*&5 No' o%$# // Coa Co$a %o' &!!/ % /!"!$o% a %!w .*a%/ .' &a$!& of '!

o*%a$ f$a"o* a$&o /!*!a&!/5 Coa Co$a a/ 'o ma4! o%&/!*a.$! !ffo*'& 'o *!a% &'om!*&

wo a/ '*%!/ 'o =!& o$a5 A$'o '!*! a*! f!w wo*4& a.o' '! fa$*! of !8'!%&o%&,

$'!*a'*! &'$$ *o"/!& &ff!%' % /!' *!&!a* a*o%/ '& &&!5 S'/!& a$&o &!&' 'a'

.*a%/ !8'!%&o% & a *&4# &'*a'!# 'o %*!a&! &a$!& o* .*a%/ !'#5 I' &o$/ o%&/!* '!

/ama! of a*!%' .*a%/ %o ma''!* wa' '#!& of !8'!%&o% a*! &!/ E8am$!5 BIC =!%& '*!/ 'o

*o/! BIC a%'#o&!5

CHAPTER-

RESEARCH

Page | 48

http://en.wikipedia.org/wiki/Pepsi

http://en.wikipedia.org/wiki/Pepsi



METHODOOGY

Page | 49



RESEARCH METHODOOGY

T! *o!/*! a/o'!/ fo* o%/'% '! *!&!a* *!*!& a $o' of a''!%'o% a& ' a& /*!'

.!a*% o% a*a#, *!$a.$'# a%/ a/!a# of *!&$'& o.'a%!/5 I' & /! 'o '& *!a&o% 'a'

*!&!a* m!'o/o$o#, w w! &!/ a' '! 'm! of o%/'% '! *!&!a*, %!!/& 'o .!

!$a.o*a'!/ o%5 R!&!a* M!'o/o$o# & a wa# 'o &#&'!ma'a$$# &'/# a%/ &o$"! '! *!&!a*

*o.$!m&

TYPES OF RESEARCH

1 D!&*'"! *!&!a*

2 A%a$#'a$ *!&!a*

; Ja$'a'"! *!&!a*< Ja%''a'"! *!&!a*

DESCRIPTIVE OR E-POST FACT RESEARCH:-

To o%/' '! *!&!a* wo*4 a*a'!$#, w! o%/'!/ '! /!&*'"! *!&!a*5 I'

%$/!& &*"!#& + fa'-f%/% %!'# of /ff!*!%' 4%/& .

ANAYTICA RESEARCH:

I% ' w! a"! 'o &! '! fa' + %fo*ma'o% a$*!a/# a"a$a.$! + a%a$#&!& of '!&! 'o ma4!a% !"a$a'o% of *o!'5

UAITATIVE RESEARCH:-

I% &!$!'% '! a*o*a'! *!&!a* /!&% of '! &'/# + '! '#! of /a'a %!!/!/, '! o! of

/a'a o$$!'o% '!%!& & fo* *o!/5

I' & /o%! fo*:-

1 Co%&m!* %!!/&5

2 Co%&m!*@& *!f!*!%!& fo* .*a%/5

; I% /!' %/!* &'a%/% of o%&m!*&5

< A"a$a.$'# fo* o%&m!*5

UANTITATIVE RESEARCH:-

Page | 50



Ja%''a'"! *!&!a* & o.'a%!/ 'o *a'! '! /ff!*!%' a&!'& o% a*am!'!* 5!5 ma! of

.*a%/, .*a%/ !'#, !8!'a'o% of &'om!*&, awa*!%!&& amo% &'om!* fo* &!m!, &w'

