accel design conference 2014: designing for empathy in the enterprise
DESCRIPTION
Practical methods for designing for empathy in the enterprise and spreading knowledge of your customers and end users throughout your organization.TRANSCRIPT
K A R E N C R O S S • D E S I G N • AT L A S S I A N • @K A R E N M C R O S S
UX at AtlassianDESIGNING FOR EMPATHY IN THE ENTERPRISE
It’s about people Design for enterprise Empathy at scale
People want to feel good.
Watch what people do.
Visualize what you learn.
It’s about people Design for enterprise Empathy at scale
Feel
Watch
Visualize
It’s about people Design for enterprise Empathy at scale
Design for the 100%.
Screenshot?
Incorporate flexibility for companies.
Screenshot
Enable your design to scale.
Screenshot
It’s about people Design for enterprise Empathy at scale
100%
Flexibility
Scalability
It’s about people Design for enterprise Empathy at scale
Build a playbook.
Put developers on support.
Support
Dogfood your products extensively.
It’s about people Design for enterprise Empathy at scale
Playbook
Support
Dogfood
It’s about people Design for enterprise Empathy at scale
Feel
Watch
Visualize
Playbook
Support
Dogfood
100%
Flexibility
Scalability
!
Thank you! K A R E N C R O S S • D E S I G N • AT L A S S I A N • @K A R E N M C R O S S