acceler a te profit a ble growth in the emer g … · acceler a te profit a ble growth in the emer...
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AccelerAte ProfitAble Growth in the emerGinG mArketsmaximize Visibility i Amplify reach i minimize cost
Represent more than 80% of the world’s population – over four billion people
Will increase their share of the world’s output by 2018 to 55%
Will consume over $20 trillion in goods and services by 2020 – three times more than developed markets
Emerging markets
REACHINGTHE NEXT BILLION
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For many business executives in the emerging markets, growing sales and new consumers is a top priority.
However, most heads of the emerging markets realize that nearly 90% of sales is driven by a complex distribution network comprising thousands of distributors and millions of retailers. They do not have complete visibility into sales, inventory and orders across the distribution chain. They are also unable to quickly on-board distributors and cost-e�ectively reach small retailers. This impacts their ability to sense and respond to the emerging market needs.
What they need is a solution that provides insights - from distributors to consumers - across the distribution chain, and accelerates growth.
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The best insights-driven sales platform for global brands to accelerate pro�table growth in the emerging markets.
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TradeEdge enables brands to rapidly add new distributors, improve retail execution and reach un-served markets. It is delivered in the Cloud and enables retailers to order goods and pay from mobile devices costing less than $30. This provides brands the most a�ordable way to accelerate growth in the emerging markets. Leading companies, using TradeEdge, have increased sales by up to 8%, and expanded reach in over 70 countries.
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by generating accurate and actionable insights across the distribution channel. Improve case �ll rate by up to 8% while reducing non-productive inventory by up to 4%.
Maximize visibility
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Consumer Connect provides real-time insights into shopper behavior. You get visibility into their cart paths using in-store wireless sensors and smart shelves. A ‘Concierge Service’ automatically reorganizes shopping lists and suggests o�ers based on location. Now, understand your consumers better – cross-sell products and increase in-store sales.
Visual Merchandising allows you to click pictures of store shelves with simple mobile devices. Advanced image processing capabilities provide insights into your product’s share of shelf and planogram in near real-time. Now, improve product availability and presence on every shelf – at a fraction of audit costs.
Bring shoppers closer to your shelf
Get your share of shelf in a snapshot
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Sense and ful�ll demand by easily exchanging information with your distributors
Market Connect helps distributors to send you sales, order and inventory information in almost any format. And if they don’t, our shared services team follows up to ensure compliance. You can also share product, pricing and promotion information. Now, you always have accurate and timely information.
Ensure your temperature-sensitive products are stored the right way – always!
Asset Quality Tracking monitors the temperature and location of your product cooler units (Visi Coolers) periodically and reports on a simple-to-use dashboard. This helps you to quickly act on issues, minimize wastage and ensure product quality.
Get the pulse of your market – actionable intelligence at your �ngertips
Market Pulse’s reporting and business intelligence engine integrates data across the demand chain – from distributors to retail POS to shelves to consumers. This information is analyzed to deliver actionable business insights – the kind that will help you sell faster and smarter across markets.
Asset Quality Tracking Username
Search Reports
Home > Reports
Select Below:
Visi Cooler Temperature Status Report Visi Cooler Location Status Report
Country State City
India Karnataka Bangalore
Status Unknown
30 to 50 Meters
Beyond 50 Meters
Status Unknown
26%
26%
48%
19%
7%
74%
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by rapidly on-boarding distributors and reaching un-served retailers. Accelerate order-to-cash cycle time by up to 60%.
Amplify reach
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On-board distributors in weeks - not months
Distributor Management System, a Cloud-based ERP, helps you rapidly on-board distributors and standardize their daily activities. You can roll out best practices, such as promotions, across markets, instantly. It also seamlessly integrates with your existing ERP system and ensures business continuity even in case of connectivity issues.
Cost-e�ectively serve the un-served retailer
Self-service Ordering enables small retailers to place orders from their low-cost mobiles using SMS / USSD / GPRS capabilities. Retailers can also click a picture of the product from their camera phones and place orders. This saves over 30% of product procurement time for retailers. By eliminating time consuming order-taking visits, distributors can cover more stores.