a.$'# of &'om!*& !'5

S0'p& '# ,$)/

15 To /!'!*m%! &'*!%' of "a*o& .*a%/ of !m!%'

25 To 4%ow ma*4!' &a*! of "a*o& .*a%/

;5 To $!a*% '! &'*!%' a%/ w!a4%!&& of "a*o& .*a%/

<5 To f%/ o&'o% of '! f*m5

5 To f%/ o**!$a'o% .!'w!!% oma%# a%/ '! f*m5

5 To &'/# '! '*!%/ of '! ma*4!' a%/ &! ' fo* '! *of'& of '! f*m5

R&,&ar0( D&,!*n

A *!&!a* /!&% & '! a**a%!m!%' of o%/'o%& fo* o$$!'o% a%/ a%a$#&& /a'a % a ma%%!*

'a' am& 'o om.%! *!$!"a%! 'o '! *!&!a* *o&! w' !o%om# % *o!/*!5 R!&!a*

D!&% & '! o%!'a$ &'*'*! w' % w *!&!a* & o%/'!/5 R!&!a* D!&% %$/!&

a%/ o'$%! of wa' '! *!&!a*!* w$$ /o fo*m w*'% '! #o'!&& a%/ '& o!*a'o%a$

m$a'o% 'o '! f%a$ a%a$#&& of /a'a5 A *!&!a* /!&% & a f*am!wo*4 fo* '! &'/# a%/ &

&!/ a& /! % o$$!'% a%/ a%a$#% '! /a'a

T! /!&% & & &'/!& m&' .! */ a%/ %o' f$!8.$! a%/ mo&' fo& a''!%'o% o% '!

fo$$ow%:

15 6a' & '! &'/# a.o'L

Page | 51



25 6# & '! &'/# .!% ma/!L

;5 6!*! w$$ '! &'/# .! a**!/ o'L

<5 6a' '#! of /a'a & *!*!/L

5 6!*! a% .! *!*!/ /a'a .! fo%/L

5 6a' !*o/ of 'm! w$$ '! &'/# %$/!L

5 6a' w$$ .! &am$! /!&%L

5 6a' '!%!& of /a'a o$$!'o% w$$ .! &!/L

5 How w$$ '! /a'a .! a%a$#!/L

105 I% wa' &'#$! w$$ '! *!o*' .! *!a*!/L

DATA COECTION

Daa S'$r0&,:

T!*! a*! 'wo '#!& of /a'a w!*! 'a4!% %'o o%&/!*a'o% 5!5 S!o%/a*# /a'a a%/ *ma*# /a'a5

T! &!o%/a*# /a'a a& .!!% &!/ 'o ma4! '! a%a$#&& .!a&! w! a"! %o m &ff!%' 'm! a%/

*!&o*!& 'o o$$!' '! *ma*# /a'a5

S&0'n)ar/ Daa:

S!o%/a*# /a'a & 'a' /a'a w & o$$!'!/ fo* o'!* *o&!5 T& & %/*!' o$$!'o%

of /a'a f*om &o*!& o%'a%% a&' o* *!!%' a&' %fo*ma'o% $4! a%%a$ *!o*'&, .a$a%! &!!',

.oo4&, %!w&a!*& a%/ maa%!& !'5

C'""&0!n* (& In#'r%a!'n:

Fo* '& *!&!a* m!'o/o$o#, I a"! o$$!'!/ /a'a f*om '! ma*4!' a*!a of =a$am* S.-

D"&o% of D&'*' 3a%*a, H5=5 a%/ w' '! !$ of a%%a$ *!o*'&, .a$a%! &!!'& a%/ o'!* oma%#@&

.$a'o%&5

Page | 52



METHODOOGY:-

T! *o!' %$/! .o' *ma*# + &!o%/a*# &o*! of /a'a5 T! /a'a o$$!'!/ '*o '!&!

&o*!& a& o*a%!/, a%a$#!/ + %'!**!' &o a& 'o /*aw o%$&o% +'o a**"! a' a*o*a'!

