The Atlantic Coast ConferenceIntegrating Powerful Media with Innovative Marketing.

2011 ACC Football Road Trip Sponsorship

Sponsorship Program:September – December, 2011

When ACC ROAD TRIP comes to town for ACC Football, we take you on a weekend adventure to experience campus tradition from start to finish. And…we’re doing it bigger and better in 2011!

Every week during the 2011 college football season, Emmy Award Winning Tommy Kane and the crew hit a different ACC game to experience the nightlife, restaurants, tailgates, pageantry, and game day traditions of the home teams.

From rubbing Howard’s Rock and running down The Hill with the Clemson Tigers…exploring Caverns near Blacksburg, VA…to tailgating with ACC fans young and old, ROAD TRIP will truly experience ACC Football like no other.

ATLANTIC COAST CONFERENCE

ACC ROAD TRIP OVERVIEW

ACC Road Trip Sponsorship

2011 title sponsorship of ACC ROAD TRIP will include entitlement of all ACC ROAD TRIP Segments, in-game or in-show customized features, and an enhanced digital element across all of our online properties (including an interactive micro-site exclusively built for ACC ROAD TRIP and your brand).

This unique opportunity gives your brand exposure across several ACC platforms throughout the entire college football season!

• Build brand awareness • Connect, engage, and interact with potential

customers• Position your business as a supporter of the ACC • Position your brand with relevant and fun

promotions

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PROMOTIONAL ELEMENTS

Raycom Sports Honored with 2011 Midsouth Regional Emmy Award

“ACC Football Road Trip” Garners Winfor Best Magazine Program

ACC Football Kick-Off Show

ACC Network Studio Show

ACC Network Football Games

2011 ACC Road Trip Recap Special

Consumer Promotions/Merchandising and Licensing: Rights to use ACC Seal, ACC Bar Logo and/or ACC Football Championship logo and tickets for use in a one-time ACC Properties approved consumer promotion or packaging.

Print: A full page client specific ad in the Football Championship program

ACC Football Championship FanFest: ACC approved On-site Activation Opportunity for sampling, giveaways or booth/signage exposure at the ACC Football Championship FanFest.

Tickets & Hospitality: ACC Football Championship game tickets & hospitality, ACC Football Legends event tickets, ACC Football kick-off/awards luncheon tickets

ATLANTIC COAST CONFERENCE

PROMOTIONAL ELEMENTS

Sponsor to have a presence in the following:

ACC Road Trip “MICRO SITE”www.theACC.com/RoadTrip Sponsor branding Video feature Pre-roll Video Banner ads Interactive map / guide Twitter feed Photo galley More…

ACC Road Trip Sweepstakes / Contest Sponsor branding Video feature Pre-roll Video Banner ads Facebook link Photo galley Database capture

Promotional BannersHome page and Sport main page on theACC.com

ATLANTIC COAST CONFERENCE

PROMOTIONAL ELEMENTS

EMAIL BLAST: This Week in ACC Football 32,000+ each week

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PROMOTIONAL ELEMENTS

VIRAL:www.youtube.com/theACCsportACC Road Trip segments posted on the ACC You Tube channel for additional viral distribution and sharing

Social Networking• Facebook posts• Twitter posts• Over 35,000 Friends and

Followers for The ACC and Raycom Sports

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PROMOTIONAL ELEMENTS

MOBILE

New for 2011!

ACC Road Trip segments available on Official ACC iPhone , iPad, and Droid, Apps.

ATLANTIC COAST CONFERENCE

PROMOTIONAL ELEMENTS