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www.simba.com Accelerate adoption of your BI Analytics, ETL or Data Preparation Application. A How-to Guide.

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Page 1: Accelerate adoption of your BI Analytics, ETL or Data ... › collateral › Ebook › Magnitude_connectivity_… · analytics, ETL or data preparation application. It’s an enormous

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Accelerate adoption of your BI Analytics, ETL or Data Preparation Application. A How-to Guide.

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For software providers, connecting applications to data sources, having the adequate resources, applying the right maintenance strategy and addressing scalability needs are top-of-mind challenges. (For your technology teams.)

OVERVIEW

ApplicationsSQL

NoSQL

Web

Mobile

SaaS/Cloud

Big Data

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Getting the best product delivered & adopted is job #1

You’ve committed to developing the best BI analytics, ETL or data preparation application. It’s an enormous undertaking that requires tremendous time, dedication and resources. And the business wants that application in market quickly with unprecedented adoptionrates.

100% of Gartner BI MQ 2018 leaders use Magnitude Simba Data Connectivity solutions

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Development challenges

You’ve heard it before: Tech projects tend to go over time and over budget. According to McKinsey, on average, large IT projects run 45% over budget, 7% over time, and deliver 56% less value than predicted.

Large IT projects compared to plan

45% over budget 7% over time 56% less value$

$

$

Even with the most masterful planning, your BI Analytics, ETL or Data Preparation project will not run flawlessly. Then there’s the ongoing maintenance to consider.

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Ongoing challenges

Key challenges associated with long-term maintenance:

Many data models Many different query languages

Cost (time) of adding new data sources

Cost of fixing broken data connections

Time spent ontesting & integration

Staying on top of current technologies &

APIs

SQL

API

SQL

{REST}SaaS

SQLCQL

SOQLHIV

EQLSQL

API

SQL

{REST}SaaS

SQLCQL

SOQLHIV

EQL

SQL

API

SQL

{REST}SaaS

SQLCQL

SOQLHIV

EQLSQL

API

SQL

{REST}SaaS

SQLCQL

SOQLHIV

EQLSQL

API

SQL

{REST}SaaS

SQLCQL

SOQLHIV

EQLSQL

API

SQL

{REST}SaaS

SQLCQL

SOQLHIV

EQL

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Summing it up

”Development and maintenance challenges of connecting applications and data sources are clearly not to be ignored because your application needs to be able to scale; otherwise, you’ll not only outgrow your infrastructure, but also find yourself with unhappy customers. What’s worse; you could end up having to rebuild your application from scratch.

Magnitude’s highly collaborative approachhelped us achieve our enterprise milestone to release new products and features with quick turnaround. Magnitude’s Simba engineers really cared about the success of our product. We wanted a good partnership and really good connectivity software and we got both.

Nathan StephensDirector of Solutions Engineering - RStudio

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The application and data connectivity conundrum

Data VisualizationBI Reporting & Analytics

Data Integration ETL Applications

SQL / NoSQl Saas / Cloud Big Data

Data Sources

Applications

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The application scenario ...

Imagine this: You’ve built and connected your application to a core set of data sources so your users can produce and glean insightful analytics from it. You’ve made it easy to use and now multiple enterprises are evaluating it with excitement.

Customers say: “This is great, you’ve given me access to key data sources, now I really want to connect to Marketo, Salesforce and Concur.”

APIs

</>

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The conundrum ...

Each new data source has an API, requiring you to build a custom solution to connect your application to your customer’s data source of choice.

Compounding the problem: every customer you talk to is using different systems, their data is spread across many locations, and they want to pull in all that data and analyze it with your application.

It’s costly and time-intensive to work with each data source vendor to create a custom solution: their APIs are all different and it requires developing, then maintaining all access points. So what’s the solution?

APIs

</>

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A proven solution that accelerates time to market and reduces cost of development

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Simba Connectivity Solutions

”With Simba, your application can easily connect to any data source. Our standards-based connectivity solutions enable you to quickly scale and accelerate adoption of your application with a broad suite of data sources that you support.

Simba was a natural choice as the drivers are trusted by the data source vendors and guaranteed to be compatible with any data source. Business users can connect their Sisense BI tool seamlessly to their disparate data, enabling them to analyze billions of rows and extract insights from these data sets with unparalleled speed and smooth performance without having to write code.

Boaz FarkashHead of Product Management - Sisense

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Data connectivity solutions

Now you can get to market quicker than your competition – and by offering far more data sources to connect to. Beyond meeting the needs of current customers and what they are asking for, you can serve the needs of new prospects by having support for many different data sources.

All this under one single interface for seamless connectivity, so you can access all data sources. Furthermore, you’ll have access to live data, consistent metadata and standard SQL types.

Intrigued? Watch our video: “What is your application story?”

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Three Powerful Ways to Meet Your Applications’ Connectivity Requirements

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A sampling of Magnitude Simba ODBC & JDBC drivers

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Ask us about Magnitude Gateway

APPLICATIONS DATA SOURCES

DATA VISUALIZATIONBI REPORTING & ANALYTICS

DATA INTEGRATION

OTHER CUSTOMFUNCTIONALITY

SQL & NOSQL

SAAS / CLOUD

BIG DATA

Magnitude Gateway simplifies provisioning and maintenance of connectivity to a multitude of data sources and improves the customer experience.

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For Connectivity solutions based on your business needs, turn to Simba

Simba is the industry choice for standards-based data access and analytics solutions, and for innovation in data connectivity, such as with Magnitude Gateway. Our reputation as the connectivity pioneer means we’re the preferred partner for SDKs – ODBC, JDBC, OLE DB for OLAP (ODBO) and XML for Analysis (XMLA) – and our technology is embedded into today’s most popular BI and analytics applications. A subsidiary of Magnitude Software, the unified data application management leader, Simba provides connectivity solutions that are pivotal to the vast operationalefficiencies delivered by the Magnitude portfolio of products.

Contact us for more information: 1.604.633.0008 or [email protected]

Magnitude Software is a registered trademark of Magnitude Software, Inc. in the U.S. and other countries. All other product and company names mentioned herein are used for identification purposes only and may be trademarks/registered trademarks of their respective owners. EB-ISV-0219

© 2019 Magnitude Software, Inc. and Simba Technologies. All rights reserved.

ABOUT SIMBA