*!omm!%/a'o%&5

15 A *ma*# &o*! of /a'a %$/!& '! !*&o%a$ %'!*"!w f*om "a*o& *!'a$!*& % '!

!%'!**&! (a*!a =a$am*)5

25 T! &!o%/a*# &o*!& of /a'a %$/! a%%a$ *!o*', w!.&'! of ACC 7'/5 Coma%# w

o%'a%& '! /!'a$& w & !$f$ fo* ma4% m# *o!' *!o*'5

STEPS IN RESEARCH METHODOOGY:-

15 CO77ECTION OR DATA

25 ORGANISATION F DATA

;5 =RESENTATION OF DATA

<5 ANA7YSIS OF DATA

5 INTER=RETATION OF DATA

1+ COECTION OF DATA:-

Bo' '! *ma*# + &!o%/a*# /a'a a& .!!% o$$!'!/ f*om '! ma*4!' + oma%#5 T!

oma%# *o"/!/ '! &!o%/a*# /a'a + *ma*# /a'a & o$$!'!/ '*o '! m!/m of fa!-

'o-fa! %'!*a'o% + %'!*"!w f*om "a*o& R!'a$!*& % '! f$!/ a*!a of =a$am*5

+ ORGANISATION OF DATA:

Da'a o%! o$$!'!/ '! f*'!* *o!&&% & /o%!, '! /a'a o$$!'!/ .# m! a*! a*!f$$#

/o%! '*o % a &!f$ + *!$!"a%' ma%%!* +*o!*$# o*a%!/5

Page | 53



+ PRESENTATION OF DATA:-

T! /a'a o$$!'o% & of %o &! %$!&& + %'$ ' & "!% % '! *!&!%'a.$! fo*m5 T&

af'!* *o!* o*a%a'o% '! /a'a & "!% % *!&!%'a.$! fo*m w' '! om$!'! /!'a$&, w' '!

!$ of .a* /a*am, ! a*'& !'5

=+ ANAYSIS OF DATA:-

T! /a'a & a*!f$$# a%a$#!/ 4!!% % '! o%&/!*a'o% .o' '! *o& + o%& fo* '!

*o&! of a**"% a' o%*!'! o%$&o%5

>+ INTERPRETATION OF DATA:-

Af'!* a*!f$$# a%a$#!/ '! /a'a, ' a& .!!% a'$# %'!**!'!/ % o*/!* 'o "! o%*!'!

o%$&o% + *o!* *!omm!%/a'o%5

IMITATIONS OF THE STUDY

E8!' '! &*!m! ow!*, '! A$m'#, %o o%! & m!a.$! a%/ *ow!&& !%o 'o

aom$& a%#'% w'o' a%# fa$'& a%/ $m'a'o%&5 A *!&!a* & %o !8!'o%5 No &'/# &

/!"o/ of !*'a% &o*'om%&5 Som! *o.$!m& !%o%'!*!/ % '& &'/# a*! %/!* m!%'o%!/:

Som! off!*& w!*! 'oo .&# 'o "! a &%!*! *!&o%&! 'o %"!&'a'o*& + !%! '!*

*!&o%&! ma# %o' *!$a'! 'o *!a$ '*!5

Ma%a!* &om! 'm! /!%!/ /&$o&% &om! mo*'a%' f%a%a$ ma''!*&, w a% .! !$f$

% '& &'/#5

T! 'm! !*o/ "!% 'o m! fo* '! om$!'o% of '! *o!' wa& &o*' % & a &o*' &a%

of 'm! ' & /ff$' 'o om$!'! a%# *o!' % /!'a$5

Page | 54



CHAPTER-=

ANAYSIS

7

INTERPRETATION

Page | 55



ANAYSIS AND INTERPRETATION

T! a*!a of m# o!*a'o% wa& 'o o$$!' /a'a f*om '! =a$am* S.-D"&o% of D&''5 3a%*a,

H5=5 I a"! "&'!/ ;0 D!a$!*& of C!m!%'& % '! a*!a5 T! /!'a$& a*! a& %/!*:

Sr. No. Name of Coma!"

1 ACC C!m!%'& 7'/5

25 Am.a C!m!%'& 7'/5

;5 5=5 C!m!%'& 7'/5

<5 U$'*aT! C!m!%'& 7'/5

5 535 C!m!%'& !'5

N'+ '# C'$n&r, '# Ea0( C&%&n, C'%pan/ !n (& Ar&a :

Sr. No. Name of Coma!" No. of

Dea#er$%Re&a'#er$

1 ACC C&%&n, )+ 1=

+ A%$a C&%&n, <

+ Ja/ P&& C&%&n, >

O(&r,

Page | 56



T'a" N'+ '# D&a"&r, !n (& ar&a '# ,$r6&/ 5a, :

ACC C!m!%'& Am.a C!m!%'& = C!m!%'& O'!*& V To'a$

1= < > L .

