ACC Web RedesignProject UpdateBoard of Governors February 1, 2013

Today’s Objectives

• Highlight recent project progress and approach

• Get reactions to latest designs• Give you messaging to take to your chapters

Agenda

• Purpose and Goals• User-Centered Approach

Project Overview

Release 1 Designs

The Road Ahead

• Key Functionality• Prototype Demo

• Design Deliverables• Build and Launch Timeline

Project Overview

OverviewA major user-centered redesign of CardioSource is underway to significantly improve how the College engages with members and other stakeholders

Primary Value to Members• Easy and intuitive access to

clinical content• Personalized views based on

interests and specialties• Community engagement• Mobile-friendly access

Why Redesign?

Challenges with current website

Evolving needs of our members

Guidance from the Digital Strategy

What is the ACC Web Vision?Long-Term VisionBy 2018, the ACC will provide the go-to web experience that incorporates authoritative perspectives on global CV knowledge, resources, and developments and adapts the individual experience to fit the needs of each CV professional.

Initial Release VisionThe initial release of the new ACC website will be a satisfying member-centric web experience that facilitates efficient access to essential tools, highly relevant educational and science content, and organizational resources, and establishes the foundation for enhanced personalization, engagement, and understanding of member needs.

Initial Release Roadmap

Discovery

Usability AssessmentContent Valuation & ArchitectureUser Engagement

Design

Requirements DefinitionFunctional DesignVisual DesignTechnical DesignUser Engagement

Develop & Test

Code DevelopmentContent MigrationFunctional TestingUser TestingPerformance Testing

Fall 2013April 2013 Summer 2014

More than just a website

ACC Website

New Technical

Foundation

New College-

wide Taxonomy

Revised Staff

Structure

Revised Operational Processes

Revised Member Editorial Structure

New Content Strategy

User-Focused Design (100+ users) Us

abilit

y As

sess

men

t(Ju

ly 20

12)

Cont

ent V

aluati

on(N

ov 2

012)

Pape

r Pr

otot

ypin

g I

(Feb

201

3)

Inte

racti

ve

Prot

otyp

ing I

(Mar

201

3)

Requ

irem

ents

Wor

ksho

p(Ju

l 201

3)Pa

per

Prot

otyp

ing I

I(O

ct 2

013)

Navig

ation

Testi

ng

(Oct

201

3)

Inte

racti

ve

Prot

otyp

ing I

I(N

ov 2

013)

Member Engagement

• Board of Trustees• Executive Committee• Section Steering Committee• FIT, Imaging, Early Career,

Interventional Councils• Section Representatives• Lifelong Learning Oversight

Committee• Lifelong Learning Portfolio Board• Digital Steering Committee

• Health Informatics Task Force• CardioSource S&Q Editorial

Board• Best Practice and Quality

Improvement Subcommittee• Credentialing & Membership

Committee

A wide range of member groups have been engaged through communication sessions, working groups, and testing activities:

Release 1 Designs

Release 1: Functionality Overview

Making it easier for users to

access content

Search and Navigation

Multi-Channel Access

Topic-Focused Content Hubs

Providing a user-centric experience

Centralized Digital Profile

Personalized Content and

Communications

Social Media Integration

Improving the basic functions

of the site

Logon and Registration

ProcessMarketplace Advertising

Improving site and content maintenance

Content Management

Tools

Standard Templates for Content Types

Analytics and Reports

ExpertInsights

Articles

Guidelines EducationProducts

Multimedia & Slide Sets

Clinical Topics (Content Hub)

SectionContent

What’s Different?

• Not organized according to College divisions• CardioSource.org → ACC.org• Intuitive labeling, not sub-brands• Simple and consistent design elements throughout• Modified advertising presence• Section involvement in editorial structure• Controlled sitemap• Better performance

Prototype Demo

Tablet View

Mobile View

The Road Ahead

Road to Release 1

RFP for Build Phase

Implement Designs

Make Editorial and Governance

Changes Operational

Migrate Content and

Products

Prepare Staff and

MembershipLAUNCH

Summer 2014

Long-Term Roadmap

• Advanced personalization• Additional community features• New Learning Management System (LMS)• Improved e-commerce experience

Recap: Key MessagesA major user-centered redesign of CardioSource is underway to significantly improve how the College engages with members and other stakeholders

Primary Value to Members• Easy and intuitive access to

clinical content• Personalized views based on

interests and specialties• Community engagement• Mobile-friendly access

Questions?

Backup Slides