Receive payments instantly
Our Mobile Wallet, enables retailers to pay for orders with their mobile phones. This reduces cash realization time and instances of fraud. Retailers also earn loyalty points and discounts. Now, your distributors realize greater capital e�ciency and retailers enjoy more convenience.
Distributor Management SystemUsername
Setup Master Data Sales and Merchandising Purchasing and Inventory Accounting
Home
Attention
200 10
200 10
New Orders Open Orders
Outstanding Collections
New Returns
Top Ten Performing SKUs
Outstanding Collections Sales Performance
January 2013 December 2012
No.
of O
rder
s
SKU
200
0
400
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800
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PRD 1002PRD 1001 PRD 1003 PRD 1004 PRD 1005 PRD 1006 PRD 1007
0 - 30 Days 50,000
30 - 60 Days 25,000
>60 Days 100,000
No. of Orders No. of Orders
60% 50%
etup
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by improving distributor productivity and enhancing sales force execution. Reduce ordering costs by up to 80% and increase store coverage by up to 15%.
Minimize costs
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Empower distributors to get their or
Suggested Ordering helps distributors lower ordering costs by minimizing manual order errors. Orders are automatically recommended based on historical and forecasted sales, inventory positions and promotions. This minimizes manual touch points by up to 80%. Now, your distributors are well-stocked to serve retailers – reducing potential loss of sales.
Enable your sales force to clock more orders and cover more stores every day
Sales Force Automation minimizes order acquisition costs for distributor sales executives. It automates routine selling tasks and prioritizes store visits based on value and vicinity. Using a ordable smart phones, sales executives can generate pre suggested orders for retailers. This accelerates order acquisition and helps them to cover more stores.
Cut logistics cost without cutting corners in service quality
Logistics Optimization generates dynamic delivery route plans based on orders booked, shipment deadlines and geographic locations. You can also size orders by trucks available and lower transportation costs while optimizing delivery schedules.
Username
Orders Allocation Admin PO Review Setup
Orders
View All Orders
Demand Location Search
Location 1 To Search type SKU ID, description, Order Go >
SKU ID SKU Description UOM Curr. On Hand In v. Sugg. Order Qt y. Allocated Qt y. Adj. Order Qt y. RDD Status Truck Details Sales Hist./F orecast
Split RDDSave Cancel Reset Orders Submit for Allocation Gener ate Order Auto Truck Build What if Analysis
S s Ss TTTru Stty.. AAAAdy. Av. SSuM CCCurn USK
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Manual Truck Build
PRDDEO PRDFAC 01 Case 2.0 330 0 335 12 Dec 13 Ordered View
PRDCHIPS PRDFAC 01 Case 1.0 460 0 470 12 Dec 13 Open View
PRDCHIPS PRDFAC 01 Case 1.0 170 0 200 12 Dec 13 Ordered View
PRDCHIPS PRDFAC 01 Case 1.0 250 0 100 12 Dec 13 Open View
PRDCHIPS PRDFAC 01 Case 1.0 180 0 170 12 Dec 13 Open View
PRDDEO PRDFAC 01 Case 1.0 150 0 150 12 Dec 13 Open View
PRDDEO PRDFAC 01 Case 1.0 300 0 300 12 Dec 13 Open View
PRDDEO PRDFAC 01 Case 1.0 220 0 190 12 Dec 13 Open View
PRDDEO PRDFAC 01 Case 1.0 100 0 200 12 Dec 13 Open View
Suggested Ordering
Gener ate Order
Suggested Ordering
12:30
Sales Force Automation
Submit Close
Toothpaste 200.00 5
Soap 45.00 20
Tea 300.00 4
Chips 51.00 25
Product Price Quantity
Last Sync 2 hours ago Powered by TradeEdgeBuilding Tomorrow’s Enterprise
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10+ global brands
70+ countries
Visibility into $20 billion sales
Reduction in non-productive inventory by up to 4%
Increase in sales by up to 8%
WHY TRADEEDGE?
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www.edgeverve.com/tradeedge
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EdgeVerve Systems Limited is a wholly owned subsidiary of Infosys Limited. We help global corporations
products. We focus on realizing business outcomes for our clients by driving revenue growth, cost
About EdgeVerve
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