T! ma*4!' a'*!/ .# '! '*!! mao* o!*a'o*& & '*o '& 2 D!a$!*& of & a& %/!* :

1+ ACC C&%&n, Mar9& S(ar& 2 In (& #!&") ar&a '# Pa"a%p$r3:

To'a$ Sa$!& ( 1< R!'a$!*&) ? 1< V A"!*a! Sa$!&

T'a" Sa"&, P&r M'n( : 1>. Ba*,

(;00120;00;00120120120201201201201202020 V 1>.3

A6&ra*& Sa"&, 2P+M+3 :

1>. 1= L 1>1; Ba*, P&r M'n( 2 Appr+3

Page | 57



Mar9& S(ar& Ca"0$"a&) :

A"!*a! Sa$!& of '! =*o/' W To'a$ Sa$!& of T*!! =*o/'& P 100

1>1; < 1.. L ;+@<

25 A%$a C&%&n, )+ Mar9& S(ar& 2 In (& #!&") ar&a '# Pa"a%p$r3:

To'a$ Sa$!& ? V A"!*a! Sa$!&

T'a" Sa"&, P&r M'n( : 11?>. Ba*,

(;00 120 120 20 120 ;00 20 20 20 V 110 3

A6&ra*& Sa"&, 2P+M+3 :

11?>. < L 1.> Ba*, P&r M'n( 2 Appr+3

Mar9& S(ar& Ca"0$"a&) :


1.> < 1.. L +@

+ JP C&%&n, Mar9& S(ar& 2 In (& #!&") ar&a '# Pa"a%p$r3:

Page | 58



To'a$ Sa$!& ? V A"!*a! Sa$!&

T'a" Sa"&, P&r M'n( : >>.. Ba*,

( 20 120 20 20 ;00 V >>..3

A6&ra*& Sa"&, 2P+M+3 :

>>.. > L 11.. Ba*, P&r M'n( 2 Appr+3

Mar9& S(ar& Ca"0$"a&) :


11.. < 1.. L ;+.

Grap(!0a" R&pr&,&na!'n '# C&%&n C'%pan!&, %ar9& !n Pa"a%p$r

Ar&a

(!0( C&%&n B$!")&r, U,& In T(&!r Pr'&0

Page | 59



Ana"/,!, an) In&rpr&a!'n:-

Af'!* '& *!&$' w! a% &a# 'a', .$/!*& % =a$am* *!o% a*! &% .*a%/!/ !m!%'

