acc mobile apps

The Atlantic Coast ConferenceIntegrating Powerful Media with Innovative Marketing.

2011 - 2012

ACC Mobile App Sponsorship

In 2010 Official ACC iPhone App

introduced

Launch Date: September 16, 2010

10 Live stream ACC Football games

35 Live stream ACC Basketball games

including 2011 ACC Tournament

Live stats, Video highlights, and Alerts

Total Users to Date = 28,767

Avg. Sessions per Day = 2,597

Avg. Time on Site = ~ 8 minutes

Banner Ad Click thru rate = 1.53%!!

Consistent Top Rated Sports App in iTunes

during Football and Basketball seasons

Average 4 of 5 star rating in iTunes

ATLANTIC COAST CONFERENCE

2011 – 2012 Mobile Apps

Overview: Raycom Sports and The ACC are expanding their coverage in the mobile space by offering ACC fans the opportunity

to download the Official ACC App to any compatible mobile device for FREE!

iPhone, iPod Touch, iPad, and Android will all be available for the 2011 ACC Football and 2012 ACC Basketball

Seasons.

These application platforms will allow fans to access exclusive ACC content from anywhere, at any time.!!

Content to include:

• Live Streaming Games - select games available for both football and basketball

• ACC Video (highlights, recaps, this week in ACC, original programming, etc.)

• Scores, Live Stats, Team Standings, Schedules, etc.

• Fan Alerts for game start times, breaking news, etc.

• AP, BCS and Coaches polls, news and information

• Fan/Team customization - organized content according to fan preferences

• Programmable start-up “splash” screen for daily messaging to fans

The Official ACC Mobile Apps will provide sponsors a unique opportunity to engage fans with their brand:

• National, Regional and Local Audiences

• Access to ‘where the fans are’…mobile

• Interactive consumer engagement



Highlights:

(2) Two Sponsorships Available

Full Year Sponsorship – July, 2011 – June, 2012

Each sponsor receives a minimum of 35% SOV on all available advertising inventory on all ACC

Mobile App platforms (remaining inventory to be made available for ACC messaging and promos)

Sponsors included in all promotion and advertising across all ACC Network platforms.

Broadcast, Mobile, and Digital for ACC Official Mobile Apps

In-game and in-program customized live read promotions

Ability to launch a promotion during the season and activate at ACC Championship events

Inclusion in all Social network promotion and marketing. (ACC Facebook page for Apps)

Build brand awareness in the fast growing mobile space

Connect, engage, and interact with potential customers

Position your business as a supporter of the ACC and provider of this FREE and exclusive

mobile content



Start up screen w/logo 320x50 banner ad on all pages -

Minimum 35% SOV

Link to Splash screen full page ad

2011 – 2012 Mobile App

Ad Inventory Examples

Broadcast Football 2011

ACC Football Kick-Off Show (syndication):

One (1) customized feature/promotion w/sponsor

mention and logo

One (1) customized :30 promotional spot

w/sponsor mention and logo

ACC Football Studio Show Weekly (syndication):


mention and logo to air in all episodes/segments.



2010 ACC Football – Live Game Broadcasts

(syndication):

One (1) customized live read feature/promotion




Broadcast Basketball 2012

ACC Basketball Tip-Off Show: (syndication)


mention and logo



ACC Basketball Traditions: 3 shows


mention and logo



ACC Basketball Live Broadcasts:

One (1) customized live read feature/promotion




ACC Basketball Tournament Championship

Show:


mention and logo




Sponsorship Summary

Merchandising and Marketing Rights to use ACC Seal, ACC Bar Logo and/or ACC

Championship logos and tickets for use in a one-time

ACC Properties approved consumer promotion or

packaging

ACC approved On-site Activation Opportunity for

sampling, giveaways or booth/signage exposure at the

ACC Football & Basketball Championship FanFest

In Venue P.A.’s with Videoboard companion sponsor

logos

Tickets & Hospitality:• Eight (8) Football Championship game tickets, with

hospitality.

• Four (4) tickets to the ACC Football Legends event.

• Four (4) tickets to the ACC Football kick-off/awards

luncheon.

• Two (2) Men’s and Women’s Basketball Tournament

ticket books, with hospitality

• Two (2) tickets to the Men’s and Women’s ACC

Basketball Legends event

• Two (2) tickets to each ACC Network regular season

Football games

• Twenty (20) tickets to select regular season ACC Men’s

Basketball games


Sponsorship Summary

Digital ACC Mobile Apps page on TheACC.com - sponsor

logos and targeted banner ads

Home page feature space w/sponsor logos on

TheACC.com

Home page Windowshade Take-over ad on

TheACC.com

ACC Mobile Apps Facebook page and Twitter posts

with sponsor logos / text

Email blasts – promotional banner w/sponsor logos

ACC Mobile App promotional banner ads w/sponsor

logos on TheACC.com and Raycom Media TV

station websites

ROS :15 Pre-roll video ads on thACC.com

ROS banner ads on TheACC.com

Sweepstakes / Contest promotion administration

acc mobile apps

Entertainment & Humor