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B2B MARKETING’S 3RD ANNUAL CONFERENCE ACCELERATE: PEAK PERFORMANCE MARKETING • Understand the key challenges facing B2B brands and marketers • Develop or enhance your marketing strategy for the year ahead • Get practical guidance on using key marketing tools • Challenge your preconceptions on how marketing works • Get inspiration to reignite your marketing efforts • Tailor the day to suit your business needs by selecting three best practice sessions run by expert industry professionals Sponsored by: Venue: The British Library Location: 96 Euston Road, London NW1 2DB Bookings: 020 7269 6590 9TH NOVEMBER 2011 BOOK BEFORE 10TH OCTOBER AND SAVE £100

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Page 1: ACCELERATE: PEAK PERFORMANCE MARKETING€¦ · automation, CRM, website analytics and social media monitoring. Session 1: Marketing automation Speakers include It’s not just prospects

B2B MARKETING’S 3RD ANNUAL CONFERENCE

ACCELERATE: PEAK PERFORMANCE MARKETING

• UnderstandthekeychallengesfacingB2Bbrandsandmarketers

• Developorenhanceyourmarketingstrategyfortheyearahead

• Getpracticalguidanceonusingkeymarketingtools

• Challengeyourpreconceptions onhowmarketingworks

• Getinspirationtoreigniteyourmarketingefforts

• Tailorthedaytosuityourbusinessneedsbyselectingthreebestpracticesessionsrunbyexpertindustryprofessionals

Sponsored by:

Venue: TheBritishLibraryLocation: 96EustonRoad,

LondonNW12DB

Bookings: 020 7269 6590

9TH NOVEMBER 2011

BOOK BEFORE 10TH OCTOBER AND SAVE £100

Page 2: ACCELERATE: PEAK PERFORMANCE MARKETING€¦ · automation, CRM, website analytics and social media monitoring. Session 1: Marketing automation Speakers include It’s not just prospects

Be fully prepared for 2012

Over the past five years, marketers have been presented with a plethora of new digital marketing channels. Even though it has been a challenge to quickly adapt and learn new skills to utilise these channels, it has benefited us all – both buyer and seller.

However, the turning point has come, no longer can we look at these new digital routes in isolation. These new platforms have become mainstream; the challenge now is to utilise the right digital channel by customer preference, along the buying cycle. We must re-write strategic integration.

This is forecast as the real strategic challenge for the marketer in 2012. Businesses cannot just sit back, blindly broadcasting on all channels, without consideration. The opportunity is to smartly customise to individual customer needs and tastes. Marketing integration with a level of automation has never been more complicated, yet so essential, as now.

To ensure you meet these digital demands and accelerate to your peak performance, join us on the 9 November, for the B2B Marketing Conference 2011. You cannot afford to overlook the future.

Forfurtherdetailsvisit b2bmarketing.net/b2bconf11

Fine-tuneyourmarketingandensureyouareoperatingat optimalefficiency.

Whilst it’s essential to get fundamentals right, b2b marketers must not be afraid to challenge convention and do things differently. Find out how to examine what’s a genuine opportunity to innovate and differentiate, and what constitutes a reckless gamble with scarce marketing resources.

Keynote: How to challenge convention

Steve Kemish, examines the key skills and specialisms that practitioners will require to meet the obstacles ahead, providing practical guidance on how to broaden your expertise, and move outside your comfort zone, where necessary.

Session 2: Skills and specialisms for today’s marketers

Ian Symes from Cisco will call on his vast experience of strategic marketing at top tier business brands and provide key insights on excellence in strategic marketing planning with actionable learning points. Covering: setting aims and objectives, understanding measurement and ROI, and thinking from past experiences.

Keynote: Devising your strategy for success

Event Overview

Hear testimonials from leading B2B marketers on key lessons from their career, followed by a panel discussion around practical strategies for success.

The big debate:

Adam Needles will provide a concise overview of the role and remit for technology in today’s B2B marketing department. Technologies covered will include: marketing automation, CRM, website analytics and social media monitoring.

Session 1: Marketing automation

Speakers include

It’s not just prospects and customers that B2B marketers have to communicate with to ensure their marketing is achieving peak performance, it’s also key internal audiences. Group head of marketing, Tracey Fennel examines how best to manage these key internal dialogues to ensure maximum visibility of objectives and to minimise conflict.