w!*!a& 1 of '!m a*! &% $oa$ !m!%'5 B# &!!% '& a*' w! a% a$&o &a# 'a' ACC a&

a'*!/ '! mao* ma*4!' % '! =a$am* *!o%5

(/ (&/ $,& (a 0&%&n


Page | 60

Sa%e o1 !ement

38B

33B

28B

1B

a&&

am=<a

<p

oter



Af'!* '& *!&$' w! a% !a&$# &a# 'a' mo&' of '! .$/!*& % =a$am* *!o% a"! &%

.*a%/!/ !m!%'5 A%/ &!o%/ mo&' mo*'a%' /!&"! fa'o* & '! *! of '! !m!%' + ' /o!&

!ff!' '& &a$!5

(!0( $a"!/ '# 0&%&n (&/ $,& !n (&!r pr'&0


B# &!!% '& a*' w! a% /*!'$# &a# 'a' % =a$am* *!o% & a$'# of !m!%' & &!/ o%

ma&& $!"!$5

Fr'% (&r& D!) T(&/ G& T(!, C&%&n

Page | 61




G!%!*a$$# ! %m.!* of .$/!*& & !''% '!* !m!%' /*!'$# f*om '! wa*!o&!5 T&

%/a'!& 'a' '!*! & ! /ff!*!%! of *! of !m!%' .!'w!!% /!a$!* a%/ wa*!o&!5

Page | 62



CHAPTER->

FINDINGS

7

SUGGESTIONS

Page | 63



FINDINGS

Af'!* a"% *o*o& 'm! w! om! 'o a$mo&' $a&' a*' of '& *o!'5

T!*! a*! &om! o&'"! a& w!$$ a& %!a'"! o%'& fo* I%/a@& ow% !m!%' oma%#, ACC5

ACC a& "!*# oo/ *a& o"!* I%/a% !m!%' ma*4!', .' f w! &!! % =a$am* ACC &!!m& 'o

&'*$!* w' o'!* .*a%/5 I% '! *o!&& of om$!'% '& *o!' w! om! 'o 4%ow "a*o&

*!o%& .!&/! '&5

S'%& '# T(& R&a,'n, Ar& !,&) B&"'5:-

ACC a& ! /!ma%/ % '! ma*4!' w & "!*# oo/ fo* oma%#@& a&!', .' ' &

%o' o&&.$! fo* ACC 'o f$f$$ 'a' /!ma%/, w $!a/& 'o .*a%/ &w'%5 T& & %o'

oo/ fo* oma%#5

I% &'! of '& *! (a& oma*!/ 'o o'!* .*a%/ a%/ $oa$ .*a%/) .$/!*& %

=a$am* *!o% & *!a/# 'o a# 'a' *! .' '!# w!*! %o' a.$! 'o !' '!*! &$# %

'm! /! 'o o' of &'o4 of ACC5

I% /o% '& *o!' w! om! 'o 4%ow 'a' ACC a& *!a' /!ma%/ fo* .$/% *"a'!

o&!&, a& !o$! %!"!* om*om&!& w' a$'#5 B' a& fa* a& . .#!*& a*! o%!*% '

&!!m& oo&'! .$/!*& o' $!&& !8!%&"! !m!%' o* $oa$ .*a%/5

I% a%a$#&& of o%! !&'o% of !&'o%%a*! w! om! 'o 4%ow 'a' mo&' .$/!*& a*!

*!a/# 'o &! a%# oo/ !m!%', '!# /o%@' a"! %$%a'o% 'owa*/ a%# a*'$a* !m!%'5

SUGGESTIONS

Page | 64



A "!*# !8a&'"! &'/# a& .!!% ma/!, 4!!% % '! !&&!%! of '! o.!'"! of '! *o!'5

6' '! !ffo*'& ' o% '! *o!' a /!'a$!/ a%a$#&& wa& o%/'!/ a%/ *!&$' w!*! /!*"!/,

.a&!/ o% '! *!&$'& a%/ ma*4!' *!&o%&! f!w &!&'o%& a*! /&&&!/ .!$ow

A =*! *!a'!& *o.$!m& fo* .$/!*& a& '!# a%%o' a$wa#& &! & *! !m!%'5 So,

% m# o%o% oma%# a& 'o '%4 o"!* '! *!5

T! *!a 'o '! **a$ ma*4!' %!!/ 'o .! &'*!%'!%!/5 T*a%&o*'a'o% 'o **a$ a*!a& %!!/ 'o .!

&'*!%'!%!/, a &%fa%' amo%' of .&%!&& & $o&' .!a&! of '&5

A' 'm! ' a& .!!% &!!% 'a' '! /!$"!*# omm'm!%'& a%/ '! &/! of '! oma%# & %o'

*om', '& *!a'!& a .a/ %am! a%/ aa% .&%!&& & $o&'5 Coma%# a& 'o ma%'a% '& &$#

a%, &o 'a' '!# a% f$f$$ '! /!ma%/5

O% %'!*"!w% .$/!*& '! mo&' mo*'a%' '% '!# &a/ wa& a.o' '! *! f$!8.$'#, '!#

wa%' 'a' '! oma%# &o$/ "! '! *! f$!8.$'# 'o '! /!a$!*&?*!'a$!*& 'o $a# % '!

ma*4!'5 (A& '! /!a$!*?*!'a$!* ma# "! &om! /&o%' a%/ f' '!m& 'o '!m)5

Coma%#@& *!*!&!%'a'"! &o$/ a*oa '! &'! ma%a!*& o* '! .$/!*& 'o !%o*a! '!m

'o &! '!* *o/' o% '! *!$a* .a&&5 A%/ f ' & o&&.$! off!* '!m &om! &!a$ /&o%' o*

f' '!m& fo* '! .$4 .#!*&5

Coma%# %!!/ 'o &!%/ $''$! mo*! o% '! *o/' *omo'o% .!a&! JO DIKHTA HAI

AHI BIKTA HAI

SOT ANAYSIS OF ACC CEMENT

Page | 65



(S&ra&e" I$ A Pa&&er! I! A Ser'e$ Of De*'$'o!$ Or A*&'o!$.+

- H!%*# M%'.!* (1<)

S6OT A%a$#&& !8$o*!& '! *!$a'o%& .!'w!!% '! !%"*o%m!%'a$ %f$!%!& a%/ '! &'*a'!

aa.$'!& of a% o*a%a'o% oma*!/ 'o '& om!''o*&5 T! mo*'a%! of S6OT & *!"!a$!/

.# '! "a$! of '! &'*a'!!& ' !%!*a'!&5 A S6OT '!m 'a' !%!*a'!& %o &'*a'!!& & %o'

mo*'a%'5

Sr&n*(,

I' & a"% a oo/ ma! a%/ .*a%/ $o#a$'# amo% o%&m!*&5

S!*"! & oo/5

Da$a 4a*%! 4! $#! !o$! a&4 fo* ACC5

Page | 66



=!*!"!/ 'o .! of "!*# &!*o* a$'#, w' *! !m!%' w!% oma*!/ 'o

o'!*&5 S!$$% fo*m '! "!*# f*&' /a# '! &o am! % 'o .!% + &!$$& !a&$#5

T!# a"! &am! *! *!"a$% fo* wo$!&a$! a' /!a$!*&?&'o4!&' *!'a$!*& !%/55

&a9n&,,

T! om!''o*& a*! /o% m *omo'o%a$ a'"'# *a'!* 'a% ACC 7m'!/ 'a'@& w#

' fa% mo*! *o.$!m& % &!$$% of *o/' % '! ma*4!'5 7a4 of awa*!%!&& *o*am fo* o%&m!*&5

Opp'r$n!/

Ra/ *ow' & 'a4% $a! % Hmaa$ =*a/!&, =%a.,Ca%/*a a%/ Ha*#a%a5

=!o$! a*! o'% fo* mo*! &'a.$! &'*'*!& a%/ %'!%&"! &! of !m!%' & 'a4% $a!,

!"!% o"!*%m!%' & &!%/% !a"$# o% %f*a&'*'*! *o!'&5 T&, '& & '! *'

'm! 'o f$$# 'a '!&! ma*4!'&5 A& I%/a% o*! %/&'*# & a$&o *ow% a' *a'! of %!a*$# 10 !* a%%m, ' & a"% a

oo/ f'*!5 Fo*!% /*!' %"!&'m!%' % %f*a&'*'*! &!'o* o% 'o %*!a&! % om% #!a*&,

w w$$ %*!a&! '! /!ma%/ of !m!%'5 Roa/& a*! %/!*o% '*o '! '*a%&fo*ma'o% *o!&& '*o w '! '*a/'o%a$

m!'o/ of *oa/ .$/% w$$ .! *!$a!/ .# mo/!*% o%*!'! *oa/&5

T(r&a,

7a*! %m.!* of $a#!*& % !m!%' %/&'*# ma4!& ' mo*! om!''"! fo* ACC 'o

a*!f$$# *! '& *o/' a%/ a' '! &am! 'm! &a'&f# '& /!a$!*& a%/ &'om!*&5 =$a#!*& & a& a#!! C!m!%', Am.a C!m!%', a%/ o'!* $oa$ .*a%/ a*! !a'%

o%&/!*a.$! ma*4!' &a*!5

D! 'o I%/a@& !8o%!%'a$ *ow' ma%# %!w %'!*%a'o%a$ !m!%' oma%!& a*!