Session 3: Communicating with key internal audiences

Page 3: ACCELERATE: PEAK PERFORMANCE MARKETING€¦ · automation, CRM, website analytics and social media monitoring. Session 1: Marketing automation Speakers include It’s not just prospects

Conference programme

8.30: Registrationandcoffee

9.30: Welcomeandintroduction Joel Harrison, editor, B2B Marketing

Keynote 1 9.45 Keynotespeaker – devise your strategy for success Ian Symes, Marketing director, Cisco (UK & Ireland)

Session 1 10.25 Gettingtooledup – automate to accelerate Adam Needles, VP of demand generation strategies, Left Brain Marketing

Break 11.05

Session 2 11.30 Knowledgeispower – skills and specialisms for today’s marketers Steve Kemish, director, Cyance

Session 3 12.10 Stayingon-message – managing two-way communications with internal influencers and stakeholders Tracey Fennell, group head of marketing, F&C Investments

Lunch 12.50

Breakout sessions 14.00 Choose from subjects* 14.35 Choose from subjects* 15.10 Choose from subjects* Break 15.40 Keynote 2 16.00 Challengingconvention – thinking different to succeed

The big debate 16.30 Paneldiscussion:Howtosucceed Kate Pennell, brand leader, IBM Annabel Pritchard, London 2012 sponsorship director, Deloitte Simon Banoub, head of marketing, Opta Tom Perry, marketing director EMEA, Shoretel

17.20 Summary and close Joel Harrison, editor, B2B Marketing

Finish 17.30 Networking drinks

Forfulleventprogrammevisitb2bmarketing.net/b2bconf11

Save £100 with our early bird discount.

Offer ends: 10th october 2011. Full price: £495+VAT, Members price: £420+VAT

Book your place today, call 020 7269 6590 or visit: b2bmarketing.net/b2bconf11

Session1

Tips and tricks for succeeding with B2B demand generation - Mary Miller, global director of marketing, MardevDM2

Integrated data – getting the best from your data - Dan White, regional sales director, Bureau van Dijk

Business goes social - Ben Dansie, CEO, Omobono

Session2

Marketing automation - Adam Sharpe, managing director, CleverTouch

Meeting the challenges of the new ePrivacy laws - Stephen Groom, head of marketing & privacy law, Osborne Clarke

Because you’re expected to have all the answers – analytics - Claire Barker, Head of Marketing Business Information, Lexis Nexis

Session3

Online PR – what, why and how? - Paul Miller, head of digital, Cision

Integrated digital - Marc Keating, head of digital IAS b2b marketing

Breakoutsessions* Choose one topic from each session

Who should attend

Senior marketers and practitioners including: marketing directors, heads of marketing, VPs of marketing, marketing managers and executives and those involved with planning and the development of marketing strategy.

Page 4: ACCELERATE: PEAK PERFORMANCE MARKETING€¦ · automation, CRM, website analytics and social media monitoring. Session 1: Marketing automation Speakers include It’s not just prospects

Booking form Yes, I would like to book the following place at the

B2B Marketing Conference 2011

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Pricing

Early bird ticket price: £395 + VAT per ticket.(Save £100, offer ends: 10th October 2011)

From 11th October 2011, full price:£495 + VAT per ticket£420 + VAT for Members

Booking enquiries

Tel: 020 7269 6590. Fax 020 7438 1377.Email: [email protected]

B2B MarketingSilver Bullet PublishingColonial Buildings59–61 Hatton GardenLondon EC1N 8LS

I do not wish to receive any other marketing material sent directly from B2B Marketing.

I do not wish to have my details forwarded to any other relevant third parties.

Please state which 3 sessions you would like to attend:

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And which 3 of your colleague(s) would like to attend:

“Fantastic agenda! Loved the panel debate too! Great learning and very engaging.”Melanie Oakley, marketing manager, Vanson Bourne“Worth every penny, thank you.” Dawn Hollingworth, global brand manager, Ernst & Young

“It was interesting to hear speakers from such prestigious organisations as IBM and AMEX, along with the inimitable Professor Merlin Stone.”Elizabeth McMahon, marketing manager, PracticeWEB

“Overall, the day was an excellent experience, well organised and a good mix of speakers, I left with some really good ideas to take back to my own organisation. A great event which represented good value.”Jen Sorensen, digital marketing specialist, GOSS

2010 conference feedback