!8!'!/ 'o om! % I%/a% ma*4!' % om% #!a*& w w$$ .*% a '/! of a%! a%/

Page | 67



a% &'a*' *! wa*5 A%/ &om! &o' I%/a% oma%!& a*! a$&o om% % Hmaa$

=*a/!& a%/ &!$$% a' "!*# $!&& *! a& oma*!/ 'o ACC5 T! !m!*!%! of &ma$$ $a#!*& % '& ma*4!' ma# %*!a&! '! om!''o% a%/ &'a*' '!

ma$*a'!&, a%/ !a"# /&o%'& 'o *!'a$!*&5 T!# a% a$&o %f$!%! ma%# *!'a$!*& .#

"% .!''!* *of' ma*%, a%/ o'!* .!%!f'&5

Page | 68



CHAPTER-@

CONCUSION

CONCUSION

Af'!* '! &*"!# of ACC C!m!%'& % ma*4!'& a%/ %'& f*om '! /!a$!*&?*!'a$!*& ' & fo%/ 'a'

'! ACC C!m!%' a'*! '! mo*! ma*4!' a& oma*! 'o '! o'!* .*a%/ .!a&! of a$'# a%/

a%''# of '& !m!%' & &o oo/5 C&'om!*& a*! &a'&f!/ w' '5 T! *% of ACC & mo*!

'a% o'!* !m!%' .*a%/& % '! ma*4!' .' ' /o!& %o' aff!' '& &a$!& /! 'o '& .*a%/ ma! a%/

Page | 69



'*&' % '! &'om!*&5 A%/ '! /!a$!*& a& w!$$ a& &'om!*& a*! "!*# a# 'o &! '& *o/'

a%/ a&&*!/ 'a' '!# w$$ *omo'! '! *o/' % f'*! a$&o5 T! o'!*& .*a%/& a*! wo*4% %

$&'!*& '!* &a$! om!& f*om &om! &!f!/ $&'!*& /! 'o '!* %!%'"! o$!& 'o a*'$a*

/!a$!*&5 B' '! &a$!& of ACC C!m!%'& a*! fo%/ a$$ '! a*!a& "&'!/ 'o a &a'&fa'o*# $!"!$5

Page | 70



BIBIOGRAPHY

B''9,:

15 R!&!a* M!'o/o$o#: C535 3o'a*

25 Ma*4!'% Ma%a!m!%': =$ 3o'$!*

&,!&,:

www5a$m'!/5om

www5.!f5o*?%/&'*#?!m!%'5a&8

www5a&4w45om

www5a!$5om

www5a&4a5om

Page | 71

http://www.acclimited.com/

http://www.ibef.org/industry/cement.aspx

http://www.askwiki.com/

http://www.acchelp.com/

http://www.askacc.com/

http://www.acclimited.com/

http://www.ibef.org/industry/cement.aspx

http://www.askwiki.com/

http://www.acchelp.com/

http://www.askacc.com/



ACC AY=EE AMBUA OTHERS

105 6HY YOU USE THIS CEMENTL DUE TO IT@S

=RICE A>AI7ABI7ITY SU==7Y =AC3AGING

A==ROACH JUA7ITY

115 ARE YOU SATISFIED 6ITH THEIR DE7I>ERY TIMEL

YES NO

125 6HAT IS THE A>ERAGE MONTH7Y CONSU=TION OF CEMENTL

1;5 6HICH JUA7ITY OF CEMENT IS USED IN THIS =ROECTL

O=C ==C =SC

1<5 MENTION THE OTHER CEMENT COM=ANIES 6HO HA>E A==ROCHED FOR

THIS =ROECT55

15 FROM 6HERE DID YOU GET THIS CEMENTL

FROM DEA7ER DIRECT7Y FROM THE FACTORY

15 AT 6HAT =RICE YOU GET ITL

1 ANY FORTH COMING =ROECT:

acc cementl

Documents